As a small business owner, you may at times find yourself strapped budget-wise. Operating costs, marketing, and logistics may take priority over customer service but it should never be overlooked. Customer service is crucial – especially for small businesses looking to establish themselves in their respective industries.
The following article will articulate 5 reasons why customer service is so important for small businesses.
Customer Referrals
Word of mouth referrals is very important for a business, even more so for one that is just starting. No one is going to tell their friends or family about your business if they were treated rudely or didn’t feel valued as a customer.
People are much more likely to use the products or services of a company if they heard of them through a trusted friend or family member. Keeping existing customers happy is a great way to ensure you have consistent purchases.
Encourages Brand Loyalty
According to most answering services, when customers feel valued by a company, they are more inclined to stick with that company and purchase new product lines outside of their norm. Good customer service is therefore imperative for brand loyalty.
This is how you can extract the most value from a customer since the revenue you get from them comes with much less effort than trying to convert new customers. Great customer service can create life-long brand advocates and who doesn’t want as many of those as possible. One way to achieve this is through a call center or answering service that can tend every customer that calls.
Offers Valuable Insight
Having good customer service can add a valuable resource: knowledge. Some market research can only be done via a customer’s interaction with your customer service reps – and you don’t have to pay extra for it.
For instance, you can train your reps to ask questions about why a customer likes your product or what they use your service for. Their valuable answers can be used to direct your marketing campaigns to truly resonate with your customers. A well-trained customer service team can seamlessly insert these questions into their conversations with your client and phrase them so they are simultaneously providing value to them.
It’s Cost-Effective
The initial investment in your company’s customer service may seem costly but it pales in comparison to new customer acquisition costs. Having return customers means you don’t have to spend anything on their return business. Plus, customers are likely to spend more money with a company they like. Focusing on customer service is usually less expensive than focusing on new customer acquisition.
More Margin for Error
Customers tend to be more forgiving when a company with good customer service makes a mistake. Let’s say a shoe company ships the wrong pair to a customer. Usually, that is enough for a person to stop buying shoes from that company, especially if the company has bad customer service.
As much as the person likes their shoes, one small slip up can be enough for them to abandon them if they are known for poor customer service. Having good customer service will incline a consumer to stick around if you commit a shipping error or even if you raise your prices.
At the core of everything you do you should be providing great customer service because without your customers you wouldn’t be in business and doing what you love. We hope this article has provided you with insight into why this is so important even in this digital age.
https://www.strategydriven.com/wp-content/uploads/support-1120755_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-09-06 08:00:212019-09-06 04:55:075 Reasons Customer Service is Important to Small Companies
Workplace wellbeing should feature prominently in any successful organization’s strategy. Creating an environment in which a well-managed and highly motivated workforce can flourish can elevate your organization to huge success. It can exceed in positive workplace outcomes such as high levels of corporate social responsibility.
In our experience, a happy and engaged workforce delivers extra-role effort by the bucket-load. But where do you start on this journey? Further, how do you orient your organization to this perspective? Well the good news is this is relatively easy to achieve and does not cost thousands of dollars. Although marketing a well thought out wellbeing plan effectively is often overlooked, we can provide insight into how to avoid this, giving valuable advice garnered from considerable knowledge in this field over many years.
The criticality of effective workforce wellbeing plans engrained in business as usual, as part of the brand, is key to business success. A focus on continuous professional development will help employees authentically link wellbeing to leadership, ethics and integrity; allowing your business to thrive, remain highly competitive and have a strong social responsibility ethic underpinning all that it does. Employees flourish in an environment that creates this. Further, and with a focus on flourishing, an emphasis on the personal resilience of employees can pay huge dividends.
There is a plethora of models to improve personal resilience and we are particularly drawn to positive psychology, utilising Martin Seligman’s PERMA model for example. What’s in it for your people in terms of what they will gain, or not lose, from a situation is critical and needs to remain at the forefront of your thoughts when promoting your wellbeing strategy. This vital component is worthy of detailed exploration, as it clearly links to how people in the workforce can make their life better, and connect to the meaning and purpose that is so important to leading a healthy and successful working life. Get these factors right with your leaders and your strategy will be on exactly the right track.
Amongst the world’s ambitious graduates are some of the next generation’s entrepreneurs and innovators. Some will have a carefully defined business plan. Others will have little more than a dream and bundles of enthusiasm.
