Amazon is the world’s ‘all-you-can eat’ buffet of products and any seller or marketer’s throne for kingdom-hood. With millions of transactions every day, an Amazon listing is ‘your voice’ to the world. A powerful product listing copy that converts is crucial to being an A-List Seller. And to put a halt to your depleting sales numbers.
In the world of online business, particularly Ecommerce and a large online platform like Amazon, your product listing page is highly dependent on a calculated and well implemented Amazon Product Keyword Strategy.
Below we will look at 4 of these crucial strategies.
1. Know Your Competition’s Market
Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!
Knowing your competitors inside out can in turn help you create your products, services and marketing in a way that is stronger and far more powerful than what’s out there currently.
Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.
You’ll be able to tailor your Keyword Strategy according to what your competitors are doing and not doing.
Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:
The back end, front end or merchant keyword strategies your competition is employing for their product launches and campaigns
The products or services they provide and how they market them to customers
Their brand and design values
Whether they innovate – business methods as well as products
2. Research Relevant Keywords
Keyword research is an important part of your Amazon product launch. Investing the time to properly assess the most important keywords in your niche can maximize your revenue potential. It can also position your product to be the highest asked item for valuable search queries.
But it’s a science and an art!
Have you have seen Amazon product listings with the super-long, keyword-stuffed, one-size-fits-all, uber-optimized product title, you may wonder what human would read such a title and be convinced to purchase the product. This is a valid question. Humans don’t naturally like long sentences.
Sellers who know this use these long titles so that their product shows up in more searched. They’ve done keyword research to identify the exact search terms they want to target. By incorporating variations into their title, description, bullet points, FAQs, and even images, they are improving their chances of being seen by potential customers.
Here are 3 ways you can do solid Keyword Research for your next product launch on Amazon:
Google Keyword Planner
Google’s Keyword Planner is a free tool that shows you estimated search volumes for any word or phrase. It can also help you find other related phrases.
Keyword Scout
While Keyword Planner and Site Explorer are great, simplistic methods for finding keywords, Keyword Scout is also effective.
It is an Amazon keyword tool that uses real Amazon PPC data to discover powerful keyword opportunities.
Hiring an Ecommerce Specialist
This 3rd approach in Keyword Research is the most rewarding, hassle-free, cost-effective, time-freeing and results oriented. Hiring a qualified Ecommerce Specialist frees you from the time, hassle and effort of Keyword Research, while giving you an edge over your competitors with a solid, skilled, experienced and expert Ecommerce Specialist that will do all the work for you.
3. Prioritize the top Keywords
Give strong priority to the keywords with the highest most relevance and potent search potential, based on all your research. Make sure these keywords are placed first in the product listing’s Title, as well sprinkled nicely throughout each of the 5 bullet point descriptions.
This will result in your product ranking higher on Amazon and on Google while being algorithm friendly. More powerful and prioritize keywords automatically mean more brand visibility and higher product sales.
4. Adding Keywords in Title
Just as with Google title tags are very important, but instead of 60 characters you get 195 with Amazon. Also, unlike Google, the longer and more detailed the title, the better. With Amazon it doesn’t have to be compelling or grab a viewer’s attention; it just must give off enough information for someone to make a purchasing decision.
For this reason, using all the 195-character limit is encouraged. If you look around Amazon, you’ll notice that the products with long, keyword-rich titles outrank those that are simple and clean. Below is an example that shows just that:
Now, it can be hard to get used to this after coming from optimization for Google, but it’s an important step. According to an Amazon help page, you should follow a formula to help create your titles.
For example, the style for many products may be: Brand + Model Number + Model Name + Product Type, Color
One example of using this formula for a title would be: KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red
Again, it’s not the prettiest title and it’s very different than something you would use on Google, but this is how it works on Amazon!
