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The Social Network: 5 Reasons Why You Should Hire a Social Media Manager (Now!)

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StrategyDriven Online Marketing and Website Development Article |The Social Network |The Social Network: Why You Need a Social Media ManagerWe all know how important digital marketing is especially when it comes to social media. In fact, there are 3.81 billion social media users around the globe so each business is sure to find its target audience on social media.

Yet, as a business owner, it can sometimes become difficult to balance the task of creating content, engaging with followers, and just keeping up with social media in general.

This is where the job of a social media manager comes in to help manage the social network for your company.

Keep reading for our guide on the five reasons why you should hire a social media manager right away.

1. Brand Awareness

When you look into hiring social media managers you have the ability to find someone that can help bring more awareness to your brand through social media. As we mentioned before, there are tons of people already on social media so you will be sure to find your target audience there.

You need to find a social media manager with fresh and creative ideas that will bring brand awareness to your company. When you sit down to talk with potential social media managers you will want to find someone that believes in your company’s values and can show that through social media.

2. Save You Time

If you’re currently the one managing your social media, then you already know how time-consuming it can be. Hiring a social media manager for your social network can totally give you more time to move onto other things that you need to get done.

You can eliminate any thoughts or worry about your business’s social media accounts. Instead, put all of that energy towards different projects that pertain to your company. You will find that you’re getting a lot more done throughout your day.

StrategyDriven's Social Media Publication Timing Whitepaper


3. Customer Interactions

Another great thing that social media managers will do is interact with customers on social media. There is a list of social networks that your social media manager will be in charge of for your company and each one will have tons of customers trying to contact you.

Your social media manager can help to answer any questions or concerns that customers have in a timely manner. This will help you out greatly and your customers will definitely appreciate this. Building a good relationship with your customers is important and your social media manager can help.

4. Generate New Customers

Besides keeping up with your current customers, a social media manager can also help you gain new customers! By creating content and keeping up with your social media your social media manager can help attract new followers.

These new followers will potentially be interested in your products and services and want to shop with you. It requires time and research to determine which types of content your target audience will be attracted to which is why you should hire a social media manager for this role.

5. Expand Your Team

One of the best reasons to hire a social media manager is because you can add a new friendly face to your team. Your social media manager is another person with thoughts and opinions to help drive your team in the right direction.

They can help come up with good campaigns to get your business’s name and products out there. Social media is an awesome place to market and they’ll be able to come up with awesome ideas to reach your target audience which makes them an awesome member to have on your team.

Managing the Social Network

Depending on your company, the social network could be a vast and complex place. You might have tons of different social media platforms that you want to keep up with which is why a social media manager can take over and help to strengthen your image online.

Make sure to check out our website for more tips and tricks to help your business!

5 Ways Building a Mobile App Can Boost Your Business Success

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StrategyDriven Online Marketing and Website Development Article |Mobile App|5 Ways Building a Mobile App Can Boost Your Business SuccessIn today’s fast-paced, digital world, over half of all web browsing is done via mobile devices. When you build your business website, it’s almost more important that it’s mobile compatible than desktop compatible. That said, even if your website is compatible with mobile, users may still struggle to navigate it with total ease. Buttons are hard to click. Forms are hard to fill out, and finding the information your customers need can be difficult.

As a business, you must have a mobile strategy that goes beyond just your website. 90% of mobile users would rather use mobile apps than visit a business on a mobile browser. The ease of using an app far surpasses that of a mobile browser, and therefore they are an attractive option for businesses. For any business that sells products or services online, a mobile app will dramatically boost your success, and here’s why.

1.Direct marketing channel

Having a mobile app is a fantastic way to generate leads. When a visitor comes to your website, they may receive a prompt to sign-up to your newsletter, but many will choose to opt-out. Alternatively, when a potential customer downloads your mobile app, you will instantly capture them as a lead. You can use the app to send out promotions and sales to customers with push notifications to alert them whenever there’s a special offer. These notifications keep you in the front of their mind and also increases the likelihood of a purchase.

You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while. The options are endless, and you can tailor these messages based on your business goals.

You can also integrate your mobile app with your social media accounts, allowing users to share the app with their personal network and extend your reach even farther.

2. Build your brand and reputation

If a company or business has a mobile app, you know they are legit and trustworthy. Having an app establishes you as a reliable business, who is also an authority in the industry. When you’re building your brand, you want to reach consumers in as many ways as possible. With the volume of people downloading apps, there is a good chance they will see your business and remember your brand.

You want to create a mobile app that exudes your business values and is attractive and functional for your target audience. You don’t need to be a tech or design expert to create a well-branded mobile app. Enlist the help of a digital product agency like Creitive that can help bring your app vision to life, from the branding to the actual app development. Branding will look different for every business, but it’s crucial you create a design that will make an impact and help you stand out. A mobile app will get your logo in front of a lot of faces, so make sure you’re happy with it. Anyone who downloads your app will see your logo every time they look at their phone screen, whether they open your app or not. Have that icon there will imprint your brand on their brain and make them remember you when they require your product or service.

