StrategyDriven https://www.strategydriven.com effective executives, efficient employees Fri, 20 Jul 2018 04:05:09 +0000 en-US hourly 1 The StrategyDriven Podcast provides executives and managers with the strategic business planning and tactical execution tools needed to create greater organizational alignment and accountability for the achievement of superior results. During each podcast, we discuss the best practices that help create a clear, forward-looking strategy translatable to the day-to-day activities of all organization members. Nathan Ives clean Nathan Ives Podcast@StrategyDriven.com Podcast@StrategyDriven.com (Nathan Ives) Copyright 2007-2017 by StrategyDriven Enterprises, LLC. All rights reserved. Strategic business planning and tactical execution best practices for executives and managers. StrategyDriven http://www.strategydriven.com/wp-content/themes/strategydriven/img/Base3000x3000-SDP.jpg https://www.strategydriven.com Atlanta, Georgia 2960793 Amazon Affiliate Marketing Business Review To Help Your Business Thrive https://www.strategydriven.com/2018/07/19/amazon-affiliate-marketing-business-review-to-help-your-business-thrive/ https://www.strategydriven.com/2018/07/19/amazon-affiliate-marketing-business-review-to-help-your-business-thrive/#respond Fri, 20 Jul 2018 00:00:06 +0000 https://www.strategydriven.com/?p=40523 Starting a business is not an easy feat. When you’re still new in the business arena, you have to carefully think about what to offer to your customers and promote them in marketing mediums which are convenient for them. This will demand a lot of decision-making and resources from you. You also have to think […]

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Starting a business is not an easy feat. When you’re still new in the business arena, you have to carefully think about what to offer to your customers and promote them in marketing mediums which are convenient for them. This will demand a lot of decision-making and resources from you. You also have to think about what your competitors are doing in order to level out the playing field. You have to constantly look at their strategies, determine which works and doesn’t, and apply it on your own business. If you want your business to thrive, you should also consider using other mediums to help you achieve that goal. There are different tools which can help your business in different ways – and Amazon Local Associates Program is just one.

StrategyDriven Entrepreneurship ArticleAmazon Local Associates Program 101: What Is It?

Amazon can be considered as one of the leaders when it comes to online selling. For years, Amazon has offered different products which can satisfy an individual’s needs and wants. It also has unique services such as Amazon Tickets, Amazon Prime, and Amazon Music Unlimited. Collectively, all of these things became the reason why Amazon has grown throughout the years. And if you’re still a neophyte or would want to improve your business, Amazon’s Local Associate Program might be the solution you need. This is a program which allows business owners to sell Amazon products through their own website. Once the customer clicks the link from the website, the business earns a commission. This means that the more customers using the link, the more income for the business.

Amazon Local Associates Program 101: How Can It Help Businesses Thrive?

Regardless of the type of business you have right now, chances are, there are already competitors who have offered the same set of products and services. Most often than not, your competitors already operated in the industry for years before you even started your business. Diving into business with this status quo will make it hard for you to create a name or brand in the eyes of your potential customers. Good thing, because Amazon Local Associates Program can help you through the following:

1. Your business can earn more: Money is one of the most critical resources in any kind of business. No matter who your target audience is or what kind of products you’re offering, you need money so the business can operate every day. And if you’re starting a business, you might not have the abundance of this resource yet. Amazon Local Associates Program will let you earn more by promoting their products. As a business, you have to post Amazon’s product on your website or blog and earn 10% of the purchase once a customer buys from you. This might not seem like a lot, but if you put time and effort in promoting products, you’ll surely earn more over time. You can use Entrepreneur Journal Review as your resource to know how you can promote products better online.

2. You’ll engage with customers: When you’ll promote products from Amazon, you have to use the internet in order to drive in customers and profit. After all, everyone is on the internet, right? You can write blogs, improve your website and even take advantage of your social media accounts. This can become an excellent avenue to engage with your customers. You can give your recommendations about a product and earn at the same time. And if customers don’t end up buying from you, their feedback can go a long way for your business to improve. You’ll have an idea on what business’ processes actually work and doesn’t in the eyes of the customers.

