Everything You Need to Know About UX User Experience Research

StrategyDriven Online Marketing and Website Development Article, Everything You Need to Know About UX User Experience ResearchUX research, also known as user experience research, is used by both small and large corporations to help determine what customers want and need in a product, experience or website. Unfortunately though, when consumers hear this term, they have no idea what it means that they often ask what is user experience research. Learning more about UX user experience research can help you to better understand what this research is and how it can be used. Read on to learn more about user experience research.

What is User Experience Research? 

User experience research, also known as UX research, involves studying individuals and evaluating their response. User research may be done when consumers are testing out a new website, looking at a protype product, looking at or listening to advertisement material, or utilizing a service. All in all, a team evaluates the response of the user when they are utilizing something new, and then obtains feedback from the user about their experience with the product, service, advertisement or website. This allows companies to get honest feedback about items before they launch them or roll them out to all of their current customers.

Why is User Experience Research Important? 

User experience research is extremely important for a number of different reasons. These days, there is a lot of competition among businesses. As such, businesses want to do what they can to stand out. Utilizing user experience research allows you to get feedback about your ideas, products or services before you spend the money further developing the product or rolling it out. This gives you unique insight into whether there is a market for your product or service, what people are willing to pay for that product or service, or whether the idea may be a flop. Knowing this before you invest a lot of time or money into your idea can help you to spend on great ideas and help you to cut off bad ideas before they drain your business of valuable money and resources.

What Are the Different User Experience Research Methods? 

When it comes to user experience research, there are a lot of research methods that can be used to gain valuable insight into different users’ experiences. One of the ways that experience can be researched is with focus groups or surveys. Remote usability testing, diary studies, card sorting and interviews are a few of the other research methods that are used. Different companies use different methods, based on what they think is the ideal way to test out their website, advertising methods, products or services. When it comes to user experience research, there is no right or wrong way to get feedback on these items, which is what makes the process so interesting. You can use different methods to obtain feedback, and that feedback can then be used to help you develop new products, make changes to existing services, or determine whether to bring a product to market.

If you have never heard of UX research, you may find yourself asking what is user experience research. However, once you know what user research is, why it is used and what methods are used, you will better understand how valuable this type of research is. This type of research is so valuable because it helps companies learn more about consumers, allowing them to tailor websites, products and services to their customers and enhance their user experience. This also helps to ensure that consumers have the experience, products and services that they want, need and expect. User experience research is changing the way that business operate and the day-to-day lives of consumers.

Can Successful Viral Ad Campaigns Be Planned or is it Just Luck?

StrategyDriven Online Marketing and Website Development Article |Viral Ad Campaign|Can Successful Viral Ad Campaigns Be Planned or is it Just Luck?Many marketers dream of the day when their bright idea becomes the viral ad campaign the whole world is talking about. But with so many advertisements constantly competing for consumers’ attention, the chances of launching a successful viral campaign remain slim.

Some say that viral success is down to luck as much as is ingenuity, but this viewpoint tends to overlook the incredibly hard work, and the truly inspiring ideas, behind the world’s most hard-hitting campaigns. Because the truth is, successful viral ad campaigns don’t just happen on someone’s lucky day.

The success of viral campaigns is always down to the fact that they combine everything a great ad campaign needs – and they do it in such a smart way that people can’t resist sharing the end result until, ultimately, it goes viral.

How To Plan A Successful Viral Ad Campaign

Successful viral ad campaigns are creative, and they usually make an emotional connection with all those who stumble upon them. They also tend to be released at the perfect time for the message they’re aiming to convey, and they’re always original too.

Take a look at some of the key components of top viral campaigns for tips on how to create your own successful viral ad.

Creativity

If you want to go viral, you need to be clever about how you share your message. Creativity is at the very heart of viral success, and it’s something the world’s best advertising teams have in abundance. Look back at some of the most memorable viral campaigns and think about how imagination has been used to get a message across.

Timing

Timing can make or break a campaign, particularly if the team behind it has aspirations of viral fame. Some of the most talked-about campaigns of recent years have only become so well known because of how great their timing was. So, try to be flexible in your strategies. Remember that a lightning-quick response to current events and talking points could be just the thing you need to go viral.

Emotional Connection

Marketers use emotion all the time, but when a team manages to make a real emotional connection through an advertising campaign, great things can happen. Of course, emotional messages don’t work for every brand, but if you can put a slant on your message that might tug at the heartstrings of your target audience, you just might have an idea worth pursuing.

