What are the most important topics for marketers?
Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics:
1. Data-driven creativity: An oxymoron? Use what you learn to drive better marketing campaigns
2. Think Fast, Act Faster: Real-time insight for quick decision-making and responsive marketing
3. Hit them when they’re listening: Choose the right channels, and use them at the right time for better engagement
4. Keeping it super-relevant – Personalized Marketing: Granular customer understanding to ensure every message is relevant
5. Define your impact on the bottom line: How new data sources give you more detail on your marketing’s effectiveness
So, what does the above tell us about the state of mind of executive marketers in June 2013?
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About the Author
Nick Johnson is the founder of Useful Social Media and Incite Marketing and Communications. Johnson runs a business devoted to facilitating conversation between, and asking challenging questions of, the marketing and communications community. Moving beyond standard business intelligence models, he leads a team devoted to building a customer-centric business delivering real value through the creation of an exclusive, dynamic community of senior strategists.
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