Starting out in business straight after Uni isn’t easy. For the bright-eyed grad, a lack of life experience and industry expertise, along with a mountain of student debt can make the business journey a particularly tricky one. A recent report by CNBC warns that with graduate debt at around $30,000 for many students, starting a business is a huge challenge. It really is no wonder graduate entrepreneurship is declining.
As well as student debt, there is also the issue of financial know-how. Let’s take a look at some of the most common financial blunders graduate entrepreneurs make.
1. Not having a business plan
Accounting firm, OS Accounting, say “One of the mistakes a lot of entrepreneurs make when launching a start-up, including graduates, is to forge ahead with an idea without proper planning. Starting a business without a business plan is risky. It’s the fundamental starting point for testing whether or not a business idea is feasible.”
A business plan sets out the financial and operational objectives. With a well-developed business plan, entrepreneurs are also much more likely to attract angel investors or secure funding from venture capitalists.
2. Overestimating revenue
Brimming with optimism, entrepreneurs are renowned for overestimating revenue. In fact, for many eager graduates launching a start-up, revenue expectations are unrealistic. David Cummings, an Atlanta-based tech entrepreneur who has founded 10 companies, understands all too well the pitfalls of overestimating revenue.
Most entrepreneurs overestimate revenue growth, especially in the first few years.
Here were Pardot revenues:
Year 1 – $2k
Year 2 – $400k
Year 3 – $1.2M
Year 4 – $3.2M
Year 5 – $7.4M
When it works, early years are brutal and later years are magical. Keep grinding and build on.
A whopping 29 per cent of start-ups fail because they run out of cash. Early-stage entrepreneurs face specific challenges as they often lack business skills. Many entrepreneurs overspend on office space and tech tools.
With remote working becoming the norm, the virtual office, where possible, can save a lot during set up. Taking time to properly research tech tools can also save money. Various pieces of tech often overlap – as they are charged per user, spend can easily go up if this isn’t given attention.
4. Misunderstanding the difference between profit and cashflow
Things can look good on paper, but if a business runs out of cash it is in trouble. Poor cashflow planning and running out of cash is, according to Forbes, in the top 10 reasons why entrepreneurs fail.
Not all entrepreneurs have savvy accounting skills when they set out in business. Some basic accounting knowledge can prove invaluable. Most businesses record revenue and expenditure when it is incurred (rather than when invoices are paid). This means it is possible for a business to be profitable on paper, but not have any cash in the bank.
Business coach, Stever Robbins says the difference between profit and cashflow is often the difference between success and bankruptcy. Being able to read the accounts and understand the cash position in a business is vital.
5. Mixing personal and business accounts
Running a business through a personal bank account is never a good idea. Business banking should be kept separate and the importance of this is all too often ignored by eager graduates who want to avoid the expense of a business bank account.
Mixing personal and business bank accounts can also turn out to be a nightmare when it comes to tax reporting. It makes it easier to miss expenses and could be an issue if the business is investigated by the Inland Revenue.
In an article for Inc., Levi King, entrepreneur, CEO and Co-Founder of Nav, advises never to mix personal and business finances for the following reasons:
• Separating business and personal finances helps you look legit
• It helps to achieve a stronger business credit score
• It helps with tax reporting
6. Not budgeting or planning for tax
All businesses have tax obligations to the state and locally, and tax bills can hit fast and hard. Ignoring taxes is one of the top business budgeting mistakes. Seeking tax advice prior to starting a business is also something many entrepreneurs fail to do, but with the right tax strategy, tax liability could be considerably lower.
7. Not having an emergency fund
Cashflow is king when it comes to business. Many graduates finish their education in debt, not with an emergency fund they can fall back on during hard times. The U.S. Bureau of Labor Statistics reports that approximately one-third of all businesses fail within the first two years because of cashflow issues.
Summary
In spite of the pitfalls, there are many advantages of launching a start-up as a new graduate. New grads actually make great entrepreneurs. Many graduates are both innovative and more financially-savvy than they get credit for. The student mentality of surviving on a pittance can also bring business benefits.
