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Follow the Green Lights – Small Business Success is a Mixture of Strategy and Intuition

Work is life and life is work for small business owners. The lines are blurred between work and everything else — family, friends, faith and self. It is not always easy to balance the demands of business ownership and living a powerful purpose driven life. To have the best of both we have to rely on our resources, our experience, our talents, skills, and take advantage of all our opportunities. Yes, it’s that simple. To succeed as a small business, simply engage a few basic strategies and follow the ‘green lights’.

Of the approximately 543,000 new small businesses that start each month, only 50% will survive 5 or more years. Small business ownership is a life and a lifestyle that the owner chooses. It offers everything they want in a career, and it is an opportunity to create income and security for today and tomorrow. So, why do they fail? The most common reason is the owner does not have the business knowledge and experience they need to run the business. They know what they have to offer but not how to do so fast enough, efficiently enough, or as profitably as is necessary to maintain a healthy business. As the business struggles, so does the owner. Personal satisfaction is almost always tied to business success for the brave individual that risks it all to have the work life they want most.

So, what does it take? It can be challenging, but any business owner can deploy the strategic and practical aspects of small business ownership. Simply:


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About the Author

Sherry B. JordanSmall business consultant and expert Sherry B. Jordan has spent the past 15 years working to develop ways to help small business owners move from making a choice to own a small business to living a lifestyle they love while making a living. Her new book, Plan It! Do It! Love It!: Be Outrageously Successful in the Small Business Lifestyle, captures and shares an arsenal of strategic advice on how to plan and execute a successful business strategy. The advice that may be most valuable is that which she offers on how to engage the tools you are born with to get what you expect and deserve without sacrificing joy and fulfillment of a rich personal life.

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