StrategyDriven Entrepreneurship Article3. You can offer variety to your customers: No single customer would remain loyal to a business if the latter offers the same set of products every single time – customers need variety, too. And with Amazon’s products on the website, you’ll never have a problem with variety. You can get almost any product that your customers need because of Amazon’s wide selection. You can promote products which are similar to your business niche, making it easy for you to reach your target audience.

4. You’re assisted by Amazon: Once your business starts operating, there are many things on your plate. You have to think about the packaging and delivery of the products, customer service and returns. If your business receives a lot of order in a day, the workload can be overwhelming which can result to compromised service. When you sign up for the Amazon Local Associates Program, you’ll be assisted by Amazon. This means that they will be working on your business’ behalf behind the scenes. They will take care of the delivery, customer service, and returns, among others. All you have to do is haul in customers for sales.

5. You can gradually create a brand: Your brand is what makes you stand out from the competition. If you have one, it’ll be easy for customers to distinguish your business from others. Creating a brand might be a tedious process, but it can be done using Amazon Local Associates Program. Since you can select which products to promote, you can pick one which is based on your expertise. You can easily write content or review the product since it’s something that’s up your alley. This can gradually increase the value of your brand because customers will trust the products you’ve recommended. It won’t be long before customers will associate you as a trustworthy business and choose you from the competition.

6. You can learn a lot: The maxim that states “experience is the best teacher” is true when it comes to businesses. Whatever you experience – whether good or bad – can become your learning curve for improvement. If you’re still in the first months of your business operations, Amazon Local Associates Program can help you gain experience which you can use in your business. You can learn how to entice customers, properly communicate with them and determine what they really want from a business. Sure, you might learn these from books or other businessmen, but nothing still compares to first-hand experiences.

7. You can keep your customers even when you’re not carrying a product: Customers are the bread and butter of every business. Without them, your business will be non-existent. However, if your business is service-based, not producing your own product can become the reason for them to turn away. For example, if your business is focused on teaching children, not producing books might influence your customers to choose your competitors over you. Of course, customers would always want convenience and complete offerings. If your business doesn’t have any products, you can use those which are from Amazon’s catalogue. This is one benefit you can give from Amazon’s Local Associate Program which can help you keep customers.

Beginnings Are Tough

The beginnings are always the hardest part of the process. This is where you’ll have to figure out how to do things the right way. And when it comes to businesses, beginnings are usually very risky. If you use approaches or strategies which doesn’t guarantee positive results, you’ll end up wasting time, money and resources – things which are crucial in every business. If you want to jumpstart your business or you want it to thrive long-term, make use of Amazon Local Associates Program. It’ll require work from you, but since you’re doing almost everything with Amazon, things can become easier. Amazon can surely help your business thrive and succeed.


About the Author

StrategyDriven Contributor, Kristen PearsonKristen Pearson is a journalist and business owner who enjoys writing on the side. She’s written for website such as Journal Review and enjoys getting into detail about different aspects of business. In her spare time, she enjoys jogging.

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Essential Ingredients Every Business Needs https://www.strategydriven.com/2018/07/16/essential-ingredients-every-business-needs/ https://www.strategydriven.com/2018/07/16/essential-ingredients-every-business-needs/#respond Mon, 16 Jul 2018 15:00:17 +0000 https://www.strategydriven.com/?p=40504   Unfortunately, you can’t simply launch a company and expect business to be booming overnight. There’s a framework you need to put in place, and essential ingredients you’ll want to include that will help you succeed and get through the rough times. It’s not a wise idea to move forward blindly without specifics in place […]

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StrategyDriven Entrepreneurship Article
 
Unfortunately, you can’t simply launch a company and expect business to be booming overnight. There’s a framework you need to put in place, and essential ingredients you’ll want to include that will help you succeed and get through the rough times.

It’s not a wise idea to move forward blindly without specifics in place from how you’re going to get from one point to the next. Always be forward-thinking and coming up with ideas for how you can be improving as you go. Include the following key requirements you need to experience long-term stability, and you’ll be quickly heading down the right path.

A Solid Business Model & Objectives

If you want to make money with your venture, then you’re going to need to have a sound business model in place with a list of critical objectives you’re going to tackle. Pay attention to what sources of revenue you have available to you and if you feel you’re competitively priced or not as you work on your roadmap. Set goals for what you’re going to work toward in the coming years and include specifics for how you’ll achieve each one. This is an instance where you do want to obsess over the details and make sure you’re putting yourselves on a solid course to victory for the long-term.

