StrategyDriven Managing Your People Article |Improve Productivity|5 Ways to Improve Productivity in a Digital Marketing Environment

5 Ways to Improve Productivity in a Digital Marketing Environment

StrategyDriven Managing Your People Article |Improve Productivity|5 Ways to Improve Productivity in a Digital Marketing EnvironmentMost companies strive to do better and be more productive. There will always be tasks that take time and resources. However, there are also solutions to make these everyday projects more profitable in the long term. In a digital marketing environment, there are many areas to consider throughout all client projects. An agency may cover all aspects such as email marketing, SEO, content creation, and digital strategy under one roof. When this happens, unless you have suitable resources available, individuals may need to take on more work than is possible.

Teams cannot always be in all places or cover everything, and inadequate resource availability may mean that some areas are stretched thinly. To avoid this issue and improve productivity, there are several ways to boost your operations and the time taken to complete mundane tasks.

Take a look at some areas that will improve your overall productivity and profitability:

1. Delegate effectively

There will be a range of experts in your in-house teams that can complete projects more speedily and accurately than others in the department. That’s not to say the others in the group are not valuable. However, everyone has strengths and weaknesses, and you need to find out where they are to delegate tasks effectively.

In smaller digital agencies, there may not be adequate resources to carry out client projects, so outsourcing may also be a sound option. This is another form of delegation and frees up your staff to continue with projects they have expertise in. There are several options for outsourcing, including specific tasks and entire project delegation. You will also find a range of specialist agencies and freelancers than can assist.

2. Use tools to speed up processes

One of the main issues that companies face is the time taken to process information to get the desired results. However, if you use expert tools to eliminate this, this time will be reduced to focus on other more profitable areas. For example, if your digital agency focuses on content creation, you will understand that the entire process involves planning content, researching trends, creating copy, proofing, and outreaching. If you could take one of these aspects out of the equation, such as the proofing part – there are tools such as the ProofHQ alternative, Ziflow that speeds up the whole process and provides automation within the activity. This automation frees up time for the team to focus on other aspects of client projects.

3. Schedule time to plan and focus

Many businesses are buzzing with projects and general tasks that these eat into your day with little time left to evaluate and plan your next move. If teams feel they are under constant pressure to get things done, projects can often fall foul of errors and misjudgments due to time and resource constraints. In any company, there should be time scheduled in to plan and effectively focus on tasks. There’s no point in having meetings for the sake of meetings. This time has to be used with intention. So, leaving mobiles and laptops at desks is crucial to get individuals focused and engaged in the entire process.

4. Identify and analysis results

In the marketing world, it’s not enough to think about projects in isolation. Each part of the process has a knock-on effect on a range of other things, and it’s vital to ensure you are kept in the loop. Completing a project doesn’t mean it’s finished, and you got the results you wanted. Looking at where your most profitable areas lie is also essential. Drilling down into the finer detail and splitting time taken and profitable tasks is a valuable way to establish where you should focus your efforts. There will also times where you need to take on the jobs that are more hassle for less profit. However, it’s judging how often and how to avoid these situations that will lead to more profit and improved productivity across the company.

5. Know when to scale your agency

Hiring more staff doesn’t mean you will get a similar effect in results or profit (at least not straight away!). The dynamics of your teams will change, and this will need to be factored in to determine how successful scaling up maybe for your company. Planning when to scale your agency is crucial and should be done when projected benefits outweigh the losses you could face in the short term. In the meantime, outsourcing could help you scale up temporarily to meet higher demand.

StrategyDriven Tactical Execution Article |Crane Services|10 Top Reasons Why You Need To Hire Crane Services For Your Business

10 Top Reasons Why You Need To Hire Crane Services For Your Business

StrategyDriven Tactical Execution Article |Crane Services|10 Top Reasons Why You Need To Hire Crane Services For Your BusinessWith the rising demand for construction, many people are trying their luck with the construction business. Although constructing high-rise buildings and modern houses is not a piece of cake, everything is possible with a little hard work and dedication. However, purchasing construction equipment with a small budget is out of the question.