There are lots of financial considerations for graduates, including how to repay student loans and finding a deposit for somewhere to live. That doesn’t mean graduates can’t start their own business. Here are 8 reasons why as a graduate you might want to give entrepreneurship a go. Remember, business planning is key!
https://www.strategydriven.com/wp-content/uploads/graduate-entrepenuer.jpg7841200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-09-05 16:00:562019-09-05 15:48:00The most common financial mistakes graduate entrepreneurs make
A business school is a university level institution that confers degrees in business administration or management. They offer subjects which are relevant to a business environment and those which help in laying the foundation of business studies such as accounting, business strategy, economics, finance, entrepreneurship, etc. Students are fostered in such a manner that they are able to find the coincidence in the past, current and future practices such that they could solve real life problems as well as enhance structures to obtain and retain the best results. USA is one such country which ensures the welfare of its students who have enrolled in the top business schools by providing them with world class facilities. There are also many schools under Ivy League Universities in USA for pursuing masters in the field of management or business. Let us have a look at top management schools in USA :
Top management schools in USA
University of Pennsylvania (Wharton) The Wharton School at the University of Pennsylvania is the oldest business school established in USA. The school is known worldwide for its vast alumni network. Students, across departments, are subjected to week-long trips named Ventures, during their coursework where their leadership skills are put to test. Students also get on-campus hands-on experience through 25 research centres and 150 organizations to get involved in. Students also have opportunities to pursue joint degrees in conjunction with prestigious institutes like Penn Law School and Harvard School of Government. 83.6 percent of graduates of the full-time program are employed at reputed organizations. Program fees for the full-time program are $72,300 a year.
Stanford University One of the most prestigious universities in the world, Stanford Business School offers graduate programs in various business concentrations. The school aims to encourage students to create ideas that deepen and advance their understanding of management and thus transform them into innovative, principled and insightful leaders who are dedicated towards changing the world. 68.7% of the graduates are placed at prestigious organizations. Program fees for the full-time program are $70,590 a year.
Harvard University Harvard Business School has been renowned worldwide for educating leaders who make a difference in the world. Graduate students at Harvard Business School get a hands-on education through the case method, which poses true-to-life problems students must tackle in teams. The experiential learning extends to field study teams, in which small groups of students evaluate existing organizations, and immersion trips, intense weeks of study in another country over winter breaks. 79.10% of graduates of the program are employed. Program fees for the full-time program are $73,440 a year.
Massachusetts Institute of Technology (Sloan) Graduate student organizations at MIT have a global focus, with business clubs for nations around the world. Though graduate students at the Sloan School of Management study at the campus facilities in Cambridge, Mass., their business education has a broader slant. The academic courses are inherently global in nature, and there are dozens of opportunities for students to travel and study abroad. The school also has Action Labs for students to tackle real problems in existing companies in the United States, China and India. 86% of graduates of the full-time program are employed. Program fees for the full-time program fees are $74,200.
University of Chicago Chicago Booth offers the world’s most flexible full-time MBA program under the Booth School of Business. The university is focused upon building upon students’ existing academic and professional backgrounds, bringing them closer to their goals. The multidisciplinary approach to problem solving empowers students with frameworks for freethinking and sound decision making. The program includes only one required course—leadership effectiveness and development—which gives flexibility to students to design their own course depending on the requirements of potential employers. Experiential learning bridges theory and practice, and skills gained during the course are tested in real business settings. Booth’s academic culture emphasizes problem analysis and discovering innovative solutions through dialogue and debate with peers and professors. 98.4% of the graduates received job offers within 3 months of graduation. Program fees for the full-time program are $72,000 a year.
Conclusion
The art of doing business is both innate and acquired and in either case it needs a boost in the right direction. It is important to research, choose and apply for the postgraduate business school in order to receive a holistic environment that provides the theoretical and practical knowledge necessary. The reason why a balance between both is necessary is that it is not enough to enter the market and grow drastically for a limited time and then collapse. It is equally crucial to sustain in a competitive place after finding a niche for yourself. A prior simulation of such a situation helps aspirants land at the best positions.
About the Author Abhyank Srinet holds a Masters in Management degree from ESCP Europe & has an engineering degree with a specialization in Instrumentation & Control. His interest in the digital landscape motivated him to create an online start up for Masters in Management application consulting (MiM-Essay.com), focused on spreading quality information about the MiM degree & performing application consulting services for clients. He is the chief consultant of the company and takes care of Business Development and Digital Marketing side of the company. He is very passionate about writing and marketing.
https://www.strategydriven.com/wp-content/uploads/graduation-cap-3430714_1280.jpg8531280Sharon Kastorianohttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngSharon Kastoriano2019-09-05 08:00:152019-09-05 02:26:11Top management schools in USA
Social media is a must for any business in this day-and-age. With three billion people now using one social media site or another, there is a very big reason that your business needs to be represented on the major sites, and that is because so many of your potential customers are on there.
