Customer wait time is one of the most important metrics in the restaurant industry. You could have everything right, but if the service times are too long, this will eventually play against your establishment. How good your kitchen staff are will have an effect on that, but you could also be making mistakes that are hindering workflow and making things more difficult for them. Here are some of the possible reasons why your staff aren’t performing as well as they should.
Your Kitchen Doesn’t Reflect Your Current Needs
If you’ve bought an old establishment and kept some of the equipment as part of the deal, then it might not fit the current demand. For instance, if your cold room is too small for your current needs, not only will it make things difficult when staff are trying to find things, or go in and out, you could end up facing some health violations because you ran out of space and had to cut corners.
If that is the case, we strongly suggest you invest in a bespoke cold room. This will allow you to build one that will take minimal space in the kitchen while still being efficient. You’ll be able to organise the storage in a way that fits your needs the most. Companies like fridgefreezerdirect.co.uk can build all types of cold rooms and walk-in freezers according to your exact specifications. Look for a provider that can build one that will fit the best within your kitchen’s floor plan.
You’re Using Time Wasting Processes
In many cases, you could get things done much faster if you reconsider some of your processes. For instance, if you only have a few burners available, but have a huge convection oven, you could use the convection oven to cook rice by using rice, water, and foil covered metal containers instead. You shouldn’t be afraid of the freezer either. There will be little difference between a frozen soup base or tomato sauce and a fresh one, so consider cooking more in batches and use the freezer when you can without sacrificing quality.
The Floor is Unsafe
If people don’t feel safe in the kitchen, they will not perform as well. They will constantly be afraid of causing an accident or seriously injuring themselves. This is why your kitchen’s layout has to be organised with safety in mind first and foremost.
With an ergonomic design, you’ll be able to reduce the amount of movement your employees have to make. Proper lighting and ventilation are essential as well. No one wants to work in a smelly, smoke filled kitchen. Your employees have to be able to see what they’re doing as well to avoid accidents.
Improving your kitchen’s productivity comes down to a few simple principles. Make sure that you take a look at how your kitchen is designed and look for possible pain points. And don’t be afraid to ask your staff for recommendations either.
https://www.strategydriven.com/wp-content/uploads/eiliv-sonas-aceron-cFJoR4GAoNk-unsplash.jpg63664244StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-09-06 16:00:272019-09-07 19:28:303 Reasons Why Your Kitchen Staff Are Underperforming
Business is a risky game and one threat that arises that you weren’t ready for can have a devastating impact. Risk management plays a big role in the finance department who are constantly assessing for risks that could impact the company’s cash flow or investments. However, there are a number of other risks that all departments have a view of that can cause big problems if not assessed and prepared for in advance.
Data Breaches
One of the biggest risks to all businesses in modern times if the risk of being the victim of a cyber-attack. Criminals are on the hunt for a range of information from businesses. The most common data they go after are customers personal details. These could include, names, addresses, bank details, and credit card numbers.
There can be huge fines and PR consequences if businesses are found to have been incompetent with their data management. Another piece of information that criminals are looking for is IP information. Stealing intellectual property is becoming very common now and businesses need to have the right systems and processes in place to protect IP that could be worth millions or billions of dollars.
Injured workers
It’s estimated that every 7 seconds a worker is injured in their place of work. Many of the injuries sustained are avoidable but it costs businesses millions of dollars and time in lost production to compensate workers for losses.
Among the questions employees regularly have about workers compensation are ‘how long does it take to receive workers comp’ and ‘are workers comp benefits taxable’. Being clear with your employees about the processes and health and safety procedures you have in place will help to minimize the risk of people being injured at work. This, in turn, will lead to fewer claims if people are more aware of the safety precautions that they need to take.
Product Recalls
There have been many high profile cases of product recalls in recent years, one of the main ones being the Volkswagen emissions scandal. This originally began in 2015 when the EPA found that Volkswagen had been deliberately tampering with their emissions outputs.
There is no limit to the damage a product recall can have on a business. Some businesses have been so badly affected that they have declared bankruptcy and closed down. Implementing tight quality controls and regularly auditing processes, machinery and staff are good ways to ensure that the risk of having a product recall issue is lowered.
