6 Issues That Can Negatively Impact The Perception Of Your Business

StrategyDriven Customer Relationship Management Article |Negative Impact on Business|6 Issues That Can Negatively Impact The Perception Of Your BusinessThe perception of your business is going to be everything on the market. If you don’t create and manage the right perception then your company is always going to be in a far weaker position overall. You will struggle to maintain the right level of sales and you could ultimately find that your company collapses on the market. To keep the perception of your business positive, you need to be aware of the issues that can cause a negative impact. Here are some of the common concerns that you must keep in mind.

Connection Problems

First, you need to consider issues with connectivity in your business. It’s important to make sure that you do keep connection levels high. If customers struggle to reach you or they can’t address a problem with your service, then this is always going to make them think twice about committing to a second purchase. That’s critical because second purchases are what determines whether your company is the success you need it to be. There are many ways to keep connectivity levels high. For instance, one of the key advantages of IoT SIM cards is that they limit the chances of dropped calls which infuriat customers.

High Prices

You might also want to consider the issue of pricing in your business model. Pricing isn’t the only important aspect of a sale to a customer. It’s just one piece of a puzzle, but they don’t want to feel as though they are being overcharged. If this happens, then it is always going to lead to negative word of mouth. Existing customers may also avoid your business in favor of a far more cost friendly competitor.

Poor Customer Service

If your customers experience issues while trying to shop around or place an order they need to know that they can approach you. If your customer service team is poor and lacks valuable people skills then your customers and clients aren’t going to be getting the responses they want or need. You might like to think of offering training for your customer service team so they can help whenever needed.

You might also like to think about using a service such as a web chat on your website. This is something that customers can get instant answers from, making it more likely to end in a sale.

Limited Or No Value

You might also want to think about whether or not you are providing your business customers with the right level of value. This might sound the same as selling your products and services at the right price, but it’s actually quite different. Instead, this refers to value through options like information and engagement. Customers want to feel as though they are connected to your business. This will only happen if you do keep on providing value in a variety of different ways. Essentially, you need to make your customers feel as though they are gaining access to an exclusive club when they connect with your company.

Lack Of Personality

Next, you should think about the level of personality your business brand has. If your business has the right amount of personality, then it will stand out from the rest of the companies online and on the market. Ultimately, customers want to see the people and the individuals behind the brand. They want to feel connected to you and your business team. Social media is one of the key ways that you can generate this type of impact. For instance, through social media you can provide a window to the inner workings of your business so people can attach names and faces to the company they are buying from.

Bad Reviews

It’s a well known fact that a high percentage of people check reviews of businesses and companies before they use them or order from them. If you are inundated with negative reviews then this will put people off. It’s always a good idea to reply to any review that you receive, this shows you care about your customers as well as your reputation.

If the reviews state problems with products then you could refund your customers or replace the items. Doing something is much better than ignoring the issue and watching the negative reviews mount up.

We hope this helps you understand some of the key issues that can negatively impact the perception of your business that you might have to deal with at some point in the future. By taking the right steps, you will be able to ensure that your company is in a far stronger position overall.

How to Use Video Content to Grow Your Business

StrategyDriven Online Marketing and Website Development Article |Video Content|How to Use Video Content to Grow Your BusinessVideo has taken over the online marketing space. It is one of the easiest ways to connect with an audience and to grow your business. If you are not currently maximizing video usage then you are not using a valuable marketing strategy that can help to grow your business quickly and efficiently.

Using video is one of the best ways to make an emotional connection with your audience that will lead them to purchase your products and services. Here are some of the key benefits your business can derive from using video as part of your marketing strategy.

Increase Brand Awareness

With so many of the major online platforms emphasizing short-form video content you no longer have to produce long overly optimized videos to make an impact. YouTube has introduced shorts, Instagram has reels, Pinterest has introduced idea pins, and TikTok is also a great place to post short-form content.

This is not to say that you should not use long-form videos as well to get your message across, you can create these yourself or use a video production company to help.

Whether you produce long form or short form content it is now easier than ever for you to create videos quickly and easily.