The majority of social media users check their accounts multiple times in one day. For some people, they are rarely disconnected from it. Having access to sites like Facebook, Twitter, and Instagram through their smartphones means that your customers can be easily accessed wherever they are, and at any time of the day.
You Need A Social Media Strategy
Your company needs to have a strategy when it comes to handling your social media presence. This might include creating a schedule of the posts that you will create and share, as well as, planning the peak times that your posts should go live. You may want to consider using sponsored ads, and you will need a plan and budget for this.
Hire The Right People
You will need people to manage your social media presence. You may choose to do this in house, or you may want to enlist the help of a Facebook advertising agency that will be able to create the highest level of professional content.
Post Regularly
You will need to post often across all of your accounts. You may want to vary the posts that you are doing, so that there is variation across the board. Your posts don’t need to always be trying to sell your products. In fact, it is a good idea to create a lot of content that will enrich your customer’s experience of dealing with your company.
Keep Building Your Audience
You need to be always looking out for ways to increase the number of followers that you have. These new followers could turn into future customers. By creating the types of posts that encourage user interaction, you will find that your posts achieve a much broader reach.
Work Out When To Post
There may be a number of key times of the day when it is optimum for you to post. Use scheduling tools found on apps such as Tweetdeck to help plan in the times your posts will go up onto their sites.
Much of this is trial and error, so be sure and make use of any analytics tools to help feed into your social media strategy.
Know Your Audience
Understanding the demographic of your audience is vital. If you are going to pay for advertising, you will want to make sure you are sending out targeted messages about your business to the wrong people. Find out as much as you can about their age groups, their professions, as well where they are from. Analyse the posts that you get the best results from, and work out what you have done to achieve this so that you can replicate it.
https://www.strategydriven.com/wp-content/uploads/Sept.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-09-05 07:00:322020-09-07 14:09:17Are You Harnessing The Full Power Of Social Media For Your Business?
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Business Programs
5 Reasons Customer Service is Important to Small Companies
/in Managing Your Business/by StrategyDrivenThe following article will articulate 5 reasons why customer service is so important for small businesses.
Customer Referrals
Word of mouth referrals is very important for a business, even more so for one that is just starting. No one is going to tell their friends or family about your business if they were treated rudely or didn’t feel valued as a customer.
People are much more likely to use the products or services of a company if they heard of them through a trusted friend or family member. Keeping existing customers happy is a great way to ensure you have consistent purchases.
Encourages Brand Loyalty
According to most answering services, when customers feel valued by a company, they are more inclined to stick with that company and purchase new product lines outside of their norm. Good customer service is therefore imperative for brand loyalty.
This is how you can extract the most value from a customer since the revenue you get from them comes with much less effort than trying to convert new customers. Great customer service can create life-long brand advocates and who doesn’t want as many of those as possible. One way to achieve this is through a call center or answering service that can tend every customer that calls.
Offers Valuable Insight
Having good customer service can add a valuable resource: knowledge. Some market research can only be done via a customer’s interaction with your customer service reps – and you don’t have to pay extra for it.
For instance, you can train your reps to ask questions about why a customer likes your product or what they use your service for. Their valuable answers can be used to direct your marketing campaigns to truly resonate with your customers. A well-trained customer service team can seamlessly insert these questions into their conversations with your client and phrase them so they are simultaneously providing value to them.
It’s Cost-Effective
The initial investment in your company’s customer service may seem costly but it pales in comparison to new customer acquisition costs. Having return customers means you don’t have to spend anything on their return business. Plus, customers are likely to spend more money with a company they like. Focusing on customer service is usually less expensive than focusing on new customer acquisition.
More Margin for Error
Customers tend to be more forgiving when a company with good customer service makes a mistake. Let’s say a shoe company ships the wrong pair to a customer. Usually, that is enough for a person to stop buying shoes from that company, especially if the company has bad customer service.
As much as the person likes their shoes, one small slip up can be enough for them to abandon them if they are known for poor customer service. Having good customer service will incline a consumer to stick around if you commit a shipping error or even if you raise your prices.
At the core of everything you do you should be providing great customer service because without your customers you wouldn’t be in business and doing what you love. We hope this article has provided you with insight into why this is so important even in this digital age.
