If you own a small business, then you should be aware of how important it is to offer your customers the option to pay via credit card. Without this option, you may find yourself actually losing money. This is because, many times, people will walk into a business already expecting there to be a credit card payment option.
If your business doesn’t offer this, then the customer might not have any other choice than to cancel the sale. With today’s technology, not many people still carry cash on them, or at least not a large amount of it. Paying with a card is quick and convenient.
So, how can your small business start accepting credit card payments? Read on to learn more.
Choose a Payment Service Provider
With merchant accounts becoming a thing of the past thanks to their contracts, many hidden fees, and their inability to provide multiple services, payment service providers are on the rise. Payment service providers are an all-in-one payment and processing system. These providers allow for small businesses to accept both credit and debit card payments without the need to open a merchant account.
Any associated fees using a payment service provider are more clear than when opting for a merchant account. And your merchant account is part of the payment service provider system. With a payment service provider like Dynamics GP Credit Card Processing, you can track inventory, manage accounts, deposit funds, and much more!
Choose a Payment Gateway
The payment gateway secures and encrypts customer information when they make a purchase through your website. It then sends the information for approval. It’s then either approved or denied instantly.
If approved, the payment is complete and the funds are deposited into your account. Many payment service providers include a gateway with their system, but others require you to purchase one separately.
Purchase the Needed Equipment
You’ll also need to be sure that you purchase all of the necessary equipment for accepting credit card payments. This differs depending on where you’d like these payments to be made.
Online
For online purchases, you’ll need a merchant account with a payment gateway, or you’ll need a payment service provider that includes both of these. You can also buy a virtual terminal, which is software that’ll turn your computer into a credit card terminal perfect for accepting purchases over the phone.
In the Store
For purchases made in the store, you’ll need a merchant account and a traditional credit card terminal or a point of sale system. Either option allows the customer to swipe, tap, or place their card into the terminal for payment.
Smartphone or Tablet
Mobile card readers attach to your smartphone or tablet and allow purchases made from swipe cards or chip cards. This is a great idea for food trucks, massage therapist, and other on-the-go businesses. Most point of sale providers offer this service.
Accepting Credit Card Payments Is Good for Business
Accepting credit card payments is the best way to ensure that your customers can make a purchase whenever and wherever they may be. Without credit card acceptance, you may find yourself losing business. For more information on the business world, be sure to check out our Insights section today!
https://www.strategydriven.com/wp-content/uploads/money-256319_1280.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-06-10 17:00:582019-06-10 16:12:59Setting Up Your Small Business for Accepting Credit Card Payments
Any business is going to be made up of teams, and the quality of those teams is going to determine to a large degree the success of the business. If you are hoping for the many myriad teams in your business to operate and function as you would hope them to, then there are many things you can focus on to be sure that they are as good as you would hope. One way to begin is to start thinking about what kinds of positive qualities you are likely to want or need in a good team. As long as you are aware of these, you can try to instill them a little more, and you should find that your teams are much more likely to do well and so improve your business performance in no time too. Let’s take a look.
Skilled Individuals
Any team is only as good as the people within it. That is a simple enough thing to realize, but it is something nonetheless which you are going to have to think about if you are to make sure that your teams are going to be as strong as you would hope. The matter of finding the best individuals you can for a team is complex and varied. First of all there is the initial recruitment process, whereby you need to make sure that you are filtering out those who are less than ideal for your team. Professional help from the likes of DSC Personnel could be the way to go here, as could having a clear image of what kind of individuals you are hoping to hire. Then it’s just a matter of ensuring that everyone is in the right team within the business, so that their skills are going to be put to the best possible use.
Shared Values
The more that these individuals have values in common, the easier they will find it to work towards a common goal. For that reason, you need to try and put people together who seem to want the same kind of result or output, as that is going to be a much more successful team on the whole. If you can encourage them to share their values and to discover their similarities here, you will find that it makes a huge difference to how well they work together, and the kind of results they produce as a team.