Even if your business has never had a product recall issue, you should have a process in place in case this does ever happen. Along with how you will identify a defective product you must think about how you will get the message out to consumers that they need to return the product and what your policy will be on refunds or exchanges. Just as important will also be your PR strategy and how you manage a potential customer or industry backlash.
https://www.strategydriven.com/wp-content/uploads/avi-richards-Z8TaHxvA8PA-unsplash.jpg51843888StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-09-06 15:00:352019-09-24 21:58:58Business Risks and How to Prepare for Them
As a small business owner, you may at times find yourself strapped budget-wise. Operating costs, marketing, and logistics may take priority over customer service but it should never be overlooked. Customer service is crucial – especially for small businesses looking to establish themselves in their respective industries.
The following article will articulate 5 reasons why customer service is so important for small businesses.
Customer Referrals
Word of mouth referrals is very important for a business, even more so for one that is just starting. No one is going to tell their friends or family about your business if they were treated rudely or didn’t feel valued as a customer.
People are much more likely to use the products or services of a company if they heard of them through a trusted friend or family member. Keeping existing customers happy is a great way to ensure you have consistent purchases.
Encourages Brand Loyalty
According to most answering services, when customers feel valued by a company, they are more inclined to stick with that company and purchase new product lines outside of their norm. Good customer service is therefore imperative for brand loyalty.
This is how you can extract the most value from a customer since the revenue you get from them comes with much less effort than trying to convert new customers. Great customer service can create life-long brand advocates and who doesn’t want as many of those as possible. One way to achieve this is through a call center or answering service that can tend every customer that calls.
Offers Valuable Insight
Having good customer service can add a valuable resource: knowledge. Some market research can only be done via a customer’s interaction with your customer service reps – and you don’t have to pay extra for it.
For instance, you can train your reps to ask questions about why a customer likes your product or what they use your service for. Their valuable answers can be used to direct your marketing campaigns to truly resonate with your customers. A well-trained customer service team can seamlessly insert these questions into their conversations with your client and phrase them so they are simultaneously providing value to them.
It’s Cost-Effective
The initial investment in your company’s customer service may seem costly but it pales in comparison to new customer acquisition costs. Having return customers means you don’t have to spend anything on their return business. Plus, customers are likely to spend more money with a company they like. Focusing on customer service is usually less expensive than focusing on new customer acquisition.
More Margin for Error
Customers tend to be more forgiving when a company with good customer service makes a mistake. Let’s say a shoe company ships the wrong pair to a customer. Usually, that is enough for a person to stop buying shoes from that company, especially if the company has bad customer service.
As much as the person likes their shoes, one small slip up can be enough for them to abandon them if they are known for poor customer service. Having good customer service will incline a consumer to stick around if you commit a shipping error or even if you raise your prices.
At the core of everything you do you should be providing great customer service because without your customers you wouldn’t be in business and doing what you love. We hope this article has provided you with insight into why this is so important even in this digital age.
https://www.strategydriven.com/wp-content/uploads/support-1120755_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-09-06 08:00:212019-09-06 04:55:075 Reasons Customer Service is Important to Small Companies
Workplace wellbeing should feature prominently in any successful organization’s strategy. Creating an environment in which a well-managed and highly motivated workforce can flourish can elevate your organization to huge success. It can exceed in positive workplace outcomes such as high levels of corporate social responsibility.
In our experience, a happy and engaged workforce delivers extra-role effort by the bucket-load. But where do you start on this journey? Further, how do you orient your organization to this perspective? Well the good news is this is relatively easy to achieve and does not cost thousands of dollars. Although marketing a well thought out wellbeing plan effectively is often overlooked, we can provide insight into how to avoid this, giving valuable advice garnered from considerable knowledge in this field over many years.
The criticality of effective workforce wellbeing plans engrained in business as usual, as part of the brand, is key to business success. A focus on continuous professional development will help employees authentically link wellbeing to leadership, ethics and integrity; allowing your business to thrive, remain highly competitive and have a strong social responsibility ethic underpinning all that it does. Employees flourish in an environment that creates this. Further, and with a focus on flourishing, an emphasis on the personal resilience of employees can pay huge dividends.
