When building a marketing strategy in the modern age, the list of features you could incorporate is virtually endless. Unfortunately, not all of those innovations are worth the investment of time and money.
If you truly wish to avoid the pitfalls and focus on the strategies destined for success, careful planning will be needed. Here are the factors that matter to customers before, during, and after the sale for optimal results.
Whether they realise it or not, consumers respond exceptionally well to multi-channel marketing. Familiarity with a brand can inspire an increased sense of trust. Moreover, it keeps them engaged with the company and its products. So, when they need the products that you sell, they’ll think of you.
Multi-channel marketing also allows you to maintain brand engagement at all times, ranging from passive to hot leads. A combo of SEO, PPC, social media content, customer reviews, affiliate marketing, and email marketing should be used. Offline strategies must not be ignored either.
When you target customers from every angle, you will grab the attention at some stage.
Awareness gives you a fantastic platform to build upon. However, clients have a wealth of options at their disposal. Simply being the first one they notice won’t be enough to secure a sale. You must do more.
Consumers are increasingly interested in using brands they like. In fact, they are often prepared to pay more for a winning service from a brand with shared values. Therefore, showcasing your commitment to responsibility can work wonders. When you care about the same things as clients, success follows.
Likewise, all marketing content should be tailored to reflect your place in the market. From using the right tone to choosing the most appropriate social media platform, the rewards are huge.
The value of the consumer experience is integral at all stages of the process. This is particularly noteworthy when you want to gain their long-term loyalty. Continuity should extend to interactions across multiple platforms and with several team members.
Therefore, investing in team morale and skills development should feature heavily. When supported by facilities like VoIP systems for customer care, you won’t go wrong. This is because details of past interactions are stored and ready for colleagues to pick up the conversation.
When customers know where they stand with a company, the results are naturally far greater.
The Sense Of Value
Getting a perceived bargain does something to our brains. It fills us with a sense of satisfaction. As a business owner, you must try to capitalise on the opportunities that are presented from this sensation.
The word value does not translate to cheap. You can still charge a premium rate if customers feel it is justified. Packaging that turns a purchase into an experience is an ideal starting point, as is shown by Apple and many other leading brands. Meanwhile, loyalty schemes are a great option too.
When incorporated with timed promotions, the sales volumes should see a significant upturn. And the momentum should last.
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