Workplace Wellbeing—A Strategy for Leadership
/in Talent Management/by Ian Hesketh and Sir Cary CooperIn our experience, a happy and engaged workforce delivers extra-role effort by the bucket-load. But where do you start on this journey? Further, how do you orient your organization to this perspective? Well the good news is this is relatively easy to achieve and does not cost thousands of dollars. Although marketing a well thought out wellbeing plan effectively is often overlooked, we can provide insight into how to avoid this, giving valuable advice garnered from considerable knowledge in this field over many years.
The criticality of effective workforce wellbeing plans engrained in business as usual, as part of the brand, is key to business success. A focus on continuous professional development will help employees authentically link wellbeing to leadership, ethics and integrity; allowing your business to thrive, remain highly competitive and have a strong social responsibility ethic underpinning all that it does. Employees flourish in an environment that creates this. Further, and with a focus on flourishing, an emphasis on the personal resilience of employees can pay huge dividends.
There is a plethora of models to improve personal resilience and we are particularly drawn to positive psychology, utilising Martin Seligman’s PERMA model for example. What’s in it for your people in terms of what they will gain, or not lose, from a situation is critical and needs to remain at the forefront of your thoughts when promoting your wellbeing strategy. This vital component is worthy of detailed exploration, as it clearly links to how people in the workforce can make their life better, and connect to the meaning and purpose that is so important to leading a healthy and successful working life. Get these factors right with your leaders and your strategy will be on exactly the right track.
About the Authors
Ian Hesketh, PhD and Sir Cary Cooper, CBE are the authors of Wellbeing at Work: How to Design, Implement and Evaluate an Effective Strategy
. Both are associated with the National Forum for Health and Wellbeing at Work (UK). For more information visit: https://www.koganpage.com/product/wellbeing-at-work-9780749480684
The most common financial mistakes graduate entrepreneurs make
/in Managing Your Finances/by StrategyDrivenStarting out in business straight after Uni isn’t easy. For the bright-eyed grad, a lack of life experience and industry expertise, along with a mountain of student debt can make the business journey a particularly tricky one. A recent report by CNBC warns that with graduate debt at around $30,000 for many students, starting a business is a huge challenge. It really is no wonder graduate entrepreneurship is declining.
As well as student debt, there is also the issue of financial know-how. Let’s take a look at some of the most common financial blunders graduate entrepreneurs make.
1. Not having a business plan
Accounting firm, OS Accounting, say “One of the mistakes a lot of entrepreneurs make when launching a start-up, including graduates, is to forge ahead with an idea without proper planning. Starting a business without a business plan is risky. It’s the fundamental starting point for testing whether or not a business idea is feasible.”
A business plan sets out the financial and operational objectives. With a well-developed business plan, entrepreneurs are also much more likely to attract angel investors or secure funding from venture capitalists.
2. Overestimating revenue
Brimming with optimism, entrepreneurs are renowned for overestimating revenue. In fact, for many eager graduates launching a start-up, revenue expectations are unrealistic. David Cummings, an Atlanta-based tech entrepreneur who has founded 10 companies, understands all too well the pitfalls of overestimating revenue.
3. Overspending on set up
A whopping 29 per cent of start-ups fail because they run out of cash. Early-stage entrepreneurs face specific challenges as they often lack business skills. Many entrepreneurs overspend on office space and tech tools.
With remote working becoming the norm, the virtual office, where possible, can save a lot during set up. Taking time to properly research tech tools can also save money. Various pieces of tech often overlap – as they are charged per user, spend can easily go up if this isn’t given attention.
4. Misunderstanding the difference between profit and cashflow
Things can look good on paper, but if a business runs out of cash it is in trouble. Poor cashflow planning and running out of cash is, according to Forbes, in the top 10 reasons why entrepreneurs fail.
Not all entrepreneurs have savvy accounting skills when they set out in business. Some basic accounting knowledge can prove invaluable. Most businesses record revenue and expenditure when it is incurred (rather than when invoices are paid). This means it is possible for a business to be profitable on paper, but not have any cash in the bank.
Business coach, Stever Robbins says the difference between profit and cashflow is often the difference between success and bankruptcy. Being able to read the accounts and understand the cash position in a business is vital.
5. Mixing personal and business accounts
Running a business through a personal bank account is never a good idea. Business banking should be kept separate and the importance of this is all too often ignored by eager graduates who want to avoid the expense of a business bank account.
