The Four Cornerstones of a High Performance Culture, part 3

3. Create corporate mission & values that employees are aligned with.

The foundational material — mission and values — of a company can be critical to the overall success of the organization – but they’re often forgotten. The corporate mission and values are created by the senior leadership team, captured on posters, and strategically tacked up around the building. Meanwhile, how does a corporate citizen react to this phenomenon? They see it as ‘Horse manure!’ Whatever is in the mission or values statement is not seen as relevant to the organization’s day-to-day operations. In other words, the organization’s behavior is not congruent with its declaration of ideals.

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About the Authors

Since working for his family’s boating business to founding his company CMI (Crusading, Marauding Interveners), Bruce Hodes has dedicated himself to helping companies grow by developing executive leadership teams, business leaders and executives into powerful performers. Bruce’s adaptable Breakthrough Strategic Business Planning methodology has been specifically designed for small-to-mid-sized companies and is especially valuable for family company challenges. In February of 2012 Bruce published his first book Front Line Heroes: How to Battle the Business Tsunami by Developing Performance Oriented Cultures. With a background in psychotherapy, Hodes also has an MBA from Northwestern University and a Masters in Clinical Social Work. Contact Bruce via email at [email protected] or phone at 800-883-7995. Visit his website at

Alona Banai, CMI’s office manager, wears many hats. She works behind the scenes managing the client process. Alona is the KeyneLink System Administrator for many of CMI’s clients and manages CMI’s Online Marketing including the Company Website, Newsletter, and Social Media.

Alona has been with CMI since February 2011. She has a MS in Plant Biology and Conservation from Northwestern University and a BS in Environmental Science and Hebrew from Washington University in St. Louis. She is also an avid and enthusiastic 5K to 1/2 Marathon participant.

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