Introduce Yourself

People like to buy from people they know and trust. If you are running a business you need to start using video to connect with your audience.

You can use video content to share the story of your brand. Talk about why you started it and what you hope to achieve.

Show people behind the scenes footage of how things work in your office space to get your products and service out of them. Share with them the hardships or struggles that you are experiencing as a business.

Talk to them about your triumphs, future hopes, and expectations for your business. Sharing in such a personal way will help you to make an emotional connection with your audience. When people start feeling as if they know you, they are more likely to purchase your products and services.

Show How Your Products Work

Often people are hesitant to purchase a product because they’re not exactly sure how it will work for them. You can use video to show your products being used.

You can have customers make videos showing others how they are using a product that they have bought from you. Seeing people just like themselves using your products to make their life better is a great way to push those who are hesitant about purchasing to do so.

Start Filming

There is little doubt that video is an extremely effective way of getting your message out to potential customers and even your present ones. If you have been hesitant to use videos in the past, now is the time to conquer your fears and get on board.

You will not regret it, because you will see exponential growth in your business as you embrace video to get your message across to your target audience.

4 Biggest Challenges Small Businesses Face

StrategyDriven Entrepreneurship Article |Small Businesses|4 Biggest Challenges Small Businesses FaceMany entrepreneurs are often excited to get their business idea off the ground. Yet, many can feel overwhelmed by the many obstacles they will face.

Unfortunately, the issues they encounter might impact a company’s survival. The Bureau of Labor statistics reported 20% of small businesses close within their first year.

If you’re an aspiring entrepreneur or have recently launched a new venture, learn about the four biggest challenges small businesses face and the solutions to fix them.

1. Growing Brand Awareness

Brand awareness is crucial for developing a strong industry reputation, establishing trust, and generating substantial revenue.

Yet, building awareness is a major challenge for small companies, as they may need to compete with established rivals with huge marketing power.

For your company to follow in the footsteps of the biggest household names, it must introduce strategies for growing word of mouth referrals and boosting its reputation.

Hiring a PR specialist will increase a brand’s media coverage, which can lead to a bigger social media following and customer base.

Also, you could reach many more potential customers by co-partnering with local brands that sell complementary products or services. This will allow you to tap into their social media following and customer database.

2. Hiring Talented Employees

Labor quality is an issue for many small businesses. Attracting the right candidate for a role might be a challenge, as there might be a particular skills shortage in a town or city.

Also, a brand might not have access to a large database of hardworking professionals with extensive skills and experience.
If so, find an experienced staffing solutions company to help you discover and hire talented, experienced professionals on a permanent or temporary basis. If this sounds ideal, search for staffing agencies near me.

3. Ensuring Customer Satisfaction

Customer satisfaction is essential for building loyalty, growing revenue, and encouraging word of mouth.

Yet, keeping customers happy might feel difficult for new business owners, as they may not have a large customer service team to resolve issues.

Also, a lack of capital might make it hard to create loyalty programs to encourage repeat custom.

Improve customer satisfaction by meeting consumer expectations to avoid complaints or refunds, go above and beyond when possible to make customers happy, and measure satisfaction to find ways to improve the customer service experience.

4. Workflow Management

Workflow management is one of the biggest obstacles small business owners must overcome.

It is your responsibility to introduce processes to support efficiency and enhance standards.

As you can’t be everywhere at one time, you might struggle to feel in control of your operations and processes each day.
Unfortunately, managing workflows will become a significant challenge as your business scales.

Take greater control of your company and identify roadblocks by:

  • Introducing anonymous employee satisfaction surveys
  • Asking direct reports to host one-to-one meetings with their team
  • Hosting one-to-one meetings with your direct reports
  • Asking employees about the issues they face in their roles

Every business owner will face challenges when running a small or large company. However, the solutions introduced will determine whether a brand stands the test of time or closes its doors.

How Do You Get 5k Instagram Followers on Instagram?

StrategyDriven Online Marketing and Website Development Article |Instagram Followers|How Do You Get 5k Instagram Followers on Instagram?Growing an Instagram account can be a daunting task for starters. While buying Instagram followers is one of the quickest ways you can increase your follower count, there are many strategies you can roll out to get over 5k followers.