There is a plethora of models to improve personal resilience and we are particularly drawn to positive psychology, utilising Martin Seligman’s PERMA model for example. What’s in it for your people in terms of what they will gain, or not lose, from a situation is critical and needs to remain at the forefront of your thoughts when promoting your wellbeing strategy. This vital component is worthy of detailed exploration, as it clearly links to how people in the workforce can make their life better, and connect to the meaning and purpose that is so important to leading a healthy and successful working life. Get these factors right with your leaders and your strategy will be on exactly the right track.
Amongst the world’s ambitious graduates are some of the next generation’s entrepreneurs and innovators. Some will have a carefully defined business plan. Others will have little more than a dream and bundles of enthusiasm.
Starting out in business straight after Uni isn’t easy. For the bright-eyed grad, a lack of life experience and industry expertise, along with a mountain of student debt can make the business journey a particularly tricky one. A recent report by CNBC warns that with graduate debt at around $30,000 for many students, starting a business is a huge challenge. It really is no wonder graduate entrepreneurship is declining.
As well as student debt, there is also the issue of financial know-how. Let’s take a look at some of the most common financial blunders graduate entrepreneurs make.
1. Not having a business plan
Accounting firm, OS Accounting, say “One of the mistakes a lot of entrepreneurs make when launching a start-up, including graduates, is to forge ahead with an idea without proper planning. Starting a business without a business plan is risky. It’s the fundamental starting point for testing whether or not a business idea is feasible.”
A business plan sets out the financial and operational objectives. With a well-developed business plan, entrepreneurs are also much more likely to attract angel investors or secure funding from venture capitalists.
2. Overestimating revenue
Brimming with optimism, entrepreneurs are renowned for overestimating revenue. In fact, for many eager graduates launching a start-up, revenue expectations are unrealistic. David Cummings, an Atlanta-based tech entrepreneur who has founded 10 companies, understands all too well the pitfalls of overestimating revenue.
Most entrepreneurs overestimate revenue growth, especially in the first few years.
Here were Pardot revenues:
Year 1 – $2k
Year 2 – $400k
Year 3 – $1.2M
Year 4 – $3.2M
Year 5 – $7.4M
When it works, early years are brutal and later years are magical. Keep grinding and build on.
A whopping 29 per cent of start-ups fail because they run out of cash. Early-stage entrepreneurs face specific challenges as they often lack business skills. Many entrepreneurs overspend on office space and tech tools.
With remote working becoming the norm, the virtual office, where possible, can save a lot during set up. Taking time to properly research tech tools can also save money. Various pieces of tech often overlap – as they are charged per user, spend can easily go up if this isn’t given attention.
4. Misunderstanding the difference between profit and cashflow
Things can look good on paper, but if a business runs out of cash it is in trouble. Poor cashflow planning and running out of cash is, according to Forbes, in the top 10 reasons why entrepreneurs fail.
Not all entrepreneurs have savvy accounting skills when they set out in business. Some basic accounting knowledge can prove invaluable. Most businesses record revenue and expenditure when it is incurred (rather than when invoices are paid). This means it is possible for a business to be profitable on paper, but not have any cash in the bank.
Business coach, Stever Robbins says the difference between profit and cashflow is often the difference between success and bankruptcy. Being able to read the accounts and understand the cash position in a business is vital.
5. Mixing personal and business accounts
Running a business through a personal bank account is never a good idea. Business banking should be kept separate and the importance of this is all too often ignored by eager graduates who want to avoid the expense of a business bank account.
Mixing personal and business bank accounts can also turn out to be a nightmare when it comes to tax reporting. It makes it easier to miss expenses and could be an issue if the business is investigated by the Inland Revenue.
In an article for Inc., Levi King, entrepreneur, CEO and Co-Founder of Nav, advises never to mix personal and business finances for the following reasons:
• Separating business and personal finances helps you look legit
• It helps to achieve a stronger business credit score
• It helps with tax reporting
6. Not budgeting or planning for tax
All businesses have tax obligations to the state and locally, and tax bills can hit fast and hard. Ignoring taxes is one of the top business budgeting mistakes. Seeking tax advice prior to starting a business is also something many entrepreneurs fail to do, but with the right tax strategy, tax liability could be considerably lower.
