3 Strategies To Build Brand Awareness

StrategyDriven Marketing and Sales Article | 3 Strategies To Build Brand AwarenessBrand awareness is crucial to any business, particularly when launching a new product or service. Think about it – customers aren’t going to buy from a company they don’t recognize or believe is trustworthy and credible. Hence why you must focus on brand awareness in your marketing campaigns and consider innovative ways to introduce customers to your products and services. Brand awareness helps attract new customers, secure valuable repeat business, and boost sales and profits. With this in mind, here are three effective strategies to build brand awareness.

1. Collaborate with influencers

Collaborating with influencers is an excellent way to build brand awareness, increase organic traffic to your site, and boost sales. Influencers have a large audience who follow them and trust their opinions. Having an established influencer recommend your product or service to their followers can instantly improve your brand image, expand your reach, and attract new customers to your business. However, investing in influencers can be wasted expensive if you don’t choose the right ones to work with. Here are some useful tips to help you choose the right influencers for your brand:

  • Find an influencer who posts content in your specific niche. Their posts need to be relevant to your brand and align with your values.
  • Make sure their audience is actively engaging – are they liking, commenting, and sharing their content?
  • Check they are posting consistently and have an active presence on social media channels. Advice on suggests this should be – “one post a day on Facebook, one to two posts a day on Instagram, and approximately 15 tweets a day on Twitter.”

2. Use video marketing

Video is a powerful marketing tool that can be used to build brand visibility and establish you as an authority in your industry. A recent study suggests that a massive 84% of internet traffic will be video by 2020. Video is one of the most engaging, interesting, and popular methods of content with consumers. These statistics clearly demonstrate why all businesses should be using video media as part of their marketing campaigns. Fortunately, there are many companies offering videography and editing services – For example, Its Bernard has worked with many companies to build brand awareness and increase sales through effective video marketing campaigns.

3. Do SEO research

Most people don’t look past the first few pages of search engine results. This means consumers are unlikely to even see your website if you don’t rank highly in search engine result pages. Finding ways to improve your SEO strategy is, therefore, an effective way to build brand awareness and increase traffic to your website. Start by researching ways to enhance your SEO. For instance, identify which specific keywords and phrases are most effective in your particular niche, then find ways to include these naturally within your content. Keep in mind that search engines like Google are constantly updating the ways they rank content. Hence why it’s so important to stay up to date with the current SEO trends. If you’re struggling to improve the SEO ranking of your website, then consider outsourcing this responsibility to SEO specialists.

How To Build Your Brand As A Small Business

StrategyDriven Online Marketing and Website Development Article |Build your Brand|How To Build Your Brand As A Small BusinessAs a small business owner, one of the most important processes that you need to go through is building your brand. You need to build a strong brand image so that you can stand out from the crowd, be memorable, and establish yourself in your particular industry. It can be a challenging an lengthy process, especially if you are in a competitive industry, but there are a few steps to take, which should deliver powerful and lasting results. So, if you have recently launched or you are simply looking to improve awareness about your company, below are a few tips for building your brand.

Create A Strong Identity

First, you need to make sure that you have a strong brand identity. You can never stand out from the crowd and be memorable if you do not have a strong identity. You may need to make a few changes. Look to the world’s most famous companies for inspiration and focus on these areas:

Make Your Branding Visible

Once you have a strong brand identity, you then need to use this everywhere so that people start to become familiar. It means having the company logo on all forms of communication, having promotional materials like pens made up, and even having the logo and tagline on the main wall in your office.

Use Social Media

In today’s digital age, social media is an incredibly powerful tool for building your brand online and reaching a huge audience. Make sure that you have strong branding on your social media channels and then create and share a stream of engaging, helpful, and relevant content to your target audience.

Use Digital Marketing

Digital marketing is the most effective way to increase your visibility online. Using experienced agencies like should deliver fast and lasting results, which will help to improve brand awareness and reputation while directing more traffic to your company website. Online visibility is key in a time where modern consumers use the internet to find what they are looking for so this needs to be a key area of investment.

Give Back

Today’s modern consumer is also more selective with the brands that they use when it comes to their morals and ethics. This means that it is helpful if you are a company that operates ethically and also helps to give back in one way or another. It could include donating profits to a charity, getting involved with the local community, hosting fundraising events, or anything else that shows that you are a brand that cares.

These are the main areas to focus on when building your brand as a small business. It can be hard to stand out from the crowd when you are a smaller company, especially if you are operating in a competitive industry. Strong branding and knowing how to get your name out there is key if you are to succeed and compete with the larger brands and these tips should help you to achieve this.

5 Easy Steps You Can Take To Improve Your Company’s Brand Awareness

StrategyDriven Marketing and Sales Article |Brand Awareness|5 Easy Steps You Can Take To Improve Your Company's Brand AwarenessBrand awareness is critical for any business considering that it impacts the number of people that know about your company. This will then affect the likelihood that your products and services will be used in the first place, and this is hence something that must be prioritized.

The good news is that there are a few easy steps that you can take to improve your organization’s marketing tactics. First, however, you must determine what goals you want to meet. You need something to work towards, after all. Once you have dealt with this, you will need to ensure that you have a strong online presence, tailor your content to your target audience, and get assistance from a team of professionals that know exactly how to achieve all of this.

Set business goals you want to meet

Every single business must have a number of goals that they are working towards. When you are devising your marketing strategy, these must be kept top of mind at all times. Ask yourself; how much profit are you expecting to make within the following year? Do you want to improve your relationship with your customers?

Ensure you have a strong online presence

Having a strong online presence is important for improving your brand awareness. This includes having a website as well as a social media presence where your audience can learn more about you and where they can interact with your content. In order to have a strong presence, you also must make sure that the content you post in the first place is high quality in nature, including both the copy and imagery.

Importance of your target audience

It is thanks to your target audience that you can improve your profitability as a company, and that is why you need to identify who they are. Everything that you post on any one of your social media platforms must be tailored to your audience. Think about what their likes and dislikes are and how they would benefit from using your company’s ideas and products.

Get assistance

It’s always important to get the experts assistance on matters of marketing. There are so many marketing agencies that specialize in improving your brand’s presence, why wouldn’t you make use of them?

One such example is DigitalCoast Marketing, and they are both a web design and online marketing agency that specializes in SEO, pay per click advertising, social media marketing, video marketing, and much more. While your in-office team dedicates their time and effort to other company matters, the marketing professionals can improve your strategy and boost your brand awareness. It’s a win-win situation.

Boosting brand awareness is not as hard as you may think, but it will take some time until you notice all of the results that you were expecting. If you give it time, persevere, and change strategies if something is not producing results, then you will notice a huge improvement to your company’s online traffic and engagement.