A Business Blog Should Be 20% Of Your Marketing Strategy

StrategyDriven Online Marketing and Website Development Article | A Business Blog Should Be 20% Of Your Marketing Strategy | Business Blog

If you aren’t interesting as a business you’re not an entity that is going to hold the attention of the masses. They want businesses and business leaders that speak to them, share ideas they feel passionate about too and also, just be fun to be around and interact with. Businesses have got to stop being so rigid and focuses on their corporate images. But how do you do this day in and day out? What is the outlet which can give you this space? Your own business website of course. Your business blog is where your personality has to shine through. In the content you must be able to explain your ideas well but also use it as a platform to build links, create new followers and be able to spread your word around the search engines that people use. Just how big a proportion do blogs take up when it comes to marketing?

Make the news before the news

Social media is like a forest sometimes. It’s so full of content, videos, links and viral adverts that you can be intimidated. However, know that the media companies of the world are dying to hear about you. To become viral you don’t need their own platforms and say so. Your business can make the news before the news even knows. This is why business blogs are so powerful. You can release exclusive information on your blog and watch the media report on it in a heartbeat. But you give your customers and interested potential consumers vital information about an update, a patch, a new product a totally new and improved service etc. The blog is therefore used as a news website for customers to come visit and read what you have to say. It’s a phenomenal tool to communicate with the world in this way.

Almost a quarter

Perhaps the best reason for a business blog to exist is that it’s almost one quarter of the SEO world for businesses. Content and a blog for a business amounts to around 19% of the overall SEO duties and marketing strategy aspects. That is huge. It’s about 1/5 of your overall SEO management requirements. The other aspects are link building, Google plus, social media, on page and off page links, keywords, Google AdWords, YouTube etc. A blog is worth so much to a business because it’s the space where all other marketing aspects can exist together. You can add a YouTube video to your blog, create off page links whereby you use evidence by another media or well respect news company to back up your claims.

Active and fresh

A business that doesn’t publish blogs can seem kind of dormant. Unless someone is actually following your business on social media, they won’t be seeing you anywhere else other than the search engine results page. Your blog can appear in the search results with great SEO techniques employed so you cover that base as well.

Content isn’t just about getting material out there, it’s about sharing your personality as a business with the consumer. It’s also a great way to make news before the news reports on you.

Stretch Goals, The Field, and Choosing the Best Path

StrategyDriven Professional Development Article | Stretch Goals, The Field, and Choosing the Best Path | Stretch GoalsStretch goals are intended to push the organization to higher levels of performance. They stretch all teams and the individuals in those teams. Stretch goals can rarely be met with incremental changes, thus, management and staff must be dynamic and creative in planning how to meet the goals. This situation can be intimidating, but it is the ideal scenario for you to shift your career in a new, more desirable direction. There are two key components to help you make the shift: understanding how the Field works, and discerning the work activity you most enjoy – regardless of “normal expectations” for your position.

Defining the Field, Understanding Its Drivers. The Field – which is also referred to as “quantum reality” – is a matrix of electromagnetic waves that permeate everything. “So what?” you may ask. Consider the following reality as proven via scientific experiments and measurable observations: i) at the base of all physical matter are tiny electromagnetic energy waves, ii) as two electromagnetic waves intersect, they exchange data, and iii) communication in the Field is instantaneous. This reality means that all living and innate matter in our world are connected every single instant.

Okay, so how does one use this massive web of connection to choose the best path in a stretch-goal environment? Think about the basic formula that underpins all success in the workplace – to achieve a high performance rating, you need to understand how your boss thinks, what their expectations are, and what their goals are to attain a high rating from their superiors. Once you understand this, then you can design an effective performance plan. It is the same with the Field: understand what is important to the Field, then you can proactively engage the Field to aid in directing your career path to higher levels of success.

Why the Field supports you. What is the top priority of the Field? Expansion. Everything in the universe has a drive to expand – humans, animals, plants, bacteria, even the universe itself. At the individual level, the human feeling of “excitement” is most closely aligned with expansion. Why? The Field is connected to all things, so it is aware of your strengths and how those strengths can best help it expand. Thus, when you are focused on an activity that you enjoy (that you look forward to, that excites you), the Field gives you a clue you are on the right track via the feeling of excitement.

So find a comfortable spot at work – or even head to your favorite coffee shop – and review all your work activities, ranking them by how much you enjoy the activity. Be sure to include activities or skills that you have been wanting to learn. Next pick the top activity (or top two, not more) and create a plan around that activity, quantifying how your efforts will increase productivity or drive efficiency.

In the Field, a Low Risk. Your unique stretch-goal-plan is – in quantum reality – a low risk. This is because you have centered the plan around what excites you at work, and when excitement is combined with venturing into new territory, it will invariably lead to your growth as a professional. Thus, you grow personally, your wider team is challenged and grows with you, and the project itself will be productive. Put another way, each of these aspects expands – and, thus, the Field expands.