7. Not having an emergency fund
Cashflow is king when it comes to business. Many graduates finish their education in debt, not with an emergency fund they can fall back on during hard times. The U.S. Bureau of Labor Statistics reports that approximately one-third of all businesses fail within the first two years because of cashflow issues.
Summary
In spite of the pitfalls, there are many advantages of launching a start-up as a new graduate. New grads actually make great entrepreneurs. Many graduates are both innovative and more financially-savvy than they get credit for. The student mentality of surviving on a pittance can also bring business benefits.
There are lots of financial considerations for graduates, including how to repay student loans and finding a deposit for somewhere to live. That doesn’t mean graduates can’t start their own business. Here are 8 reasons why as a graduate you might want to give entrepreneurship a go. Remember, business planning is key!
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3 Reasons Why Your Kitchen Staff Are Underperforming
/in Entrepreneurship, Tactical Execution/by StrategyDrivenYour Kitchen Doesn’t Reflect Your Current Needs
If you’ve bought an old establishment and kept some of the equipment as part of the deal, then it might not fit the current demand. For instance, if your cold room is too small for your current needs, not only will it make things difficult when staff are trying to find things, or go in and out, you could end up facing some health violations because you ran out of space and had to cut corners.
If that is the case, we strongly suggest you invest in a bespoke cold room. This will allow you to build one that will take minimal space in the kitchen while still being efficient. You’ll be able to organise the storage in a way that fits your needs the most. Companies like fridgefreezerdirect.co.uk can build all types of cold rooms and walk-in freezers according to your exact specifications. Look for a provider that can build one that will fit the best within your kitchen’s floor plan.
You’re Using Time Wasting Processes
In many cases, you could get things done much faster if you reconsider some of your processes. For instance, if you only have a few burners available, but have a huge convection oven, you could use the convection oven to cook rice by using rice, water, and foil covered metal containers instead. You shouldn’t be afraid of the freezer either. There will be little difference between a frozen soup base or tomato sauce and a fresh one, so consider cooking more in batches and use the freezer when you can without sacrificing quality.
The Floor is Unsafe
If people don’t feel safe in the kitchen, they will not perform as well. They will constantly be afraid of causing an accident or seriously injuring themselves. This is why your kitchen’s layout has to be organised with safety in mind first and foremost.
With an ergonomic design, you’ll be able to reduce the amount of movement your employees have to make. Proper lighting and ventilation are essential as well. No one wants to work in a smelly, smoke filled kitchen. Your employees have to be able to see what they’re doing as well to avoid accidents.
Improving your kitchen’s productivity comes down to a few simple principles. Make sure that you take a look at how your kitchen is designed and look for possible pain points. And don’t be afraid to ask your staff for recommendations either.
Business Risks and How to Prepare for Them
/in Risk Management/by StrategyDrivenData Breaches
One of the biggest risks to all businesses in modern times if the risk of being the victim of a cyber-attack. Criminals are on the hunt for a range of information from businesses. The most common data they go after are customers personal details. These could include, names, addresses, bank details, and credit card numbers.
There can be huge fines and PR consequences if businesses are found to have been incompetent with their data management. Another piece of information that criminals are looking for is IP information. Stealing intellectual property is becoming very common now and businesses need to have the right systems and processes in place to protect IP that could be worth millions or billions of dollars.
Injured workers
It’s estimated that every 7 seconds a worker is injured in their place of work. Many of the injuries sustained are avoidable but it costs businesses millions of dollars and time in lost production to compensate workers for losses.
Among the questions employees regularly have about workers compensation are ‘how long does it take to receive workers comp’ and ‘are workers comp benefits taxable’. Being clear with your employees about the processes and health and safety procedures you have in place will help to minimize the risk of people being injured at work. This, in turn, will lead to fewer claims if people are more aware of the safety precautions that they need to take.
Product Recalls
There have been many high profile cases of product recalls in recent years, one of the main ones being the Volkswagen emissions scandal. This originally began in 2015 when the EPA found that Volkswagen had been deliberately tampering with their emissions outputs.
There is no limit to the damage a product recall can have on a business. Some businesses have been so badly affected that they have declared bankruptcy and closed down. Implementing tight quality controls and regularly auditing processes, machinery and staff are good ways to ensure that the risk of having a product recall issue is lowered.
