Digital strategies dominate much of the marketing methods used today, and online forms of marketing are deemed to be the only way to get results. While this can be true in certain industries and specific target markets, there are also many effective offline marketing methods available for you to use that you have probably never considered.
The digital age means that we use the internet for most things, but successful marketing can be achieved by offline means as well. Some people assume that offline methods are now outdated and aren’t as effective as online strategies, but by being creative and carefully thinking about your methods, you can create an effective offline approach.
Offline marketing methods are sometimes more popular amongst small businesses as it allows them to promote their products and services to their local communities. However, offline marketing tactics can also be successfully used by bigger and international companies to promote what they have to offer. Here are 10 offline marketing methods you probably have never considered using before.
Branding Products
Don’t underestimate the power of the freebie. Whether it is a company branded pen or keyring, or even a hat or T-shirt that features your company’s logo, making your presence known physically is a great way to get information across to potential customers. People are visual beings, and 90 percent of the information our brain receives is based on what we see, so branding products is a great method of offline marketing.
By using companies such as CustomEnvy, you can brand nearly any product with your company logo and name, for example, phone cases, apple watch straps, and beach towels. You could give away branded products to your customers so that when they use their products around their friends, you are getting additional exposure for your business.
Sponsorship
You will be surprised at how effective sponsorship is as a form of offline marketing, especially if you sponsor an individual or event that is well-known, either locally or nationally. Sponsorship is a great way to get your presence across to specific audiences and interact with your target market.
For example, if you sell sports clothing and products then you may think about sponsoring the local football team where your brand name is more likely to be witnessed by sports fans. Just like how a big company would want to sponsor an award ceremony or international event such as the Superbowl, for example, where the exposure is massive!
Creative Business Cards
A business card may sound like an old-fashioned form of marketing, but people still like to have a physical copy of a company’s details to hand. However, you should make sure that your business card is creative and different.
By investing in some quality and well-designed business cards you can stand out from any competitors and make sure that your brand sticks in their mind rather than anyone else. You should be sure that your business cards are clear and direct so that they reflect your company and values.
You can make individual business cards for each employee so that customers have a direct line to a member of staff if they need to contact them. This is not only more convenient for customers, but it also shows that you are a professionally run business.
Unique Packaging
Some of the biggest brands around are well-known because their packaging is different and stands out from other companies. For example, leading beauty company MAC has become well-known for their product packaging, and their black lipstick cases now stand out from any other beauty brand.
Similarly, if your product is to be sold on a shelf, then you want to make sure that it stands out from all the other items it is placed next to. It can sometimes be difficult to be noticed amongst hundreds of other products but aiming to be eye-catching is an important offline marketing technique.
Discounts
Offering discounts is a great way to market your business offline as people love to think they are getting a good deal. You don’t have to offer too much of a discount, but sometimes it can be worth it just to get customers through your door initially.
For example, if your target audience is older people, you may consider offering senior discounts on certain days in order to get your product talked about. By providing specific clients with special discounts, you are increasing revenue while also making your customers feel special and privileged.
Networking
Networking is important in most professions nowadays, and offline marketing strategies are no exception. There are many different opportunities for business to network with potential customers, without being online. If you are based in a small town, then you should consider hosting networking events so that you get to meet the local people and make them aware of what it is your company does and what you have to offer them.
You may also consider setting up a local business group if one doesn’t already exist, where you become friendly and collaborate with other small businesses in your area. This is a great way to set up a small network of businesses and spread the brand identity and products of your business.
Provide Expert Advice
If you have a company in a field, then you can offer expert advice to help people and you should advertise this. While it may not directly create more revenue, it is likely to increase potential customers in the future. Offering expert advice is a great way to help others while also getting some attention to your business.
If you have a small local business, then you should consider going on a community radio station to answer listener questions while also getting some publicity for your brand. Similarly, you may consider establishing workshops to your customers to help them with any problems they may have. People are much more likely to buy/use your products if you are known for being a helpful company.
Digital Signs
A good old-fashioned sign is a great offline marketing strategy as it gets you noticed by hundreds of people every day. Billboards have been used for years, by both small and big businesses, as they have proven to be successful.
By using digital techniques and creative designs, you can develop innovative signs to make people aware of your business and get them familiar with your brand identity and logo. While billboards can sometimes be a bit pricey, they are a good way to use a marketing budget, as the exposure it gives your company can be priceless.
Attend Trade Shows
Depending on what sort of industry your business is based on, you may be able to attend trade shows to get offline attention. At a trade show, you can promote your brand and the different products you have on offer. This is a great way to interact with your target audience as all the people who are most likely to buy your product are all in one place.
You can combine a trade show strategy with the use of branding products, as offering something for free is a sure way to get people to flock to your stall. Here you could provide a goody bag to give to the trade show attendees that have your logo on the side with sweets, information leaflets, and special discounts in them to encourage future customers.
Advertise in Printed Media
Many people still look in their local newspaper for services and products that they require, so using printed media to promote your business is an effective offline marketing strategy. Similarly, you could ask your local paper to feature events you are holding as well as discounts and write-ups about what your business does.
Local print publications are still popular forms of communication and media, especially amongst communities, so it is a simple but effective way to get you valuable and needed attention. You should try to develop a good relationship between you and the media because it may come in handy in the future.
