8 Essential Tips for Creating Effective Sales Pitches

StrategyDriven Marketing and Sales Article | 8 Essential Tips for Creating Effective Sales PitchesYour sales pitch is vital in securing clients for your business. Without a great sales pitch, you’ll have a hard time meeting your quotas or keeping your business afloat. But over 40 percent of salespeople say that it’s the most difficult part of the process. If you want to stay ahead of the game and become the best salesperson you can be, apply the following tips to create more effective sales pitches.

1. Make it a conversation

The days of talking at your prospective customers are over. Today, people prefer to be part of a conversation with sales representatives. Modeling your sales pitch to accommodate input and questions from your prospects creates an atmosphere of camaraderie and transparency.

For instance, you could begin by asking them a question. If you’re making a pitch for memberships to a spa, you could ask your prospect “What is a table shower?” You can capture their interest and sate their curiosity at the same time with that conversational gambit.

2. Offer solutions

Many novice salespeople will focus on talking up the features of their product or services. But this is an old-fashioned and ineffective approach. Customers don’t just want to know how good your products are; they want to know it can help them with their problems.

If you’re selling insurance for condominiums, talk about probable solutions your company is offering. For example, when selling insurance to condominiums in Florida, talk about how you offer financial security in case of hurricanes or flooding.

3. Support your pitch with facts

Salespeople have gotten the unfair reputation for being unreliable. According to a recent survey, an overwhelming 97 percent of people say they don’t think they can trust salespeople. Know that your prospects are no longer willing to take your word about your products or services. Support your pitch with solid and authoritative facts.

Your company should have case studies and expert research on the efficacy of your products and services. In a pinch, provide prospects with authentic customer testimonials which could be just as persuasive.

4. Become an adviser

People are looking into value-laden interactions with sales representatives. They’re not just looking for people who will sell them things, they’re looking for experts. Approximately 78 percent of customers are looking for salespeople who can offer them trustworthy advice.

Do your research not just on the benefits of your product or services, but also its application. You should be able to talk to prospects confidently about how to best use your products to improve their lives or businesses. Offer insights gleaned from your experience with the product to establish authority and trust with the prospect.

5. Identify objections

Before you even pick up the phone or meet with a prospect, you should do your homework and identify their most likely objections to buying your product. You can go online and search for reviews and scroll through forums regarding your products and see what people are saying. Come up with reasonable counterarguments for these objections.

If people are mostly concerned about the cost of your services, bring up discount programs or alternative payment plans. Offer solutions to their objections and you can secure a sale.

6. Get ready to negotiate

When prospects are hemming and hawing without closing, it’s time to reach out and negotiate. Their willingness to bargain will indicate how serious they are about closing the sale. Before going into a meeting, set your minimum acceptable terms for the pitch. Negotiate with the prospect and only ever put the minimum acceptable terms on the table as a last resort.

7. Ask them for the sale

Confidence is important for being a successful salesperson. At the end of your sales pitch, you should have answered all the prospect’s questions and overcome their objections. At this point, you should be able to easily segue into asking them to close the sale. If you’ve crafted your pitch correctly, you should have built up their confidence in this decision and showcased that you sure it’s the right choice for them.

8. Follow up on prospects

Sometimes, no matter how great you make your sales pitch, it ends with rejection. Or your prospect may require more time to think about their decision. In these cases, you should consistently follow up on them.

Don’t be too pushy as that could be annoying. Instead, try to set predetermined follow up calls or meetings. Or you could regularly schedule a follow up call with enough time between them to avoid being irritating. Following up on prospects can ensure you secure a sale long after you made your sales pitch.

Your sales pitch needs to be effective and appealing enough that you can meet prospects and ensure you walk away with a sale. This is the only way to achieve success for your entrepreneurial ventures.

What Are The Key Marketing Features That Truly Influence Consumer Decisions?

StrategyDriven Marketing and Sales Article |Marketing Features|What Are The Key Marketing Features That Truly Influence Consumer Decisions?When building a marketing strategy in the modern age, the list of features you could incorporate is virtually endless. Unfortunately, not all of those innovations are worth the investment of time and money.

If you truly wish to avoid the pitfalls and focus on the strategies destined for success, careful planning will be needed. Here are the factors that matter to customers before, during, and after the sale for optimal results.

Multi-Channel Marketing

Whether they realise it or not, consumers respond exceptionally well to multi-channel marketing. Familiarity with a brand can inspire an increased sense of trust. Moreover, it keeps them engaged with the company and its products. So, when they need the products that you sell, they’ll think of you.

Multi-channel marketing also allows you to maintain brand engagement at all times, ranging from passive to hot leads. A combo of SEO, PPC, social media content, customer reviews, affiliate marketing, and email marketing should be used. Offline strategies must not be ignored either.

When you target customers from every angle, you will grab the attention at some stage.