To build a strong following on your Instagram account, you must first focus on what type of content you will be sharing. Even though buying Instagram followers is a powerful way of building a strong online presence, the success of this strategy heavily relies on the quality of content you are likely to share with your target market. The better the quality of content you share with your prospects the higher the chances of getting more followers.

With many brands scrambling for the same market segment, being creative not only puts you ahead of the pack but also improves brand visibility on search engine searches. That way, you can easily cross the 5k Instagram followers without having to break the bank.

Remember hitting the 5k mark on Instagram not only unlocks your growth potential but also opens up an array of opportunities for your profile. To build that initial momentum for your Instagram account, you need to invest in a robust growth strategy. That way, you not only increase the chances of getting more conversions but also improve brand visibility.

In this article, we give you tips on how you can easily get the first 5k Instagram followers without breaking the bank.

1. Buy Instagram followers

If you are stuck on how to grow your Instagram account then it’s high time you try out buying. Although it may be challenging to identify credible sellers of Instagram followers, buying followers is one of the ideal strategies that you can use to get more followers.

Whereas buying followers can help you fast-track your Instagram growth strategy, you must invest in quality content to stay relevant and connect with your audience. As such, you not only increase the chances of getting more followers but also boost your growth potential.

2. Use the right Content

The success of Instagram’s growth strategy heavily relies on the choice of content. Just like Tiktok and Instagram, you can leverage the power of videos and images to grab the attention of the target audience. To gain real followers, you must choose the right style of content that will help induce engagement.

With engagement, you stand a chance to attract more followers and achieve growth. If you have no clue about the type of content that you can use to attract more followers, you can try out a blend of inspirational quotes and informational graphics.

All you should know is that Instagram is mainly a visual platform, unlike Facebook or Twitter that thrives on mainly text content. To identify the right content, you must first identify the type of content that blends well with your brand.

3. Include a Call to Action Button

Every conversation that excites your client ensures you direct it to your sales funnel and close to purchase. The same applies to converting a visitor into 5k followers within 5 months. If you include a call to action button on your post, most visitors are likely to follow through on that action than without it.

Instead of always requesting followers to like or follow your page, be creative with your CTA and drive people towards your purchase buttons. For example, you can request people to DM you with questions regarding your tutorial. That way, you stand a chance to generate more leads than a typical like and share request.

4. Choose the right hashtags

The use of hashtags is a great way of targeting industry-specific followers for your account. If you use hashtags correctly, your brand can leverage trending issues on the hashtag to get more followers. For an effective content strategy, ensure you choose the right hashtags that resonate well with your brand.

If you show up frequently on your follower’s feeds, you stand a chance to get real connections and become a trusted brand in your industry.

5. Share your brand Story Consistently

Most people are likely to follow who they connect with and do business with them. Therefore, the secret to building real connections is through sharing your brand story consistently. When you share your brand story consistently, you increase the chances of new followers stumbling on your content thereby increasing the chances of generating more followers. This not only helps in building a strong brand image but also improves chances of improving conversions.

6. Follow other brands

Following other brands that offer similar services is an effective way of getting more following. To succeed in this, you must first ensure the accounts you follow offer similar services. That way, you can easily grow a truly engaged audience and boost brand visibility.

Alternatively, you can creatively share your content with various influencers and brands to expand your scope. While connecting with big brands and influencers is ideal in getting real followers, you must first identify the right brands that may add value to your platform.

Not every brand that offers similar services is legitimate. Carry out research to identify what people are saying about the brand. This not only saves you from networking with the wrong platforms but also compromises the credibility of your brand.

7. Engage with the audience

Just like any other typical social media platform, engagement helps in improving trust in front of your followers. Whether the response you get from your platform is either positive or negative, responding restores confidence and increases the chances of getting return clients.

Additionally, you are likely to attract more loyal customers if you are responsive. This is because the more responsive you are the more likely you can attract more followers. Lack of engagement not only raises questions about your credibility but also creates mistrust among followers. In that case, you may not be able to appeal to more followers if you aren’t able to dive into their comments, ask questions and even react to their comments.