Delegation
Finally, any good team needs to know who is going to do what and why. As long as there is someone in charge who can divy out the tasks and delegate where necessary, you will find that the teams are going to work out much more successfully on the whole as a result of that. Delegation is an indication that the team is working well, and that everyone is in the right place, which is absolutely something you are going to want to aim towards if you want teams that work well.
https://www.strategydriven.com/wp-content/uploads/about-us-collaboration-community-872955-2.jpg8011200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-06-10 16:00:062019-06-10 15:33:34The Qualities Of A Good Team
The business world is one which is highly competitive, which means that a company must always be looking for ways to grown order to stay ahead of the competition. Even if you are the most successful brand in your industry, you can be sure that the competition will be looking for innovative ways to grow and knock you off of your perch. This can be stressful as it means that the work never stops yet it is also exciting and a great way to refine your business, earn more money and dominate the industry. Here are a few different ways that even a big company can grow.
Expand
One of the most obvious ways to grow a business is to expand into new areas. This can be particularly effective if you are scaling into areas with less competition as it can be much easier to dominate the local market. This could involve expanding overseas, which is an exciting process but one with many hurdles to overcome.
Diversify Product Range
It is also worth considering your product range and seeing if there are any gaps in the market that you can fill. Your target customer will come to your business because you can provide a product that they want/need so think about what their other wants and needs are to see if you could be providing other products too.
Attract & Retain Top Talent
It is impossible to grow a company without the right people powering the operation. You need to make sure that you are attracting the top talent with competitive wages, bonuses, and a pleasant working environment and retain these top performers with job satisfaction and career development opportunities. When you can attract and retain the top talent, it allows you to delegate and focus your efforts on the big picture.
Create & Share Content
In today’s internet-drive age, it is important that you are creating and sharing content online. This is a way of promoting your brand, showing your expertise, and providing value to your target customer. There are many different types of content to consider, including:
Videos
Infographics
How to guides
Interviews
Product demonstration videos
Case studies
It is important to share this content on social media and to use this platform to directly engage and communicate with your target customer.
Promote Customer Loyalty
It is easier and cheaper to retain customers than to acquire new ones so this needs to be a key area of focus for businesses. In addition to providing a high-quality product/service at good value for money and with excellent customer service, you can keep hold of your customer with the use of a customer loyalty program.
Attracting New Customers
Although easier and cheaper to retain customers, you will also need to attract new ones if your company is to grow significantly. Fortunately, there are many different ways that you can attract new customers to your business with the most effective strategies being promotions and deals that can entice them away from their current provider. Additionally, if you are able to get recommendations from existing customers then this can be highly effective. This is possible through customer referral programs and by seeking customer reviews, which can then be used on social media and on your company website.
Improve Customer Experience
Ultimately, in order to grow you need to provide a good experience for the customer yet this is an area that is often overlooked by businesses. How you improve the customer experience will depend on your operation but it could involve making changes to the buying process, reducing shipping fees, going the extra mile and being friendlier to customers.
Ramp Up Marketing
One of the most effective strategies for growing a business is to increase your marketing efforts as there is always more that could be done.
Digital marketing is important for increasing your visibility online and is particularly important if you are operating in a highly competitive industry. You should always use reputable digital marketing agencies for the best results.
Traditional marketing remains important, especially if you are targeting customers in the local area. This could include TV/radio adverts, print adverts, attending trade events, sponsorship etc.
Form A Strategic Alliance
A strategic alliance is a smart business move which can help a company to access an entirely new market, increase brand awareness and grow while forming important business relationships. The key to a successful strategic alliance is finding the right business – this should be a company that has the same target customer but is not a direct competitor. A florist, for example, could form a strategic alliance with an event planner or wedding dress shop where they can recommend each other to their customers and offer discounts.
Improve Project Management
Successful project management can drive growth and help a business to achieve their goals, yet it is an area that many companies struggle with especially larger ones where the risks can be higher. There are a few effective strategies for improving project management, including using medicated project managers to oversee the operation and utilizing the latest and best technology. Places like Catalyst for Business highlight the value of technology like ringless voicemail where you can deliver pre-recorded messages into a voicemail inbox which can help you to market your customers more effectively.
Stay Current
There are constantly new trends, technology and other innovations coming to light in the world of business and taking advantage of these early can be critical for growth. It can be challenging to stay current but it is possible by reading respected publications, reading blogs, joining online communities etc.
