If you grew up as a gamer or are still an active player, they you may have dreamed of being a game developer one day. Or maybe you saw the success of a seemingly simple game like Angry Birds and thought you’d have a go at it. Truth is, starting a game company is more than a pipe dream and definitely possible if you have the know-how and determination to do so. Here are a few tips on how to establish a successful gaming company.
Gather Extensive Knowledge
Before you even start thinking of establishing your company, make sure that you gather as much knowledge as you can about the industry first. Read as many news stories, analyst reports, sales numbers, magazines, target research and market analysis as you can. Once you have all this information, you can identify your target market and on what platform you will develop games, may it be home gaming consoles, portable devices or browser based social games.
Try to Get a Competitive Edge
The best way to get a competitive edge is by hiring better. What separates gaming companies is not just funding and marketing skills, but the quality of their teams. Try to hire for creativity, problem solving, hunger, intelligence and most importantly, passion, and make it clear in your game designer job descriptions. The most successful teams hire people with a genuine interest in gaming, people who are avid gaming fans and gamers themselves. This allows them to create games with the player in mind first.
Once you’ve built your team, make sure you communicate your core principles to them, the principles that make your company unique and aren’t altered by market forces, platforms or competitive influences. Then make sure these principles permeate every part of their work.
Find the Right Partners
You’ll most likely have to seek financial aid or a partnership if you’re just getting started in the industry. This is why it is important that you partner up with people who also have a deep passion and understanding of the gaming industry. You have to go with someone who understands the gaming development process, believes in you and your vision and is ready to support you every step of the way.
You should also seek partnership from more experienced mentors that could educate you on some of the aspects of the industry you may lack expertise in.
Create the Gaming Company You’ve Always Wanted
What separates brands like Apple and Google is their culture. Both have very different ways of working and company cultures to other brands in their sector, and that’s what sets them apart and makes them so successful. Don’t be afraid to let your personality shine through when creating a company culture and focus on the aspects you value the most.
Building a successful gaming company can be done if you know what you’re doing, and you have the drive and knowledge necessary to make it. If you follow the tips in this article, you’ll be one step closer to building a successful game development team.
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