Launching a startup is a challenging and often humbling venture. Although financing your business idea is the first milestone to overcome, once you’re up and running, it’s time to channel your energy into targeting your niche audience and marketing your product.
Most entrepreneurs understand the value of good marketing, but many of them don’t have the budget to give their business the promotion it deserves. Luckily, digital marketing is the single most effective way to reach a global audience, and it won’t blow your budget. To help you get your marketing strategy off the ground, here are the five pillars of Internet marketing for new businesses.
Your business could have the smartest, most visually stunning site on the web, but if no one knows how to find it, then it’s not going to generate sales. To grow your enterprise, you need to maximize your website visitors – otherwise known as traffic. To increase your website traffic, you will need to create compelling ads, utilize social media accounts, and optimize your site for search engines using SEO tactics. If you’re not acquainted with SEO practices, you can hire a professional Internet marketing company like DAGMAR Marketing, Jacksonville SEO Company to optimize your website and help you attract more visitors.
It’s no good sending Internet users to your website unless they’re going to buy your product or sign up for your services. To turn site visitors into paying customers, you need to increase your conversion rating: the percentage of visitors that become leads. CRO (conversion rate optimization) companies can help you work on your website development and improve your landing page design for maximum sales.
Marketing automation is the software that exists to automate repetitive tasks from multiple channels. For example, for your business to perform seamlessly, you can automate your payments, email marketing actions, advertising, and even social media updates. Automation can also help you generate leads into sales by automatically “targeting” site visitors or previous customers and encouraging them to return to your page.
It’s not enough to have a slick-looking website or a killer social media campaign; if your site lacks well-written, relevant content, then you’ll have trouble driving your visitors to take action. Outsourcing to a professional writer is the most cost-effective way to create a voice for your brand and deliver engaging content. Keeping a company blog also creates a stronger connection between you and your prospective customers, maximizing sales opportunities.
Reporting is a crucial step in your Internet marketing campaign – without it, you have no way of knowing whether or not your strategy is working. Free software like Google Analytics allows you to monitor your website traffic, assess the most popular areas of your website, and analyze conversion rates.
No two businesses are the same, so it stands to reason that no two marketing strategies will be the same either. By using reporting software, you can optimize your marketing campaign to best suit your business and improve your chances of success.