Growth is crucial in the ever-changing business world as companies are constantly in competition with one another to come out on top. Growth can help your company to earn more money, dominate the industry and find greater success and the above are a few effective strategies to use to help your company to take the next level. There will always be risks attached but it can be incredibly rewarding when changes to the operation deliver powerful results.
https://www.strategydriven.com/wp-content/uploads/grow-your-money-3084027_1280-3.jpg8531280StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-06-10 15:30:122019-06-10 15:48:07How To Grow Your Business In A Competitive Industry
There’s always room for improvement for whatever you do in your lifetime, and when running a business, there should be a constant need to improve the service you are providing to your clients and customers. So here are some tips for improving the quality of your service as a business.
Strengthen Customer Service
Customer service is a very crucial part of the service that you supply as a whole. Without good customer service, you potentially lose out on giving your customers what they need, and that can have a negative impact on the business. Strengthening your customer service can be done in a number of ways. Firstly, look at what you’re already providing in terms of communication and explore new ways of reaching out to the customer and vice versa. Social media is one way that’s enabling both customers and businesses to directly reach out to one another via a direct messaging service or by tagging them in their status. Interaction with customers shows that you are wanting to engage as a company and to develop a stronger relationship.
Look At Quality Improvement If Manufacturing
Quality control when it comes to manufacturing products should always be a priority. Whether it’s offering prepackaged medication or using a more eco-friendly packaging, there are always ways to improve the quality that you’re providing to those companies who are then selling your product to a wider market. You can also look at what your competitors are doing too when it comes to quality control and then adapting these methods to your own but making them better.
Always Ask For Feedback
Feedback should always be welcomed, and if you’re not doing that as a company, you’re blindsiding yourself from improving what might need adjusting or developing. Several eyes are better than just the one, so always reach out to clients and customers to ask for constructive criticism and feedback on how you can improve the services you are providing. It might open your eyes to something you’ve not noticed before and is actually something that’s causing a big problem in the success of your business. So make use of your mailing list and always keep track of reviews that come in for your service or product.
Invest In Research And Training
Two of the elements that can make the biggest difference when it comes to the quality of service is research and training. Investing a budget into these can make a huge improvement on your company as a whole. Market research is always useful to see how your industry has changed and is changing so that you’re able to keep up with the trends and what’s current. Training for your staff is always beneficial and a great way to improve their own career prospects, which could benefit the company massively.
A business that is always looking on ways to improve is one that will continue to have success. Don’t become complacent and always look at ways to strengthen your business and how it operates in every area of its existence.
https://www.strategydriven.com/wp-content/uploads/adult-brainstorming-briefing-1270950-1.jpg8001200StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-06-10 07:00:042019-06-10 00:45:12Improving The Quality Of Your Service As A Business
If you aren’t interesting as a business you’re not an entity that is going to hold the attention of the masses. They want businesses and business leaders that speak to them, share ideas they feel passionate about too and also, just be fun to be around and interact with. Businesses have got to stop being so rigid and focuses on their corporate images. But how do you do this day in and day out? What is the outlet which can give you this space? Your own business website of course. Your business blog is where your personality has to shine through. In the content you must be able to explain your ideas well but also use it as a platform to build links, create new followers and be able to spread your word around the search engines that people use. Just how big a proportion do blogs take up when it comes to marketing?
Make the news before the news
Social media is like a forest sometimes. It’s so full of content, videos, links and viral adverts that you can be intimidated. However, know that the media companies of the world are dying to hear about you. To become viral you don’t need their own platforms and say so. Your business can make the news before the news even knows. This is why business blogs are so powerful. You can release exclusive information on your blog and watch the media report on it in a heartbeat. But you give your customers and interested potential consumers vital information about an update, a patch, a new product a totally new and improved service etc. The blog is therefore used as a news website for customers to come visit and read what you have to say. It’s a phenomenal tool to communicate with the world in this way.
Almost a quarter
Perhaps the best reason for a business blog to exist is that it’s almost one quarter of the SEO world for businesses. Content and a blog for a business amounts to around 19% of the overall SEO duties and marketing strategy aspects. That is huge. It’s about 1/5 of your overall SEO management requirements. The other aspects are link building, Google plus, social media, on page and off page links, keywords, Google AdWords, YouTube etc. A blog is worth so much to a business because it’s the space where all other marketing aspects can exist together. You can add a YouTube video to your blog, create off page links whereby you use evidence by another media or well respect news company to back up your claims.
