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What Is the Value of Pop Up Shops?

StrategyDriven Entrepreneurship Article |Pop Up Shops|What Is the Value of Pop Up Shops?Are you looking to grow your physical presence but can’t afford the cost or are not ready for the commitment that comes with the retail store? Pop up shops for rent may be the solution you need. Research shows 70% of all retail purchases take place offline. Pop up shops are an affordable way for businesses of all kinds to set up a physical presence that allows them to meet customers and put brands before customers.

This post looks into the value of pop up shops for rent to businesses and why you should consider running one. Let’s dive in:

Creating awareness and building a buzz

Let’s face it, there are too many businesses competing for the attention of customers. Therefore, you need to put some effort into promoting your brand or products to potential markets with the view of increasing brand awareness.

By setting up a pop up store, you will ride on scarcity, a sales tactic that often drives action by arousing customer’s desire to purchase limited or exclusive products. This is because the temporary nature of the pop up stores mean they only run for a definite period thus shoppers are encouraged to visit the store or ‘miss out’ on the discounts. This often creates a sense of urgency.

But that is not all, you must also invest in the promotion of the pop up to not only build a buzz but ensure that there will be people coming through the doors once you launch. This means promoting your store on various social media platforms and sending a broadcast to your subscribers. This way, you will get people talking about your brand thus increasing awareness.

Promoting an in-person connection with your customers

Most consumers prefer to make purchases after seeing and touching products. Consequently, most online purchases are preceded by physical interaction with products. The reality is that while ecommerce stores present convenience, they don’t come close to face to face interaction and in-person experiences shoppers have when they go to a physical store.

Having a pop up spacerent will enrich your omnichannel experience while allowing your customers and prospects to learn about your products at the store, on social media, in print media and through search engines as well as other channels in between. The offline experience will certainly complement your online experience thus helping you strengthen brand loyalty and customer engagement.

Driving more sales

Although you can open a pop up store at any time of the year, it is even more advantageous when you run a pop up store during busy seasons like holidays. Setting up a pop up store during the holiday season will particularly work for you when it comes to driving sales because this is a time when more people spend more than they normally would. Moreover, a 2017 Retail Dive report found that more than 84% of sales during holidays take place in-store.

But this does not end here. You will be surprised at how much sales your pop up shopt will drive long after the busy season is over. Moreover, you may also realize that you’re turning most seasonal shoppers into loyal long-term customers by simply having that in-person connection.

Testing new marketing and gaining traction within current markets

Before launching a new brick and mortar store, you will want to validate demand. This will only happen where there is money changing hands. This also applies when you want to launch a new product but want to test a new market.

You can manufacture a small batch of your products and bring it to the pop up as a way of validating customer demand before you can continue with mass production. This can work when you also want to launch a new collection and want to see if they will have traction.

The experience of selling your yet to be launched products in person often gives you the advantage of receiving direct feedback, seeing their reaction and knowing how much they are willing to spend on the product. In the case where your ecommerce store is already established and you have a thriving customer base within certain regions, you could use pop up stores to go where customers are or to target a new geographical area.

Pop up shops offer endless value for businesses that are seeking to expand their market and sales in general. However, you must be strategic to ensure that these shops help to consolidate your customer base without having to spend so much money on customer acquisition.

Five Ways To Make Your Brand Stand Out

StrategyDriven Marketing and Sales Article |Make your brand stand out|Five Ways To Make Your Brand Stand OutIn today’s world dominated by the Internet and social media, brand image plays a big part in the outreach and success of your business. With so much competition in the market, first impressions are often lasting impressions. So whether it’s your brand logo or website or message, it needs to be smart, eye-catching and on-point. This blog shows you five ways to help make your brand stand out.

1. A Good-Looking Website

Every business/ company today must have a website (if you don’t, get cracking on it!) that gives potential customers all the information required. Of course, depending on the nature of the business, the website can be informational, technical, educational or entertaining. But if you want your brand to stand out, make sure you are on the world wide web!

If you aren’t familiar with web design or don’t know the technicalities of building a site that stands out, hire a web design agency to make your website. Their creative input also be of great benefit.

