StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
Special Edition 47 – An Interview with Rick Maurer, author of Beyond the Wall of Resistance explores how to effectively managing business change by overcoming the three common change objections and better engaging the workforce in not only making the change but in sustaining the results. During our discussion, Rick Maurer, author of Beyond the Wall of Resistance: Why 70% of All Changes Still Fail – and What You Can Do About It, shares with us his insights and illustrative examples regarding:
- why companies experience such a high change management failure rate
- why people resist change
- whether resistance has to occur with every change or whether it can be avoided
- the key phases of the change management cycle
- when change management activities should be started
- the most damaging change management mistake leaders make and how to avoid it
- what leaders should do to improve their change management effectiveness
In addition to the outstanding insights Rick shares in Beyond the Wall of Resistance and this special edition podcast are the resources accessible from his websites, www.RickMaurer.com and www.ChangeManagementNews.com. Rick’s book, Beyond the Wall of Resistance, can be purchased by clicking here.
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About the Author
Rick Maurer, author of Beyond the Wall of Resistance, is a renowned change management expert, speaker, and bestselling author. He is an advisor to business leaders from a variety of organizations throughout the world, including major Fortune 500 companies, as well as private and nonprofit institutions in industries such as aerospace, healthcare, government, professional associations, telecommunications, and finance. Rick’s opinion has been sought by The Wall Street Journal, The Washington Post, Investor’s Business Daily, Fortune, USA Today, and The Economist. To read Rick’s complete biography, click here.
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