In his famous poem, Robert Frost declared that he preferred to take “the road less travelled by.” I take that idea not only as a useful philosophy for life, but also as an even better guide for business. When I began to buy and sell commercial real estate in 1968 I was told that the […]
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Unless there is an obvious problem, most of us don’t give more than an occasional passing thought to how our voice sounds. However, recent research on how vocal quality affects others’ perceptions may make you think twice.
A potential employer takes just a moment or two to size up a potential candidate, leaving job seekers little room for error when trying to make a positive first impression. Whether presenting themselves online, in-person, or on paper, job seekers relay a lot of information to a potential employer in the first few minutes. Employers quickly assess confidence, energy level and professionalism – all key traits that tell the employer what a candidate might bring to the workplace. As a result, it’s very important to present yourself in the best possible light.
Leaders can sometimes get sidelined and stuck in a rut by focusing too much on tactics rather than strategies, and on what happened yesterday rather than what needs to happen tomorrow and the many tomorrows to come. Here are some questions to answer when you are thinking about Strategic Action. You might want to rate […]
Many believe that a brand is a function of marketing. Or more specifically, brand building. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. Agencies love them because they think it means big budgets and mass media. But a […]