Construction has high machinery demands that might cost an arm, especially when it comes to coughing money for cranes. The majority of businesses face this issue. Surprisingly, there is a way out for every problem. How about you hire crane services rather than purchasing cranes? Here are 10 top reasons why you need to hire crane services for your business.

1. Efficient Material Handling

Do you think manual labor is enough on construction sites? Honestly, lifting those heavy blocks of cement is not a human’s cup of tea. They might lift it one by one, making it forever to complete the construction work. This is the reason why you spot cranes at every worksite; they can lift several blocks at a time and placing them where it belongs. Besides, you have an option to install tower cranes or self-erecting cranes to handle all the materials efficiently.

2. Less Time-Consuming

If it takes manual labor 15 minutes to shift material from one place to another, cranes can do it in 2 minutes. Thus, it not only saves time but makes the construction process a lot faster. At the same time, if you are thinking to get your crane, then it might take several days to install the machine. You would have to get a license, train the workers for using such heavy machinery, and follow all the safety precautions.

However, hiring crane services can help you escape all his hustle. You also have the option to hire the person who operates cranes. So, consider going with the option of crane hire.

3. Variety of Machines

Do you know there are different types of cranes? Every construction site has a different requirement for machinery and crane. If you are hiring crane services, then it exposes you to a variety of machines. You can opt for a mobile crane if you want to hoist the material or a tower crane to work on skyscrapers.

Similarly, there are loader cranes and overhead cranes for lifting heavy and different sorts of material. Believe it or not, purchasing all these machines requires a gigantic investment. Alongside being light on pockets, hiring crane services would provide you with all the machines you need.

4. No Maintenance & Repair Costs

Dealing with heavy machinery is not a child’s play. Several technical glitches or engine are misfunctioning, which can halt the entire construction process. However, when you are hiring crane services, all these problems are no longer your headache. The renting company would be responsible for all services and maintenance of the cranes. If it stops working on the construction site, you only have to inform them, and they would replace it with another one, maintaining a smooth flow of work.

5. Saves Money

Some businesses look for financing options when it comes to getting machinery for their construction site. It makes sense if you require the machinery for every project. However, if you are doing this to satisfy the needs of a single project, it can land you in trouble. Alongside repayments, you have to cast away money on interest payments too, shrinking your profits significantly. Therefore, consider renting the crane every time, fulfilling your need for different machinery.

6. Escape Insurance Fees

You can’t bring cranes to the site without any insurance. It involves working on heights on the top of the sky, making insurance mandatory. The ratio of accidents on construction sites is quite high, and you can’t end up risking machinery you just purchased, adding another expense on your list. This is the reason why the majority of businesses hire crane services to dodge these unnecessary costs. However, getting an insurance cover for employees remains essential.

7. Promotes Quicker Processes

Honestly, loading and unloading material with the help of manual labor is possible, but it can take days. Hence, it is better to rely on machinery and equipment to fulfill these monotonous tasks. Many construction workers also develop back injuries due to heavy material lifting. Therefore, using cranes doesn’t only speeds up the entire process, but motivates workers to perform efficient tasks. After all, in today’s world, modern cranes can hold tons of material and while carrying it 10,000 meters high.

8. Weather Doesn’t Halt Operations

Humans can’t work during heavy rain showers or windy days since it is very risky to climb buildings. All these external factors can halt operations, but things are different when working with machinery. They can work in the rough and tough climatic conditions. Therefore, explore the option of hiring a crane to maintain a smooth flow of work. The operator working on the crane has a protected cabin, helping him run the crane efficiently.

9. Ensures Safety

Many construction sites face accidents due to a lack of safety measures. After all, the workers are sweating under hectic conditions while performing risky functions. Well, if you use machinery to replace this dangerous work, it would reduce the number of injuries. The workers would feel satisfied and also increases their productivity levels. Cranes are completely safe; workers work with all the safety manual and equipment, avoiding safety violations.