Whereas marketing has shifted to online and digital forms of promotion, there are many effective ways that you can develop your offline marketing strategy as well. While it is important that you have a strong online presence, you shouldn’t neglect your offline attempts at marketing either.
Older people tend to be more susceptible to offline marketing tactics, as they spend less time online than young people do. However, if you are advertising at local events or international occasions, then you can be sure to get exposure to a range of different people who may be interested in what you have to offer.
The key to a good marketing strategy, whether online or offline, is to spend some time considering where your target audience is most likely to see your adverts and focus your time and money on those environments. Interacting with potential customers is also important, as it will make your business stick in their mind for the future.
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People rarely donate money to charities they’ve never heard of, and they certainly won’t donate to causes they don’t know about. This is why raising awareness is essential for fundraising. The standard methods of raising awareness include sending out mailers and hosting events, but these can be expensive, and you’re competing in a crowded sphere. The best solutions are affordable and unusual. Here are five ways to raise awareness about your non-profit organization.
Social media has an incredibly wide reach. Nearly three billion people use social media daily, and more than four fifths of Americans have at least once social media account.
Dust off your organization’s social media profiles and start posting stories about what you’re doing. One of the best things about social media is that you don’t have to get in the business of creating new content. You can maintain an active feed by sharing news related to your cause and any mentions of your charity in the news. This means that when school kids wear your shirts at a fundraiser for your charity, or a celebrity brags about donating to your charity, share the story on social media to help get the word out.
Get – and Give – Some Swag
One way to reward donors is to thank them for their donations. A better solution is to give them swag like T-shirts, key chains and bags branded with your charity’s logo. They’ll feel appreciated. And when they wear it, they’ll be promoting awareness of your charity. You can build awareness of your charity and your swag by taking pictures of your employees, your donors and your volunteers carrying it. Giving swag could create more visibility than you may imagine and even generate a lot of interest for your cause completely by accident.
One example was when PGA star Rickie Fowler wore a custom button to honor a young fan that died of a rare disorder. He wore the pin every day of the PGA tour, resulting in many photos of him and the pin showing up in media. You can learn more about this story and how a simple custom button could help your business get tons of attention not only online, but from everyday people wearing them as well.
Don’t forget to give away branded swag at community events to raise awareness too. This will attract people to your booth, and you can use the give-away as a way to discuss your charitable cause. Give your volunteers custom buttons to show that they’re members of your team, and encourage them to give away buttons as a way to create awareness. Make sure that the buttons are attractive too so that people will actually want to wear them.
Have a Photo/Video Contest
A photo contest or video competition can build awareness by generating social media attention with relatively little effort on your part. Just give people a topic and the rules for entry, such as asking them to wear a custom button with the charity’s logo on it in an unusual place or in a major public event. You can generate interest and entries by offering a cash prize for the top entries or giving away free swag to creators of the most creative entries. You’ll get extra points if you link the contest with a hashtag so that it can get trending in its own right. Funny or outrageous content could go viral simply for the entertainment value.
Challenge People
You could get the ball rolling by making it a challenge, getting people to compete with each other for a cause. You can combine this with a photo contest, such as showing how much food they collected for your charity or the number of volunteers they could get to come to an event. Make it a competition to do as much as possible for charity.
Provide Valuable Content
Search engines give extra weight to valuable content. One way to keep social media followers engaged is to offer them valuable content aside simply soliciting for money. They may share valuable content about the cause that your charity supports with friends and family. Informational articles could become highly trafficked content in its own right, while the mention of your charity on the page increases awareness of it. Create how-to videos or infographics, and they could be widely shared by people who simply want to educate others. Note that when you create this content, you should share it via your organization’s social media accounts.
Publish a Press Release
You should also never overlook the power of press releases. While they’ve been around for a while and are certainly not flashing, just a professionally written and enticing press release could give your charity a lot of visibility, especially on the local level. This is why it’s very important that you include the name of your municipality in the title so that local media might pick it up. Also, try to have a special event or achievement attached to it to create more buzz.
Organize or Sponsor Live Events
Just like press releases, live events are a great way to build a relationship with members of your community. Check what type of events perform the best where you are and create your own. Also, make sure that it aligns with your cause.
However, you don’t want to focus solely on lecturing people about your cause. Try to make the event as enjoyable as possible so that people will create a positive connection between the fundraising event and your charity. People are also more likely to give if they don’t feel like they’re getting pressured. And they’ll also be much more likely to post pictures of your event on social media, creating even more attention for your cause.
Managing a nonprofit is tough, and finding ways to raise awareness – and money – without spending a lot of money is a challenge in its own right. However, there are things you can do to raise awareness of both your cause and your charity without spending a fortune.
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When you find a job that you love, it is only natural to want to progress through its ranks as fast as you can. If you are willing and able to put in the hours, you can one day make it to the level of manager. This will give you an opportunity to oversee a new generation of workers in your industry and pass on the skills and experience that you have developed over the years.
But no matter how good you are at your job, and how naturally-suited you might be to the role of manager, managing a business for the first time is always going to present a significant challenge. Of course, you won’t be the first manager to find themselves thrown in at the deep end when they first take on the role. Even with preparation, you will inevitably make some mistakes during the early days of your tenure as manager.
By preparing adequately beforehand, you can significantly reduce the chances of you running into unexpected but avoidable problems. Avoiding these common mistakes will make it easier for you to establish your authority and your management style as soon as possible after you take over. They will also help you to bond with your team and foster a mutual respect, something that will make your life as a manager much easier.