Even if your business has never had a product recall issue, you should have a process in place in case this does ever happen. Along with how you will identify a defective product you must think about how you will get the message out to consumers that they need to return the product and what your policy will be on refunds or exchanges. Just as important will also be your PR strategy and how you manage a potential customer or industry backlash.
5 Reasons Customer Service is Important to Small Companies
/in Managing Your Business/by StrategyDrivenThe following article will articulate 5 reasons why customer service is so important for small businesses.
Customer Referrals
Word of mouth referrals is very important for a business, even more so for one that is just starting. No one is going to tell their friends or family about your business if they were treated rudely or didn’t feel valued as a customer.
People are much more likely to use the products or services of a company if they heard of them through a trusted friend or family member. Keeping existing customers happy is a great way to ensure you have consistent purchases.
Encourages Brand Loyalty
According to most answering services, when customers feel valued by a company, they are more inclined to stick with that company and purchase new product lines outside of their norm. Good customer service is therefore imperative for brand loyalty.
This is how you can extract the most value from a customer since the revenue you get from them comes with much less effort than trying to convert new customers. Great customer service can create life-long brand advocates and who doesn’t want as many of those as possible. One way to achieve this is through a call center or answering service that can tend every customer that calls.
Offers Valuable Insight
Having good customer service can add a valuable resource: knowledge. Some market research can only be done via a customer’s interaction with your customer service reps – and you don’t have to pay extra for it.
For instance, you can train your reps to ask questions about why a customer likes your product or what they use your service for. Their valuable answers can be used to direct your marketing campaigns to truly resonate with your customers. A well-trained customer service team can seamlessly insert these questions into their conversations with your client and phrase them so they are simultaneously providing value to them.
It’s Cost-Effective
The initial investment in your company’s customer service may seem costly but it pales in comparison to new customer acquisition costs. Having return customers means you don’t have to spend anything on their return business. Plus, customers are likely to spend more money with a company they like. Focusing on customer service is usually less expensive than focusing on new customer acquisition.
More Margin for Error
Customers tend to be more forgiving when a company with good customer service makes a mistake. Let’s say a shoe company ships the wrong pair to a customer. Usually, that is enough for a person to stop buying shoes from that company, especially if the company has bad customer service.
As much as the person likes their shoes, one small slip up can be enough for them to abandon them if they are known for poor customer service. Having good customer service will incline a consumer to stick around if you commit a shipping error or even if you raise your prices.
At the core of everything you do you should be providing great customer service because without your customers you wouldn’t be in business and doing what you love. We hope this article has provided you with insight into why this is so important even in this digital age.
Workplace Wellbeing—A Strategy for Leadership
/in Talent Management/by Ian Hesketh and Sir Cary CooperIn our experience, a happy and engaged workforce delivers extra-role effort by the bucket-load. But where do you start on this journey? Further, how do you orient your organization to this perspective? Well the good news is this is relatively easy to achieve and does not cost thousands of dollars. Although marketing a well thought out wellbeing plan effectively is often overlooked, we can provide insight into how to avoid this, giving valuable advice garnered from considerable knowledge in this field over many years.
The criticality of effective workforce wellbeing plans engrained in business as usual, as part of the brand, is key to business success. A focus on continuous professional development will help employees authentically link wellbeing to leadership, ethics and integrity; allowing your business to thrive, remain highly competitive and have a strong social responsibility ethic underpinning all that it does. Employees flourish in an environment that creates this. Further, and with a focus on flourishing, an emphasis on the personal resilience of employees can pay huge dividends.
There is a plethora of models to improve personal resilience and we are particularly drawn to positive psychology, utilising Martin Seligman’s PERMA model for example. What’s in it for your people in terms of what they will gain, or not lose, from a situation is critical and needs to remain at the forefront of your thoughts when promoting your wellbeing strategy. This vital component is worthy of detailed exploration, as it clearly links to how people in the workforce can make their life better, and connect to the meaning and purpose that is so important to leading a healthy and successful working life. Get these factors right with your leaders and your strategy will be on exactly the right track.
