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Job Seekers Should Consider What Their Online, In-Person and On-Paper Personas Say about Them

A potential employer takes just a moment or two to size up a potential candidate, leaving job seekers little room for error when trying to make a positive first impression. Whether presenting themselves online, in-person, or on paper, job seekers relay a lot of information to a potential employer in the first few minutes. Employers quickly assess confidence, energy level and professionalism – all key traits that tell the employer what a candidate might bring to the workplace. As a result, it’s very important to present yourself in the best possible light.

Branding vs. Marketing

Many believe that a brand is a function of marketing. Or more specifically, brand building. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. Agencies love them because they think it means big budgets and mass media. But a […]