Don’t Feel Pressured to Know Everything
Many managers hold themselves up to very high standards. This can include feeling as if they should be able to handle every single issue that comes their way with barely a second’s thought. However, this is an impossible standard to try and reach. Even if you are being promoted within a business that you already have plenty of experience with, that doesn’t mean that you will know everything there is to know about being a manager.
You should never be afraid to admit when you don’t know something. Instead, you should focus on showing your employees that you can still effectively solve any issues that do crop up. When you encounter issues that you don’t know how to solve, working out solutions will be a valuable learning experience. It is also important to show your employees that it is ok to not know things.
An important part of your role as manager will be nurturing the efforts of those that work beneath you. Some of this will come from your own past work experience, but as with any role, you will also need to do a fair amount of learning while on the job. When you encounter things you don’t know, use them as learning opportunities and encourage your workers to do the same.
Foster Initiative
The best leaders are those that others would follow even if they didn’t hold a more senior position than them professionally. An important part of nurturing this kind of relationship is showing your workers that you value their opinions, skills and experience. Encouraging them to think for themselves as much as possible is an effective way of doing this.
You shouldn’t be looking to stamp on everyone with your newfound authority; if you set up a hostile atmosphere from the beginning, you will never be able to win them back around. One of the most common mistakes that new managers often make is in trying to control every aspect of what goes on during their watch. If your workers find you overbearing, they will be less likely to respond to your demands.
It is much better to gently guide your team, while encouraging their natural talents to shine through. What matters is that your team are able to navigate through most challenges on their own. Again, remember that when you don’t know how to do something, it is an opportunity to learn it. When your team don’t know what to do, encourage them to formulate and evaluate their own solutions to problems.
Don’t Change Everything Overnight
If you come into a new role with the attitude that everything that was done before you arrived was wrong, you will be instantly setting yourself up for confrontation. Instead, you should show respect for the existing procedures and techniques that those working under you have grown accustomed to. It is likely that some of those who now work beneath you will have been involved in formulating the processes that are in place when you arrive.
If you arrive and instantly dismiss everything that was done before, this is unlikely to win you respect. Instead, look for existing processes and procedures that you can get behind. Instead of aiming to make your mark by changing as many things as possible, look to make the most difference with the least amount of changes.
Don’t be Indecisive
In business, decisions often need to be made relatively quickly. A quick decision in business isn’t necessarily one that has to be made right now. In some cases, a quick decision for your business will be a decision that needs to be made in a few days, but requires back and forth communications within the business. If this is the case, there may be very little time to spare.
Similarly, when you are looking for ways to improve efficiency and save money in your new role, show that you are able to make and execute solid plans. For example, if your business needs to ship goods to consumers, don’t be afraid to ask what does it cost to ship each item. There is a plethora of different shipping types out there, each best suited to different cargo. Identifying the right service providers for your business is essential to its long-term success.
Taking on a managerial role is a big responsibility. However, for the most ambitious members of the workforce, rising up to the level of manager is a natural progression. As a new manager, you will face some significant challenges but, with the right preparation, these can be mitigated or overcome. Do everything you can to avoid making any of the above mistakes.
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Having your own company is a great achievement but can also be quite stressful and time-consuming. As the business owner, there’s a lot on your plate and a lot that you have to think about and do on any given day.
It’s a wise idea to review the following considerations as you get up and running and proceed with managing a company of your own. Remember that some days will be better than others and it isn’t always going to be a smooth or easy endeavor. However, remind yourself of why you got started in the business in the first place to help keep you motivated throughout the challenges you’ll inevitably face.
Having A Business Plan
As you launch your own company, you’re going to want to make sure you have a business plan in place that you can follow. Trying to wing it or act on impulse will likely leave you feeling confused and with regrets in the long run. Use this roadmap to help you smoothly maneuver through the future and make sure you’re staying on track and meeting your goals and initiatives on time. You’ll likely have trouble securing the financing you need to get started and stay afloat if you’re disorganized and aren’t confident and knowledgeable about how you want to run your company.
The Health & Safety of Your Employees
It’s important to commit to creating a welcoming, healthy and happy company culture at your workplace. This is especially important for recruiting purposes and being able to keep top talent wanting to stay and work at your business. Make sure you not only properly train your employees but that they’re clear that you won’t tolerate any drug or alcohol use at your office. You can read more here and inform yourself about employment drug testing laws and best practices, so you know how to handle this type of situation or behavior at your workplace.
Finding A Mentor
Although you work for yourself that doesn’t mean you have to do it all on your own. Think about finding a mentor as you launch your company who you can turn to for advice and input along the way. Use this person as a sounding board so you can make wise management decisions and ensure your business takes off in the right direction. Meet with this person often and have them guide and lead you to run a more prosperous venture that will be around for years to come. Come prepared to ask the right questions and take notes so you can go back to the office equipped to implement any necessary changes or improvements.
Building up Your Network
You should also think about how you can begin building up your professional network as you launch your own company. It’ll be nice to have individuals who you can call up to chat about business or go for coffee and share ideas with when you have time. Be willing to put yourself out there and get involved in your community to help spread the word about your business and so you can build more long-lasting relationships with others. Who never know who you’ll meet that’s going to be able to help you achieve even more and will challenge you to go the extra mile and encourage you to overcome your fears.