2. A Logo That Stands Out

What do companies like Amazon, Nike, Apple and Dominos have in common? A logo that is instantly recognized worldwide. Your brand’s logo is of prime importance if you want your business to be noticed. First and foremost it must be striking, but more importantly it has to be relevant to your niche/ brand. Putting images of flowers on a logo for a tech company will make no sense, and won’t be coherent. A picture speaks a thousand words, it is said, and that’s exactly what your logo should do!

3. Strong Social Media Presence

Social media accounts are like the appendages of a website and a business. Today, almost everyone has an account on Facebook/ Twitter/ Instagram/ Pinterest etc and if your business isn’t on social media, you are seriously missing out on exposure and thousands of potential customers/ clients.

Also, besides attracting new customers, social media helps you to stay connected to your existing customers, keeping them updated and informed about new developments in your business as well as keeping your brand constantly in their radar.

4. A Blog

Having a website is great for your business, but having a blog section in the website is fantastic. Today, every top notch business has a related blog on their website, which gives additional information and knowledge about the niche/ area of business through researched articles. You could choose to have an in-house writer/s or you could outsource the blog posts to freelancers. Whatever you choose, keep your blog updated and post articles regularly. Share them on your business’s social media pages. Keep your customers in the loop and interested at all times.

5. Advertising Options

Gone are the days of simple print advertisements in magazines or on hoardings. Nowadays, with so many multimedia options available, there are a range of ways you can advertise your business and be seen. Apart from print, television and radio, you can also place ads on websites or blogs and get other bloggers to write about your business and link to your website.

5 Incredible Benefits of Digital Marketing for Law Firms

StrategyDriven Online Marketing and Website Development Article |digital marketing |5 Incredible Benefits of Digital Marketing for Law FirmsAre you looking for a passive and continual stream of new clients for your law firm? If so, then you need to utilize the power of digital marketing to improve your current lead generation strategy.

Don’t worry if you don’t understand digital marketing and how it can help you, we’ve got you covered. Keep reading to learn the top benefits of online marketing.

1. Improve Awareness Around Your Brand and Business

When your clients think of law firms, you want them to think of you. To do that you must be top of their mind. And digital marketing is the best way to stay in front of your audience so you can build awareness around your business and law firm.

2. Grow Your Audience With Social Media Ads

The fastest way to increase traffic to your website is through paid advertising. Historically, you might have taken an ad out in the paper or a local magazine. Today, online marketing gives you immediate access to your future clients.

You can’t afford to not be on every social media platform that your customers are frequently visiting. If paid advertising isn’t something you feel confident in, then partner with an expert to create a winning law firm PPC ad campaign.

3. Build Authority and Trust in Your Industry

Whether you focus on content marketing or social media marketing, you can use your digital marketing strategy to build authority in your industry. Write articles that answer the questions your clients are searching online. A quality digital marketing agency can tell you what topics you should be covering on your website.

Consider running a weekly question and answer feature either through a blog post or videos that you can showcase on your social media profiles. This will showcase your expertise and grow your brand at the same time.

4. Promote Your Name Within Your Local Community

Your online marketing strategy doesn’t end at your website and social media profile. You also need to win in the local SEO arena. To do that you need an optimized Google My Business profile.

So, if you haven’t uploaded anything more than your name, address, and phone number then you need to make your local digital marketing a priority for your firm.

5. Gain New Clients

At the heart of every marketing campaign, whether it is digital or traditional, your goal is always to gain more clients. Watch your business grow as your lead generation skyrockets with a winning online strategy.

As more future clients come into contact with your brand online, your firm will gain their trust and they will think of you the next time they need help from a lawyer.

Grow Your Business With Digital Marketing Today

Stop wondering, what is digital marketing? Now you can clearly see the many benefits that a powerful online marketing strategy can do for your law firm. Start building your online presence today and watch your lead generation grow every day.
For more great information on this and other topics check out the rest of our blog.

How To Start Your Own Online Business

StrategyDriven Starting Your Business Article |Start Your Online Business|How To Start Your Own Online BusinessStarting your own online business does come with a lot of benefits. It allows you to make money remotely while setting the time that you work by yourself. You can also choose to face that particular niche that you are interested in, and it is cheap, so you do not need to have a very high startup cost.

While it may appear like a rave or following what’s a trend already. It can be both easy and challenging to start your own online business. You just have to make sure that you do the right things and take the right steps. That’s the way for you to be successful at it. So, how do you do this? What are the steps that you will take? This article contains tips from australian assignment help on how to start your own online business.