Active and fresh
A business that doesn’t publish blogs can seem kind of dormant. Unless someone is actually following your business on social media, they won’t be seeing you anywhere else other than the search engine results page. Your blog can appear in the search results with great SEO techniques employed so you cover that base as well.
Content isn’t just about getting material out there, it’s about sharing your personality as a business with the consumer. It’s also a great way to make news before the news reports on you.
https://www.strategydriven.com/wp-content/uploads/domenico-loia-310197-unsplash.jpg38995848StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2019-06-08 13:00:202019-06-17 20:50:46A Business Blog Should Be 20% Of Your Marketing Strategy
A VETERAN OWNED SMALL BUSINESS | Call or text now for a FREE consultation: +1 (770) 765-3692 | Website Login
Business Programs
Setting Up Your Small Business for Accepting Credit Card Payments
/in Managing Your Finances/by StrategyDrivenIf your business doesn’t offer this, then the customer might not have any other choice than to cancel the sale. With today’s technology, not many people still carry cash on them, or at least not a large amount of it. Paying with a card is quick and convenient.
So, how can your small business start accepting credit card payments? Read on to learn more.
Choose a Payment Service Provider
With merchant accounts becoming a thing of the past thanks to their contracts, many hidden fees, and their inability to provide multiple services, payment service providers are on the rise. Payment service providers are an all-in-one payment and processing system. These providers allow for small businesses to accept both credit and debit card payments without the need to open a merchant account.
Any associated fees using a payment service provider are more clear than when opting for a merchant account. And your merchant account is part of the payment service provider system. With a payment service provider like Dynamics GP Credit Card Processing, you can track inventory, manage accounts, deposit funds, and much more!
Choose a Payment Gateway
The payment gateway secures and encrypts customer information when they make a purchase through your website. It then sends the information for approval. It’s then either approved or denied instantly.
If approved, the payment is complete and the funds are deposited into your account. Many payment service providers include a gateway with their system, but others require you to purchase one separately.
Purchase the Needed Equipment
You’ll also need to be sure that you purchase all of the necessary equipment for accepting credit card payments. This differs depending on where you’d like these payments to be made.
Online
For online purchases, you’ll need a merchant account with a payment gateway, or you’ll need a payment service provider that includes both of these. You can also buy a virtual terminal, which is software that’ll turn your computer into a credit card terminal perfect for accepting purchases over the phone.
In the Store
For purchases made in the store, you’ll need a merchant account and a traditional credit card terminal or a point of sale system. Either option allows the customer to swipe, tap, or place their card into the terminal for payment.
Smartphone or Tablet
Mobile card readers attach to your smartphone or tablet and allow purchases made from swipe cards or chip cards. This is a great idea for food trucks, massage therapist, and other on-the-go businesses. Most point of sale providers offer this service.
Accepting Credit Card Payments Is Good for Business
Accepting credit card payments is the best way to ensure that your customers can make a purchase whenever and wherever they may be. Without credit card acceptance, you may find yourself losing business. For more information on the business world, be sure to check out our Insights section today!
The Qualities Of A Good Team
/in Talent Management/by StrategyDrivenSkilled Individuals
Any team is only as good as the people within it. That is a simple enough thing to realize, but it is something nonetheless which you are going to have to think about if you are to make sure that your teams are going to be as strong as you would hope. The matter of finding the best individuals you can for a team is complex and varied. First of all there is the initial recruitment process, whereby you need to make sure that you are filtering out those who are less than ideal for your team. Professional help from the likes of DSC Personnel could be the way to go here, as could having a clear image of what kind of individuals you are hoping to hire. Then it’s just a matter of ensuring that everyone is in the right team within the business, so that their skills are going to be put to the best possible use.
Shared Values
The more that these individuals have values in common, the easier they will find it to work towards a common goal. For that reason, you need to try and put people together who seem to want the same kind of result or output, as that is going to be a much more successful team on the whole. If you can encourage them to share their values and to discover their similarities here, you will find that it makes a huge difference to how well they work together, and the kind of results they produce as a team.
