Professional Women Still Marginalized

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Reports reveal painful truth despite ‘incontrovertible proof’ that women are key to business, economic & societal growth

It’s a painful revelation. “At the current rate of change, it will take until the year 2085 for women to reach parity with men in leadership roles in our country.” This staggering estimate, reported by the Center for American Progress (CAP), persists despite “over the past two decades, a considerable body of research has emerged to lend incontrovertible proof to the idea that when women thrive, organizations thrive—and nations thrive too. From that research, there is now a consensual view that women’s leadership is not just a matter of fairness, but also has the potential to move companies, governments, and societies in new and better directions.”

The opportunity loss implications of women who continue to be marginalized in today’s corporate and overarching economic landscape cannot be taken lightly. Especially when one considers these frightening female factoids:

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About the Author

Michelle PattersonVisionary and lauded business accelerator Michelle Patterson is President of the Global Women Foundation and The California Women’s Conference – the largest women’s symposium in North America that has featured esteemed First Ladies, A-List Hollywood celebrities, and high caliber business influencers. Michelle is also the CEO of Women Network LLC, an online digital media platform dedicated to giving women a voice and a platform to share their message. Michelle may be reached at WomenNetwork.com.

References

Women Are Today’s Brand Champions

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Women have been long known to be holding the purse strings when it comes to the majority of household purchases. According to Monique Nadeau, President and CEO of Hope Street Group, “Women overwhelmingly hold the consumer purchasing power in our country, whether we’re talking about individuals or households. Their understanding of the market allows them to start businesses with a high degree of insight about both their potential customers and competitors.”

Then, you might wonder why so many companies are getting it so wrong when it comes to how they market to them. They are so far off base that one recent article noted that 91% of women believe that advertisers simply “don’t understand” when it comes to the female consumer.

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About the Author

Michelle PattersonVisionary and lauded business accelerator Michelle Patterson is President of the Global Women Foundation and The California Women’s Conference – the largest women’s symposium in North America that has featured esteemed First Ladies, A-List Hollywood celebrities, and high caliber business influencers. Michelle is also the CEO of Women Network LLC, an online digital media platform dedicated to giving women a voice and a platform to share their message. Michelle may be reached at WomenNetwork.com.

5 Ways Women in the Private Sector Can Turn the Economy Around

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Women are making a powerful difference in business, in today’s economy, and in family life. The adage that there is power in numbers definitely applies. The Bureau of the Census states that women currently outnumber men in the United States by six million. With such incredible power in their hands, women have a number of ways within their reach where they can help turn the economy around.

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About the Author

Michelle PattersonVisionary and lauded business accelerator Michelle Patterson is President of the Global Women Foundation and The California Women’s Conference – the largest women’s symposium in North America that has featured esteemed First Ladies, A-List Hollywood celebrities, and high caliber business influencers. Michelle is also the CEO of Women Network LLC, an online digital media platform dedicated to giving women a voice and a platform to share their message. Michelle may be reached at WomenNetwork.com.

‘Barrier Breakers’ for Women in Corporate America

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In taking on a more dominant role in Corporate America as more women confidently climb their career ladders and step into important roles and leadership positions, the experience in Corporate America is shifting and tilting the power balance in their direction. With more women in the U.S. workforce than men, this provides an opportunity to take a stand on some important issues that continue to impact women in their multiple roles as career woman, wife, and mother.

While the glass ceiling clearly has large cracks and even holes, there is more work to be done to truly leverage the earning potential and talent that can catapult Corporate America toward greater success and help women in the process.

Changing the Face of the American Workforce

Here are some tips for taking charge of these issues and helping to continue turning the tide on long-ingrained Corporate America barriers:

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About the Author

Michelle PattersonVisionary and lauded business accelerator Michelle Patterson is President of the Global Women Foundation and The California Women’s Conference – the largest women’s symposium in North America that has featured esteemed First Ladies, A-List Hollywood celebrities, and high caliber business influencers. Michelle is also the CEO of Women Network LLC, an online digital media platform dedicated to giving women a voice and a platform to share their message. Michelle may be reached at WomenNetwork.com.

The Advisor’s Corner – How Do I Lead Those Older Than Me?

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How Do I Lead Those Older Than Me?Question:

How do I lead direct reports who are quite a bit older than me?

StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor)

Indeed, the chances of leading people senior in age and experience to you are quite high given the delayed retirements and demographics we see today. This is not a bad thing; in fact, if you are good leader, you will welcome the diversity in perspective, experience, and wisdom you can utilize from within your team. In my career I rarely held a leadership role without managing people older than me, until I became the older one! There are a few key things to keep in mind to get the best from your more senior staff.

Everything we do happens through our relationships, and how we behave impacts each of those relationships. When you create a trusting, respectful relationship with your staff, you will reap the rewards over and over again. It’s also about the conversation.

You already have the ‘authority’ if you’re the boss, and frankly, if you pull the “I’m the boss” card out more than 10% of the time, and even then, only when there is no other way to get something essential to happen, you are blowing it. Just like anyone else, you have to earn respect and trust… it doesn’t come with your title. If you are feeling insecure, uncertain, and less than adequate as you carry out your role, do whatever you need to do to learn enough to feel confident. Take classes, read… and oh, by the way, your greatest teachers might just be on your staff. Welcome their wisdom and make sure they know how much you appreciate it and them.

Here are 5 things you can do that will signal you are listening and respecting – and they apply to ANY of your staff:

  1. Be EXPLICIT about your expectations, how you will measure success, and then acknowledge their performance – whether good or not so good.
  2. ASK far more than you tell. LISTEN to your people, ask them what they know, want, feel, and need.
  3. Remove the word “but” from most of your conversations – say “and” instead or end the first sentence with a period and start a new one. When people hear “but” they don’t believe anything you said before it.
  4. Say “We” 10 times more often than “I”, including in your emails.
  5. Do not say “No” first. At least listen and say what more you need or agree that you’ll at least think about it.

The fundamentals of building a highly effective team come into play here, no matter the demographics or personalities. When you know how to create safety, trust, and group synergy, you will engage everyone on your team and get the most of their talent. So ask yourself – do you know where you want to take your team? Have you made time to get to know each of your people, what motivates them, and what they love or don’t love about their jobs? Have you asked for their wisdom, letting them know the team can only succeed with everyone contributing? Have you honored their contributions?

Bottom line – every individual has a story, a whole life, and is motivated by different things. When you build a trusting relationship and establish you truly care about that person, their wisdom, and their contributions, you will get a boatload of help, respect, and you may just learn a thing or two along the way!

About the Author

Leadership authority Roxana (Roxi) Hewertson is a no-nonsense business veteran revered for her nuts-and-bolts, tell-it-like-it-is approach and practical, out-of-the-box insights that help both emerging and expert managers, executives and owners boost quantifiable job performance in various mission critical facets of business. Through AskRoxi.com, Roxi — “the Dear Abby of Leadership” — imparts invaluable free advice to managers and leaders at all levels, from the bullpen to the boardroom, to help them solve problems, become more effective and realize a higher measure of business and career success.

The StrategyDriven website was created to provide members of our community with insights to the actions that help create the shared vision, focus, and commitment needed to improve organizational alignment and accountability for the achievement of superior results. We look forward to answering your strategic planning and tactical business execution questions. Please email your questions to [email protected].