Offering Superior Customer Service
If there’s one area you should focus in on the most when launching your own company, it’s with your customer service department. Make it a goal to offer superior customer service if you wish to win over more clients and deal with fewer complaints overall. Train your employees so that they understand how to handle a wide variety of questions or concerns and know how to act professionally in every interaction. Also, think about collecting positive online reviews from satisfied customers so you can start to build up a strong brand reputation.
The Possibility of Failing
The reality is that not all businesses that are started end up succeeding in the end. It’s important to face the real possibility that your company may fail one day. Therefore, it’s a wise idea to always have a backup plan in place for what you’ll do or changes you’ll make if you start to see your company heading down the wrong path. It doesn’t mean you should give up or quit trying, but that you should be willing to remain flexible in your management approach and to make the tough decisions that are going to help you bounce back and find success for the long-term. Your best plan of action is to learn from your mistakes and make adjustments as you go.
The Future
When starting your own company, you may be so caught up with the details that you’re only thinking about the present moment. While it’s good to live in the now, you also should be mindful of the future when running a company. Be optimistic and plan for growth so that you’re prepared to handle a large volume of customers and orders should your business take off. Have a plan in place for how you want to see your company grow and expand over the years. For example, what positions you’ll need to hire for, how you’ll innovate current products or services and how you’ll handle the increase in purchases and advancements in technology.
Conclusion
There’s no denying that there’s a lot to think about as you launch your own company. However, it’s important to focus in on the most important aspects that are outlined above so that you don’t overwhelm yourself. Remember that it’s a journey and not a sprint and that you’ll experience setbacks and obstacles along the way. Therefore, you’ll need to use your problem-solving skills to work through these roadblocks. Most importantly, never stop trying your best and putting forth all you got so that you can at least say you did all you could at the end of it all, regardless of how successful you are in the future.
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When you decide to start your own business you will be faced with a number of hurdles along the way. You can prepare yourself for the unexpected by establishing yourself as a well rounded entrepreneur right from the very beginning. It will never be easy starting your business from scratch, but as long as you have the passion and motivation behind you it will become clear. Being a successful business owner is not a lateral process, it takes plenty of external work. Focusing on your industry might get you so far in life, but you need to learn about the wider world too. Give yourself the upper hand by prioritizing research and learning to respect your fellow business peers. Understandably, it will take you a while to find your feet in a crowded industry, but with the following ideas you will be set for success.
Don’t Have Tunnel Vision
It can be very easy to become overly focused on one thing for your business. Making money is at the top of most entrepreneur’s list of priorities but this will not bring you happiness. You need to focus on other passions and use this to enhance your knowledge of wider subjects. Whether you are interested in reading about financing of upcoming movies for an upcoming entertainment project or you want to learn more about charities in your local area, knowledge is power. When you can open up your mind and learn about other subjects, your business will benefit it many ways.
Respect Your Competitors
A little bit of healthy competition never hurt anybody; rivalries in the business world can actually help us to achieve more. However, there is a fine line between competition and disrespect to the other people in your field. Whether you’re ripping of their ideas or stealing your customer, this will not earn you a good reputation in the world of business. Strive to be an honourable entrepreneur who people look up to. This will take you a long way when it comes to hiring new employees or building business relationships because people will want to work with you.
Learn From Your Mistakes
It is completely normal for every business owner to make a mistake once in a while. However, you cannot allow this mistake to have a negative impact on your motivation. Pick yourself up, fix the mistake and get on with the reaching your goals again. Sometimes it is a lot easier said than done, but tenacity is a key trait of a good business owner. The more mistakes you make, the stronger you will become.
Never Settle for Second Best
Every business owner wants to be the best in their field; this is completely normal. Keep in mind that you are never going to reach the top spot overnight. It will take a lot of hard work and dedication to get there. As long as you understand that business is a marathon, not a sprint, you will be able to attain your goals without putting too much pressure on yourself.
Stay Motivated at All Times
Motivation is one of the most important personality traits every business owner needs to possess. Without motivation you will never get to where you want to be in life. You will never feel motivated if you don’t love the career you are pursuing, so it is important make decisions based on your passions. The more you adore what you do, the easier you will find the motivation to keep going, even on the most difficult of days.
Change Up Your Strategies if They Aren’t Working
A well rounded business owner will always know what strategies are working for their company. There will never be a one size fits all approach for your business, so you need to use your skills to recognize the success and failure. From marketing techniques to business pitches, there are many different ways you can get the job done. It is your job as the business owner to assess these at all times.
Never Stop Reading and Learning
Even if you think you know everything there is to know about your industry, you should always strive to learn more and enhance your knowledge. Whether you are heading to a local business conference or taking out a new book from the library, there is always so much more to learn. If you are truly passionate about your field you will be willing to put the time and effort into enhancing your knowledge on a daily basis. The moment you lose your passion for learning about your industry is the moment your business may no longer succeed.
Understand Your Place in the Industry
You will always need to earn your place in the industry you have become established in. Never take your top spot for granted especially when there are others right behind you. You should also never become overly complacent or cocky, otherwise you will quickly lose a lot of respect from others. Modest business owners are often the most popular, because they are willing to talk to people and share their knowledge. When people look up to you, this will bring you more fulfillment than money ever will. Consider what is most important to you and strive to maintain that place in your industry.
