Having plenty of fresh visitors to your website is all well and good, but if you’re not converting those site visits into sales then you’re not actually accomplishing what you need. Having low conversion rates is one of the key signs that there is something wrong with your website service, and sometimes it takes just one factor to convince a potential customer to abandon your site in favor of one that is easier to use. If your conversion rates are lackluster, then it’s time that you gave some thought to the proven strategies that will encourage more sales and reduce your rate of site abandonment.
Calls to Action
Asking your site visitors to do something specific is known as a call to action (CTA). What you’re asking them to do will depend on your current marketing strategy, but usually it entails things like signing up for a newsletter, registering for a special offer, or voting in a poll. These are critical, because the longer that a customer stays on your site, the more chance you have of making a sale. It really is that simple. You want to provide something in return for their time, so make sure that your CTA results in unique content or offers that can’t be accessed without the action being taken. Your landing pages will be critical here, and need to be the right blend of simple to understand and a gateway to other pages on your site.
When up to 64% of consumers read online reviews before committing to a purchase, your testimonials are clearly important. Businesses that fail to make use of positive reviews are missing out on a vital marketing tool. Testimonials are effective because of a few factors. They add credibility to your brand, and by doing so, they also promote the right level of trust that may be the deciding factor when a site visitor is hesitant about finishing the sales process. In 2018, reviews have started to change in terms of consumer trends, and video testimonials are becoming much more prolific. These are particularly useful if your business is relatively new, and by making use of professionals to review your product, you are giving your testimony content an incredibly fresh and exciting new format for customers to enjoy.
From product descriptions to blog posts and white papers, content is one of the most important tools when it comes to boosting your conversion rates. This is largely because the best content will have the effect of boosting your SEO rankings, making it far easier for consumers with a specific need to find you. If you struggle with content or SEO marketing, then make use of www.blackbeltcommerce.com, who can design a content and marketing strategy that will see your SEO rankings rise and your conversions see a vast improvement. Mix up the type of content that you post, and assess your analytics to check which types work best for you.
Your conversion rates are a good indication of the health of your business, so it’s vital that you keep working at them to keep them as high as possible. If you follow the above advice, you will stand a much better chance of encouraging customers to commit to that all-important final click.