Strategic analysis is a critical component of the strategic planning process. An integral part of a company’s evaluation and control program, it provides managers with a comprehensive assessment of the organization’s capabilities and market factors; revealing growth opportunities and vulnerabilities. Armed with this information, managers can more effectively chose from among today’s strategic alternatives to create the greatest future reward potential.
The power of a strategic analysis, especially one developed by an independent team, is that it helps eliminate the biases and assumptions of success that often plagues strategic planning. This tool balances management intuition and experience with the facts and figures representing corporate performance and the business environment. Additionally, the documentation of key assumptions facilitates performance monitoring and allows for proactive, rather than reactive, response to changes in the market environment.
In this whitepaper, you’ll learn about the major building blocks comprising a high quality strategic analysis that serves as the foundation of the strategic planning process.
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