Recommended Resources – The Complete Idiot’s Guide to LinkedIn

The Complete Idiot’s Guide to LinkedIn
by Susan Gunelius

About the Book

The Complete Idiot’s Guide to LinkedIn by Susan Gunelius provides step-by-step instructions for using the full array of interactive tools provided by the professionals’ social media website, LinkedIn. Some of the topics covered include:

  • Creating a personal profile that is more than an online resume
  • Developing a dynamic company profile
  • Establishing a LinkedIn Group and attracting and engagement members
  • Connecting and interacting with others on LinkedIn
  • Formulating and executing on a LinkedIn marketing plan

Susan’s book provides tips and tricks throughout her book to help the reader be even more effective in their use of LinkedIn.

Benefits of Using this Book

In today’s business world, an online presence is critically important for individuals and businesses. We believe all professionals should have a complete, up-to-date LinkedIn profile as a part of their outward personal brand. Likewise, companies have an opportunity to attract customers and talent through their LinkedIn profiles.

StrategyDriven Contributors like The Complete Idiot’s Guide to LinkedIn for its clear, easy-to-follow instructions for making effective use of LinkedIn. We find LinkedIn to be a powerful tool for professional interactions and have successfully employed Susan’s recommendations to enhance our interactions. In fact, StrategyDriven‘s Company Page was developed using Susan’s instructions and is enjoying an ever increasing number of weekly visitors.

The Complete Idiot’s Guide to LinkedIn can accelerate a professional’s and company’s efforts to establish a quality LinkedIn presence and effectively engage with others online; making it a StrategyDriven recommended read.

Final Thought…

LinkedIn recently changed some of its ‘look and feel’ with respect to its Company Profile pages. We’ve tested these and found that while the look has changed the functionality remains largely the same and The Complete Idiot’s Guide to LinkedIn continues to be a sound reference for this LinkedIn functionality.

Social Media Marketing and the Strategic Shift from Destination to Audience

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are. Brands that aren’t represented on the social Web are missing a significant opportunity that another business is more than happy to seize.

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About the Author

Susan Gunelius is a 20-year veteran of the marketing field and has authored numerous books about marketing, branding, and social media. Her marketing-related articles can be found on,,,,,, and more. She is President & CEO of KeySplash Creative, Inc., a marketing communications company, and speaks about marketing at events around the world. To read Susan’s complete biography, click here.