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Why Investors Should Invest In Diverse Tech Start-Ups

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StrategyDriven Practices for Professionals Article |Diverse Tech Start-Ups|Why Investors Should Invest In Diverse Tech Start-UpsDiversity is a term that gets thrown around a lot, but for many investors, it can be a term that holds two meanings.

It refers to both your investment portfolio’s variety when it comes to asset types and the make-up of companies you invest in.

Workforce diversity involves choosing skilled individuals from a wide range of ethnicities, races, religions and backgrounds.

While this might not be something you’ve thought about before, it’s an important part of investing in today’s financial landscape.

If you’re an investor who’s unsure about the importance of diversity in their portfolio and in the companies you invest in, then here are some of the many benefits of creating a truly diverse portfolio.

Diversity Is Vital To Investment Success

Experienced investors will know that diversity in your investment portfolio is crucial to ensuring that you reduce your risk. Diversity applies not only to choosing various vehicles to invest in but is also about selecting companies across a wide range of sectors and with various types of experience. Expert investment managers such as Oxford Capital specialise in funds that invest in a diverse range of innovative companies. Investing in diverse funds such as this can potentially help you to reduce potential losses by ensuring that your investment portfolio is protected should one small part of the market struggle.

Having A Diverse Workforce Is Good For Corporate Image

Companies that can show that they are dedicated to diversity will have a strong corporate image, which can bode well for investors. In today’s society, consumers are increasingly interested in the ethics of the companies they buy from and use, a business’s success could be determined by its reputation. As such, when you’re selecting tech start-ups to invest in, you need to make sure that you choose businesses with a diverse range of staff. These staff will all come from different backgrounds and can not only help with boosting the firm’s corporate image but also ensure that the company has perspectives from practically every sphere of society. This will reduce the chances of the company struggling with reputational issues.

Supporting Diversity Is Key To Ensuring Future Profitability

Diverse companies are often more successful financially than those that aren’t, meaning you could potentially earn more by investing in diverse tech start-ups. Studies show that a diverse company is more likely to be financially successful than one dominated by a specific group of workers. This is due to a number of factors, including the ability to make informed decisions based on the backgrounds of various workers and more. Additionally, the benefits outlined above also help these companies to flourish and achieve more success than less diverse organisations might.
As this article highlights, diversity is more than just a popular buzzword. For investors seeking tech start-ups to invest in, it’s a crucial factor.

StrategyDriven Podcast Special Edition 29 – An Interview with Tammy Erickson, author of What’s Next, Gen X?

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StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles published on the StrategyDriven website.

Special Edition 29 – An Interview with Tammy Erickson, author of What’s Next, Gen X? examines generational relationships within the workplace and the actions Gen Xers should take to ready and position themselves to be the next group of corporate and civic leaders. During our discussion, Tammy Erickson, author of What’s Next, Gen X?: Keeping Up, Moving Ahead, and Getting the Career You Want and President of The nGenera Innovation Network, shares with us her insights and illustrative examples regarding:

  • who Gen Xers are and their shared characteristics and traits
  • what Gen Xers uniquely contribute to the marketplace
  • actions organization leaders should take if they face significant Boomer retirements and few Gen Xers in their succession pipeline
  • key actions Gen Xers should take to remain relevant within their organizations
  • how Gen Xers should prepare and position themselves for senior leadership positions

Additional Information

In addition to the incredible insights Tammy shares in What’s Next, Gen X? and this special edition podcast are the additional resources accessible from her website: www.TammyErickson.com.   Tammy’s book, What’s Next, Gen X?, can be purchased by clicking here.

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About the Author

Tammy Erickson, author of What’s Next, Gen X?, is President of The nGenera Innovation Network, a thought leader in enterprise collaboration; providing hundreds of global corporations with key insights and senior advisory services focused on collaboration strategy, enterprise engagement, and enabling technologies. Tammy’s compelling views of the future are based on extensive research on changing demographics and employee values and, most recently, on how successful organizations work. She is an award winning author; having coauthored five Harvard Business Review articles, including the McKinsey Award winner It’s Time to Retire Retirement and the book Workforce Crisis: How to Beat the Coming Shortage of Skills And Talent. To read Tammy’s full biography, click here.

Podcast: Play in new window | Download (Duration: 41:00 — 56.3MB)

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