10. Swap with Latest Equipment

Do you see the changing technological trends? Similarly, equipment and machinery are also evolving and introducing new functions. If you are considering purchasing equipment, it is impossible to cope with the changing trends. However, while hiring cranes, you can enjoy using the latest cranes and machinery on your site. At the same time, you swap equipment easily too. For instance, you can get a high-tech crane for a high-rise building and over loader for building houses.

Wrap Up

Every business demands some risky decisions and calculations. In the construction business, it is always about getting the right equipment. Some owners are skeptical about purchasing heavy cranes and equipment while others are exploring options of renting services. Well, if you can’t decide, look above to see the 10 top reasons why you need to hire crane services for your business.

StrategyDriven Practices for Professionals Article |recession proof stocks |9 Recession Proof Stocks to Invest in When the Economy is Down

9 Recession Proof Stocks to Invest in When the Economy is Down

StrategyDriven Practices for Professionals Article |recession proof stocks |9 Recession Proof Stocks to Invest in When the Economy is DownCOVID-19 has taken a great blow to stock markets worldwide. This is because leaders have opted for lockdowns and a shut down of non-essential businesses.

Many people have lost their jobs and the unemployment rate surged in just a few days. The economy is looking very uncertain and unclear for the future.

Ironically, this is a great time to invest in the stock market. Recessions are a great opportunity to buy value stocks at discount prices. Keep reading to check out these recession proof stocks that you can catch on sale.

What Stocks You Should Be Looking For

To make the best investments during a stock market crash, look out for companies that have a great management history. These companies are often undervalued during recessions so you can buy their stocks at a discount. In the long term, their value will rise again.

Also, look at buying recession proof stocks from companies that make indispensable products. These include food, energy and communications companies.

Other stocks that do well in recession include liquor companies, companies that sell cheap merchandise, liquor companies and gambling companies. Look into investing in discount supermarkets, discount clothing stores or online gambling companies.

Read on for 9 best recessions stocks that you should invest in now when the economy is down.

1. Walmart (WMT)

Walmart is one of the best recession stocks that you can buy. First of all, it sells products at discount prices hence it will do well during a recession. A big percentage of Walmart’s sales come from groceries and human beings can’t survive without food. So even during a recession, Walmart will not go out of business.
Investors know the value of Walmart and its stock has remained stable during the COVID-19 pandemic. But the year started with Walmart selling at $119 and the current price has dropped as low as $109. So you can still buy it at a discount.

2. Microsoft (MSFT)

Microsoft is a huge software company that will not be going anywhere anytime soon. It is one of the best recession proof stocks that you can buy during this period. Its prices are at the lowest they may ever be.
As a blue-chip company, Microsoft will be one of the winners of the coronavirus pandemic. Many people are purchasing Microsoft products to assist them while they are working from home.

3. McDonald’s (MCD)

McDonald’s is one of the companies that has taken a hit from the coronavirus pandemic. Store sales have gone down as more Americans stay at home to reduce infection rates of the virus.
But McDonald’s is an established company with a solid management history so we can expect its stock to go back up once the crisis ends. McDonald’s stock price has fallen by about 10% since the beginning of the year. So you could get a bargain if you buy stocks in the company now.

4. DollarTree (DLTR)

This is another recession proof stock because it sells discounted goods. DollarTree has had to hire more employees to deal with the rise in demand for its goods and services.

Its stock price has also fallen 22% since the beginning of the year. So it is a solid stock to invest in now.

5. Kellogg’s (K)

Kellogg’s manufactures a variety of dry goods. Sales of Kellogg’s products have soared as consumers worldwide stockpile food items. Its stock price has also been rising during the pandemic.

You may not get a discounted price on the stock but it is still a good recession proof stock for your portfolio.

6. Disney (DIS)

The coronavirus has forced Disney to close its theme parks. This has caused Disney stock prices to plunge. But this is a solid company that will continue growing in the coming years.