1. Find a business that can meet people’s needs

The most typical mistake that people make when they are starting an online business is to decide on the product first before they start looking for a market to sell to. But this is counterproductive.
For you to have a high possibility of success, you need to get a market first. That’s where you start. What you need to do is look for people in search of a solution to a particular problem but are not getting much success from it.

These are the kinds of research that you do first. And it is very easy to carry out this research on the internet.
You can find these people through different means. One of those is online forums. It is now becoming a usual practice for other people to go to online forums to ask questions disturbing them.

You can also use keyword research to find those things that people search for very frequently. However, you must be careful not to get into already stiff competition with other people.

Look out for your business’ potential competitors, go through their website. You can learn something from their site as well. This will include things like how they fill their demand. Afterward, you can use your knowledge to create the ideal product for the market needs that you’re trying to accomplish.

2. Write a marketable sales copy

There are a number of proven formulas for sales copy that allows your visitors to go through the process from when they first arrived to when they make that first purchase. A proven method that you can use is one from authors at research paper writing service and here are some tips for it:

  • Include a compelling headline that will arouse their interest.
  • Talk about the problem that you or your product are going to solve.
  • Show that you are credible enough and able to solve this problem.
  • Once you get people to buy and use your products, include testimonials for them.
  • Explain the uses of the product and how the user will benefit from it.
  • Make an offer.
  • Include a reliable guarantee.
  • Create a sense of urgency
  • Ask them to make a purchase.

Your sales copy has to focus on showing them the unique way your service or product solves their problems or helps them live a better life. The real question to answer is the “what do I gain from it” question.

StrategyDriven Starting Your Business Article |Start Your Online Business|How To Start Your Own Online Business3. Design your website

Once you have completed the most critical steps in determining your market and the product that solves their major problem(s), you have completed the hard part of starting your own online business. The next step is for you to create or design a website.

The thing with your website is that you have to make your web design as simple as possible. You also do not have all the time in the world to catch people’s attention. You only have about five seconds or even less. Some few tips are:

  • Use a white background with a plain font or two.
  • Make sure that your navigation is very simple and clear and is available on all pages.
  • Make use of video, audio, or other graphics that might help you strengthen your message or boost your content marketing.
  • Include an offer for website visitors to opt-in so that you will be able to get their email addresses.
  • Make sure that the buying process is as simple as ever and straightforward too. Potential customers should not get over the clicks during the checkout process.
  • Make sure that your website is user-friendly.

4. Drive potential customers to your website with search engine

One of the easiest ways to bring traffic to your new website is through pay per click advertising. There are some advantages that it has in driving traffic to your site.

Firstly, pay per click ads come up immediately on search pages, and secondly, you can test different keywords, headlines, selling approaches, and prices with PPC ads. It does not just bring you immediate traffic; you also use this advertising medium to find the keywords that can give you the best chances of conversion. Then you use them throughout the different content and webpages of your website. This will also help to increase your organic search engine ranking.

5. Establish a reputation for yourself as an expert

The internet is used to seek information. That’s what people do with it. So, give them that information for free and watch how you will get increased traffic and a better ranking on the search engines. What you need to do is to add your website’s link with every little information.

Give away your expert content for free. Create videos and articles and other forms of content that is useful to people. Then distribute this content through social media sites and online article directories. Also, include links to “send to a friend” on these critical content from your website. This will help you draw more traffic.

Make yourself into an active expert on social networking sites and other industry platforms where you can reach out to your target market. This will open you to new readers, and all the sites that make a post on your content or posts directly will add links to your website. Getting these links from the relevant websites is very important for search engines, and it will increase your ranking afterward.

6. Convert visitors to buyers by leveraging email marketing

By building an opt-in list, you are building an asset that is valuable to your online business. For every subscriber on that list, you already have their permission to send emails to them. This implies that:

  • You are sending something that they asked of you to them.
  • You are creating a relationship of a lifetime with them.
  • You can measure the response 100 percent.
  • You can enjoy a highly targeted marketing that is more effective and cheaper than radio, TV, or print.

Every of your website visitors that opt-in for your emails is a lead. And one of the most effective tools to follow them up is email marketing.

Conclusion

The internet world is always changing with trends coming and going. But the basic principles for starting and growing a successful business online have not changed and will not change anytime soon. So, if you are looking to start your own online business, these are the sequences that you should stick to. You can also carry out a quick review and check for steps that you might be neglecting or aren’t doing well.