Policies, Processes & Procedures

Every business needs to have policies, processes, and procedures in place to function optimally. It’s not a wise idea to launch your company and simply hope for the best without documenting and communicating out your rules and expectations. You’ll need this type of structure in place as you begin to hire on more staff and expand your offerings. Efficiency and speed will become even more important as you grow and the only way to do this is by coming up with a framework of best practices. There will be less confusion on a daily basis and more communication occurring between departments and individuals when everyone’s on the same page.

Technology Solutions

Doing your work manually isn’t a good solution for the future because it slows you down and provides more opportunity for errors to occur. You can read more about what your options are for how technology can improve your business such as tracking time and individual projects. This way you’ll know exactly who’s in the office when you’ll save yourself money and can quickly take note of who’s working on what projects. Adopting more technology solutions will allow your employees to be more productive and you’ll be happier because you’ll be achieving your goals at a quicker rate. Bring more of what you’re doing online, and you’ll likely notice that your business runs a lot more seamlessly and there are fewer complications.

Talented Employees

Every successful business needs to have skilled and talented employees who are ready to work hard each day. Hire wisely by taking the time to come up with specific job descriptions, read through resumes and participate in the interviewing process. Be very careful and mindful of who you hire and bring onboard because it will cost you even more money to keep replacing people. Your company will progress nicely when you can depend on the staff who you’ve hired to complete their tasks correctly the first time around and not have to constantly be babysitting and correcting mistakes. Hold regular company-wide meetings and assign your employees individual coaches to ensure everyone feels valued and connected.

Strong Leadership

No business ever made it too far without having a strong team of leaders and management in place to guide employees and execute on the company’s objectives. Surround yourself with good people who have experience working in high-level positions and understand and can help you achieve your vision. Your company needs direction and people who are committed to building a bright future filled with a lot of positive outcomes. This will be especially important in difficult times or when your staff isn’t feeling very motivated. Your business will require strong leaders who will step up in the face of adversity and never give up or quit.

Paying Customers

Your business won’t survive too long without a long list of loyal and paying customers who you can depend on in good times and in bad. It’s essential you pay attention to your clients and offer them consistent and outstanding customer service. Reach out and seek feedback and listen to their viewpoints so you can make any necessary changes going forward. Focus on delivering quality products or services that are innovative and meet the needs of your customers. Engage with them on social media and be available to answer their questions or talk through any concerns. What will help you out the most is continuously testing out new products or services with small groups of people before you go to market with them, so you can guarantee they’re a hit.

A Plan for Problems

You should never expect all to go smoothly and as planned when you’re running a business. There will always be roadblocks, obstacles and unexpected happenings that you’ll need to deal with and manage. Think ahead by planning for problems and determining what it is that could possibly go wrong, so you’re prepared for these hiccups when they do occur. Always spend within your means and have resources available to you should anything get steered in another direction, and you need to act fast. Focus on problem-solving your way out of sticky situations instead of flying off the handle or giving in to these inevitable issues.

Conclusion

These are just a few of the essential ingredients every business needs to truly thrive in a competitive and cutthroat landscape. Work on achieving success in these areas, and you’ll be a lot better off as you continue to develop your company. What will help you to accomplish this goal is if you make a list and then prioritize what you believe is most important that you get done first and continue to work your way through the remaining items.

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Leadership Inspirations – Committees https://www.strategydriven.com/2018/07/14/leadership-inspirations-committees/ https://www.strategydriven.com/2018/07/14/leadership-inspirations-committees/#respond Sat, 14 Jul 2018 20:00:27 +0000 https://www.strategydriven.com/?p=40448   “What is a committee?  A group of the unwilling, picked from the unfit, to do the unnecessary.” Richard Long Harkness (1907 – 1977) Washington Correspondent for NBC and The Philadelphia Inquirer You just finished reading Leadership Inspirations - Committees! Consider leaving a comment! Copyright 2007-2018 by StrategyDriven Enterprises, LLC. This content is intended for […]

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StrategyDriven Leadership Inspirations Quote
 
“What is a committee?  A group of the unwilling, picked from the unfit, to do the unnecessary.”