Buying Disney stocks while the prices are low means you will reap the benefits when the pandemic ends and the prices go back up. They recently rolled out their Disney+ platform and streaming rates are up so this could keep them in good standing.

7. Intuit (INTU)

Intuit owns two of the biggest accounting applications? Quickbooks and TurboTax. Businesses still need to balance their books and file their tax returns, recession or not.

While some businesses may close, the economy will still recover and Intuit will be able to ride the downturn. So investing in Intuit stock is a good bet.

8. Brown Forman (BF.B)

Liquor companies often survive recessions because many Americans look for a way to manage their stress. Brown Forman sells whiskey and Jack Daniels is its most famous brand. This article might give more insight into reasons for even higher stress levels.

It will likely have increased sales during this pandemic although the trade war with China might affect its overseas sales. Still, this is a good stock for your portfolio if you don’t have a moral issue with alcohol sales.

9. Visa

Visa is a global company that has one of the most valuable brands worldwide. They also have a product that Americans cannot do without, which is a debit and credit card system. Visa is good at leveraging technology to maintain its market share despite threats from newer companies.

The current pandemic has also led many people to shop online and avoid handling cash which will be great for Visa’s revenues. Visa can survive recessions because as a payment platform it isn’t affected by consumer debt. Despite reduced spending during recessions consumers still have to buy essential goods.

Luckily for you, Visa’s stock prices have fallen due to the CoronaVirus so this is a great chance to get this valuable stock at a lower price than its value.

A Recession Is the Best Time to Buy Recession Proof Stocks

If you are looking to buy some stocks this is the best time to add recession proof stocks to your portfolio. The economy might not be in the best condition. Yet if you play your cards right, you can come out better on the other side.

For more investment tips read the rest of our blog.

StrategyDriven Managing Your Finances Article

How to Boost Your Profits

StrategyDriven Managing Your Finances ArticleAmerica is built on the spirit of entrepreneurship. There are over 28 million small businesses nationwide, and a further 22 million that are solely operated. That’s a large number of businesses that contribute to the country’s economy. However, the number of businesses that fail within the first four years is a significant 50%, and out of the survivors, only a third will reach a decade.

Running your own business is a challenge no matter what industry you are in or the products and services that you provide, and there is no singular reason for these failure rates.

Common Reasons for Business Failure

Failing to plan

For your business to be a success, you need to make both short and long-term plans. You need to identify your goals and define objectives that will help you reach them, from the next few months through to the following years. Your goals will shape every business decision you make and give you direction. They need to be quantifiable so that you can assess how successful the actions that you take are. This is important; how will you know what is working and what isn’t if you have nothing to measure?

Ignoring customer needs

The customer is always right. That’s a correct statement, surely. Not always, but it has you relate to your customers that will affect the success of your business. In the digital age that we live in, there has never been a better time to truly understand your customers’ and clients’ needs and wants. Always keep an eye on what your customers want and tell you about your business; their perception of your business may be very different from what you intend. They are fickle, and your business needs to be able to respond to emerging trends, feedback and correspondence. It requires flexibility and patience, but if you not only listen but hear to what your customers say, you will reap the rewards.

Lack of profit

Lack of profit is very different to lack of revenue. Your business turnover may be high, but that does not mean that it is a profitable business. For your business to grow, the profit needs to flow. There are several reasons for a lack of profit: poor management decisions, cash flow problems and premature scaling; all can be related back to a failure for adequate planning. Only 40% of small businesses are profitable – the others either break even or lose money. If your business is not making a profit, you need to assess every aspect of your business so that you can identify why you are not.

How to Boost Your Business Profits

The quandary you have is how to generate more sales while reducing your expenditure. While your current efforts have been successful to some extent, you must maximize the opportunity to turn a profit.

Modify your strategy

You need to implement a new strategy to do this. Research online about how other successful businesses in your niche have succeeded. The chances are high that they have switched to a more relationship-based model that uses technology to improve their customer experience and loyalty. Here is an example of how this change in strategy has been used to grow a law form, check it out.