About the Author

StrategyDriven Expert Contributor | Tiffany HarperTiffany Harper is a training guru who has been working in the corporate sector for over a decade now. She is a management graduate and loves to share her experience through blogs and articles. For her love of writing, she also provides freelance help to the cheap assignment help in Adelaide as a paper writing services review writer while working with top essay writing service.

7 Brand Management Software Solutions For Your Business

StrategyDriven Marketing and Sales Article |Management Software Solutions|7 Brand Management Software Solutions For Your BusinessEntrepreneurs understand the importance of strong and consistent branding. Whether it’s your artwork, tone of voice, marketing materials, or storytelling; each part of your brand must be handled with care. Brand management software can help your company to organize your brand assets, and to manage your reputation. For a few great software options, make a start with these six solutions.

1 . BrandYourself

BrandYourself is a reputation management platform, designed to improve your business profile by ensuring that positive results show up. Using the software, you can gain control over what information Google shows about your company. With this kind of control, you can progress in your field, and boost your profile. BrandYourself can help you to create the branded persona that you desire. Using the analytics tools, you can monitor your search results as they improve. Some of the best features of BrandYourself include suppression of negative results, customized strategies, and social media scanning.

2. Brand 24

Brand 24 is a social listening platform; using this tool, you can find out what the Internet is saying about your company, product, and industry. Brand 24 is essentially an intelligence platform where you can keep track of the comments that people post about your business. You’ll have the option to respond to comments in real-time, plus you’ll gain plenty of useful marketing analytics. Other features of Brand 24 include sentiment analysis, topic grouping, and influencer score. Remember, whether comments are positive or negative, all comments need a timely response. It’s not enough to just ignore negative comments, you must respond with a solution, in the most professional way possible.

3. Reputology

Reputology is a software platform designed to help businesses gather reviews, feedback, or other brand commentaries. Reputology offers social listening and monitoring tools, which can help you to assess how people feel about your brand. There are plenty of features to take advantage of, including tracking surveys, review sites, and comment cards. Further features of Reputology include customer feedback, opportunity finder, and quick customer engagements.

4. Frontify

With the Frontify platform, you’ll have a range of tools to manage and improve your brand. Using this software, you can create style guides that govern exactly how you’d like your brand to be designed. Frontify allows you to edit these guides using logos, images, color palettes, and more. With this platform, you can also organize your brand files, guides, and manage your assets. Take full advantage of collaboration tools, smart content blocks, and a Kanban workflow.

5. Bynder

Bynder is a brand portal to help businesses simplify the brand managing procedure. Using Bynder, you can effectively store your assets and improve the collaborative process. Bynder can help you ensure that your branding is consistent and support you in keeping your marketing resources in order. Bynder includes product info management, hybrid mode, and customized themes. With this software, you can streamline your marketing processes and improve the performance of your campaigns.

6. Brandifyer

Using the Brandifyer portal, you can access your branding and marketing collateral all in one place. Brandifyer stores your brand guidelines, so you can ensure that all your publications and communications represent the correct brand identity. You can access plenty of brand management features, including asset management, artwork management, and approval process control.

7. Brand It

With this powerful brand management platform, users can create all the marketing materials they need and store digital files. It’s simple for you and your employees to access your brand assets from wherever you are. With Brand It, you can manage your artwork, projects, and other assets too.

Further Advice

Companies with excellent branding will go from strength to strength, and with these tools, you can manage your brand to ensure both consistency and a positive reputation. Perhaps you’re wondering what else you can do to improve your branding? There are plenty of options.

  • Branded Merchandise: One really simple way to boost your branding is with branded merchandise. Whether it’s notebooks, pens, or custom air fresheners, merchandise is a highly effective way to ensure that everyone remembers your name!
  • Nostalgic Branding: To follow the branding trends this year, consider using a touch of nostalgia as part of your ad campaigns. Whether it’s an old song, a cartoon character, or an limited edition product, nostalgia evokes positive memories that help you tap into your audience’s emotions. With a little bit of nostalgia you’ll improve your marketing!
  • Improve Your Storytelling: Branding these days is all about storytelling, and to improve your storytelling, you’ve got to shape your story around the values of your audience.