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The Advisor’s Corner – How do I deal with so much on my plate?

Question: There is SO much on my plate – how do I sort out priorities, recognize the blocks, and keep an open mind for possibilities? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) You might find that you are so focused on the ‘tasks’ at hand that the most important work is getting the short […]

Old way or new way? Only one way works. My way.

The old way of selling is dead. The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Don’t forget their managers who […]

The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Business marries the community that it settles with. The community has to be given a reason to care for the business. Business owes its well-being and livelihood to its communities. I recently stopped for lunch at a franchise restaurant. Nobody was at the register. A crew member told me to wait, then later took my […]