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Theo Etzel

Strategic Plan(ning) for Organizations: Reviewing, Refining, Repeating

Proper alignment between your values, your vision, and your company is important in steering your company. Making strategy a process rather than a statement is a key to success.

Focus on the process, not the plan


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About the Author

Theo EtzelW. Theodore “Theo” Etzel III is the author of Invest Your Heartbeats Wisely: Practical, Philosophical, and Principled Leadership Concepts for Business and Life. He’s a native Floridian and president and CEO of Conditioned Air which he grew from a $2.7 million operation to a $46 million, 330-person organization.