Richard Long Harkness (1907 – 1977)
Washington Correspondent for NBC and The Philadelphia Inquirer

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Stunning Strategies to Help Your Business Ace Health & Safety https://www.strategydriven.com/2018/07/14/stunning-strategies-to-help-your-business-ace-health-safety/ https://www.strategydriven.com/2018/07/14/stunning-strategies-to-help-your-business-ace-health-safety/#respond Sat, 14 Jul 2018 15:00:20 +0000 https://www.strategydriven.com/?p=40431 Health and safety needs to be a primary concern for any business in the world. If you don’t have the right health and safety mandates in place, you are going to suffer as a business. Nothing is as important these days as health and safety, and you need to make sure you have strong health […]

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StrategyDriven Risk Management ArticleHealth and safety needs to be a primary concern for any business in the world. If you don’t have the right health and safety mandates in place, you are going to suffer as a business. Nothing is as important these days as health and safety, and you need to make sure you have strong health and safety procedures in place. There are a lot of things you can do to ensure this, and it is vital for the business.

If you are compromised at all with health and safety, you are going to find that your business will be suffering from accidents, lawsuits, and a damaged reputation. This is why you need to do what you can to ensure you are the most safe and secure company you can possibly be. These strategies are going to go a long way toward helping you get the best health and safety mandate possible.

Understand Health & Safety

You have to understand how much health and safety matters in the world of modern business. It is important that you take a look at health and safety and understand what it is, and why it affects the business. Health and safety is how you protect your employees and the future reputation of the company. Businesses with poor health and safety mandates are the ones that wind up struggling.

Ensure Your Employees are Protected

It is also important that you make sure your employees are protected on a daily basis. This means that they need to be trained properly so that they understand what health and safety risks there are in the business. They also need to be taught what they can do to make themselves safer on a daily basis. It is also important for you to get online and look at what you can do to make the workplace safer. You might consider digital security, or here is some protective gear you may want to introduce into the business. Ensuring your employees are protected and kept safe is one of the best ways of acing health and safety.

Fire Drills are Important

You also need to do as much as you can to ensure you have proper drills in place. A fire drill is an essential part of the business health and safety mandate. If a fire breaks out in the business, this can be very destructive, so you need to know how to react in the event of a real fire. This is something that makes a fire drill so important for the business and will allow you to keep your staff safe, and the business assets protected.

Incident Reports

There are a lot of things you can do to improve the way you conduct health and safety in your business. But, one of the major things you can do is to keep logs and incident reports anytime something happens. This is important from a legal perspective, but you also need to refer back to it and understand why the incident might have occurred, as well as how you might be able to prevent it in the future.

As you can see, these are just a few of the wonderful strategies in place that you can use to help boost health and safety. Try to focus on what you can do to improve the working conditions for your employees, and make the working environment safer. These are some of the things that will go a long way toward helping you run the business faster.

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How Data Management Can Help You Get More from BI https://www.strategydriven.com/2018/07/13/how-data-management-can-help-you-get-more-from-bi/ https://www.strategydriven.com/2018/07/13/how-data-management-can-help-you-get-more-from-bi/#respond Fri, 13 Jul 2018 15:00:28 +0000 https://www.strategydriven.com/?p=40427 Making sound business decisions often relies on extensive analysis from a wide variety of sources, which can be a difficult and laborious process without proper data management solutions. Not taking advantage of modern software services made to manage and govern your information stores in an effective manner can diminish your chances of competing with organisations […]

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StrategyDriven Organizational Performance Measures ArticleMaking sound business decisions often relies on extensive analysis from a wide variety of sources, which can be a difficult and laborious process without proper data management solutions. Not taking advantage of modern software services made to manage and govern your information stores in an effective manner can diminish your chances of competing with organisations that do. The business world of today moves at a fast pace, leaving little room for error or experimentation.

To show how business intelligence can be improved via better data management, let’s take a look at how proper data management procedures can drive positive resolutions.

