The start of a calendar year is usually a great time for evaluating the leadership and growth of your organization, and ways to take your own career or company to the next level. What better way to start off the New Year than assessing areas that need improvement and establishing new goals for the immediate and long term future. For many executives, especially ones who are already somewhat accomplished, this task is easier said than done. From time to time, we could all use a little help figuring out next steps and how to get there, yet not everyone can afford to hire their own personal leadership coach.
Below are a few key lessons from The Strategic MVP on cultivating a personal brand and unleashing one’s ‘inner nerd’ to help you become a true MVP.
1. The Importance of a Personal Brand
Similar to the brand of a company, your personal brand is the feeling and experience that people have when they interact with you, think about you, or talk about you. Do you have an identifiable personal brand? Managing your personal brand can be one of the most important things you do as you progress in business. What do you want to be known for? If your personal brand is authentically focused on your career aspirations, then the right people will think of YOU when the right opportunity arises. Your personal brand should articulate your values, story, message, and things that are important to you.
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About the Author
Dr. Brandi Stankovic is a professor, organizational change expert, motivational speaker and mommy who inspires firms globally with her models of leadership, engagement and award-winning education. Her clients include billion dollar organizations, trade associations and non-profit foundations.
The Strategic MVP (co-authored by Mark Thompson) is an interactive guide offering motivational lessons from the world’s top CEOs (Warren Buffet, Sir Richard Branson, Martha Reitman, Ingrid Vanderveld, etc.) and ongoing workshop-type exercises. These exercises help readers identify challenges specific to them while offering solutions to help develop important business skills that will take their career and/or organization to the next level.