Awareness gives you a fantastic platform to build upon. However, clients have a wealth of options at their disposal. Simply being the first one they notice won’t be enough to secure a sale. You must do more.

Consumers are increasingly interested in using brands they like. In fact, they are often prepared to pay more for a winning service from a brand with shared values. Therefore, showcasing your commitment to responsibility can work wonders. When you care about the same things as clients, success follows.

Likewise, all marketing content should be tailored to reflect your place in the market. From using the right tone to choosing the most appropriate social media platform, the rewards are huge.

StrategyDriven Marketing and Sales Article |Marketing Features|What Are The Key Marketing Features That Truly Influence Consumer Decisions? Team Continuity

The value of the consumer experience is integral at all stages of the process. This is particularly noteworthy when you want to gain their long-term loyalty. Continuity should extend to interactions across multiple platforms and with several team members.

Therefore, investing in team morale and skills development should feature heavily. When supported by facilities like VoIP systems for customer care, you won’t go wrong. This is because details of past interactions are stored and ready for colleagues to pick up the conversation.

When customers know where they stand with a company, the results are naturally far greater.

The Sense Of Value

Getting a perceived bargain does something to our brains. It fills us with a sense of satisfaction. As a business owner, you must try to capitalise on the opportunities that are presented from this sensation.

The word value does not translate to cheap. You can still charge a premium rate if customers feel it is justified. Packaging that turns a purchase into an experience is an ideal starting point, as is shown by Apple and many other leading brands. Meanwhile, loyalty schemes are a great option too.

When incorporated with timed promotions, the sales volumes should see a significant upturn. And the momentum should last.

HVAC Marketing

StrategyDriven Marketing and Sales Article |HVAC|HVAC MarketingMarketing strategies have changed over the last decade, no matter the industry, thanks to avid use of the internet. It is not enough to offer quality service or products. People have to know about your business and the best way to do that is through contemporary marketing strategies.

Summertime is coming to a close for some people, which means lots of potential customers will be surfing the web searching for the best HVAC companies to heat up their homes. This is where a great HVAC marketing strategy comes into play. If you are a HVAC company looking to generate new leads and drive conversion, adopting a great marketing strategy will help your business reach its goals.

Growing your heating, ventilation and air conditioning business is simple as long as you focus on creating an SEO friendly website, improving your company’s organic SEO, learning more about Google Adwords, tracking pay-per-click metrics and incorporating the use of social media for your business. These are all the main ways to grow your HVAC business. If you have all of these things, you can be sure that you will garner great, new leads.

Enlist a company marketing company that can handle all of that for you, that way you can focus on what is important which is running your business. A marketing company can build up your website, get your business involved in Google AdWords, improve your SEO and even get you set up with a few social media accounts. Leave the marketing to the experts.

Design by HVAC Marketing

Simple Marketing Tips for Entrepreneurs

StrategyDriven Marketing and Sales Article |Marketing Tips for Entrepreneurs|Simple Marketing Tips for EntrepreneursEveryone knows that entrepreneurs, working on their startup enterprises, have a lot of different tasks to juggle. As well as representing their firm in business meetings and conversations with clients and customers, the entrepreneur is also asked to oversee all elements of their business – from their accounts and finances through to the strategy and planning that leads an industry toward its goals. As such, entrepreneurs need to know the shortcuts and the tricks to each part of their business – and this article is all about getting the most out of your marketing strategy without spending undue time on advertising and marketing.

Use Apps and Programs

Many entrepreneurs choose to outsource all of their marketing responsibilities to those businesses that they can trust to build them a workable strategy. While this works in practice, in principle, it can sometimes be a waste of money in the early lifespan of a startup.

A better solution is to make use of the digital tools available to generate shortcuts for your team when they’re marketing your brand and your products. Simply search for marketing tools, and use them to cut down your research, content design and strategy development time when marketing.

SEO Boosts

Another element of your marketing strategy that it’s crucial to get right is the SEO approach. If you have a marketing professional on your team, this is one of the primary areas of focus that you’ll want them to concentrate on throughout the week.

Above and beyond the usual marketing tips for SEO, though, it’s worth considering investing in Spanish SEO assistance – so that your firm can tap into the millions of Spanish speakers in the US and abroad. Competing in this space is far easier – a great way to conquer this large market.

Social Media

It’s incredible how much you can achieve with an hour on social media when you’re looking to share your product and your brand with a specific demographic of consumer. You can target adverts incredibly specifically on the likes of Facebook and Instagram, and you can get into the feeds of your target consumer on YouTube with ease.

All of this takes a little investment in targeted advertising, but this is the sort of investment which pays off almost immediately, with big hits on your website and your social media pages. For time-pressed entrepreneurs, social media is a great ally in your attempts to market your products.