Data Management Suites to Handle Automated Processes

Manually gathering, sorting, and analysing relevant data for your business can be a monumental task that requires a massive amount of manpower. Having the ability to more quickly and efficiently store and retrieve your information in a format that is easy-to-understand and reliable can set you apart from the competition.

Without a proper data management tool such as ZAP Data Hub, you risk missing out on a lot of important data that just can’t be obtained using traditional methods. This reduces your chances of making intelligent business decisions. Data management suites and services are offered by a variety of vendors to meet any industry’s requirements.

Expanding BI Availability Within Your Organisation

If you’re not using information gathering and data-driven decision making across all departments, then you could be missing out on increased productivity and metrics. Lower-level management depends on reports and statistics to be able to do their job effectively; their efforts are hampered by the lack of a fast and simple way to acquire the data they need.

Putting more power into the hands of those who actually use business intelligence to make important decisions can liberate their reliance on other groups and allow for much faster solutions.

Real Time Results Can Make for Quick Decision Making

The slow turnaround time from the request of a data report to its delivery can be a huge roadblock that deters the ability to make speedy resolutions on the fly. The time it takes for a team of people to collect, analyse, and extrapolate real information from a chunk of data is monumental compared to the relative ease in which automated systems can process the same data. Lightning-fast collection and reporting – in real time – allows for far greater flexibility for decision makers and speedy response times.

Automation Allows More Time Spent on Examination

Traditional methods of reporting usually rely on IT or executive branches of your organisation to do the heavy lifting when it comes to data acquisition and publication. In today’s heavily data-driven environment, the need for expedient delivery of records is paramount to success. Following traditional procedures puts your organisation at a disadvantage compared to those who understand the importance of proper data management. It has never been easier to automate these laborious data collection and reporting tasks with modern data management solutions, thereby giving your IT department more time to work on their primary tasks.

Companies live and die by the fortitude of their data management and governance principles. Those that have a tenuous grasp of their data and what it really means are doomed to make poor decisions. Getting the most out of your BI tool requires modern methods and technology-driven protocols.

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Customer Service: Are You Doing Enough? https://www.strategydriven.com/2018/07/12/customer-service-are-you-doing-enough/ https://www.strategydriven.com/2018/07/12/customer-service-are-you-doing-enough/#respond Thu, 12 Jul 2018 15:00:52 +0000 https://www.strategydriven.com/?p=40413 Believe it or not, customer service is the backbone of any successful business across all industries. It only takes a few minutes searching the web for leading causes of customer dissatisfaction and you will clearly see that insufficient customer service tops the list. It is a given that customers will have questions or issues with […]

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StrategyDriven Customer Relationship Management ArticleBelieve it or not, customer service is the backbone of any successful business across all industries. It only takes a few minutes searching the web for leading causes of customer dissatisfaction and you will clearly see that insufficient customer service tops the list. It is a given that customers will have questions or issues with any product or service but it’s how you deal with those issues and questions that makes a difference. When it comes to customer service, are you doing enough? Here are a few checkpoints you may wish to analyze to see just how well you are doing on that front.

Time is of the Essence

If there is one cardinal rule in business, it would be that time is money. When it comes to customer service, it is vital that anyone running a help desk has instantaneous access to any information the customer may need to resolve their issue. How many times have you been transferred from department to department only to find there is only one person who is able to answer your question, even though it may not be something they would ordinarily handle?

With an IT solution such as SysAid’s help desk, this would not be an issue. It’s only a matter of accessing a user-friendly dashboard to find the solution or department necessary to answer the customer’s question or resolve their issue. Rapid resolution is a way to save time and, consequently, money. Time is money and every minute lost equates to dollars and cents down the drain. Don’t forget that the customer’s time is also valuable. Are you resolving issues or answering questions in the quickest, most direct manner? If not, then you are most definitely not doing as much as you could.

No One Likes Getting the Runaround

One of the most important tools you can give your customer service reps is the information they need to handle calls quickly and efficiently. As mentioned above, altogether too often customers call in to a help center only to be transferred to a wrong department or person. Are your customer service reps equipped with the IT they need to efficiently route calls where they need to go? Do they have the information at hand to answer questions which are not overly technical?