Increase the product selection

To increase sales, identify which products you can cross-sell to existing clients and customers. You already know that they are interested in your niche, but are there other relating products that your customers will buy from elsewhere? An example of this is for a yoga clothing company to sell yoga mats. The key to making this cross-selling strategy work is to comprehensively understand who your current and target customers are. Know what they want and what they need. You can incentivize your customers to buy more from you by offering bundles and discounts.

Review operational procedures

There will always be aspects of your operational functions that can be improved upon. The Japanese word ‘kaizen’ translates as improvement, and is the name given to a strategy that works on the principle that all employees work together to improve process incrementally. Kaizen is a valuable mindset to adopt and can dramatically reduce waste and improve a business’s profitability. It is imperative that you get all staff members on board and seek their feedback on how to improve your business’s function.

For example, a sub-total column on an invoice can help speed up the efficiency of your accounts department; introducing cloud-based technology so that your teams can collaborate easier, or even something as simple as moving the printer’s location to be nearer to the receptionist can help to make working more efficient. Kaizen is not a one-off experience, consistently aim to improve efficiency. Ask your employees for their recommendations and act upon the information that they give you.

Regularly review expenditure

You may just have been focusing on the income and profit columns of your account reports; however, you need to pay equal attention to your costs. Businesses evolve over time, and so you need to make sure that your regular outgoings are still relevant to your business today, and not based on historical data.

Review your running costs and identify areas that you could save money. Rolling contracts are a great way of controlling cash flow as you know how much money is leaving your account and when, but they can also make you complacent to other deals that are currently up for grabs and can save you money.

Are there routine tasks that you can outsource? Or, would it be more cost-effective to hire someone on a part-time or freelance basis to complete jobs that you currently pay for a full-time member of staff or do yourself? Outsourcing can be a great solution to boosting efficiency and profits; you only pay for the project that you need completing.

You should also review your suppliers. There may be better market deals that you can access that may not have been available when you started out. It can be risky, as there is potential to damage the relationship you have with your current supplier, but it is worth opening the conversation up, just tread carefully.

While it can seem daunting to undertake such a thorough review of your business, it is critical for your business to be a success. You need to adjust your business to the changing times and embrace technology to help your customer’s user experience and increase the efficiency of your organization.

StrategyDriven Risk Management Article |Risk Management|Risk Management and Where It Could Go In a Foreseeable Future

8 Leading Areas for Change In Risk Management/Analysis In The Coming Years

StrategyDriven Risk Management Article |Risk Management|Risk Management and Where It Could Go In a Foreseeable FutureBottom-line performance is a vital aspect of any business. Managers and people in higher positions, in general, are always looking for ways to improve bottom-line operations and minimize the risks. Risk management helps them stay on top of the market challenges and trends in the relevant industry.

However, markets and industries are dynamic concepts. To answer the latest challenges, risk analysis has to be active as well.

More Precise Risk Models

Predominantly relying on the human workforce makes risk models way too complicated. Risk management cannot be efficiently applied to risk models that have too many factors to account for. It’s one of the most significant areas for change in risk analysis in the coming years.

To assess the risk, companies will be advised to simplify the risk models and thus help themselves. With simpler risk models assessing risks and delivering relevant strategies to mitigate them will become significantly more comfortable than today.

Some of the strategies we will see are process automation and streamlined communication, both internally and externally.

Digitization

Risk management, as we know, it will definitely change in the coming years. Scanning is an ongoing process most businesses are exposed to. Some of them directly, others indirectly. Anyhow, the digitization itself offers away too many benefits for companies to leave it behind because it brings new risks.

The digital era has also brought to light new business models facing brand new risks, which makes digitization a leading area for change in risk analysis. People in the risk management industry will have to identify these emerging and evolving risk types and integrate them into the existing risk models.