Running a business can take you many places in life, but you should never take your success for granted. Even if you are the most sought after person in your field, there may be someone ready to steal your top spot the moment you lose focus. You can remain motivated and dedicated to your business by expanding your knowledge all of the time. Instead of adopting a tunnel vision mindset, you can learn about everything and anything in the world. This will serve you well when you need to communicate with your target audience, prospective investors and your colleagues at work. A well rounded business owner will ultimately make for a successful one, so never underestimate the power of learning, reading and respect.
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10 Offline Marketing Methods You’ve Probably Never Considered
/in Marketing & Sales/by StrategyDrivenThe digital age means that we use the internet for most things, but successful marketing can be achieved by offline means as well. Some people assume that offline methods are now outdated and aren’t as effective as online strategies, but by being creative and carefully thinking about your methods, you can create an effective offline approach.
Offline marketing methods are sometimes more popular amongst small businesses as it allows them to promote their products and services to their local communities. However, offline marketing tactics can also be successfully used by bigger and international companies to promote what they have to offer. Here are 10 offline marketing methods you probably have never considered using before.
Branding Products
Don’t underestimate the power of the freebie. Whether it is a company branded pen or keyring, or even a hat or T-shirt that features your company’s logo, making your presence known physically is a great way to get information across to potential customers. People are visual beings, and 90 percent of the information our brain receives is based on what we see, so branding products is a great method of offline marketing.
By using companies such as CustomEnvy, you can brand nearly any product with your company logo and name, for example, phone cases, apple watch straps, and beach towels. You could give away branded products to your customers so that when they use their products around their friends, you are getting additional exposure for your business.
Sponsorship
You will be surprised at how effective sponsorship is as a form of offline marketing, especially if you sponsor an individual or event that is well-known, either locally or nationally. Sponsorship is a great way to get your presence across to specific audiences and interact with your target market.
For example, if you sell sports clothing and products then you may think about sponsoring the local football team where your brand name is more likely to be witnessed by sports fans. Just like how a big company would want to sponsor an award ceremony or international event such as the Superbowl, for example, where the exposure is massive!
Creative Business Cards
A business card may sound like an old-fashioned form of marketing, but people still like to have a physical copy of a company’s details to hand. However, you should make sure that your business card is creative and different.
By investing in some quality and well-designed business cards you can stand out from any competitors and make sure that your brand sticks in their mind rather than anyone else. You should be sure that your business cards are clear and direct so that they reflect your company and values.
You can make individual business cards for each employee so that customers have a direct line to a member of staff if they need to contact them. This is not only more convenient for customers, but it also shows that you are a professionally run business.
Unique Packaging
Some of the biggest brands around are well-known because their packaging is different and stands out from other companies. For example, leading beauty company MAC has become well-known for their product packaging, and their black lipstick cases now stand out from any other beauty brand.
Similarly, if your product is to be sold on a shelf, then you want to make sure that it stands out from all the other items it is placed next to. It can sometimes be difficult to be noticed amongst hundreds of other products but aiming to be eye-catching is an important offline marketing technique.
Discounts
Offering discounts is a great way to market your business offline as people love to think they are getting a good deal. You don’t have to offer too much of a discount, but sometimes it can be worth it just to get customers through your door initially.
For example, if your target audience is older people, you may consider offering senior discounts on certain days in order to get your product talked about. By providing specific clients with special discounts, you are increasing revenue while also making your customers feel special and privileged.
Networking
Networking is important in most professions nowadays, and offline marketing strategies are no exception. There are many different opportunities for business to network with potential customers, without being online. If you are based in a small town, then you should consider hosting networking events so that you get to meet the local people and make them aware of what it is your company does and what you have to offer them.
You may also consider setting up a local business group if one doesn’t already exist, where you become friendly and collaborate with other small businesses in your area. This is a great way to set up a small network of businesses and spread the brand identity and products of your business.
Provide Expert Advice
If you have a company in a field, then you can offer expert advice to help people and you should advertise this. While it may not directly create more revenue, it is likely to increase potential customers in the future. Offering expert advice is a great way to help others while also getting some attention to your business.
If you have a small local business, then you should consider going on a community radio station to answer listener questions while also getting some publicity for your brand. Similarly, you may consider establishing workshops to your customers to help them with any problems they may have. People are much more likely to buy/use your products if you are known for being a helpful company.
Digital Signs
A good old-fashioned sign is a great offline marketing strategy as it gets you noticed by hundreds of people every day. Billboards have been used for years, by both small and big businesses, as they have proven to be successful.
By using digital techniques and creative designs, you can develop innovative signs to make people aware of your business and get them familiar with your brand identity and logo. While billboards can sometimes be a bit pricey, they are a good way to use a marketing budget, as the exposure it gives your company can be priceless.
Attend Trade Shows
Depending on what sort of industry your business is based on, you may be able to attend trade shows to get offline attention. At a trade show, you can promote your brand and the different products you have on offer. This is a great way to interact with your target audience as all the people who are most likely to buy your product are all in one place.
You can combine a trade show strategy with the use of branding products, as offering something for free is a sure way to get people to flock to your stall. Here you could provide a goody bag to give to the trade show attendees that have your logo on the side with sweets, information leaflets, and special discounts in them to encourage future customers.