Given the right help desk platform, any customer service rep should be able to answer tier 1 questions quickly and accurately without the need to transfer a call unless the question is beyond what they are legally or professionally allowed to answer. While wasted time is the number one customer service complaint, being given the runaround with repeated transfers comes in at a close second. No one likes getting the runaround which is both frustrating and time consuming.

The Value of Customer Retention

Unfortunately, altogether too many businesses are so wrapped up in customer acquisition that they fail to realize that customer retention is even more important. It takes a lot less marketing money to keep a customer than it does to find a new customer, and this is why customer service is so vitally important to any business.

If you are experiencing a higher than average turnaround in customers or clients, you probably aren’t doing enough in terms of customer service. Although no customer service rep can be expected to be an expert on every level of a business, there are IT tools to give them what they need to satisfy incoming calls. Get this right and you will notice a growing customer base, higher profitability and a customer service desk that does just what it’s supposed to be doing – serving the customer to keep them happy and loyal. In the end, that’s the key to success.

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Becoming a Notary Public https://www.strategydriven.com/2018/07/07/becoming-a-notary-public/ https://www.strategydriven.com/2018/07/07/becoming-a-notary-public/#respond Sun, 08 Jul 2018 00:00:06 +0000 https://www.strategydriven.com/?p=40382 While the specific laws vary from state to state, there are a few basic steps you can expect to encounter on your journey to becoming a Notary Public. Whether you are required to obtain your Notary certification as part of your job or you are interested in starting your own Notary signing business, a Notary […]

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StrategyDriven Entrepreneurship ArticleWhile the specific laws vary from state to state, there are a few basic steps you can expect to encounter on your journey to becoming a Notary Public. Whether you are required to obtain your Notary certification as part of your job or you are interested in starting your own Notary signing business, a Notary certification gives you the authority to sign mortgage documents, marriage certificates, trust documents and perform many other civil duties. If you have ever wondered how to become a notary, here is an outline of important steps.

In order to become a Notary, you should be at least 18 years of age with no criminal background. Some states require background checks, and most states charge a set fee on top of exam costs, application fees, supply costs and background screening charges in order to become a Notary. Most states require that people holding the Notary Public title always have certificates, stamping seals and a detailed journal on hand for documenting jobs for your protection.

Your state’s secretary office will often have all of the information pertinent to courses, specialized training and exam information on becoming a Notary. Most standard notary courses only take about three to six hours to complete, and exams are often scheduled immediately following the completion of the course; not all states administer exams.

Most states also require that you obtain a Notary bond. Surety bond amounts vary, but this type of insurance protects both you and the consumers if you should happen to make a mistake that damages someone. It takes about seven to nine weeks to become a Notary, depending on your state’s laws. Certification and exam requirements also vary from state to state.

A standard notary term is four years, but many states have five or ten-year terms. Once you are deemed a Notary Public, you can generally notarize most documents that come across your desk. Some legal documents may be restricted, but most legal requests for notarization that are accompanied by acceptable forms of identification may be notarized by you once you are certified. You provide an essential civil service as a Notary Public.

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Leadership Inspirations – What People Believe https://www.strategydriven.com/2018/07/07/leadership-inspirations-what-people-believe/ https://www.strategydriven.com/2018/07/07/leadership-inspirations-what-people-believe/#respond Sat, 07 Jul 2018 15:00:59 +0000 http://www.strategydriven.com/?p=39994 “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.” Seth Godin American Author, Entrepreneur, and Business Executive You just finished reading Leadership Inspirations - What People Believe! Consider leaving a comment! Copyright 2007-2018 by StrategyDriven […]

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StrategyDriven Marketing and Sales Quote“People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”

Seth Godin
American Author, Entrepreneur, and Business Executive

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How do You Drive Website Conversions? https://www.strategydriven.com/2018/07/06/how-do-you-drive-website-conversions/ https://www.strategydriven.com/2018/07/06/how-do-you-drive-website-conversions/#respond Fri, 06 Jul 2018 20:00:59 +0000 https://www.strategydriven.com/?p=40336 Having plenty of fresh visitors to your website is all well and good, but if you’re not converting those site visits into sales then you’re not actually accomplishing what you need. Having low conversion rates is one of the key signs that there is something wrong with your website service, and sometimes it takes just […]

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StrategyDriven Entrepreneurship ArticleHaving plenty of fresh visitors to your website is all well and good, but if you’re not converting those site visits into sales then you’re not actually accomplishing what you need. Having low conversion rates is one of the key signs that there is something wrong with your website service, and sometimes it takes just one factor to convince a potential customer to abandon your site in favor of one that is easier to use. If your conversion rates are lackluster, then it’s time that you gave some thought to the proven strategies that will encourage more sales and reduce your rate of site abandonment.