Visual Impact

Viral campaigns tend to be visual in nature because a visual campaign stands the best chance of attracting the most attention in a short space of time. So, think about how you can add more visual elements to your advertising, ensuring that they are as impactful as possible, wherever audiences might see them. Don’t get too carried away here though – visual elements need to remain both relevant to your brand and compatible with your target audiences to ensure they don’t miss the mark and alienate potential customers.

Originality

No one will share a campaign if they’ve seen the idea before. Present your audience with something that feels fresh and new, though, and you’re far more likely to see the organic reach of your campaign start to soar. Take inspiration from other campaigns you admire, but try to create something your audience will never have seen before to give your ad the best possible chance of being shared far and wide. These tips on how to write a viral headline might be just the starting point you need.

Shareability

If you want people to spread the word about your campaign for you, then you need to make it as easy as possible for them to do so. Add sharing buttons on all your digital content, make sure you’ve got a unique hashtag that’s short and catchy enough to be remembered, and monitor the online conversation, taking an active role where possible to keep audiences talking.

Forget luck, it’s hard work that makes a campaign go viral

While it’s easy to look back at recent viral campaigns and assume that Lady Luck had a part to play in their success, it’s far more likely that these highly shareable ideas are the result of huge amounts of hard work, from some of the brightest minds in the industry.


About the Author

StrategyDriven Expert Contributor | Sean Begg FlintSean Begg Flint is the founder of Position Digital, a digital marketing agency for ambitious startups and growing brands. He is passionate about purpose-driven content marketing and using outreach for good.

4 Marketing Techniques You Can Implement for High-Quality Leads

StrategyDriven Online Marketing and Website Development Article |Marketing Techniques|4 Marketing Techniques You Can Implement for High-Quality LeadsGenerating high-quality leads is essential for any business, regardless of size or industry. Without leads, your business will struggle to grow and succeed. This blog post will discuss four marketing techniques that you can use to generate high-quality leads for your business. These techniques are proven effective and will help you reach your target audience quickly and easily. Let’s get started!

Social Media Marketing

Social media marketing is one of the best ways to reach out to your target audience and generate high-quality leads. You can use social media platforms like Facebook, Twitter, LinkedIn, and Instagram to promote your business or product. The key here is consistency: make sure you post regularly so that people will see what you have going on in their feed every day! This way, they won’t miss any new updates from you either! When it comes down time for them to decide on something related with your posting – especially if it’s promotion – then there’s no choice but to buy because we’ve already got their attention by creating this familiarity over time through consistent posts.

Search Engine Optimization (SEO)

Search engine optimization is a technique that can help you generate high-quality leads for higher education institutions, small businesses, online courses by improving your website’s ranking in Google search results. The higher the rank, the more likely it will be found by potential customers looking for services or products like yours! This means they’ll see what you’re offering before anyone else does – which increases their likelihood of buying from you instead! To implement SEO tactics effectively, make sure to do keyword research and optimize content with tools like GlideSEM so people searching online will find it easily.

Email Marketing

Email marketing is another way to generate high-quality leads for your business. You can use this technique by sending out newsletters or promotional content about new products, discounts, and offers relevant to customers’ interests. It’s essential not to spam them too much, so they don’t unsubscribe from your list! The key here again, though, is consistency: make sure you’re sending regular emails with information people want, like coupons if necessary (and these should only be dispatched once every few months) but also other things as well such as blog posts, updates on what’s new at the company, etc. Hence, there’s always something different every time!

Inbound Marketing

Inbound marketing is a technique businesses use to attract potential customers by creating content they’re interested in and sharing it with them through social media, blogs, or emails. This way, you’ll be able to generate high-quality leads because people will already know what kind of products are available on your website before even starting their search online – making it easier for them when deciding whether or not they purchase something from you! To implement an effective strategy, create sure there’s always new material being released, so they keep coming back again!”

Using these four marketing techniques will help you generate high-quality leads for your business quickly and easily. So what are you waiting for? Start using them today!

The Most Effective Ways To Improve Conversions

StrategyDriven Online Marketing and Website Development Article |Improve Conversions|The Most Effective Ways To Improve ConversionsWebsite conversion rates average around 2%. For every 100 visitors that find their way to your website, you can expect to get only two customers. This is actually is a pretty good conversion rate, even though it sounds low. A lot of sites have a conversion rate of only 0.1%, so they need 1000 site visitors to get one customer.