Finally, it’s incredibly important that you’re proud of your website. You should certainly hire a trustworthy professional to help you build out your site, ensuring that you’re on-trend and looking professional for consumers who visit your corner of the internet.
Remember, too, that this is your home on the internet. It’s the foundation that you’ll build upon. As such, it pays to get some aspects of your website right the first time – like the page structure and the color scheme and branding. Invest in this part of your business to see your traffic convert to more sales over time.

Busy entrepreneurs should make use of the above tips to ensure their marketing is second-to-none in their first few months of business.

Strategy-Proven Methods to Improve Sales Across the Board

StrategyDriven Marketing and Sales Article |Improve Sales|Strategy-Proven Methods to Improve Sales Across the BoardImproving sales is the goal of every business. It is the only way to grow at the end of the day, and there are a lot of ways to do it. You can focus on marketing, you can work on training your sales team, you could even open your profit channels to bring in more money from different locations.

There are so many ways that you can improve sales, but at the end of the day, for any progress to be made you will need to first look internally. Improve from the inside, so that customers enjoy nothing but the best from you and your employees.

Understand the Buyer’s Cycle

The best way to improve sales across the board is to understand why, when, and how people buy. The psychology behind buying anything is often fairly simple. You need to convince someone that they need your product. This can be an entirely superfluous need, like when someone wants to buy something purely for the aesthetic, but it is a need all the same. You need to drum up the impulsion to buy and you can do that in a variety of ways.

The method you choose will depend on what your business is and what it sells. Once you know that, you will then want to target each stage of the buyer’s cycle. Building trust is one of the best pathways towards a sale and repeat business, and targeting every step in the buyer’s cycle is the way to do it.


Buyers always have a problem. This problem could be as simple as having a nightstand that doesn’t have a lamp yet, or a space on the wall for a painting. The problem could also be more complex. They may need a household or business item that will help them streamline their everyday tasks and chores.

Understanding the problem that your product or service solves is the perfect way to start selling your business.

2. Investigation

Once a customer understands their problem, they will begin to investigate. The only other alternative is that they saw an item that solved a problem they weren’t actively looking to solve. This is an impulse buy, and it’s harder to accurately encourage impulse buys than on-purpose purchases, especially if you run a very specific type of business.

Either way, you will want to market to attract buyers at this stage. Guides and how-tos that go into detail about the many ways that they can solve their related problem are great places to start. Not only can you insert your own product or service as a solution, but you can also showcase your skills and knowledge on the subject and win over their trust.

3. Comparison

Before people buy, they often want to compare to make sure that they are getting the best item. You can create guides or online tools that make it easy for them to compare and see why your product is the best.

4. Buy

The final stage is to buy the item. You can encourage more sales by going through the entire buying process to ensure it is streamlined and efficient.

Improve Efficiency to Streamline Sales

If there is any sort of hiccup, you could lose a sale.

1. Audit and Fix Online Sales

Regularly go .through and audit the entire buying process to ensure that there is nothing wrong with the checkout process. If you can, try to get customers to create an account in exchange for discounts or shipping tracking. It’s an easy and effective way to get them to agree to signing up to your mailing list, at which time you can retarget them through loyalty programs and work to build a lifelong relationship.

2. Use Automation to Improve Sales

Your entire business must be streamlined. This means there should be minimal time when a product is out of stock before a new shipment comes in. Use software to automate many of these tasks to reduce downtime and improve sales.

Improve the Efficiency of Your On-The-Road Sales Team

When salespeople go door to door, they need to be courteous and helpful. Anything less and you can turn a potential sale into a door slam before you know it. One of the biggest reasons a sale doesn’t go through is if it takes far too long for a rep to visit a potential client. It doesn’t matter if it’s for a free evaluation or not. People have busy lives and waiting around for a salesperson to convince them that they need something is not what they have in mind for their day.

That is why you need to do all you can to improve the efficiency of those on the ground. To do this, it is recommended that you use a Sales Route Planner. This software is simple and efficient and can even be tacked on to your existing CRM program so that you benefit from an integrated approach.

Create highly efficient routes and manage your remote teams in real-time. Get your team at their appointments on time, turn losses into gains, and improve the ROI of your efforts.

Collaborate and Expand

Always look to collaborate. Partnering with businesses, expanding your offerings, and generally looking to new markets to expand is how you will continue to increase sales. It won’t always pan out, so use metrics like unique discount codes to determine what works, and what doesn’t.

You may find that your business does a lot better working on the B2B stage than it does with B2C. In that case, there is an entirely new market and new way of selling that prioritizes physical salespeople over automated systems. Work to your strengths every time you try something new and be prepared to tweak and adjust your strategy as you go.

Improving sales is the goal of every business, but you must take a long-term approach in order to see success on the grand stage. Repeat business and business partnerships are far more lucrative, so market and sell with this goal in mind and you’ll find greater success in your efforts.