Advertise in Printed Media
Many people still look in their local newspaper for services and products that they require, so using printed media to promote your business is an effective offline marketing strategy. Similarly, you could ask your local paper to feature events you are holding as well as discounts and write-ups about what your business does.
Local print publications are still popular forms of communication and media, especially amongst communities, so it is a simple but effective way to get you valuable and needed attention. You should try to develop a good relationship between you and the media because it may come in handy in the future.
Whereas marketing has shifted to online and digital forms of promotion, there are many effective ways that you can develop your offline marketing strategy as well. While it is important that you have a strong online presence, you shouldn’t neglect your offline attempts at marketing either.
Older people tend to be more susceptible to offline marketing tactics, as they spend less time online than young people do. However, if you are advertising at local events or international occasions, then you can be sure to get exposure to a range of different people who may be interested in what you have to offer.
The key to a good marketing strategy, whether online or offline, is to spend some time considering where your target audience is most likely to see your adverts and focus your time and money on those environments. Interacting with potential customers is also important, as it will make your business stick in their mind for the future.
7 Ways to Raise Awareness about Your Non-Profit Organization
/in Marketing & Sales/by StrategyDrivenMake Use of Social Media
Social media has an incredibly wide reach. Nearly three billion people use social media daily, and more than four fifths of Americans have at least once social media account.
Dust off your organization’s social media profiles and start posting stories about what you’re doing. One of the best things about social media is that you don’t have to get in the business of creating new content. You can maintain an active feed by sharing news related to your cause and any mentions of your charity in the news. This means that when school kids wear your shirts at a fundraiser for your charity, or a celebrity brags about donating to your charity, share the story on social media to help get the word out.
Get – and Give – Some Swag
One way to reward donors is to thank them for their donations. A better solution is to give them swag like T-shirts, key chains and bags branded with your charity’s logo. They’ll feel appreciated. And when they wear it, they’ll be promoting awareness of your charity. You can build awareness of your charity and your swag by taking pictures of your employees, your donors and your volunteers carrying it. Giving swag could create more visibility than you may imagine and even generate a lot of interest for your cause completely by accident.
One example was when PGA star Rickie Fowler wore a custom button to honor a young fan that died of a rare disorder. He wore the pin every day of the PGA tour, resulting in many photos of him and the pin showing up in media. You can learn more about this story and how a simple custom button could help your business get tons of attention not only online, but from everyday people wearing them as well.
Don’t forget to give away branded swag at community events to raise awareness too. This will attract people to your booth, and you can use the give-away as a way to discuss your charitable cause. Give your volunteers custom buttons to show that they’re members of your team, and encourage them to give away buttons as a way to create awareness. Make sure that the buttons are attractive too so that people will actually want to wear them.
Have a Photo/Video Contest
A photo contest or video competition can build awareness by generating social media attention with relatively little effort on your part. Just give people a topic and the rules for entry, such as asking them to wear a custom button with the charity’s logo on it in an unusual place or in a major public event. You can generate interest and entries by offering a cash prize for the top entries or giving away free swag to creators of the most creative entries. You’ll get extra points if you link the contest with a hashtag so that it can get trending in its own right. Funny or outrageous content could go viral simply for the entertainment value.
Challenge People
You could get the ball rolling by making it a challenge, getting people to compete with each other for a cause. You can combine this with a photo contest, such as showing how much food they collected for your charity or the number of volunteers they could get to come to an event. Make it a competition to do as much as possible for charity.
Provide Valuable Content
Search engines give extra weight to valuable content. One way to keep social media followers engaged is to offer them valuable content aside simply soliciting for money. They may share valuable content about the cause that your charity supports with friends and family. Informational articles could become highly trafficked content in its own right, while the mention of your charity on the page increases awareness of it. Create how-to videos or infographics, and they could be widely shared by people who simply want to educate others. Note that when you create this content, you should share it via your organization’s social media accounts.
Publish a Press Release
You should also never overlook the power of press releases. While they’ve been around for a while and are certainly not flashing, just a professionally written and enticing press release could give your charity a lot of visibility, especially on the local level. This is why it’s very important that you include the name of your municipality in the title so that local media might pick it up. Also, try to have a special event or achievement attached to it to create more buzz.
Organize or Sponsor Live Events
Just like press releases, live events are a great way to build a relationship with members of your community. Check what type of events perform the best where you are and create your own. Also, make sure that it aligns with your cause.
However, you don’t want to focus solely on lecturing people about your cause. Try to make the event as enjoyable as possible so that people will create a positive connection between the fundraising event and your charity. People are also more likely to give if they don’t feel like they’re getting pressured. And they’ll also be much more likely to post pictures of your event on social media, creating even more attention for your cause.
Managing a nonprofit is tough, and finding ways to raise awareness – and money – without spending a lot of money is a challenge in its own right. However, there are things you can do to raise awareness of both your cause and your charity without spending a fortune.
How to Avoid Common Mistakes as a New Manager
/in Management & Leadership/by StrategyDrivenBut no matter how good you are at your job, and how naturally-suited you might be to the role of manager, managing a business for the first time is always going to present a significant challenge. Of course, you won’t be the first manager to find themselves thrown in at the deep end when they first take on the role. Even with preparation, you will inevitably make some mistakes during the early days of your tenure as manager.
