Three Reasons Not to Give Up on Running Your Own Business

/in /by

Business is sometimes full of unexpected twists and turns that are out of our control. However, one thing that we do have control over is how we respond to these things. When a business is facing multiple challenges, it can be tempting to throw in the towel. There are, however, a number of reasons that you should try and hang in there. Undoubtedly, there are times when a business has reached the end of its road, and it’s time to let it go and turn a new page. On the other hand, other times all it requires is effective re-strategizing to get your business back on track. In light of this, in this article, you will find three reasons that you shouldn’t give up on running your own business.

It’s a Chance to Make an Impact

Businesses play a vital role in society. They create job opportunities, profit in most cases, and have a purpose to make people’s lives easier in one way or another. This means that whether it is intentional or not, your business is going to make an impact on society. While some businesses make a negative impact through environmental pollution, poor services, and worker exploitation, there are others that make an extremely positive impact in their communities. The point is, when you run a business, you give yourself the opportunity to positively impact the lives of your customers and environment. This can be done by making your business more socially conscious and as a result, carrying out genuine outreach, minimizing harm, being transparent about your business operations, mistakes, and setbacks, thinking locally, and promoting passion and unity amongst your employees. By not giving up when the going get’s tough, you give yourself a chance to make a lasting impression that can be imprinted in the hearts of people for years to come.

There’s Always a Solution to Every Problem

One of the reasons you may often think of giving up on running your own business is the many challenges associated with it. Every business has its high’s and low’s. However, when the lows seem disastrous, it’s easy to think that perhaps the business isn’t meant to be. On the other hand, you should try and exhaust all possible options and see where you’re going wrong before giving up. This could mean you need to check your strategy and ensure you’re executing it effectively or go back and review your initial business plan. Some other ways to revive your business when it seems it’s about to fail is reviewing your marketing tactics, ensuring you focus on general business principals, and checking that you have the right management team for your business.

It’s an Opportunity to Live on Your Own Terms

When you run a business, there are many things that you stand to gain personally. For one, you have the chance to live life on your own terms and have control over your time and how you make your money. Although running a business doesn’t guarantee that you’ll be a millionaire, you can achieve a level of financial freedom if your business does well. One of the ways that you can achieve this is by making smart and calculated personal and business investments with lower fee investment options like wealthsimple. The reality is, when you own a successful business, you have more financial flexibility and sometimes greater opportunities.

No matter of what path you decide to take in life, you’re always likely to face difficulties. If, however, you can find a way to push past these challenges and grow, it’s likely there is a lot that you can gain. This same principle can be applied in business and is one of many reasons you shouldn’t give up when the going gets tough.

Keep On Truckin’? The Future Of The Haulage Industry

/in , /by

At this moment in time, many entrepreneurs are concerned about the welfare of their businesses that are, seemingly, being left in the past. The trucking industry is one of those. If you are managing a small freight, or your employees have concerns about being usurped by autonomous driverless trucks, what does the future of the trucking industry hold?

Are Drivers Being Put Out Of Jobs?

Because so many of the modern approaches to the any industry is hedging its bets on automation, and with the advent of driverless trucks on the horizon, the average truck driver is, naturally, very concerned about their earning potential. But, the overarching ideal with driverless trucks is that it’s not meant to put people out of jobs, but rather make those that already work in the industry operate far safer. Of course, it’s not all going to be automated, we’re going to need people to refuel the vehicles, react in emergency situations, and so forth.

Are The Rules And Regulations Going To Change?

As it stands, the industry looks like it’s going to operate in the same capacity as it ever did. For any startup business looking to trade in the trucking industry, the standardized documents, such as the freight broker bond and so forth, are still going to be commonplace. The rules and regulations of the modern trucking industry are looking to stay in place for the near future. But of course, as automation rears its head and becomes more commonplace, this does bring up a lot more quibbles as far as monitoring the machinery is concerned. But in the meantime, this is quite difficult to regulate because there is such a big transition period occurring, from the humanized aspect, through to the automated approach. Luckily, there are trucking permit services and similar resources to help navigate the rules and regulations.

Does It Make Your Entrepreneurial Role Easier?

There are changes on the horizon, that you may very well be concerned that it’s going to make your role far more difficult. This isn’t the intention. With automation, the trucking industry is going to be far more self-sufficient. The idea behind automating every aspect of the trucking industry, not just the trucks themselves, but the loading and unloading, is supposed to make the entire process cost-effective, but also safer. Yes, this should mean an easier life for any entrepreneur, but as we all know, machinery breaks down on occasion. So this does make many workers naturally reticent to embracing automation completely. But, the idea behind a lot of these processes is to imbue the human and the non-human aspects together perfectly. So in this respect, it should make life easier for you.