Calls to Action

Asking your site visitors to do something specific is known as a call to action (CTA). What you’re asking them to do will depend on your current marketing strategy, but usually it entails things like signing up for a newsletter, registering for a special offer, or voting in a poll. These are critical, because the longer that a customer stays on your site, the more chance you have of making a sale. It really is that simple. You want to provide something in return for their time, so make sure that your CTA results in unique content or offers that can’t be accessed without the action being taken. Your landing pages will be critical here, and need to be the right blend of simple to understand and a gateway to other pages on your site.

Use Testimonials

When up to 64% of consumers read online reviews before committing to a purchase, your testimonials are clearly important. Businesses that fail to make use of positive reviews are missing out on a vital marketing tool. Testimonials are effective because of a few factors. They add credibility to your brand, and by doing so, they also promote the right level of trust that may be the deciding factor when a site visitor is hesitant about finishing the sales process. In 2018, reviews have started to change in terms of consumer trends, and video testimonials are becoming much more prolific. These are particularly useful if your business is relatively new, and by making use of professionals to review your product, you are giving your testimony content an incredibly fresh and exciting new format for customers to enjoy.

Quality Content

From product descriptions to blog posts and white papers, content is one of the most important tools when it comes to boosting your conversion rates. This is largely because the best content will have the effect of boosting your SEO rankings, making it far easier for consumers with a specific need to find you. If you struggle with content or SEO marketing, then make use of www.blackbeltcommerce.com, who can design a content and marketing strategy that will see your SEO rankings rise and your conversions see a vast improvement. Mix up the type of content that you post, and assess your analytics to check which types work best for you.

Your conversion rates are a good indication of the health of your business, so it’s vital that you keep working at them to keep them as high as possible. If you follow the above advice, you will stand a much better chance of encouraging customers to commit to that all-important final click.

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The Big Picture of Business – How Business Advice Turns Into Company Strategy https://www.strategydriven.com/2018/07/06/how-business-advice-turns-into-company-strategy/ https://www.strategydriven.com/2018/07/06/how-business-advice-turns-into-company-strategy/#respond Fri, 06 Jul 2018 15:00:28 +0000 http://www.strategydriven.com/?p=39710 Within every corporate and organizational structure, there is a stair-step ladder. One enters the ladder at some level and is considered valuable for the category of services for which they have expertise. This ladder holds true for managers and employees within the organization, as well as outside consultants brought in. Each rung on the ladder […]

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StrategyDriven Big Picture of Business ArticleWithin every corporate and organizational structure, there is a stair-step ladder. One enters the ladder at some level and is considered valuable for the category of services for which they have expertise. This ladder holds true for managers and employees within the organization, as well as outside consultants brought in.

Each rung on the ladder is important. At whatever level one enters the ladder, he-she is trained, measured for performance and fits into the organization’s overall Big Picture. One rarely advances more than one rung on the ladder during the course of service to the organization in question.

  1. Resource: equipment, tools, materials, schedules.
  2. Skills and Tasks: duties, activities, tasks, behaviors, attitudes, contracting, project fulfillment.
  3. Role and Job: assignments, responsibilities, functions, relationships, follow-through, accountability.
  4. Systems and Processes: structure, hiring, control, work design, supervision, decisions
  5. Strategy: planning, tactics, organizational development.
  6. Culture and Mission: values, customs, beliefs, goals, objectives, benchmarking.
  7. Philosophy: purpose, vision, quality of life, ethics, long-term growth.