You only must have your keyword appear once in your title (that’s right, keywords in your description are less important), so again, that’s why you see some of the companies above using several different keywords all in one title.
https://www.strategydriven.com/wp-content/uploads/amazon-2183855_1280.png11591280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-06 09:00:532020-05-07 00:00:54Best Keyword Strategies in 2020 for New Product Launches on Amazon
Starting your own website can be a daunting thought, but there is really nothing that should be holding you back. Creating a professional-looking website is easier than ever, and you do not need crazy computing skills to pull it off.
When you do start your own website, these five tips can help you to make sure it gets the best possible start.
Have a Plan
Creating your website is much easier when you have a plan for what you want it to look like.
Your site must be organized in a way that is easy to navigate for your visitors, and this is much more difficult to create without a clear idea of what you want your website to look like.
Before you start building your site, make sure you have a clear idea of how you want it to be structured. With the help of marketing consulting services, you can really narrow down your plan and focus on what’s going to make your website successful.
Speed
One thing you have got to pay close attention to is the speed of your website. If you load your site up with loads of plugins and big multimedia files, then it is really going to slow down your site, and this makes people bounce away from your pages.
For every second that it takes your page to load, you increase the likelihood that your visitor will bounce away from it without engaging with the content, and this will negatively affect your SEO.
Keep things simple, and make sure your pages load quickly.
Mobile Usability
For several years now, more mobile searches have been performed each day than on desktop. Not only does this mean your users need a site that works well on mobile, but it is one of the key things that Google, and the other search engines will look for.
Even today, though, with mobile traffic forming such a large part of internet usage, many websites are not fully optimized for mobile.
Make sure that your content is entirely mobile-friendly.
User Experience
We know how it feels when we visit a website that offers a poor user experience – it’s incredibly frustrating.
When you work so hard to bring people to your website, you cannot afford to be driving people away by having glaring user experience errors on your pages. The internet gives people lots of options, and if there is something people do not like about your page, they can easily get their information somewhere else.
You want to be getting as much engagement from your visitors as possible by offering a clean, easy to use experience.
Avoid the most common UX errors and make sure you’re not unwittingly driving your visitors away.
Offer Value
You have got to put your visitors at the heart of what you do.
Ask yourself, “how can I offer people value?”
If you can offer people lots of value with your website, then you are going to find that people respond to it and engage with your brand.
When Google and the other search engines see lots of people are enjoying your content, then they are going to want to get in on the party and start ranking you at the top of the ranking’s pages.
https://www.strategydriven.com/wp-content/uploads/web-1738168_1280-2.jpg9601280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-05 20:00:192020-05-05 18:14:585 Tips for Starting Your Own Website
With the world getting used to the pandemic lockdown, businesses are having to get used to the fact that they’re customers are more cautious with their spending. They say that ‘only the strongest will survive’, but in the case of business, it’s those who adapt. Business expenses are also being limited as the same amount of income is not possible in these current times. The one place where you shouldn’t be decreasing spending is your marketing strategy. However, you must now tighten the scope to focus on strategies that will work the best in the current consumer climate. SMS and email strategies are head and shoulders above the rest and here is why.
Opportunity for expression
Email marketing has an advantage that no other marketing type has. You can convey your message in a much broader and thorough manner. You simply have more validity and space, for explaining your message. It’s been suggested that the word count should be between 50-150 but as people have more time on their hands, you could increase that to 100-200.
Ensure that your message during this crisis is pitch-perfect. The tone in which you express your call-to-action is absolutely critical. Don’t convey your products as essential but rather, things that could inject enjoyment or comfort into the customer’s life. As for the content of your email, keep it simple. Display the top discounted products and services through imagery and display how long the sales will be active. People are more likely to check their emails regularly throughout the day now that everybody is at home. This makes your email marketing approach even more important as every word will be absorbed to a higher degree.
Building new relationships
Customers are browsing like never before. Some internet providers are reporting over 50% more internet usage than before as people are working from home. This is a chance that you may never get again. Place a webform on your website so any visitor can type their name and phone number before carrying on to the page. With their contact details in your database, keyword SMS marketing is the strategy you should employ to display deals, discounts and future campaigns. This is how to build an sms funnel using a three-stage approach. Firstly, select a keyword that fits your brand. You could use your brand name with a number or so at the end of the keyword. The middle of the funnel is where you need to keep the customer engaged through broadcasting and drip campaigning.