You can improve conversions with a reliable site with AWS powered WordPress, and these tricks to get more customers with your existing traffic.

Add A Pop-Up

Conversion rates have a higher conversion rate than a standard website. If you get it right, you can get a conversion rate of almost 10%. Making just this one change can really improve your conversion rate. It works on almost any kind of website, no matter your industry.

To improve your conversion rate with pop-ups:

  • Try several offers, such as as premium content, different products, PDFs, and other free content, until you find something that works for you
  • Put a thirty-second delay on your pop-up to prevent it from being annoying
  • Make sure the pop-up is easy to close
  • Set a cookie to make sure the pop-up only appears once for each use, so stop people getting sick of it

These tricks can give you a real boost in conversion and keep your complaints low at the same. You won’t annoy anyone with your pop-ups, and can still get the benefit.

Remove Unnecessary Form Fields

Have you ever started filling out a form on a website, and ended up giving up because they are just so many required fields?

Too much to fill in is a fast and effective way to completely kill your conversion rate. Take out any form fields that you don’t need, leaving only the ones that are actually needed to accomplish your goal.

For each form field you can take out, the higher your sign-ups will go. Of course, you can take this too far, so be careful. If your sales team doesn’t get all the information from the lead that they need in order to properly follow up, you might get a lot of sign-ups but won’t be able to improve your close rate. Find the right balance between getting all the relevant information while keeping required fields to a minimum. Make sure that every field plays an important part. If it doesn’t, take it out.

Add Testimonials, Reviews, And Logos

Nobody wants to be the first person to try out a product or a service. You can give them a sense of confidence in your offering by providing testimonials and reviews from past satisfied customers.

Social proof, such as testimonials, helps to put consumers’ minds at ease. Put customer reviews prominently on your site to improve your conversion rate significantly. You can see a huge uptick just by doing this.

Add logos of any big brands you work with or memberships you have to showcase how trustworthy and reliable you are to encourage new customers.

How to Optimize a Paid Search Campaign

StrategyDriven Online Marketing and Website Development Article |Paid Search Campaign|How to Optimize a Paid Search CampaignPPC campaigns rely heavily on data, but often, there is so much data available that it can muddy the waters. All PPC campaigns need a goal. Otherwise, progress will be limited, and it will be impossible to verify how successful the campaign is/was. Read on to learn how to optimize a paid search campaign.

Budget Allocation

Before the campaign starts, optimize your budget, and decide how much budget you have allocated and where. It is usually sensible to allocate a reasonable proportion of the budget to your brand’s keywords but remember to allocate money to keywords that convert well, too. Regularly review the number of impressions you are getting and adjust your budget accordingly.

Allocate your budget according to which channel performs best. This is important when you are targeting multiple channels or running several paid search campaigns concurrently. Some channels will show a higher conversion rate, but there may be supporting channels that also play a crucial role in those conversions.

Adjust Bids for Time and Location

While adjusting bids for keywords is important, it can also be useful to adjust bid settings for time and location. Look at when you get the most impressions and exclude times when performance is low. This maximizes your budget and results.

Location performance data is equally important. There is little point in allocating a budget to a wide area if most of the locations within that area perform poorly. Focus on key locations that perform well and allocate more of your budget to them.

Search Partners

Whether you are using Google or focusing on a different search engine, like Bing, pay attention to your search partners. Low-performing search partners can be excluded.

Generally speaking, you have to work with both good and bad partners when you use Google and Bing, but tools like this Bing Syndicated Partners spam list from Digital Strike are very useful for identifying less valuable search partners that have no real traffic or fake traffic.

Optimize Landing Pages

Don’t overlook the value of a great landing page. After all, it is pointless spending time and money on a paid search campaign if a poor landing page kills your conversion rate. Bear in mind that a good landing page can really boost conversions, so it is worth investing some of your budget in making improvements to the layout, navigation, and sales copy.

Keyword Performance

Continually review the performance of your chosen keywords against your end goals. If some keywords are not performing as well as you had hoped, despite optimizing location and time, and also landing pages, it may be worth getting rid of them so you can spend more on better-performing keywords.

Review Your Audience Demographic

There will likely be some audience segments that perform better than others. For example, your brand might appeal more to women, or teens. Make adjustments as the campaign progresses and adjust your bids accordingly.
Other areas worth optimizing include how well pages perform on different devices and how your keywords are matched on search queries.