If you boil marketing down to its crux, it is simply the art of finding potential customers and explaining to them why they might find your product or service valuable. There are two components to this: the location of leads and then the skill of convincing explanation. If you consider the first point for any length of time, you will realize that in the modern climate you will find more leads online than at any other location. This means that in order to market effectively in 2019, you need to have an online digital marketing strategy. There are a myriad of things to consider when you plan your strategy, like getting the right automated marketing reporting software and planning campaigns that will grab your target audience’s attention.
Is it Right for You?
The answer is probably yes. If you’re a small business that sells a service or a product, even if you don’t sell this through an online shop, you will likely benefit from digital marketing. More than 81% of all shoppers research a product or service online before they commit to a purchase, and who can blame them? If you have a trustworthy online presence you will find your leads will be more open to hearing your pitch. Digital marketing is also so versatile it can suit many technical ability levels. It ranges from SEO techniques such as PPC to creating content to simply being active on social media. What’s more, according to www.diydigitalstrategy.com it can be done without needing to rely on expensive marketing companies for their pricey help. They can show you how anybody with a computer and a business can market online.
How does it drive sales?
Digital marketing drives sales through many different means.
- It allows you to reach more people. This should be obvious, as the internet can connect you to almost anybody that can access a computer, but digital marketing has evolved to enable you to reach many more people in your area than traditional marketing.
- People of all ages and demographics use the internet, but some will be more biased to certain apps or sites. You can take advantage of the heavily localized offerings of Google Adsense or Facebook or even Snapchat (consider working with Snapchat marketing agencies as you can create a filter in the area you’re targeting if you want to get kids talking about your business).
- Social media marketing also allows you to build relationships with customers that you may never have been able to build before. You can quite literally now send a message directly into the Facebook inbox of a customer (something that’s normally reserved for friends) to check how they enjoyed your product. This is incredibly valuable as it cements your brand as caring and also associates it with the idea of being a friend.
- Even if you don’t have time to message every customer on Facebook, simply having a social media presence can increase your sales by 5% on average.
- You can also collect data based on how users of your website act and check how often they make purchases as well as which areas of the website they prefer. Rich data allow you to create a highly personal digital journey for your clients, and simply improving their personal online experience can be greatly beneficial to them.
Digital marketing should be on your mind a lot if you’re the operator of any business, especially as with a little research, you can do a lot yourself. Don’t be put off if you try it and don’t see immediate results – it takes time and consistency for your digital work to pay off, but when it does, you will hopefully see a substantial return on your effort and investment.