It is no secret that online sales skyrocketed during the COVID-19 pandemic. While bricks and mortar stores were forced to close, eCommerce businesses were able to take advantage of this and enjoy a surge in sales and plenty of new customers to boot. However, now that physical stores have started to re-open and consumers are spending less time at home, you may have noticed that your sales figures are beginning to drop a little. If you see a decrease in visitors to your website and a reduced number of sales, you are probably keen to get this sorted out and get your eCommerce store thriving once again. Here are some of the actionable changes you can make to increase eCommerce sales for your business:
Keep Engaging With Your Customers
One of the most effective methods of creating a consistent level of sales is to manage your relationship with consumers that are already interested in your products. Engaging with your social media followers and showcasing your products on your platforms can provide a valuable way to encourage extra sales from loyal customers. Social media platforms, especially Facebook and Instagram, can offer a helpful way to capture your customers’ attention with highly visual content. Uploading videos and product images can create immediate interest in a new product or sale items, especially when you link from the post directly through to your eCommerce site.
Encourage Add-On Sales
Encouraging add-on sales is a valuable way to boost your profits and up the value of each order. Suggesting similar products or matching products that the customer may also like can lead to an increase in sales. Even suggesting lower value items that customers may like can make a big difference to your sales figures. Another helpful way to boost sales is to let customers know how much more they need to spend to qualify for free shipping. In most cases, consumers like the idea of gaining an extra product in their order and paying a little more than to pay for shipping costs.
Use Digital Promotion Methods
Everyone likes to pay less for their items wherever they can, and saving money on their shopping generates a buzz that most people love. If you hope to encourage your customers to purchase a specific item and engage with a call to action, or you want to clear stock without reducing the listed price, you could use a Digital Rebates Platform. Offering digital rebates as a money-saving incentive can tempt your customers into buying a product and enjoy all the benefits of getting something they want at a great price.
Make the Most of Your Email List
Your email list is a valuable source of information and has the potential to deliver many sales opportunities for your business. Treating your email subscribers as privileged customers is an excellent way to build your relationship and encourage further sales. Giving your subscribers exclusive discounts and early access to deals and offers will strengthen your relationship and lead to repeat purchases.
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