By preparing adequately beforehand, you can significantly reduce the chances of you running into unexpected but avoidable problems. Avoiding these common mistakes will make it easier for you to establish your authority and your management style as soon as possible after you take over. They will also help you to bond with your team and foster a mutual respect, something that will make your life as a manager much easier.
Don’t Feel Pressured to Know Everything
Many managers hold themselves up to very high standards. This can include feeling as if they should be able to handle every single issue that comes their way with barely a second’s thought. However, this is an impossible standard to try and reach. Even if you are being promoted within a business that you already have plenty of experience with, that doesn’t mean that you will know everything there is to know about being a manager.
You should never be afraid to admit when you don’t know something. Instead, you should focus on showing your employees that you can still effectively solve any issues that do crop up. When you encounter issues that you don’t know how to solve, working out solutions will be a valuable learning experience. It is also important to show your employees that it is ok to not know things.
An important part of your role as manager will be nurturing the efforts of those that work beneath you. Some of this will come from your own past work experience, but as with any role, you will also need to do a fair amount of learning while on the job. When you encounter things you don’t know, use them as learning opportunities and encourage your workers to do the same.
Foster Initiative
The best leaders are those that others would follow even if they didn’t hold a more senior position than them professionally. An important part of nurturing this kind of relationship is showing your workers that you value their opinions, skills and experience. Encouraging them to think for themselves as much as possible is an effective way of doing this.
You shouldn’t be looking to stamp on everyone with your newfound authority; if you set up a hostile atmosphere from the beginning, you will never be able to win them back around. One of the most common mistakes that new managers often make is in trying to control every aspect of what goes on during their watch. If your workers find you overbearing, they will be less likely to respond to your demands.
It is much better to gently guide your team, while encouraging their natural talents to shine through. What matters is that your team are able to navigate through most challenges on their own. Again, remember that when you don’t know how to do something, it is an opportunity to learn it. When your team don’t know what to do, encourage them to formulate and evaluate their own solutions to problems.
Don’t Change Everything Overnight
If you come into a new role with the attitude that everything that was done before you arrived was wrong, you will be instantly setting yourself up for confrontation. Instead, you should show respect for the existing procedures and techniques that those working under you have grown accustomed to. It is likely that some of those who now work beneath you will have been involved in formulating the processes that are in place when you arrive.
If you arrive and instantly dismiss everything that was done before, this is unlikely to win you respect. Instead, look for existing processes and procedures that you can get behind. Instead of aiming to make your mark by changing as many things as possible, look to make the most difference with the least amount of changes.
Don’t be Indecisive
In business, decisions often need to be made relatively quickly. A quick decision in business isn’t necessarily one that has to be made right now. In some cases, a quick decision for your business will be a decision that needs to be made in a few days, but requires back and forth communications within the business. If this is the case, there may be very little time to spare.
Similarly, when you are looking for ways to improve efficiency and save money in your new role, show that you are able to make and execute solid plans. For example, if your business needs to ship goods to consumers, don’t be afraid to ask what does it cost to ship each item. There is a plethora of different shipping types out there, each best suited to different cargo. Identifying the right service providers for your business is essential to its long-term success.
Taking on a managerial role is a big responsibility. However, for the most ambitious members of the workforce, rising up to the level of manager is a natural progression. As a new manager, you will face some significant challenges but, with the right preparation, these can be mitigated or overcome. Do everything you can to avoid making any of the above mistakes.
What To Think About As You Launch Your Own Company
/in Starting Your Business/by StrategyDrivenIt’s a wise idea to review the following considerations as you get up and running and proceed with managing a company of your own. Remember that some days will be better than others and it isn’t always going to be a smooth or easy endeavor. However, remind yourself of why you got started in the business in the first place to help keep you motivated throughout the challenges you’ll inevitably face.
Having A Business Plan
As you launch your own company, you’re going to want to make sure you have a business plan in place that you can follow. Trying to wing it or act on impulse will likely leave you feeling confused and with regrets in the long run. Use this roadmap to help you smoothly maneuver through the future and make sure you’re staying on track and meeting your goals and initiatives on time. You’ll likely have trouble securing the financing you need to get started and stay afloat if you’re disorganized and aren’t confident and knowledgeable about how you want to run your company.
The Health & Safety of Your Employees
It’s important to commit to creating a welcoming, healthy and happy company culture at your workplace. This is especially important for recruiting purposes and being able to keep top talent wanting to stay and work at your business. Make sure you not only properly train your employees but that they’re clear that you won’t tolerate any drug or alcohol use at your office. You can read more here and inform yourself about employment drug testing laws and best practices, so you know how to handle this type of situation or behavior at your workplace.
Finding A Mentor
Although you work for yourself that doesn’t mean you have to do it all on your own. Think about finding a mentor as you launch your company who you can turn to for advice and input along the way. Use this person as a sounding board so you can make wise management decisions and ensure your business takes off in the right direction. Meet with this person often and have them guide and lead you to run a more prosperous venture that will be around for years to come. Come prepared to ask the right questions and take notes so you can go back to the office equipped to implement any necessary changes or improvements.
Building up Your Network
You should also think about how you can begin building up your professional network as you launch your own company. It’ll be nice to have individuals who you can call up to chat about business or go for coffee and share ideas with when you have time. Be willing to put yourself out there and get involved in your community to help spread the word about your business and so you can build more long-lasting relationships with others. Who never know who you’ll meet that’s going to be able to help you achieve even more and will challenge you to go the extra mile and encourage you to overcome your fears.