3. Provide value to your customers

Having a mobile app allows your customers to have 24/7 access to your products or services with the click of a button. They won’t need to visit a store in-person or spend time navigating your mobile site. Customers want instant gratification, and a mobile app will give them that, boosting customer satisfaction. If you have a chatbot or live customer service chat, you can incorporate that into your app as well so customers can instantly get answers to any questions they may have.

You can also provide value to customers through the app by allowing customers to collect and redeem points or rewards. The more features and options you offer on your app, the more customers will find value in using it. When customers find something valuable, they will keep returning to it.

4. Improve engagement

Mobile apps make it extremely simple to engage with your customer. Customers enjoy the ease of an app and the improved user experience, so they will always choose an app over mobile browsing. By building an interactive app with fun and accessible features, your customers will continue to use it. Features like the chatbot allow customers to engage with your business without needing a massive roster of customer service agents to answer questions.

Consider adding features to your app, such as a digital discount wheel that customers can spin to get a discount on their next purchase. Interactive features like that allow your customer to engage within the app and feel more connected to your business. Another way to improve engagement through your app is by asking customers for feedback, both on their experience with the app and your product/service. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Customer loyalty is the key to success in any business.

5. Stand out from competitors

Having a mobile app establishes you as an authority in your industry. Say, for example, you were looking to purchase a new backpack. There are two companies you’re looking at; one has an app, and one doesn’t. Which one would you choose? Having an app makes you more reliable, trustworthy, and more customer-friendly. Once your customer downloads your app, they will come to you anytime they need your product or service, not your competitors, because it’s more convenient. Mobiles apps are going to become a standard component of all businesses as we move forward. Jumping on the bandwagon now will put your business ahead of the curve and show that you’re committed to success.

Building a mobile app can contribute significantly to the success of your business. You’ll make it easier for customers to engage with you, increase customer loyalty and, ultimately, boost your reach and sales.

How Music Artists Use Strategy-Driven Tactics to Rise to Fame (And What Businesses Can Learn from It)

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StrategyDriven Entrepreneurship Article |Strategy-Driven Tactics|How Music Artists Use Strategy-Driven Tactics to Rise to Fame (And What Businesses Can Learn from It)Artists are in the business of themselves and it is exceptionally difficult work. Showcasing and creating art and then making a thriving business model out of it is not something anyone can do, especially if they don’t have a big-name label leading you through the process.

Artists are the ideal business to look to when searching for new, innovative ways to expand your business and grow an audience.

Narada Rose, stage name Dertee, is a UK dancehall artist who has continuously pushed for his music to reach greater audiences, and his strategy-driven methods towards fame are something every business can and should take note of when designing their own expansion and marketing efforts.

Reinvention and Creation

One of the biggest lessons that businesses can learn from artists like Dertee is that to truly innovate and grow one must pursue their art again and again. Resting on your laurels is a sure-fire way to become innocuous in the future and to fade from the public eye as a result.

Only by trying new things again and again, and by creating work after your big hit even if it doesn’t succeed in the same way, can you push your business towards greatness.

Dertee did this after his successful EP, “Defeating Gravity”. Though his follow-up and first album, “Breaking Barriers”, did not see the same recognition, it did not stop him. Only a year later he collaborated with Bramma and they produced a song that received over 1 million views on YouTube (on a personal account, no less).

Once again, even with this success, he has continued to push and create and has only just recently released yet another single, even during lockdown. Businesses need to take this sort of perseverance to heart and lead forward with the goal of building a better tomorrow.

Building Recognition

Artists build recognition in a multitude of ways and that sort of diversification is exactly what businesses need to build the necessary trust signals.

For Dertee, it was winning the Best Male Artist Awards from the REYAC panel in Birmingham, as well as establishing his own account and publishing his own music. On top of digital success, he has also played at a variety of events throughout the UK.

This sort of encompassing approach is essential for businesses of all types. By aiming for rewards, certifications, and by partaking in events that increase your national and international infamy, you set the right groundwork for expansion and success.

Connecting Through Art

People respond to artists differently than most businesses because art, especially mediums like music, is evocative. Its entire purpose is to take the listener from one state of mind into another — to connect with them through the power of sound even if it only lasts a moment.

Businesses need to use art and this connection when trying to appeal to their customers. It is only by becoming living and organic can businesses effectively market to their audience.

How To Easily Get More Eyes On Your Brand

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StrategyDriven Marketing and Sales Article |Get More Eyes on Your Brand|How To Easily Get More Eyes On Your BrandBusiness is all about creating a product and/or service, and keeping customers engaged with it/them. In short, that’s pretty much all there is to it. Of course, there are heaps and heaps of aspects that go with that sentiment, but it’s a pretty straightforward concept at the end of the day. One of those aspects that requires lots of work and attention, though, is the marketing side. As a business, you need to attract people and maintain those relationships for as long as you can.

When it comes to keeping the relationship flowing, you need to provide consistent content, show you care and be as reliable as you can – among other things. Attracting them in the first place can prove t be a tricky task, too, though. Making people notice you in such an impulsive and fast-paced world like today isn’t a walk in the park for most budding entrepreneurs. Our computers and apps have made things a little more convenient, but there are still some tricks that we need to pull off. Here are a few fundamental ideas if you’re looking for some inspiration:

Lookup All The Methods!