7 Levels of Authority Figure

  1. Self Appointed. Flash in the Pan. What they were doing five years ago has no relationship to what they’re now marketing. They reap temporary rewards from momentary trends. They’re here today, weren’t an authority figure yesterday and likely won’t be tomorrow. Yet, today, they’re demanding your complete trust, respect and allegiance.
  2. Temporary Caretakers of an Office. Public officials. Appointed agency heads in a government bureaucracy. Respect is shown to the temporary trust they hold.
  3. Those Who We Think Control Our Destiny… for the Time Being. Caretakers of corporate bureaucracies, departmental supervisors, short-term clients, referral sources for business development and those who dangle carrots under people’s noses.
  4. Those Who Remain Through the Peter Principle. Supervisors and public servants who made fiefdoms by outlasting up-and-comers. Longevity is due to keeping their heads down and noses clean, rather than excelling via special talents-achievements. Still living on past laurels.
  5. Those Who Really Empower People. These are a rare breed… the backbone of well-run organizations. Some do what they do very well in poorly-run organizations. They may not be department heads, but they set exemplary standards and inspire others toward positive accomplishments. Category 2, 3 and 4 authority figures either resent them and try to claim credit for what they do… or are smart enough to place them in effective, visible roles. Some advance into management and encounter similar situations there too.
  6. Have Truly Earned Their Position-Respect. Also a rare breed. Those who excelled at every assignment given and each stage of their career. Never were too busy to set good examples, share ideas with others and help build the teams on which they played.
  7. Never Stop Paying Dues, Learning, Sharing Knowledge. The rarest breed of all. Distance runners who created knowledge, rather than conveyed that of other people. Though they could coast on past laurels, for them, the best is yet to come.

7 Levels of Advice Given

  1. Answers to Questions. There are 7 levels of answers which may be given, depending upon how extensive one wants: Easy and Obvious Ones, Knee-Jerk Reactions, Politically Correct, What People Want to Hear, Factual and Complete Explanations, Answers That Get Them Thinking Further and Deep Wisdom.
  2. Observations on Situations. These take the forms of “When this happened to me, I did X,” or “If this occurred with me, I would Y.” It’s often good to see things through someone else’s perspective.
  3. Subjective Viewpoint. Friends want what is best for you. This level of advice is usually pro-active and is influenced by the advisor’s experiences with comparable situations.
  4. Informed Opinion. Experts have core-business backgrounds upon which to draw. Advisors bring facts, analysis and methodologies of applying their solutions to your case. Niche consultants provide quality viewpoints… as it relates to their talents and skills. Carefully consider the sources.
  5. Researched Options. Investments in research (formal, informal, attitudinal, demographic, sociological) will avert unnecessary band aid surgery expenses later. Research leads to planning, which is the best way to accomplish tasks and benchmark success.
  6. Discussion of Outcomes-Consequences. Most actions and decisions in an organization affect many others. At this level, advisors recommend that sufficient planning be conducted… please take their advice. The more strategic and Big Picture in scope, then planning reaps long-term rewards.
  7. Inspiring Directions. This gets into Visioning. Planning and going to new heights are stimulating. The mannerisms and substance by which any organization achieves its Vision requires sophisticated advice, deep insights and creative ideas.

7 Levels-Tiers of Qualifying Consultants

  1. Wanna-be consultants. Vendors selling services. Subcontractors. Out-of-work people who hang out “consulting” shingles in between jobs. Freelancers and moonlighters, whose consultancy may or may not relate to their day jobs. (26%)
  2. Entry-level consultants. Those who were downsized, out-placed, retired or changed careers, launching a consulting practice. Prior experience in company environment. (19.5%)
  3. Grinders. Those who do the bulk of project work. Conduct programs designed by others. 1-10 years’ consulting experience. (35.49%)
  4. Minders. Mid-level consultants. Those with specific niche or industry expertise, starting to build a track record. 10-20 years’ consulting experience. (13.5%)
  5. Finders. Firms which package and market services. Most claim they have all expertise in-house. The more sophisticated ones are skilled at building and utilizing collaborations of outside experts and joint ventures. (3.5%)
  6. Senior level. Veteran consultants (20 years+) who were trained for and have a track record in consulting. That’s what they have done for most of their careers. (2%)
  7. Beyond the strata of consultant. Senior advisor, routinely producing original knowledge. Strategic overview, vision expeditor. Creativity-insight not available elsewhere.

About the Author

Hank MoorePower Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flame is now out in all three e-book formats: iTunes, Kindle, and Nook.

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