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McDonalds, Nike, Dominos Pizza, Chanel… What do these four have in common? Powerful brand identity. Because, chances are, you’ve heard of most of them, and there’s reason why. Just how powerful the brand? Let’s just say, according to this article, children recognize the fast food chain’s iconic logo before their own name. And, in 1998, […]
Just like no two fingerprints are the same, no two businesses will be identical. There may only be minor differences, but these can make a big difference when it comes to planning a marketing strategy. What is right for one company can be totally the wrong thing for another, but sometimes you just have to […]
You’ve done your research and decided that going branching out onto the worldwide web is the best decision for your business. But how do you actually go about implementing that? Building an online store and an eCommerce website requires a sophisticated content management system and a strategy that combines many separate elements. Not sure where […]
One way that you can improve your chances of success in trading is to find a winning strategy and stick with it.
Although social media marketing is having its moment in the spotlight right now, email marketing is still very much a relevant and a powerful tool for your business to utilise. One way you can really take advantage of email marketing is via a newsletter, something which appears to be a dying trend. When you consider […]
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