Before you make any moves in terms of forming strategies, you’ll want to figure out what’s best for you and your business. Some companies will suit certain methods, so it’s only right that you figure out what looks best on you. It’s also right to learn about how to market efficiently. You don’t want to spend hours of life (and quite a bit of money) on a campaign that doesn’t work. For instance, you might feel you want to learn how to advertise in china or something equally significant when all you really needed was a quick social media campaign. There are loads of ways to do it – you’re only bound by your creativity.

Get Your Social Accounts Built!

As we mentioned before, social media works very well. You should absolutely make sure you have the big social media platforms covered. This is because billions of people are operating on them each day, and you don’t want to miss out on any kind of lead. Social media is free and easy to work with, so it’s a real no-brainer.

Work With A Marketing Agency

Marketing agencies are fantastic little firms if you’re looking to boost your exposure and build relationships. Their sole purpose is to make companies a lot bigger and better, so you might want to hop into bed with them if you’re struggling to do so yourself. They’ll be able to help out with SEO, apps, competitions, and all kinds of different facets.

Do The Job Perfectly!

Finally, and very simply: get the job done. Word of mouth is an excellent means of marketing, so you’ll need to impress your customers/clients. If you can build a reputation, and make people want you more and more, then you’ll have the general public executing a marketing strategy for you while you kick your feet up. Free publicity!

The Benefits Of Video Marketing Every Entrepreneurs Needs To Know

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StrategyDriven Online Marketing and Website Development Article |Video Marketing|The Benefits Of Video Marketing Every Entrepreneurs Needs To KnowWe live in a world where audiences increasingly prefer to consume video over and above all other forms of media online. Businesses and entrepreneurs, therefore, need to adapt their marketing techniques. With more than 82 percent of IP traffic now in video form, a radical shift is required.

You need video to succeed online.

Users have made their preferences clear, and now it is time for marketers to listen. However, you may worry that creating video content is expensive compared to, say, blogs, or press releases. That’s true – it does usually cost extra and take more time, but the impact is often far greater. What’s more, video comes with a host of benefits you just don’t get with other options.

Benefit #1: Google Loves Videos

Google knows what its users want better than anyone. For that reason, the company is keen to promote any material that it believes may add positively to their experience of the web. And because it knows that users love video content, it tends to elevate it above regular website content.

If you’ve used Google search recently, you’ll know what this looks like. You type in your search term, and then the SERP will spit back a bunch of related video results before linking to regular web pages. Firms that do this get the jump of the competition, beating them at the SEO game in one fell swoop. Just make sure that the video is relevant to customer needs.

Benefit #2: Videos Build Trust

Banner ads are the preferred PPC method, but they don’t provide users with much context. At best, they communicate a few words and raise awareness of the brand.

Videos, on the other hand, offer far greater scope for building trust. You’re able to introduce yourself, your values, and ideas far more comprehensively than you can in a regular ad.

Benefit #3: Videos Allow You To Keep With The Times

Customers like modern businesses that stay up to date with the times and provide them with desirable services that they want. It makes them appear less stodgy and more in-keeping with the needs of their audience.

Video, therefore, is the ideal marketing form because it is bang on-trend right now. Everyone wants to consume it on mobile devices whenever they can. The medium is perfect for live broadcasts, Facebook stories, Instagram video filters, and other app-based techniques.

Ideally, your videos needn’t be conventional. Instead, you have scope to do something radically different, not possible through regular cable advertising.

Benefit #4: People Who Watch Videos Are More Likely To Convert

In the world of marketing, converting customers is vital if you’re going to build a successful business. PPC, links and banner ads have notoriously poor conversion capability, but the same is not true of video. People want to watch videos on YouTube, telling them about all the details of the product before buying it. They don’t want to go into a purchase blind.

According to data, around half of all internet consumers use product-related videos before they buy anything. Videos, therefore, are a vital tool for explaining the benefits of whatever you sell. It is a great way to get ahead of the competition – most of whom still aren’t using video in their marketing strategies.

Benefit #5: Live Video Is Trending

Live video was a bit of a novelty when it first emerged a few years ago. Today, though, it’s positively mainstream and increasingly popular.

Creating live videos for marketing is actually much more straightforward than you might imagine. You don’t have to do a product showcase every time. Instead, you can use it to explain what your company is trying to achieve or educate your audience. In doing so, people will convert as a byproduct, either because you overcame their pain points or they see you as an authority.

Benefit #6: You Have Plenty Of Video Options

Video isn’t standing still. Instead, the technology is evolving all the time, giving companies more options than they’ve ever had before.

Take 360-degree video, for instance. Here you set up a camera that captures images in all directions and stitches them together using smart software. You can then use this video feed to create believable virtual reality environments. It lets you create an immersive and somewhat unique experience for your audience.

Another option is one-on-one video. Companies are now creating personalized videos for high-value customers. They just need a little extra encouragement to part with their cash. These snippets can prove to be extremely valuable.