Business Survival in a Recession

It’s no secret that America is facing some hard economic times. What does this mean for business owners? It means a variety of things such as cutting spending in the right areas, maintaining an advertising budget, keeping an eye on the original goal and retention marketing. Each one plays a major role in recession business survival, but they become of utmost importance during a slow economy.

Cut spending in the right areas

Cutting spending is an immediate reaction to recessionary talk and fallout; it’s only natural and logical to get rid of that which you don’t need to stay afloat. But any cuts you make now need to be good for the short and the long term. A business needs to think long and hard before slashing spending in areas that may affect future business operations such as product/service quality and standards, customer service and advertising.

Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


About the Author

Emmy Bill is the Owner of E-Learn About and an accomplished writer and Search Engine Optimization Specialist. Find more articles on finance as well as a variety of other topics at E-Learn About on the web at

StrategyDriven Succession and Succession Planning Best Practice Article

Succession and Succession Planning Best Practice 1 – Turnover Checklists

StrategyDriven Succession and Succession Planning Best Practice ArticleEvery position in any company will necessarily be different than even the same position within any other organization. These differences stem from the unique organizational personnel, policies, culture, and marketplace positioning and environment. To be best prepared to assume his or her new role, a successor must have a thorough understanding of all of the position’s critical success factors, drivers, and influencers. Turnover checklists leverage the collective experiences of past position holders to help ensure successors receive all of this vital area knowledge.

Hi there! Gain access to this article with a FREE StrategyDriven Insights Library – Sample Subscription. It’s FREE Forever with No Credit Card Required.

Sign-up now for your FREE StrategyDriven Insights Library – Sample Subscription

In addition to receiving access to Succession and Succession Planning Best Practice 1 – Turnover Checklists, you’ll help advance your career and business programs through anytime, anywhere access to:

  • A sampling of dozens of Premium how-to documents across 7 business functions and 28 associated programs
  • 2,500+ Expert Contributor management and leadership articles
  • Expert advice provided via StrategyDriven’s Advisors Corner

Best of all, it’s FREE Forever with No Credit Card Required.

Leadership Inspirations – Solving Problems

StrategyDriven Leadership InspirationsAlbert Einstein is arguably one of the greatest problem solvers of all time. Whether examining a physical phenomenon or business challenge his thoughts on problem solving are timelessly applicable. Below are some of these philosophies:

“We can’t solve problems by using the same kind of thinking we used when we created them.”

“It takes a higher order of thinking to fix a problem than that which created it.”


“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.”

Albert Einstein

Awarded the 1921 Nobel Prize in Physics, named Time’s Man of the Century in 1999, and best known for his conception of the theories of special and general relativity

Leadership Inspirations – Experience, Experiment, Expectations

StrategyDriven Leadership Inspirations“The past is an experience! The present is an experiment! The future is expectations! Use your experience in your experiment to achieve your expectations!”


StrategyDriven Podcast Special Edition 18 – An Interview with Roxanne Emmerich, author of Thank God It’s Monday!

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 18 – An Interview with Roxanne Emmerich, author of Thank God It’s Monday! explores how to create a workplace environment that engages the hearts and minds of employees and customers; resulting in increased growth and higher profits. During our discussion, Roxanne Emmerich, President and CEO of the Emmerich Group and author of Thank God It’s Monday!: How to Create a Workplace You and Your Customers Love shares her insights regarding:

  • the qualities and characteristics of an engaging and motivating workplace
  • tangible bottom line results companies with engaging workplaces achieve over their competitors
  • steps leaders can take to make their organization more engaging and motivating and sustain the cultural change
  • how junior managers can drive this organizational transformation

Additional Information

In addition to the outstanding insights Roxanne shares in Thank God It’s Monday! and this special edition podcast are the additional resources accessible from her Thank God It’s Monday website, ( Roxanne’s book, Thank God It’s Monday!, published by FT Press can be purchased by clicking here.

Final Request…

The strength of our community grows with the additional insights brought by our expanding member base. Please consider rating us on iTunes by clicking here. Rating the StrategyDriven Podcast and providing your comments online improves our ranking and helps us attract new listeners which, in turn, helps us grow our community.

Thank you again for listening to the StrategyDriven Podcast!

About the Author

Roxanne Emmerich, author of Thank God It’s Monday!, is President and CEO of the Emmerich Group. A member of the National Speakers Hall of Fame, she is listed by Sales and Marketing Management magazine as one of the 12 most requested speakers in the country for her ability to transform negative workplace performance and environments into “bring it on” results-oriented cultures. Roxanne has been featured hundreds of times in leading publications on topics such as leadership for results, employee engagement for bottom AND top-line improvement, profit-rich growth strategies, and a multitude of other workplace breakthrough issues. To read Roxanne’s full biography, click here.