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3 Top Tips for Building Your Business’ Online Brand

StrategyDriven Online Marketing and Website Development Article |Online Brand|3 Top Tips for Building Your Business’ Online BrandDo you want your business to become instantly recognizable in the eyes of both your target consumer base and the wider audience? If so, it’s absolutely imperative that you make a conscious effort to build your business’ online brand. The sooner you perform this all-important task, the sooner your company will become an easily identifiable figure in its industry.

To find out about three top tips for building your business’ online brand, be sure to read on.

Write a powerful mission statement

If you want to build a brand that is capable of resonating with your target audience for years to come, you must have a powerful mission statement at hand right from the off. This will provide your brand with the strong foundations it needs to be able to stand the test of time going forward.

When writing out your brand mission statement, be sure to put the following advice into practice:

  • Keep the statement short and concise
  • Think about the future and your long-term goals
  • Don’t make any false promises
  • Find out what other people associated with your business think about your statement before you go ahead and publish it
  • Never be afraid to rewrite or make changes to your statement as time goes on

Choose a tone of voice

The tone of voice that you use whenever you post new content to the web will make or break your ability to build an effective online brand for your business. You need to choose your tone carefully, as one wrong move in this instance could result in you alleviating a portion of your target consumer base. If that were to happen, your reputation as an inclusive business would take a hit and, ultimately, your sales turnover would be negatively affected.

To ensure that your tone of voice hits the mark right from the off, you must do the following:

  • Get to know the wants, needs, and expectations of your target audience
  • Identify and/or define your business’ core values
  • Know when to be formal, when to be serious, and when to be matter-of-fact

Harness the power of social media

Social media is one of the best platforms that you can use in your bid to build your business’ online brand. Harnessing the power of sites such as Facebook, Twitter, and Instagram will allow you to communicate your brand directly to your target audience members, which in turn will help you to avoid instances of miscommunication and misunderstandings.

If you want your maiden voyage into the world of social media advertising to prove successful, you shouldn’t attempt to go it alone. With a Facebook advertising agency such as MV3 Marketing by your side, you will stand a much better chance of running a social media branding campaign that actually resonates with your target audience.

If you’re determined to take your business right to the very pinnacle of its industry, you’re going to have to build a strong and recognizable brand for it sooner rather than later. When you decide to take on this all-important challenge, be sure to remember all of the advice and information laid out above.

6 Tips to Choose an Influencer for Your Brand

StrategyDriven Marketing and Sales Article |Brand Influencer|6 Tips to Choose an Influencer for Your BrandWhen it comes to gaining new customers, word of mouth is one of the most efficient, yet ignored, marketing strategies used by businesses. Over 60% of customers search for reviews online before making a purchase, and 90% will believe a brand recommendation from someone they trust.

The trusted party could be a friend, family member, or even an influencer. In fact, trust is one reason why brands partner with influencers. You see, influencers often have a significant follower base of people who trust them. So, brands use this influence to reach their target audience. That said, here are six tips to help you choose the right influencer for your brand.

1. Do Your Research

Devote time into looking through the social media pages, especially the ones associated with your intended influencer. Understand their brand and what they represent by simply scanning through their social media pages. You need to understand what your influencer represents to ensure that their brand aligns with yours – directly or indirectly.

Going through their social media page will enable you to find out if they have ever been affiliated or partnered with a competitor at some point in time. For instance, it would be unwise for a company like Apple to contact an influencer who represented Samsung in the past.

2. Think Outside the Box

Just because you are promoting a specific item or service does not mean you have to narrow down your search for an influencer to one category.
By not making the target product obvious and focusing on other criteria, you are more likely to increase your subconscious buying chances. Professor Gerald Zaltman reveals in his book that 95% of purchase decisions are unconscious. Instead of putting yourself in a box, you can focus on their personality instead.

3. Use a Social Media/Influencer Marketing Agency

Influencers can make or break your brand, so you should carry out due diligence when picking one. If you don’t know where to start, you can choose one of the various services from dappergoat.com, which is both a social media and influencer marketing agency. Alternatively, make use of a number of social media platforms to carry out the hunt yourself. Regardless of the path, you want to follow,

4. Create a Story

The most vital part of using an influencer to market is their story. While it is okay to acknowledge that influencers are creatives, it is also essential to express and guide the way you want your brand to be represented. However, do not go overboard with your demands.

Ensure you leave enough room for the influencer’s creativity to blossom. This will enable them to accomplish the main objective, which is to tell your story through their voice. So, pick an Influencer who is capable of conveying your story and is equally comfortable with your demands.

5. Be Honest

Some influencers may be reluctant to work with brands they do not know. However, if you take the time to create a pitch, explain why you want to work with them, and how your goals align, they are more likely to have a heart change. After all, you committed a lot of hours into carrying out your research to ensure they were the right fit.