Offering Superior Customer Service
If there’s one area you should focus in on the most when launching your own company, it’s with your customer service department. Make it a goal to offer superior customer service if you wish to win over more clients and deal with fewer complaints overall. Train your employees so that they understand how to handle a wide variety of questions or concerns and know how to act professionally in every interaction. Also, think about collecting positive online reviews from satisfied customers so you can start to build up a strong brand reputation.
The Possibility of Failing
The reality is that not all businesses that are started end up succeeding in the end. It’s important to face the real possibility that your company may fail one day. Therefore, it’s a wise idea to always have a backup plan in place for what you’ll do or changes you’ll make if you start to see your company heading down the wrong path. It doesn’t mean you should give up or quit trying, but that you should be willing to remain flexible in your management approach and to make the tough decisions that are going to help you bounce back and find success for the long-term. Your best plan of action is to learn from your mistakes and make adjustments as you go.
The Future
When starting your own company, you may be so caught up with the details that you’re only thinking about the present moment. While it’s good to live in the now, you also should be mindful of the future when running a company. Be optimistic and plan for growth so that you’re prepared to handle a large volume of customers and orders should your business take off. Have a plan in place for how you want to see your company grow and expand over the years. For example, what positions you’ll need to hire for, how you’ll innovate current products or services and how you’ll handle the increase in purchases and advancements in technology.
Conclusion
There’s no denying that there’s a lot to think about as you launch your own company. However, it’s important to focus in on the most important aspects that are outlined above so that you don’t overwhelm yourself. Remember that it’s a journey and not a sprint and that you’ll experience setbacks and obstacles along the way. Therefore, you’ll need to use your problem-solving skills to work through these roadblocks. Most importantly, never stop trying your best and putting forth all you got so that you can at least say you did all you could at the end of it all, regardless of how successful you are in the future.
Research, Reading and Respect: How to Be a Well Rounded Business Owner
/in Entrepreneurship/by StrategyDrivenDon’t Have Tunnel Vision
It can be very easy to become overly focused on one thing for your business. Making money is at the top of most entrepreneur’s list of priorities but this will not bring you happiness. You need to focus on other passions and use this to enhance your knowledge of wider subjects. Whether you are interested in reading about financing of upcoming movies for an upcoming entertainment project or you want to learn more about charities in your local area, knowledge is power. When you can open up your mind and learn about other subjects, your business will benefit it many ways.
Respect Your Competitors
A little bit of healthy competition never hurt anybody; rivalries in the business world can actually help us to achieve more. However, there is a fine line between competition and disrespect to the other people in your field. Whether you’re ripping of their ideas or stealing your customer, this will not earn you a good reputation in the world of business. Strive to be an honourable entrepreneur who people look up to. This will take you a long way when it comes to hiring new employees or building business relationships because people will want to work with you.
Learn From Your Mistakes
It is completely normal for every business owner to make a mistake once in a while. However, you cannot allow this mistake to have a negative impact on your motivation. Pick yourself up, fix the mistake and get on with the reaching your goals again. Sometimes it is a lot easier said than done, but tenacity is a key trait of a good business owner. The more mistakes you make, the stronger you will become.
Never Settle for Second Best
Every business owner wants to be the best in their field; this is completely normal. Keep in mind that you are never going to reach the top spot overnight. It will take a lot of hard work and dedication to get there. As long as you understand that business is a marathon, not a sprint, you will be able to attain your goals without putting too much pressure on yourself.
Stay Motivated at All Times
Motivation is one of the most important personality traits every business owner needs to possess. Without motivation you will never get to where you want to be in life. You will never feel motivated if you don’t love the career you are pursuing, so it is important make decisions based on your passions. The more you adore what you do, the easier you will find the motivation to keep going, even on the most difficult of days.
Change Up Your Strategies if They Aren’t Working
A well rounded business owner will always know what strategies are working for their company. There will never be a one size fits all approach for your business, so you need to use your skills to recognize the success and failure. From marketing techniques to business pitches, there are many different ways you can get the job done. It is your job as the business owner to assess these at all times.
Never Stop Reading and Learning
Even if you think you know everything there is to know about your industry, you should always strive to learn more and enhance your knowledge. Whether you are heading to a local business conference or taking out a new book from the library, there is always so much more to learn. If you are truly passionate about your field you will be willing to put the time and effort into enhancing your knowledge on a daily basis. The moment you lose your passion for learning about your industry is the moment your business may no longer succeed.
You will always need to earn your place in the industry you have become established in. Never take your top spot for granted especially when there are others right behind you. You should also never become overly complacent or cocky, otherwise you will quickly lose a lot of respect from others. Modest business owners are often the most popular, because they are willing to talk to people and share their knowledge. When people look up to you, this will bring you more fulfillment than money ever will. Consider what is most important to you and strive to maintain that place in your industry.
Running a business can take you many places in life, but you should never take your success for granted. Even if you are the most sought after person in your field, there may be someone ready to steal your top spot the moment you lose focus. You can remain motivated and dedicated to your business by expanding your knowledge all of the time. Instead of adopting a tunnel vision mindset, you can learn about everything and anything in the world. This will serve you well when you need to communicate with your target audience, prospective investors and your colleagues at work. A well rounded business owner will ultimately make for a successful one, so never underestimate the power of learning, reading and respect.