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The Big Picture of Business – How to Maximize Trade Show Exposure

The number of companies participating in trade shows increases each year. While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Booth exhibitions at trade shows are viable and cost-effective sales tools to: Achieve new customers, in order to grow and increase profits. Introduce new products. Most of […]

What drives you into the sale? And drives you out with the order?

Got a company mission statement? “Yes, Jeffrey. We do.” Really? Can you recite two words of it? “Uh, no.” How come? Dude, it’s your MISSION. It’s what is supposed to drive you into the sale — and, create an atmosphere of success. It’s your mission. The reason you’re not following your company’s mission statement, is […]