Mixing personal and business bank accounts can also turn out to be a nightmare when it comes to tax reporting. It makes it easier to miss expenses and could be an issue if the business is investigated by the Inland Revenue.
In an article for Inc., Levi King, entrepreneur, CEO and Co-Founder of Nav, advises never to mix personal and business finances for the following reasons:
• Separating business and personal finances helps you look legit
• It helps to achieve a stronger business credit score
• It helps with tax reporting
6. Not budgeting or planning for tax
All businesses have tax obligations to the state and locally, and tax bills can hit fast and hard. Ignoring taxes is one of the top business budgeting mistakes. Seeking tax advice prior to starting a business is also something many entrepreneurs fail to do, but with the right tax strategy, tax liability could be considerably lower.
7. Not having an emergency fund
Cashflow is king when it comes to business. Many graduates finish their education in debt, not with an emergency fund they can fall back on during hard times. The U.S. Bureau of Labor Statistics reports that approximately one-third of all businesses fail within the first two years because of cashflow issues.
Summary
In spite of the pitfalls, there are many advantages of launching a start-up as a new graduate. New grads actually make great entrepreneurs. Many graduates are both innovative and more financially-savvy than they get credit for. The student mentality of surviving on a pittance can also bring business benefits.
There are lots of financial considerations for graduates, including how to repay student loans and finding a deposit for somewhere to live. That doesn’t mean graduates can’t start their own business. Here are 8 reasons why as a graduate you might want to give entrepreneurship a go. Remember, business planning is key!
Top management schools in USA
/in Professional Development/by Abhyank SrinetTop management schools in USA
Conclusion
The art of doing business is both innate and acquired and in either case it needs a boost in the right direction. It is important to research, choose and apply for the postgraduate business school in order to receive a holistic environment that provides the theoretical and practical knowledge necessary. The reason why a balance between both is necessary is that it is not enough to enter the market and grow drastically for a limited time and then collapse. It is equally crucial to sustain in a competitive place after finding a niche for yourself. A prior simulation of such a situation helps aspirants land at the best positions.
About the Author
Abhyank Srinet holds a Masters in Management degree from ESCP Europe & has an engineering degree with a specialization in Instrumentation & Control. His interest in the digital landscape motivated him to create an online start up for Masters in Management application consulting (MiM-Essay.com), focused on spreading quality information about the MiM degree & performing application consulting services for clients. He is the chief consultant of the company and takes care of Business Development and Digital Marketing side of the company. He is very passionate about writing and marketing.
Are You Harnessing The Full Power Of Social Media For Your Business?
/in Online Marketing and Website Development/by StrategyDrivenThe majority of social media users check their accounts multiple times in one day. For some people, they are rarely disconnected from it. Having access to sites like Facebook, Twitter, and Instagram through their smartphones means that your customers can be easily accessed wherever they are, and at any time of the day.
You Need A Social Media Strategy
Your company needs to have a strategy when it comes to handling your social media presence. This might include creating a schedule of the posts that you will create and share, as well as, planning the peak times that your posts should go live. You may want to consider using sponsored ads, and you will need a plan and budget for this.
Hire The Right People
You will need people to manage your social media presence. You may choose to do this in house, or you may want to enlist the help of a Facebook advertising agency that will be able to create the highest level of professional content.
Post Regularly
You will need to post often across all of your accounts. You may want to vary the posts that you are doing, so that there is variation across the board. Your posts don’t need to always be trying to sell your products. In fact, it is a good idea to create a lot of content that will enrich your customer’s experience of dealing with your company.
Keep Building Your Audience
You need to be always looking out for ways to increase the number of followers that you have. These new followers could turn into future customers. By creating the types of posts that encourage user interaction, you will find that your posts achieve a much broader reach.
Work Out When To Post
There may be a number of key times of the day when it is optimum for you to post. Use scheduling tools found on apps such as Tweetdeck to help plan in the times your posts will go up onto their sites.
Much of this is trial and error, so be sure and make use of any analytics tools to help feed into your social media strategy.
Know Your Audience
Understanding the demographic of your audience is vital. If you are going to pay for advertising, you will want to make sure you are sending out targeted messages about your business to the wrong people. Find out as much as you can about their age groups, their professions, as well where they are from. Analyse the posts that you get the best results from, and work out what you have done to achieve this so that you can replicate it.