The Strategy-Driven Solution to Driving Up Interest Before New Business Launch

StrategyDriven Starting Your Business Article | The Strategy-Driven Solution to Driving Up Interest Before New Business LaunchStarting a new business is a logistical challenge. There is a lot of behind-the-scenes work that will eat up your time, and before you know it, you are all ready to launch – and have absolutely zero interest from the public. You cannot keep your new business a secret while you are building it up. Your pre-launch time provides you the perfect opportunity to drum up interest in your local and digital community. Do this successfully, and you launch with a bang.

This is your business. It is not a hobby or something you can afford to learn as you go. For you to taste success, you need to be serious about it from the outset. This guide will help you to choose who to hire and what to look for when outsourcing work.

Start with Your Website

While your store is being renovated, your website should be built. It is your digital store. It is where you want to send people to sign up for newsletters, make online purchases, and generally connect with your value-driven content like blogs, videos, and more. It does not have to be complex, but it does need to look great, function exceptionally well, and be optimized for search engines.

Start first with hiring a logo illustrator and a web designer. You can save on costs with the website design by finding and buying an eCommerce theme, and then hiring the web designer to set it up, so it looks great and has all the functions you need to run your business online.

Build Up Your Marketing Materials

Marketing materials include blog posts, video, editorial images, product photos, and more. It is best to have someone on your team that can handle this, as it gives you the greatest control, but if you need to save on costs here, use a mixture of your own content, stock photography, and videography, and in the future, user-generated content.

Hire a Digital Marketing Agency

To grow your presence, you will want to hire the best Orlando digital marketing agency. This agency should be able to handle your pay-per-click (PPC) marketing, your social media marketing, and your search engine optimization (SEO). By offloading these tasks, you can avoid many new businesses’ many pitfalls when first starting out. So far, you have a great website. Now you need a digital marketing agency to use your website and marketing content to build up an exceptional online presence.

Use These PR Strategies

You have the website, you have the marketing materials, and now you have the marketing strategy in the works. All that is left is expanding your marketing efforts into good old public relations. A good way to get the coverage you want is to plan a big launch event for your business. Local news sites and influencers alike are always on the lookout for something big happening in their area, and a cool party launch is exactly what they are looking for.

Plan the event and send out press releases to local news sites and influencers. Start small, and as more and more start to give your launch coverage, work your way up to larger publications for the widest reach.

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