Live stream confirmation
At the end of each week, using your social media and video sharing platform accounts, update and or acknowledge the campaigns you sent out during the week. Explain to customers what the campaigns were about, such as details on what products you’re discounting and why. You may also wish to give a heads-up to your viewers about future campaigns and what they can expect to keep them enticed and onboard.
With more time on their hands, customers are more open to SMS and email marketing campaigns. Use this time to your advantage by expressing why your products matter and sharing relevant opportunities that could help custom
https://www.strategydriven.com/wp-content/uploads/e-mail-marketing-2745489_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-05 17:00:142020-05-05 18:09:44SMS & Email Are The Best Lockdown Marketing Strategies
In construction, efficiency is everything. The sooner you are able to see a project on the road to completion, but without rushing it to the point that mistakes are made, the better. As such, finding the most efficient ways to get work done effectively should be a major concern for site managers. Yet, there are significant barriers that could prevent you from having your teamwork at their most productive. Here are a few of them.
Poor planning
The logic behind your planning might be sound. However, it’s the easiest stage to make errors, leading to corrections in the following days. For instance, you could under-estimate how much concrete you might need, meaning you have to take time to buy more concrete and readjust. Good construction management software can help improve your planning processes, as well as taking care of invoices, contractor management, incident reporting, and more.
A lack of accountability
When mistakes are made, it’s important to follow them to the source. Simply put, certain colleagues may be in need of training or being moved to other parts of the project if they are not working well. If you’re not tracking key performance indicators to see which colleagues are affecting overall productivity or, indeed, how certain planning and management decisions affect their individual productivity, it can be hard to nail down the precise solutions you need to put in place.
Waste
Naturally, construction projects lead to a lot of waste. Aside from being unsightly when simply dumped on an empty spot of the site, it can also grow to get in the way of the team, forcing them to work around it and even leading to health risks. Click here to see how post-construction cleanup services can help you keep your project site clear. Have policies to make sure waste is effectively dealt with as soon as its created, not just when it becomes a problem.
Theft
Your team will find it hard to do their work when the tools that they are supposed to use in their work are not where they’re supposed to be. Theft is not just an economic concern in construction, it can threaten the timeline of the whole project. As such, click here to read some tips on how to better prevent thefts, as well as how to better handle them when they do occur.
Starting from scratch
Modular construction is a phase that’s on the rise. Even when construction projects are bespoke, there are still prefabricated elements that you could use to speed up the project some without sacrificing quality. The next time you’re planning out a project, take a look at some of the most highly-reviewed suppliers of modular construction equipment and resources. You could shave a significant period of time off the overall project with the right choice.
With the tips above, you can face the biggest problems plaguing the productivity of your team. Ensuring the right investments and organizational tips will help your site work more cleanly, more smoothly, and more quickly.
https://www.strategydriven.com/wp-content/uploads/architecture-1857175_1280-1.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-05 16:00:062020-05-05 15:40:37The Barriers Towards A More Efficient Construction Business
“A transactional email is an automatic email sent to a single recipient to confirm a transaction or an event.”
Transactional emails have the highest opening rates because they are a direct response to a previous action; the user is somehow already waiting for them. In general, the click-through rates are incredibly high.
Transactional email is a service email that is sent after a user’s action, for example, a welcome message after registering on a website, a reset password confirmation, an auto-responder, a purchase receipt, etc.
Transactional emails are functional, and they are necessary for the normal functioning of your activity. If they are no longer sent, the function they perform ceases to be fulfilled, which can have severe consequences and cause you to lose many customers. Since transactional emails are so good for marketing, it is vital to ensure that they are delivered correctly to recipients and to trace it accurately.
Difference between email marketing and transactional email
Unlike marketing emails (newsletter type), which are sent in mass, transactional emails are sent to a specific recipient to confirm an action or notify them of an event. Typically, transactional emails include order confirmations, invoices, etc.
