The number of companies participating in trade shows increases each year. While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Booth exhibitions at trade shows are viable and cost-effective sales tools to: Achieve new customers, in order to grow and increase profits. Introduce new products. Most of […]
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As I previously mentioned in my recent post “How to Rank a Website,” leverage is one of the fastest techniques you can use to grow a website. There are a lot of ways you can use leverage to increase your website revenue. Recently, one of the 200 websites I helped launched for my company received […]
I believe that cold calls are quite important as part of an overall sales strategy. How they are done, however, determines their success. If the goal of the call is to gather data, share product information, start a conversation, or make an appointment, the odds are that the outcomes will be less than successful: sellers […]
Your ‘Why’ Should Not Be Because You Hate Commuting In his book Start with Why?, Simon Sinek challenges what and how thinking. While what and how are the yin and yang of everything, why is the driving force. So why didn’t I start the article with the why? Because the hobby-to-business process is agile rather […]
Got a company mission statement? “Yes, Jeffrey. We do.” Really? Can you recite two words of it? “Uh, no.” How come? Dude, it’s your MISSION. It’s what is supposed to drive you into the sale — and, create an atmosphere of success. It’s your mission. The reason you’re not following your company’s mission statement, is […]