The thing is, influencers are more efficient when they work with brands whose values align with theirs. So, it’s best to aim to show and express your genuine intentions to the influencer of your choice.

Fun and Lucrative: 5 Reasons Why Your Business Needs a Podcast

StrategyDriven Online Marketing and Website Development Article |Podcast|Fun and Lucrative: 5 Reasons Why Your Business Needs a PodcastThanks to the development of new and innovative technologies, it is easier than ever before to create, manage, and advertise any business; however, new challenges are introduced daily. With this in mind, many wonder how business owners can establish their authority in their particular niche and gain new customers. How will people find the product or service they want when there is so much information “out there?”

An answer to this is with podcasts. Podcasts are a new and popular option for businesses to go where their potential customers are and win their attention and patronage while providing service to the community and establishing their brand. Some of the reasons that making a podcast with the help of experts like Blubrry Podcasting is such a good idea for modern businesses can be found below.

1. Share Expertise

A business owner along with their business has something unique to offer the world. It could be knowledge about frugal living or even a team of comedians -; there are people out there who want to know what you have to say. They are out there looking for it and waiting for it.

A business owner should think about all the resources they have at their disposal and the things they may have taken for granted. These are the things that can be shared to help others. What is a business owner able to give back to help contribute to the conversation that is going on? Building thought leadership and authority within the business realm is the best way to reach the top in any field. Podcasts offer businesses another way to build brand awareness and this should be something any business owner uses.

2. Build the Brand

Building a brand is about much more than just picking a web design, logo, and motto. When someone is searching online, they will find an array of companies offering identical products or services. How can they tell which is best? A podcast can help a business owner set themselves apart from the crowd. It will also help customers see that the business owner truly cares and knows what they are doing, which will build trust.

3. Gain and Retain Customers

All businesses must be able to gain and retain customers. Keep in mind, keeping a current customer costs less than getting a new one. By providing quality information on a regular basis, a person can keep customers coming back. This is key to retention and ongoing business success.

4. Networking Benefits

Podcasts are the ideal medium for interviews. While solo shows are great, any conversation can help make it more engaging. Many successful podcasts have guests from a related field that can provide valuable content for people listening.

5. Save Money and Time

Podcasts are extremely affordable compared to other forms of advertising. This means it is something that anyone can afford to do, even startup companies with a limited marketing budget.

Creating a Podcast

Remember, before starting a podcast, a business owner needs to make sure they have something of significance to talk about. This will help ensure people are actually interested in what is being said. take some time to think of a direction for the podcase to achieve the best possible results for the marketing method.

The Social Network: 5 Reasons Why You Should Hire a Social Media Manager (Now!)

StrategyDriven Online Marketing and Website Development Article |The Social Network |The Social Network: Why You Need a Social Media ManagerWe all know how important digital marketing is especially when it comes to social media. In fact, there are 3.81 billion social media users around the globe so each business is sure to find its target audience on social media.

Yet, as a business owner, it can sometimes become difficult to balance the task of creating content, engaging with followers, and just keeping up with social media in general.

This is where the job of a social media manager comes in to help manage the social network for your company.

Keep reading for our guide on the five reasons why you should hire a social media manager right away.

1. Brand Awareness

When you look into hiring social media managers you have the ability to find someone that can help bring more awareness to your brand through social media. As we mentioned before, there are tons of people already on social media so you will be sure to find your target audience there.

You need to find a social media manager with fresh and creative ideas that will bring brand awareness to your company. When you sit down to talk with potential social media managers you will want to find someone that believes in your company’s values and can show that through social media.

2. Save You Time

If you’re currently the one managing your social media, then you already know how time-consuming it can be. Hiring a social media manager for your social network can totally give you more time to move onto other things that you need to get done.

You can eliminate any thoughts or worry about your business’s social media accounts. Instead, put all of that energy towards different projects that pertain to your company. You will find that you’re getting a lot more done throughout your day.

3. Customer Interactions

Another great thing that social media managers will do is interact with customers on social media. There is a list of social networks that your social media manager will be in charge of for your company and each one will have tons of customers trying to contact you.

Your social media manager can help to answer any questions or concerns that customers have in a timely manner. This will help you out greatly and your customers will definitely appreciate this. Building a good relationship with your customers is important and your social media manager can help.

4. Generate New Customers

Besides keeping up with your current customers, a social media manager can also help you gain new customers! By creating content and keeping up with your social media your social media manager can help attract new followers.

These new followers will potentially be interested in your products and services and want to shop with you. It requires time and research to determine which types of content your target audience will be attracted to which is why you should hire a social media manager for this role.

