How To Improve Customer Satisfaction

StrategyDriven Customer Relationship Management ArticleOne area of your business you should pay special attention to and make more of an effort is your customers. After all, they’re the ones handing over their money to help keep your business afloat so never underestimate their importance.

Your company will begin to thrive once you can ultimately improve your overall customer satisfaction scores. When clients are happy, then the entire business will experience less mayhem, and your employees start to like their jobs better. However, you first need to accept that you can always be advancing in this area and then put measures in place that are going to help you pick up your performance.

Ask for Feedback

Improve customer satisfaction by proactively asking for and seeking out feedback from your clients. Send out surveys, pick up the phone or meet one on one and confront them about what it is they do and don’t like about how your business operates. Dive deeper into the specifics so you know exactly what it is you can change that will truly make a difference and draw in more customers. It’s common for companies to make assumptions about what it is clients are looking for and then head in the wrong direction. It’s a wise idea to have the data to back up your claims and only commit to certain modifications if you know your customers are onboard.

Be Available & Responsive

In this day and age, it’s important always to be available to your customers and ready to help. Not only do you want to be available to answer questions and inquiries during your regular business hours, but it’s also a wise idea to provide support across multiple channels. What will help you out the most is to make sure you’re staffed appropriately by using an online employee shift planning software. You can read more here about how you can get this going in your workplace, so you’re always properly staffed and no customer is left wanting.

Train Your Employees

Your company culture should include making customer satisfaction a top priority if you’re going to succeed in this area. It’s worth you taking the time to train your employees and make sure everyone understands how to interact with clients properly. Pay special attention to your customer service department and confirm that your staff knows best practices and how to handle all sorts of difficult requests and inquiries. Create policies and procedures that both your employees and customers are to follow to make your jobs easier.

Listen on Social Media

One place where you can actually learn a lot about your customers and get a better idea of how they feel about you is on social media. Assign staff members who are in charge of this responsibility and can spend a good amount of time listening and jumping into conversations where appropriate. Use this as a way to collect a lot of valuable data and then have these individuals report back to everyone in the company about what they’re discovering. There may be aspects you’re unaware of that are hurting your business and causing customers to feel dissatisfied. If you need more clarification about a specific topic or complaint, then reach out to that individual privately and collect more information on the matter.

Build Relationships

Communicate to your team that you want them to work on building relationships with customers and not simply thinking of each person as a number or transaction. Get to know your clients on an individual level and show that you care about them as people. Encourage staff members to create an open dialogue with customers and find out more about why they do or don’t enjoy doing business with you. Be able to recognize and reward your most loyal customers and be sure to treat everyone with respect no matter how much money they’re spending with you. It doesn’t look good for your business when you don’t remember people by name who are consistently making a lot of purchases from you and are loyal advocates of your brand.

Exceed Expectations

You can improve customer satisfaction by not only delivering on your promise but also going above and beyond on a regular basis. Work to not only meet expectations but to exceed them time and time again. Instead of aiming for mediocre, shoot for the stars and show your customers that you truly want to see them satisfied after having made a purchase with your company. Not only take care of any problems that come your way but offer up a freebie or discount code they can use the next time they shop with you. Throw in an element of surprise once in a while and watch how quickly their faces light up and they’re willing to share their positive experiences with others.

Track Your Progress

You’re not going to know how well of a job you’re doing or how satisfied your customers are unless you track your progress. Set goals, keep score and monitor how you’re performing as a team throughout the year. Hold meetings that revolve around this topic specifically and get input from your employees about how you could be doing a better job. The only way to improve is to set goals and define metrics and then be diligent about observing how you’re performing and making changes where necessary. You should eventually notice an upward trend. Otherwise, you may have to adjust your approach and regroup about how you want to proceed.


Customers aren’t automatically going to be impressed with your business just because you have a solid product or service in place. They’ll want to be wowed and impressed in their interactions with you and see that you’re putting forth an extra effort each time they reach out or spend money. The good news is that you can use these tips to help you improve your customer satisfaction scores and make sure your business is offering your clients an unforgettable experience. It’s important you never stop learning and growing in this area if you want to guarantee a bright and steady future.

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