Types of Transactional Email
Invoices and receipts
Invoices and receipts can be integrated directly into confirmation emails but are sometimes the subject of a dedicated transactional email.
This kind of transactional email is particularly the case for:
Services not requiring delivery tracking
Subscriptions requiring the sending of an invoice at regular intervals
Tracking control
Your communication after a sale should not stop at the confirmation email. The various order follow-up emails have a crucial role in managing the wait.
You can send an email to notify your customers of the different stages of the order:
Order preparation
Shipped
Arrival order
Order confirmation
Your customer expects the transactional email the most. It is essential if you sell products or services online.
Pledge of seriousness and confidence for your customers; it must fulfil several objectives:
Confirm that the order has been taken into account
Reassure the customer
Send him all the information necessary for follow-up (order reference, access to his account, customer service contact, etc.)
Give him an estimate of the delivery time
This email plays a vital reinsurance role, and it often happens that the user has doubts about taking into account his actions, hence the importance of confirmation emails.
For some customers, ordering online is still something unusual and sometimes anxiety-provoking: a particular order confirmation email should reassure them that you are serious.
Password reset
The password reset email allows you to configure a new password via a single link. It is one of the essential transactional emails to set up: without it, your users who have forgotten their password have no way of being able to access their account!
How to set up your transactional emails?
Transactional emails are based on the SMTP protocol and require a specialised solution to ensure constant and reliable deliverability.
Sendgrid indeed offers many advantages compared to transactional emails included in CMS such as Prestashop, Magento, Woocommerce:
Real-time monitoring of performance indicators: deliverability, openings, etc.
Ability to customise your templates
Optimal and instant deliverability
Using the native solutions of most CMSs, you have no way of knowing if your transactional emails have arrived at their destination!
Separate your transactional mailings from your marketing campaigns
It is also essential to choose a solution that allows the routing of transactional emails to be separated from marketing emails.
Transactional emails are a vital point on your site and should not be penalised by the necessarily lower deliverability of your marketing mailings.
A problem in a marketing campaign can quickly lead to a decline in your reputation with email providers. You must, at all costs, avoid this impacting your transactional mailings.
Tips to Improve Your Transactional Emails
Finally, here are some tips to improve your transactional emails:
Keep the email concise and very clear. The user already knows what he expects, so be synthetic.
Send them a few seconds after the user action.
Use the most beautiful and most uncomplicated model to encourage clicks.
Place your contact details at the bottom of the page (footer).
Always send from an active address, better if authenticated.
Pay attention to the subject, and it must indicate the content of the transactional email to make it immediately recognisable in the inbox.
https://www.strategydriven.com/wp-content/uploads/email-3249062_1280-1.png7161280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2020-05-05 09:00:252020-05-05 03:51:27What is Transactional Email and How is it Used?
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Best Keyword Strategies in 2020 for New Product Launches on Amazon
/in Online Marketing and Website Development/by StrategyDrivenAmazon is the world’s ‘all-you-can eat’ buffet of products and any seller or marketer’s throne for kingdom-hood. With millions of transactions every day, an Amazon listing is ‘your voice’ to the world. A powerful product listing copy that converts is crucial to being an A-List Seller. And to put a halt to your depleting sales numbers.
In the world of online business, particularly Ecommerce and a large online platform like Amazon, your product listing page is highly dependent on a calculated and well implemented Amazon Product Keyword Strategy.
Below we will look at 4 of these crucial strategies.
1. Know Your Competition’s Market
Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!
Knowing your competitors inside out can in turn help you create your products, services and marketing in a way that is stronger and far more powerful than what’s out there currently.
Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.
You’ll be able to tailor your Keyword Strategy according to what your competitors are doing and not doing.
Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:
2. Research Relevant Keywords
Keyword research is an important part of your Amazon product launch. Investing the time to properly assess the most important keywords in your niche can maximize your revenue potential. It can also position your product to be the highest asked item for valuable search queries.