Delegation
Finally, any good team needs to know who is going to do what and why. As long as there is someone in charge who can divy out the tasks and delegate where necessary, you will find that the teams are going to work out much more successfully on the whole as a result of that. Delegation is an indication that the team is working well, and that everyone is in the right place, which is absolutely something you are going to want to aim towards if you want teams that work well.
How To Grow Your Business In A Competitive Industry
/in Entrepreneurship/by StrategyDrivenExpand
One of the most obvious ways to grow a business is to expand into new areas. This can be particularly effective if you are scaling into areas with less competition as it can be much easier to dominate the local market. This could involve expanding overseas, which is an exciting process but one with many hurdles to overcome.
Diversify Product Range
It is also worth considering your product range and seeing if there are any gaps in the market that you can fill. Your target customer will come to your business because you can provide a product that they want/need so think about what their other wants and needs are to see if you could be providing other products too.
Attract & Retain Top Talent
It is impossible to grow a company without the right people powering the operation. You need to make sure that you are attracting the top talent with competitive wages, bonuses, and a pleasant working environment and retain these top performers with job satisfaction and career development opportunities. When you can attract and retain the top talent, it allows you to delegate and focus your efforts on the big picture.
Create & Share Content
In today’s internet-drive age, it is important that you are creating and sharing content online. This is a way of promoting your brand, showing your expertise, and providing value to your target customer. There are many different types of content to consider, including:
It is important to share this content on social media and to use this platform to directly engage and communicate with your target customer.
Promote Customer Loyalty
It is easier and cheaper to retain customers than to acquire new ones so this needs to be a key area of focus for businesses. In addition to providing a high-quality product/service at good value for money and with excellent customer service, you can keep hold of your customer with the use of a customer loyalty program.
Attracting New Customers
Although easier and cheaper to retain customers, you will also need to attract new ones if your company is to grow significantly. Fortunately, there are many different ways that you can attract new customers to your business with the most effective strategies being promotions and deals that can entice them away from their current provider. Additionally, if you are able to get recommendations from existing customers then this can be highly effective. This is possible through customer referral programs and by seeking customer reviews, which can then be used on social media and on your company website.
Improve Customer Experience
Ultimately, in order to grow you need to provide a good experience for the customer yet this is an area that is often overlooked by businesses. How you improve the customer experience will depend on your operation but it could involve making changes to the buying process, reducing shipping fees, going the extra mile and being friendlier to customers.
Ramp Up Marketing
One of the most effective strategies for growing a business is to increase your marketing efforts as there is always more that could be done.
Digital marketing is important for increasing your visibility online and is particularly important if you are operating in a highly competitive industry. You should always use reputable digital marketing agencies for the best results.
Traditional marketing remains important, especially if you are targeting customers in the local area. This could include TV/radio adverts, print adverts, attending trade events, sponsorship etc.
Form A Strategic Alliance
A strategic alliance is a smart business move which can help a company to access an entirely new market, increase brand awareness and grow while forming important business relationships. The key to a successful strategic alliance is finding the right business – this should be a company that has the same target customer but is not a direct competitor. A florist, for example, could form a strategic alliance with an event planner or wedding dress shop where they can recommend each other to their customers and offer discounts.
Improve Project Management
Successful project management can drive growth and help a business to achieve their goals, yet it is an area that many companies struggle with especially larger ones where the risks can be higher. There are a few effective strategies for improving project management, including using medicated project managers to oversee the operation and utilizing the latest and best technology. Places like Catalyst for Business highlight the value of technology like ringless voicemail where you can deliver pre-recorded messages into a voicemail inbox which can help you to market your customers more effectively.
Stay Current
There are constantly new trends, technology and other innovations coming to light in the world of business and taking advantage of these early can be critical for growth. It can be challenging to stay current but it is possible by reading respected publications, reading blogs, joining online communities etc.
Growth is crucial in the ever-changing business world as companies are constantly in competition with one another to come out on top. Growth can help your company to earn more money, dominate the industry and find greater success and the above are a few effective strategies to use to help your company to take the next level. There will always be risks attached but it can be incredibly rewarding when changes to the operation deliver powerful results.