5. Expand Your Team

One of the best reasons to hire a social media manager is because you can add a new friendly face to your team. Your social media manager is another person with thoughts and opinions to help drive your team in the right direction.

They can help come up with good campaigns to get your business’s name and products out there. Social media is an awesome place to market and they’ll be able to come up with awesome ideas to reach your target audience which makes them an awesome member to have on your team.

Managing the Social Network

Depending on your company, the social network could be a vast and complex place. You might have tons of different social media platforms that you want to keep up with which is why a social media manager can take over and help to strengthen your image online.

Make sure to check out our website for more tips and tricks to help your business!

5 Ways Building a Mobile App Can Boost Your Business Success

StrategyDriven Online Marketing and Website Development Article |Mobile App|5 Ways Building a Mobile App Can Boost Your Business SuccessIn today’s fast-paced, digital world, over half of all web browsing is done via mobile devices. When you build your business website, it’s almost more important that it’s mobile compatible than desktop compatible. That said, even if your website is compatible with mobile, users may still struggle to navigate it with total ease. Buttons are hard to click. Forms are hard to fill out, and finding the information your customers need can be difficult.

As a business, you must have a mobile strategy that goes beyond just your website. 90% of mobile users would rather use mobile apps than visit a business on a mobile browser. The ease of using an app far surpasses that of a mobile browser, and therefore they are an attractive option for businesses. For any business that sells products or services online, a mobile app will dramatically boost your success, and here’s why.

1.Direct marketing channel

Having a mobile app is a fantastic way to generate leads. When a visitor comes to your website, they may receive a prompt to sign-up to your newsletter, but many will choose to opt-out. Alternatively, when a potential customer downloads your mobile app, you will instantly capture them as a lead. You can use the app to send out promotions and sales to customers with push notifications to alert them whenever there’s a special offer. These notifications keep you in the front of their mind and also increases the likelihood of a purchase.

You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while. The options are endless, and you can tailor these messages based on your business goals.

You can also integrate your mobile app with your social media accounts, allowing users to share the app with their personal network and extend your reach even farther.

2. Build your brand and reputation

If a company or business has a mobile app, you know they are legit and trustworthy. Having an app establishes you as a reliable business, who is also an authority in the industry. When you’re building your brand, you want to reach consumers in as many ways as possible. With the volume of people downloading apps, there is a good chance they will see your business and remember your brand.

You want to create a mobile app that exudes your business values and is attractive and functional for your target audience. You don’t need to be a tech or design expert to create a well-branded mobile app. Enlist the help of a digital product agency like Creitive that can help bring your app vision to life, from the branding to the actual app development. Branding will look different for every business, but it’s crucial you create a design that will make an impact and help you stand out. A mobile app will get your logo in front of a lot of faces, so make sure you’re happy with it. Anyone who downloads your app will see your logo every time they look at their phone screen, whether they open your app or not. Have that icon there will imprint your brand on their brain and make them remember you when they require your product or service.

3. Provide value to your customers

Having a mobile app allows your customers to have 24/7 access to your products or services with the click of a button. They won’t need to visit a store in-person or spend time navigating your mobile site. Customers want instant gratification, and a mobile app will give them that, boosting customer satisfaction. If you have a chatbot or live customer service chat, you can incorporate that into your app as well so customers can instantly get answers to any questions they may have.

You can also provide value to customers through the app by allowing customers to collect and redeem points or rewards. The more features and options you offer on your app, the more customers will find value in using it. When customers find something valuable, they will keep returning to it.

4. Improve engagement

Mobile apps make it extremely simple to engage with your customer. Customers enjoy the ease of an app and the improved user experience, so they will always choose an app over mobile browsing. By building an interactive app with fun and accessible features, your customers will continue to use it. Features like the chatbot allow customers to engage with your business without needing a massive roster of customer service agents to answer questions.

Consider adding features to your app, such as a digital discount wheel that customers can spin to get a discount on their next purchase. Interactive features like that allow your customer to engage within the app and feel more connected to your business. Another way to improve engagement through your app is by asking customers for feedback, both on their experience with the app and your product/service. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Customer loyalty is the key to success in any business.

5. Stand out from competitors

Having a mobile app establishes you as an authority in your industry. Say, for example, you were looking to purchase a new backpack. There are two companies you’re looking at; one has an app, and one doesn’t. Which one would you choose? Having an app makes you more reliable, trustworthy, and more customer-friendly. Once your customer downloads your app, they will come to you anytime they need your product or service, not your competitors, because it’s more convenient. Mobiles apps are going to become a standard component of all businesses as we move forward. Jumping on the bandwagon now will put your business ahead of the curve and show that you’re committed to success.

Building a mobile app can contribute significantly to the success of your business. You’ll make it easier for customers to engage with you, increase customer loyalty and, ultimately, boost your reach and sales.