But it’s a science and an art!
Have you have seen Amazon product listings with the super-long, keyword-stuffed, one-size-fits-all, uber-optimized product title, you may wonder what human would read such a title and be convinced to purchase the product. This is a valid question. Humans don’t naturally like long sentences.
Sellers who know this use these long titles so that their product shows up in more searched. They’ve done keyword research to identify the exact search terms they want to target. By incorporating variations into their title, description, bullet points, FAQs, and even images, they are improving their chances of being seen by potential customers.
Here are 3 ways you can do solid Keyword Research for your next product launch on Amazon:
Google Keyword Planner
Google’s Keyword Planner is a free tool that shows you estimated search volumes for any word or phrase. It can also help you find other related phrases.
Keyword Scout
While Keyword Planner and Site Explorer are great, simplistic methods for finding keywords, Keyword Scout is also effective.
It is an Amazon keyword tool that uses real Amazon PPC data to discover powerful keyword opportunities.
Hiring an Ecommerce Specialist
This 3rd approach in Keyword Research is the most rewarding, hassle-free, cost-effective, time-freeing and results oriented. Hiring a qualified Ecommerce Specialist frees you from the time, hassle and effort of Keyword Research, while giving you an edge over your competitors with a solid, skilled, experienced and expert Ecommerce Specialist that will do all the work for you.
3. Prioritize the top Keywords
Give strong priority to the keywords with the highest most relevance and potent search potential, based on all your research. Make sure these keywords are placed first in the product listing’s Title, as well sprinkled nicely throughout each of the 5 bullet point descriptions.
This will result in your product ranking higher on Amazon and on Google while being algorithm friendly. More powerful and prioritize keywords automatically mean more brand visibility and higher product sales.
4. Adding Keywords in Title
Just as with Google title tags are very important, but instead of 60 characters you get 195 with Amazon. Also, unlike Google, the longer and more detailed the title, the better. With Amazon it doesn’t have to be compelling or grab a viewer’s attention; it just must give off enough information for someone to make a purchasing decision.
For this reason, using all the 195-character limit is encouraged. If you look around Amazon, you’ll notice that the products with long, keyword-rich titles outrank those that are simple and clean. Below is an example that shows just that:
Now, it can be hard to get used to this after coming from optimization for Google, but it’s an important step. According to an Amazon help page, you should follow a formula to help create your titles.
For example, the style for many products may be: Brand + Model Number + Model Name + Product Type, Color
One example of using this formula for a title would be: KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red
Again, it’s not the prettiest title and it’s very different than something you would use on Google, but this is how it works on Amazon!
You only must have your keyword appear once in your title (that’s right, keywords in your description are less important), so again, that’s why you see some of the companies above using several different keywords all in one title.
5 Tips for Starting Your Own Website
/in Online Marketing and Website Development/by StrategyDrivenWhen you do start your own website, these five tips can help you to make sure it gets the best possible start.
Have a Plan
Creating your website is much easier when you have a plan for what you want it to look like.
Your site must be organized in a way that is easy to navigate for your visitors, and this is much more difficult to create without a clear idea of what you want your website to look like.
Before you start building your site, make sure you have a clear idea of how you want it to be structured. With the help of marketing consulting services, you can really narrow down your plan and focus on what’s going to make your website successful.
Speed
One thing you have got to pay close attention to is the speed of your website. If you load your site up with loads of plugins and big multimedia files, then it is really going to slow down your site, and this makes people bounce away from your pages.
For every second that it takes your page to load, you increase the likelihood that your visitor will bounce away from it without engaging with the content, and this will negatively affect your SEO.
Keep things simple, and make sure your pages load quickly.
Mobile Usability
For several years now, more mobile searches have been performed each day than on desktop. Not only does this mean your users need a site that works well on mobile, but it is one of the key things that Google, and the other search engines will look for.
Even today, though, with mobile traffic forming such a large part of internet usage, many websites are not fully optimized for mobile.
Make sure that your content is entirely mobile-friendly.