The Fringe Benefits. What about the other goals in your overall career plan? The good news is that by focusing so much energy on just one or two areas, your plan/project will create a larger momentum that will inevitably demand the demonstration of other skills. Besides the leadership and innovation capabilities you show in putting forth the plan, the additional skills of project management, team management, communication, selling, leveraging diversity, conflict management, and budgeting will likely be demonstrated.

Stretch Yourself, Stretch Your Boss… Expand the Field. In creating a plan that will stretch yourself in an area you enjoy, you will also be stretching your boss. They will need to acknowledge the merit of your plan, they will need to consider how best to sell the idea to their superior(s), and they may need to think about who else on the team will perform the duties they had expected you to be doing. All of that is a fantastic challenge for your boss. They don’t want a boring job; else they would not have accepted the promotion to manager. Besides, like you they may be a bit intimidated by the stretch goals, so you will be helping them with an innovative idea for meeting leadership’s expectations.

Understanding how the expansive properties of the Field work, combined with a focus on the top one or two work activities that excite you, ensures the design of a successful stretch-plan. It also raises your awareness of potential opportunities that may arise – whether those are hoped for or unexpected.

Stretch goals are not obstacles to success, they are unique opportunities to customize your path and accelerate your success. Embrace and use them to stretch yourself, stretch your boss…and expand the Field.

Rejection Epilogue. If your boss rejects your stretch-plan, this is not a failure. Remember that the Field is connected to all things, so it will be keenly aware of your focused and organized vision for expanding your career/team, and by default the Field itself. After the rejection, maintain a positive “can do” attitude and keep your eyes open for other development opportunities. Perhaps a mentor will ask you to join their team, perhaps someone outside the company will offer you a job, or perhaps your boss will ask you to lead a brand-new project in an area that you find exciting. As long as you focus your stretch-plan on an activity that you enjoy, the Field will not be able to help itself: It will notice your effort, and, one way or another, it will respond.


About the Author

For 28 years John Jay McKey has been a student of success, building and leading data analysis teams in the banking sector, a Big Four accounting and consulting firm, the Office of Inspector General, and a multinational Fortune 50 company. While commuting from Chicago to Washington DC to work for the OIG, Jay had a personal epiphany that led him on a deep dive into the world of quantum physics. That journey resulted in the writing of Leverage the Field for Success, which explains how one can use what scientists call the universal energy field, the zero-point field, or simply “the field,” to support and accelerate one’s success and/or the success of their team.

How Much do Software Developers Make in 2019?

StrategyDriven Talent Management Article | How Much do Software Developers Make in 2019?
 
Software developers have always been in high demand, but in 2019 the appetite for developers has just increased as new innovations and applications emerge. With this high demand comes a corresponding rise in salary expectations.

So how much can a software developer expect to make in 2019?

It’s not a simple answer. Not all software development jobs are alike; some are more specialized than others, which is reflected in their pay. But there are so many different types of software development specializations these days that it’s a challenge to keep track of them all and how much they pay.

That’s why we’ve put together a handy table below, with the most common types of software developer roles as of 2019 and what they earn.

StrategyDriven Talent Management Article | How Much do Software Developers Make in 2019?

*All figures based on Ziprecruiter estimates

Notice how in the above chart that the more specialized roles are able to receive a much higher average salary than the more general roles as they get more experience. The outlier seems to be blockchain developers, who receive disproportionately higher starting salaries due to both their rarity, the difficulty of the subject matter, and the current hype surrounding blockchain development.

AI and machine learning developers have similarly high salary prospects. The starting salaries mentioned in the chart are misleading. Actually, only a small percentage of jobs pay at this low range. Salary ranges begin to spike at $78,500 – $91,000 for AI developers (19% of jobs) and $70,500 – $100,499 for machine learning developers (17% of jobs).

The starting salary of cyber security engineers is also misleading. 30% of surveyed cyber security engineer jobs actually begin at the $83,000 to $108,499 range. This reflects cyber security’s vital role in an increasingly digital world, especially in large-scale enterprises with massive amounts of data.

Video game developer salaries in 2019 are also higher than in more general developer roles, however, there is a culture of overwork inherent in the industry which is a definite trade-off for anyone seeking a position in that field.

Note that engineering roles have slight but significant job differences from your standard developer: engineers don’t just code. Software engineers help develop processes and apply engineering principles to solve client needs, which means understanding the big picture and taking a strategic approach. It requires an additional skill set beyond mere programming and is reflected in the salary. The right software engineer will help ensure your development projects don’t fail, which attributes to their high demand and salary requirements.

So there you have it. We hope this chart will be helpful in either choosing a career in software development or switching to a different specialization in mid-career.


About the Author

StrategyDriven Expert Contributor | Shane ZilinskasShane Zilinskas is the Founder and CEO of Los Angeles software development agency ClearSummit, and the Co-Founder and CTO of TuneRegistry, a music rights SaaS platform. He also provides consulting services to startups and enterprise companies. Prior to working in the agency space, Shane built news media backends and part of the FAA’s air traffic control system. He has a B.S. in Computer Engineering from UVA. He has a passion for efficiency and combining the best tech and design to solve complex problems.

Twitter: @clearsummitapps