As a business opportunity, the trucking industry is very much up in the air at the moment, because its undergoing so many potentially drastic changes. But for the dynamic and new age entrepreneur, there has never been a better time to take advantage of all this changing technology and major developments, not just in the trucking industry, but the automation of every industry. As a business opportunity, it’s imperative that you get on board this exciting time now. And for those who are already concerned within the industry, it’s time to roll with the changes.

Kickstarting Your Biz The Right Way

/in /by

Starting a new business can not only be exciting, but it can also be quite overwhelming. There is just so much to add to your plate as a business owner. You have to think about initial start up costs, the manufacturing if applicable, the relevant services to offer, the advertising and marketing, all while ensuring that you don’t fall into a pit with some of the common issues every startup business can face. Sounds fun, right? The truth is, it is, but you need to ensure that you kickstart your business the right way. I thought I would share with you what some of those things are.

Social media will become your best friend

Social media is one of the easiest ways to get your business heard, so it will become your best friend, your sidekick, and your main way of getting your business message out there. However, not everyone uses it to its full advantage. The main key elements to remember is to ensure that your platforms and profiles are consistent. That you add content frequently, but what you share isn’t just always about a sales pitch. People should want to follow you, find your business and information useful and informative, and to buy in to you as a brand. Many people use social media to humanise their business and this can be very effective.

Ensure that you manage your business effectively

The next thing to consider would be the management of your business. There is much to think about in terms of finances, people you employ and even the likes of your stock and inventory. Make things easier on yourself by incorporating ways to keep track such as inventory management software, timelines and even spreadsheets to help you keep on track. There are many plates to spin, so whatever you can do to save time and make things easier to manage will ensure that you do the best job possible.

Manage cash flow effectively

The next thing to think about would be the cash flow element of your business. This can be something that can easily get out of control. Invoices that need paying, but yet still waiting for invoices to be paid to you can be one of the biggest hurdles you need to overcome. Looking at ways to maximise the amount of cash you keep in your business at any given time while still ensuring your business runs smoothly will become one of the priorities of your business. However, employing an accounts team for it or even outsourcing it could save you time and hassle.

Remember your own attitude and ambitions

Finally, throughout all of the start up and first year of trading, you need to be accountable for your attitude and your own ambitions. The truth is, you have made the business and brought it to life, and so your attitude plays a key part on how you move your business forward, while still ensuring that you take into account your own ambitions and goals for yourself and for this business.

I hope that these tips help you to kickstart your business in the right way.

Driving Traffic To Your Ecommerce Site

/in , /by

When you have a physical store gaining footfall is a huge influence on your advertising and how you design your store. And all of that is still valid with an ecommerce site. The only differences lie in the fact that you aren’t aiming to grab the attention of someone walking by, but to target your audience when they are browsing the internet – whether or not they are searching for you. An ecommerce site has so many advantages, as does a physical store, but it gives you the ability to reach so many more people than a fixed location does. You just have to know how to go about getting that attention in the right way. The saying ‘any press is good press’ is 100% wrong; you need to strive to have a good reputation while using the right tools and software to attract and retain your customers.

Design

The first thing to consider is the base of your operations; your website. An ecommerce site doesn’t need to be overly complicated. In fact, you can easily start one with a DIY web building platform. But making sure that it can be easily navigated by anyone is key. Keep things simple and uncluttered, with drop menus and different categories clearly found and all key contact information on both a contact page and at the bottom of each page. And make sure that you stay true to your style – if you are selling custom skateboards you need to stick to the cultural designs surrounding that to attract your main audience base.

Research

Do the research before and after you have launched your ecommerce site. You need to know who is searching for what you’re selling, what demographics are visiting your page and who is sticking around long enough to buy something. Look at Google Analytics to get you started, and look into applying applications and advice from Veon Consulting to increase your ecommerce statistics. The right software and tools are key here, and never think that doing the job once means completing the task.

SEO

Search Engine Optimisation are key words and phrases that increase your standing on a search engine results page. Use them well by wisely – Google do block pages that appear to dump a lot of phrases together in the hope of being first on that list. Keep it relevant- use Google AdWords to figure out the right phrases for you and check in regularly. As trends change as will the most commonly searched phrases. Integrating SEO phrases comes naturally to a content writer, so maybe you should look into hiring one for your web content, or you can give it a go yourself.