User Experience
We know how it feels when we visit a website that offers a poor user experience – it’s incredibly frustrating.
When you work so hard to bring people to your website, you cannot afford to be driving people away by having glaring user experience errors on your pages. The internet gives people lots of options, and if there is something people do not like about your page, they can easily get their information somewhere else.
You want to be getting as much engagement from your visitors as possible by offering a clean, easy to use experience.
Avoid the most common UX errors and make sure you’re not unwittingly driving your visitors away.
Offer Value
You have got to put your visitors at the heart of what you do.
Ask yourself, “how can I offer people value?”
If you can offer people lots of value with your website, then you are going to find that people respond to it and engage with your brand.
When Google and the other search engines see lots of people are enjoying your content, then they are going to want to get in on the party and start ranking you at the top of the ranking’s pages.
SMS & Email Are The Best Lockdown Marketing Strategies
/in Online Marketing and Website Development/by StrategyDrivenWith the world getting used to the pandemic lockdown, businesses are having to get used to the fact that they’re customers are more cautious with their spending. They say that ‘only the strongest will survive’, but in the case of business, it’s those who adapt. Business expenses are also being limited as the same amount of income is not possible in these current times. The one place where you shouldn’t be decreasing spending is your marketing strategy. However, you must now tighten the scope to focus on strategies that will work the best in the current consumer climate. SMS and email strategies are head and shoulders above the rest and here is why.
Opportunity for expression
Email marketing has an advantage that no other marketing type has. You can convey your message in a much broader and thorough manner. You simply have more validity and space, for explaining your message. It’s been suggested that the word count should be between 50-150 but as people have more time on their hands, you could increase that to 100-200.
Ensure that your message during this crisis is pitch-perfect. The tone in which you express your call-to-action is absolutely critical. Don’t convey your products as essential but rather, things that could inject enjoyment or comfort into the customer’s life. As for the content of your email, keep it simple. Display the top discounted products and services through imagery and display how long the sales will be active. People are more likely to check their emails regularly throughout the day now that everybody is at home. This makes your email marketing approach even more important as every word will be absorbed to a higher degree.
Building new relationships
Customers are browsing like never before. Some internet providers are reporting over 50% more internet usage than before as people are working from home. This is a chance that you may never get again. Place a webform on your website so any visitor can type their name and phone number before carrying on to the page. With their contact details in your database, keyword SMS marketing is the strategy you should employ to display deals, discounts and future campaigns. This is how to build an sms funnel using a three-stage approach. Firstly, select a keyword that fits your brand. You could use your brand name with a number or so at the end of the keyword. The middle of the funnel is where you need to keep the customer engaged through broadcasting and drip campaigning.
Live stream confirmation
At the end of each week, using your social media and video sharing platform accounts, update and or acknowledge the campaigns you sent out during the week. Explain to customers what the campaigns were about, such as details on what products you’re discounting and why. You may also wish to give a heads-up to your viewers about future campaigns and what they can expect to keep them enticed and onboard.
With more time on their hands, customers are more open to SMS and email marketing campaigns. Use this time to your advantage by expressing why your products matter and sharing relevant opportunities that could help custom
The Barriers Towards A More Efficient Construction Business
/in Managing Your Business/by StrategyDrivenPoor planning
The logic behind your planning might be sound. However, it’s the easiest stage to make errors, leading to corrections in the following days. For instance, you could under-estimate how much concrete you might need, meaning you have to take time to buy more concrete and readjust. Good construction management software can help improve your planning processes, as well as taking care of invoices, contractor management, incident reporting, and more.
A lack of accountability
When mistakes are made, it’s important to follow them to the source. Simply put, certain colleagues may be in need of training or being moved to other parts of the project if they are not working well. If you’re not tracking key performance indicators to see which colleagues are affecting overall productivity or, indeed, how certain planning and management decisions affect their individual productivity, it can be hard to nail down the precise solutions you need to put in place.