Should you come across negative comments then you must approach with utmost caution to avoid picking fights with potential customers. This can easily breed bad blood with your target market and injure your reputation.

Regardless of how well you can finance your PR strategy, a negative image can not only be costly to repair but comes with great damage to your brand reputation.


If you are yet to invest time in growing your Instagram follower count, tips highlighted in this article are ideal in helping you achieve your growth potential. Aside from earning from sponsorships and advertising, generating 5k followers for your Instagram account comes with many benefits.

However, in case you find growing your Instagram profile a bit challenging, you can choose to buy 5k Instagram followers to kick start your growth strategy. On the flip side, this may not yield good results if you are unable to invest in creating and sharing valuable content.

It is against this backdrop that we advise you to buy 5k Instagram followers from or any other credible platform. The bottom line is ensuring that you buy real and active Instagram followers to avoid compromising the credibility of your account.

Why Your Brand Needs To Invest In Video

StrategyDriven Online Marketing and Website Development Article |Invest in video|Why Your Brand Needs To Invest In VideoIf you’re not already on YouTube train and making the most of video marketing for your business, then you need to get a move on and get involved before your business gets left behind.

People now spend around 80% of the time online watching videos and a massive amount online marketers and influencers are currently creating videos as their primary form of content. Video is well worth putting your time into.

Creating a video in-house can be a long and expensive process, especially if you’re looking to invest in equipment like a camera and the best youtube microphone. However, you can make videos that will perform well with a mobile phone and very minimal equipment when you get started. You can also use some platforms to use the skills of online influencers who will create that you can use.

A lot of social media influencers are already creating video content and are willing to share this with brands, but a lot of brands are not yet taking advantage of this incredibly effective marketing tool. Video is often overlooked by brands, but not making use of it, is a mistake.

Here is why you need to integrate more video content into your marketing strategy.

Video Is More Engaging

When you’re trying to research products on the go, most of us would prefer to watch a two-minute video than read a five hundred word article any day of the week.

This is because video engages the sense more than any other format of content. As we can’t taste, smell, or feel everything that we are able to see on our screens (at least, not yet), seeing it and hearing it is the next best thing.

Videos are much more entertaining than articles, and they are also proven to make it easier to consume information. When a viewer is engaged with a video, they will be able to retain a lot more of its message than they would if they had just read an article or a blog post.

Increase Your Brand Awareness

Society is pretty tech-savvy now, and people are likely to get their first impression of your brand by encountering you online, so it’s important to get it right.

Your brand’s identity and personality are based completely on the content that you put out into the world, and your customers will form their opinion of you and your business based on the communications that you’re putting out.

Video content is unique online, in that not only can you use it to tell your brand’s story, but it shows it too. Creating video content that is fun and lively is a much better way to showcase the personality of your brand. Video is also much more likely to be viewed, liked, and shared, which is great for brand awareness.

Statistics also show that brands and marketers who make good use of video marketing will grow their revenue about 50% faster than users who don’t take advantage of video. This happens because the more people that know about your brand, the more customers you are likely to be able to attract.

Better Social Reach

Making sure that people can find you online is crucial if you’re trying to grow your brand, and video content is one of the most efficient to extend your online reach.

Social video can generate a huge amount of shares when compared to both text and images, and the more people that are sharing content that your brand has created, the better.

Telling the story of your brand through videos that are created by influencers is an effective way to make use of this exposure, as it will allow potential customers to find your brand themselves.

This means that, rather than being annoyed by an advert popping up, people are able to come across your brand organically, which means they’ll feel a bit more positively towards you.

Influencer Video Is An Authentic Recommendation

Research shows that most people trust friends or strangers when it comes to suggestions on buying decisions over all other forms of marketing for buying decisions.

If you can create video content with a trustworthy online influencer who has an engaged audience or loyal following, your product is bound to sell itself. If you haven’t done so already, now is definitely the time to integrate video content into your brand’s online presence.

Video is the future of marketing, and if you aren’t already using it to market your business, you should be.