Deals

Just like a giant SALE banner in a window catches the eye, does a good deal encourage clicking. Use social media to advertise any deals or promotions you have going on. You can use cookies to target the right audience, but it can also help to interest people who otherwise wouldn’t think about visiting your ecommerce store.

Bringing Your Business Office Into 2018 (Psst… It’s Not As Tough As It Sounds)

/in /by

The office spaces form the heartbeat of any modern business operation. In fact, with the way things are going, their importance is greater than ever. However, the DNA of these spaces has changed massively in recent times. If your business is going to unlock its full potential and move in the right direction, bringing this workspace into the current day is pivotal.

It may sound like a daunting process. But whether yours is a new venture or an established company that needs a major office overhaul, a few simple tips will make a world of difference. Here’s all you need to know.

Go (Nearly) Paperless

A clean and organized office space will always encourage workers to perform better. Therefore, this guide to going paperless could be one of the most important things you ever read. This will actively reduce running costs while also creating more space for other equipment. Alternatively, it may enable you to downsize to a smaller office space, potentially in a more prestigious location. On a separate note, this step helps the company become greener too.

It may take some time for employees to get used to cloud computing and paperless technologies. However, this is the future of business and can speed up various processes. It’s also a great way to prevent the misplacement of documents and key files. Meanwhile, the eco-friendly elements are something that can be promoted to gain a better reaction from clients.

Create A Video Conferencing Space

Modern businesses look vastly different to how they did even five years ago. One of the main reasons is that employees can be split over various locations due to outsourcing and the capabilities of new technology. The best companies now embrace the skills and knowledge of people all over the world in a bid to cut costs and reach bigger audiences. Without face-to-face communication, finding the next best solution is vital.

Designating a space for video conferencing puts you in a far stronger position, allowing you to cut down needless business trips. Aside from being great for internal communications, a great setup will make a winning impression with clients. After all, many will wish to communicate via this method. This can double up as a great venue for presentations too.

Upgrade The Surroundings

The interior design aspects of an office space can have a huge impact on the atmosphere. Embracing natural light, and using lighter color schemes can make the space feel bigger. Artwork depicting the achievements of your business can provide huge motivation for everyone. Use a few plants around the office to further embrace that positivity, and you’ll be surprised by the upturn in productivity and happiness.

Perhaps most importantly, you need to upgrade the furniture. Outdated desk designs fail to make the most of the space, and may also be built for bulky units that are no longer needed. The seating probably needs an upgrade too. Finding the best stool for standing desk facilities or ergonomic chairs for meeting rooms can be key. Without those items, you’ll never find a great layout.

Consider Everyone

Society has evolved to become far more inclusive, and we’d all agree that this is a positive feature. Unfortunately, your outdated office spaces may currently be unable to satisfy the needs of everyone. Improving the access points for disabled employees should be top of the agenda. From adding ramps to creating a better layout, those changes can make a world of difference. Even if your staff members are able-bodied, you may have guests that need a little support.

On a separate note, there is a growing need for multiculturalism. Depending on the situation, it may be a good move to create a small prayer room for the employees that need to follow their faith. Finally, transgender and related issues need to be considered for certain facilities. This includes the toilet facilities and the way that those people are addressed.

Go For Individuality

The days of bland, cubicles offices are long gone. And thank goodness that this is the case. Your office should reflect the brand, which links in nicely with the idea of building happier surroundings. However, you also need to make employees feel comfortable. From personalized stationery to spaces for family photos or messages, those small steps can bring big rewards. For this to become a good workspace for the collective, it needs to be a great one for the individual.

This should extend to letting staff members set their computer systems and other items to their preferences. As long as it doesn’t stop productivity, this is a step in the right direction. Besides, you’ve hired those people for their initiatives. Stifling their creativity or productivity by running a dictatorship in the office is not an option.

Invest In The Latest Accessories

Your office space relies heavily on the facilities, and you naturally use the best computers and data security. It’s possible that you utilize outsourced IT management to keep those products in the best possible health too. However, you must ensure that your employees have the accessories needed to produce the best work in the fastest time. Graphic tablets, specialized software, and modified keyboards are all possible routes to take. The best option is to speak directly with them to see what they need.

Making the right investments now, which can include staff training, will pay dividends in the long haul. Apart from the direct benefits, knowing that the facilities are there to encourage the greatest results will offer an extra spark. Frankly, the main facilities are pointless if you don’t go the extra mile with these additions.

The Final View

Of course, people are still the most important element in a productive office environment. Your leadership and the team’s communication will play a crucial role at all times. Nonetheless, building a positive place of work provides the platform for success.

Given that this will filter down throughout other parts of the business, there’s never been a better time to make those upgrades.