Interconnectedness and Collective Risk Management

Businesses across the world have become an integral part of the networked economy. Interconnectedness comes with a great many benefits – quickly penetrating new markets and growing customer base, being just a few of them. Meanwhile, supply chains have become more complex.

Businesses actively engage on different levels with different external stakeholders. All of this, at the same time, creates a network of risks. Market risk analysis slowly shifts toward a joint effort.

All businesses in this network will have to rely on their partners that they can identify, manage, and reduce risks. It will definitely change risk management in the days to come.

StrategyDriven Risk Management Article |Risk Management|Risk Management and Where It Could Go In a Foreseeable FutureRisk Management in Real-Time

The digitization and interconnectedness allow for new risks that some organizations don’t have experience with. All this calls for a pervasive approach to risk management.

Being able to assess and minimize the risks in-house and outside will become a leading practice in many industries. It will push risk analysis toward the use of technology and software solutions.

How will the risk assessment field answer to these new challenges? One of the possible answers is pursuing opportunities to monitor and manage risk in real-time. The technology is already here. There are different types of sensors and tracking and monitoring solutions that can help streamline manage risks and mitigate it before there is a need for damage control.

Risk Transfer Instruments

The most common risk transfer instruments are contracts and insurance. They are widely used across verticals to cushion the blow of unforeseen circumstances and allow businesses to continue their operations. Two main factors driving change in risk analysis are financial institutions and risk events with potentially the most significant impact on business.

The financial industry is always working on coming up with new financial instruments to help businesses monetize and transfer risk. It will be a great challenge to assess whether or not to invest in these instruments.

On the other hand, risk events that could potentially have a high impact on operations are imminent. The climate change, cyberattacks, and the global pandemic are just a couple of them.

StrategyDriven Risk Management Article |Risk Management|Risk Management and Where It Could Go In a Foreseeable FutureFeasible Level of Risk-Taking

Markets are becoming saturated and more volatile as we speak. The competition is harsh out there, and that creates a frame of reference in which businesses can do little without intentionally taking risks. At the same time, deliberately taking risks drives change in risk analysis.

Finding new ways to accurately identify, assess, and measure risks are becoming more important as we speak. Organizations will turn to calculate the accurate upside value for a chance to be able to decide whether it is feasible to continue operations while taking risks intentionally.

Enabling sustainable risk-taking is potentially the area that’s going to change the risk analysis the most. Managing risk will start drifting away from only identifying the risks that have to be avoided towards taking risks to drive value, performance, and productivity.

AI To Help Human-led Risk Management

AI, machine learning, and big data are driving changes across verticals. Risk analysis is not an exception. The formulas, knowledge, and experience risk managers leverage to stay on top of managing risks are simply not enough. The landscape has become way too dynamic to identify and assess all the risks.

The technologies mentioned above will help businesses extend their market risk analysis practices and make them error-free. Smart tools can detect, predict, and prevent risks the very moment they become a real threat. The best thing about it is that these are fully autonomous systems capable of self-managing risks entirely on their own.

Risk Insights and Behavioral Science

The human factor is a crucial piece for solving the risk puzzle. Risky behavior is the subject of many new studies in the fields of social, psychology, neuroscience, and cognitive sciences. The findings can’t be ignored. Thanks to the systematic approach, the studies have identified the factors and personality traits correlated with risky behavior.

The results of these studies are already changing the risk analysis landscape. We can already see some organizations having a Chief Behavioral Officer on the payroll. At this point, it’s safe to assume that the results of these studies are going to drive at least some new changes in risk management practices.

To answer the new threats, risk management will have to move closer to a model based on proactive, real-time, and technology-powered practices. These eight areas have the most impact on market risk analysis and risk management, in general, and will most definitely change it in the coming years.


About the Author

StrategyDriven Expert Contributor | Gracie MyersGracie Myers is a content writer at Research Optimus. She enjoys writing on various topics mainly associated with Research. Her famous articles are on the topic of Business Research, Market Research, Business Analytics and many more.