About the Authors
Ian Hesketh, PhD and Sir Cary Cooper, CBE are the authors of Wellbeing at Work: How to Design, Implement and Evaluate an Effective Strategy
. Both are associated with the National Forum for Health and Wellbeing at Work (UK). For more information visit: https://www.koganpage.com/product/wellbeing-at-work-9780749480684
The most common financial mistakes graduate entrepreneurs make
/in Managing Your Finances/by StrategyDrivenStarting out in business straight after Uni isn’t easy. For the bright-eyed grad, a lack of life experience and industry expertise, along with a mountain of student debt can make the business journey a particularly tricky one. A recent report by CNBC warns that with graduate debt at around $30,000 for many students, starting a business is a huge challenge. It really is no wonder graduate entrepreneurship is declining.
As well as student debt, there is also the issue of financial know-how. Let’s take a look at some of the most common financial blunders graduate entrepreneurs make.
1. Not having a business plan
Accounting firm, OS Accounting, say “One of the mistakes a lot of entrepreneurs make when launching a start-up, including graduates, is to forge ahead with an idea without proper planning. Starting a business without a business plan is risky. It’s the fundamental starting point for testing whether or not a business idea is feasible.”
A business plan sets out the financial and operational objectives. With a well-developed business plan, entrepreneurs are also much more likely to attract angel investors or secure funding from venture capitalists.
2. Overestimating revenue
Brimming with optimism, entrepreneurs are renowned for overestimating revenue. In fact, for many eager graduates launching a start-up, revenue expectations are unrealistic. David Cummings, an Atlanta-based tech entrepreneur who has founded 10 companies, understands all too well the pitfalls of overestimating revenue.
3. Overspending on set up
A whopping 29 per cent of start-ups fail because they run out of cash. Early-stage entrepreneurs face specific challenges as they often lack business skills. Many entrepreneurs overspend on office space and tech tools.
With remote working becoming the norm, the virtual office, where possible, can save a lot during set up. Taking time to properly research tech tools can also save money. Various pieces of tech often overlap – as they are charged per user, spend can easily go up if this isn’t given attention.
4. Misunderstanding the difference between profit and cashflow
Things can look good on paper, but if a business runs out of cash it is in trouble. Poor cashflow planning and running out of cash is, according to Forbes, in the top 10 reasons why entrepreneurs fail.
Not all entrepreneurs have savvy accounting skills when they set out in business. Some basic accounting knowledge can prove invaluable. Most businesses record revenue and expenditure when it is incurred (rather than when invoices are paid). This means it is possible for a business to be profitable on paper, but not have any cash in the bank.
Business coach, Stever Robbins says the difference between profit and cashflow is often the difference between success and bankruptcy. Being able to read the accounts and understand the cash position in a business is vital.
5. Mixing personal and business accounts
Running a business through a personal bank account is never a good idea. Business banking should be kept separate and the importance of this is all too often ignored by eager graduates who want to avoid the expense of a business bank account.
Mixing personal and business bank accounts can also turn out to be a nightmare when it comes to tax reporting. It makes it easier to miss expenses and could be an issue if the business is investigated by the Inland Revenue.
In an article for Inc., Levi King, entrepreneur, CEO and Co-Founder of Nav, advises never to mix personal and business finances for the following reasons:
• Separating business and personal finances helps you look legit
• It helps to achieve a stronger business credit score
• It helps with tax reporting
6. Not budgeting or planning for tax
All businesses have tax obligations to the state and locally, and tax bills can hit fast and hard. Ignoring taxes is one of the top business budgeting mistakes. Seeking tax advice prior to starting a business is also something many entrepreneurs fail to do, but with the right tax strategy, tax liability could be considerably lower.
7. Not having an emergency fund
Cashflow is king when it comes to business. Many graduates finish their education in debt, not with an emergency fund they can fall back on during hard times. The U.S. Bureau of Labor Statistics reports that approximately one-third of all businesses fail within the first two years because of cashflow issues.
Summary
In spite of the pitfalls, there are many advantages of launching a start-up as a new graduate. New grads actually make great entrepreneurs. Many graduates are both innovative and more financially-savvy than they get credit for. The student mentality of surviving on a pittance can also bring business benefits.
There are lots of financial considerations for graduates, including how to repay student loans and finding a deposit for somewhere to live. That doesn’t mean graduates can’t start their own business. Here are 8 reasons why as a graduate you might want to give entrepreneurship a go. Remember, business planning is key!