Improving The Quality Of Your Service As A Business
/in Managing Your Business/by StrategyDrivenStrengthen Customer Service
Customer service is a very crucial part of the service that you supply as a whole. Without good customer service, you potentially lose out on giving your customers what they need, and that can have a negative impact on the business. Strengthening your customer service can be done in a number of ways. Firstly, look at what you’re already providing in terms of communication and explore new ways of reaching out to the customer and vice versa. Social media is one way that’s enabling both customers and businesses to directly reach out to one another via a direct messaging service or by tagging them in their status. Interaction with customers shows that you are wanting to engage as a company and to develop a stronger relationship.
Look At Quality Improvement If Manufacturing
Quality control when it comes to manufacturing products should always be a priority. Whether it’s offering prepackaged medication or using a more eco-friendly packaging, there are always ways to improve the quality that you’re providing to those companies who are then selling your product to a wider market. You can also look at what your competitors are doing too when it comes to quality control and then adapting these methods to your own but making them better.
Always Ask For Feedback
Feedback should always be welcomed, and if you’re not doing that as a company, you’re blindsiding yourself from improving what might need adjusting or developing. Several eyes are better than just the one, so always reach out to clients and customers to ask for constructive criticism and feedback on how you can improve the services you are providing. It might open your eyes to something you’ve not noticed before and is actually something that’s causing a big problem in the success of your business. So make use of your mailing list and always keep track of reviews that come in for your service or product.
Invest In Research And Training
Two of the elements that can make the biggest difference when it comes to the quality of service is research and training. Investing a budget into these can make a huge improvement on your company as a whole. Market research is always useful to see how your industry has changed and is changing so that you’re able to keep up with the trends and what’s current. Training for your staff is always beneficial and a great way to improve their own career prospects, which could benefit the company massively.
A business that is always looking on ways to improve is one that will continue to have success. Don’t become complacent and always look at ways to strengthen your business and how it operates in every area of its existence.
A Business Blog Should Be 20% Of Your Marketing Strategy
/in Entrepreneurship, Marketing & Sales, Online Marketing and Website Development/by StrategyDrivenIf you aren’t interesting as a business you’re not an entity that is going to hold the attention of the masses. They want businesses and business leaders that speak to them, share ideas they feel passionate about too and also, just be fun to be around and interact with. Businesses have got to stop being so rigid and focuses on their corporate images. But how do you do this day in and day out? What is the outlet which can give you this space? Your own business website of course. Your business blog is where your personality has to shine through. In the content you must be able to explain your ideas well but also use it as a platform to build links, create new followers and be able to spread your word around the search engines that people use. Just how big a proportion do blogs take up when it comes to marketing?
Make the news before the news
Social media is like a forest sometimes. It’s so full of content, videos, links and viral adverts that you can be intimidated. However, know that the media companies of the world are dying to hear about you. To become viral you don’t need their own platforms and say so. Your business can make the news before the news even knows. This is why business blogs are so powerful. You can release exclusive information on your blog and watch the media report on it in a heartbeat. But you give your customers and interested potential consumers vital information about an update, a patch, a new product a totally new and improved service etc. The blog is therefore used as a news website for customers to come visit and read what you have to say. It’s a phenomenal tool to communicate with the world in this way.
Almost a quarter
Perhaps the best reason for a business blog to exist is that it’s almost one quarter of the SEO world for businesses. Content and a blog for a business amounts to around 19% of the overall SEO duties and marketing strategy aspects. That is huge. It’s about 1/5 of your overall SEO management requirements. The other aspects are link building, Google plus, social media, on page and off page links, keywords, Google AdWords, YouTube etc. A blog is worth so much to a business because it’s the space where all other marketing aspects can exist together. You can add a YouTube video to your blog, create off page links whereby you use evidence by another media or well respect news company to back up your claims.
Active and fresh
A business that doesn’t publish blogs can seem kind of dormant. Unless someone is actually following your business on social media, they won’t be seeing you anywhere else other than the search engine results page. Your blog can appear in the search results with great SEO techniques employed so you cover that base as well.
Content isn’t just about getting material out there, it’s about sharing your personality as a business with the consumer. It’s also a great way to make news before the news reports on you.