Waste
Naturally, construction projects lead to a lot of waste. Aside from being unsightly when simply dumped on an empty spot of the site, it can also grow to get in the way of the team, forcing them to work around it and even leading to health risks. Click here to see how post-construction cleanup services can help you keep your project site clear. Have policies to make sure waste is effectively dealt with as soon as its created, not just when it becomes a problem.
Theft
Your team will find it hard to do their work when the tools that they are supposed to use in their work are not where they’re supposed to be. Theft is not just an economic concern in construction, it can threaten the timeline of the whole project. As such, click here to read some tips on how to better prevent thefts, as well as how to better handle them when they do occur.
Starting from scratch
Modular construction is a phase that’s on the rise. Even when construction projects are bespoke, there are still prefabricated elements that you could use to speed up the project some without sacrificing quality. The next time you’re planning out a project, take a look at some of the most highly-reviewed suppliers of modular construction equipment and resources. You could shave a significant period of time off the overall project with the right choice.
With the tips above, you can face the biggest problems plaguing the productivity of your team. Ensuring the right investments and organizational tips will help your site work more cleanly, more smoothly, and more quickly.
What is Transactional Email and How is it Used?
/in Tactical Execution/by StrategyDrivenDefinition
“A transactional email is an automatic email sent to a single recipient to confirm a transaction or an event.”
Transactional emails have the highest opening rates because they are a direct response to a previous action; the user is somehow already waiting for them. In general, the click-through rates are incredibly high.
Transactional email is a service email that is sent after a user’s action, for example, a welcome message after registering on a website, a reset password confirmation, an auto-responder, a purchase receipt, etc.
Transactional emails are functional, and they are necessary for the normal functioning of your activity. If they are no longer sent, the function they perform ceases to be fulfilled, which can have severe consequences and cause you to lose many customers. Since transactional emails are so good for marketing, it is vital to ensure that they are delivered correctly to recipients and to trace it accurately.
Difference between email marketing and transactional email
Unlike marketing emails (newsletter type), which are sent in mass, transactional emails are sent to a specific recipient to confirm an action or notify them of an event. Typically, transactional emails include order confirmations, invoices, etc.
Types of Transactional Email
Invoices and receipts
Invoices and receipts can be integrated directly into confirmation emails but are sometimes the subject of a dedicated transactional email.
This kind of transactional email is particularly the case for:
Tracking control
Your communication after a sale should not stop at the confirmation email. The various order follow-up emails have a crucial role in managing the wait.
You can send an email to notify your customers of the different stages of the order:
Order confirmation
Your customer expects the transactional email the most. It is essential if you sell products or services online.
Pledge of seriousness and confidence for your customers; it must fulfil several objectives:
This email plays a vital reinsurance role, and it often happens that the user has doubts about taking into account his actions, hence the importance of confirmation emails.
For some customers, ordering online is still something unusual and sometimes anxiety-provoking: a particular order confirmation email should reassure them that you are serious.
Password reset
The password reset email allows you to configure a new password via a single link. It is one of the essential transactional emails to set up: without it, your users who have forgotten their password have no way of being able to access their account!
How to set up your transactional emails?
Transactional emails are based on the SMTP protocol and require a specialised solution to ensure constant and reliable deliverability.
Use a dedicated and reliable solution
The best option is to go through a specialised transactional email services to manage your transactional shipments, such as sendgrid transactional email.
Sendgrid indeed offers many advantages compared to transactional emails included in CMS such as Prestashop, Magento, Woocommerce:
Using the native solutions of most CMSs, you have no way of knowing if your transactional emails have arrived at their destination!
Separate your transactional mailings from your marketing campaigns
It is also essential to choose a solution that allows the routing of transactional emails to be separated from marketing emails.
Transactional emails are a vital point on your site and should not be penalised by the necessarily lower deliverability of your marketing mailings.
A problem in a marketing campaign can quickly lead to a decline in your reputation with email providers. You must, at all costs, avoid this impacting your transactional mailings.
Tips to Improve Your Transactional Emails
Finally, here are some tips to improve your transactional emails: