Why You May Need Street Furniture For Your Business

StrategyDriven Managing Your Business Article |Street Furniture|Why You May Need Street Furniture For Your BusinessThe benefits of street furniture for business environments are countless, being a necessity from both a practical and aesthetic perspective. From timber bollards to control access of vehicles to cycle shelters to offer a secure place for bicycles, the addition of street furniture on your commercial grounds can go a long way when it comes to both security and convenience for visitors. By creating a welcoming space with sufficient security measures, this will lead to positive reflections on your brand which make it a place that people will want to return to.

Encourage interaction

Providing an outdoor space for people to enjoy holds some great benefits, creating an area to rest, socialise and unwind whilst getting some fresh air. Whether it is a space for visitors to your business enjoy or an area for employees to use when on their breaks, the mood bosting impact of socialising can go a long way. By allowing people to enjoy the area stay on your site for longer, the prospect of visiting again in the future is much more appealing.

Keep efficiency to a maximum

The more structured your business grounds, the more efficient the processes will be able to run. With a clear flow of traffic being directed through the site and allocated pedestrian areas, the risk of accidents will be reduced and visitors will clearly know where to head. By having allocated areas for seating, smoking and bike stands, the layout of your site will be effective for everyone and ensure the space is kept organised at all times.

Create a clear brand identity

Your commercial grounds are a reflection of your brand as a whole. By creating a tidy space with good organisation, you are promoting your positive reputation to any visitors to the site and ensuring everything runs smoothly. By adding your branding to any street furniture, it can act as a promotional tool as people subconsciously take in the colours, messaging and any designs they come across.

An experience to remember

The more original your space is, the more likely it is to be remembered. By investing into aesthetic street furniture and opting for bold architectural designs that step outside of the box, you are showing visitors how you are different to the rest and creating an experience that is one to remember. Whether you opt for a geometric design with bold steel features or a cosy feel with traditional features, show your brand personality both indoors and outdoors.

Everything a visitor could possibly need

Keep people on your site for longer by providing everything they will need for a positive experience. From sufficient spaces to park or a secure space to store bicycles to plenty of litter bins and rest areas, think from the perspective of a visitor to tick all of the boxes. Creating a space where people feel comfortable and welcomed can go a long way for businesses, creating a community feel and encouraging them to come back in the future.

How To Become Successful In The Fashion Industry

StrategyDriven Professional Development Article |Fashion Industry|How To Become Successful In The Fashion IndustryRegardless if you’re launching a clothing brand or you want to make your fashion business known globally, there are various ways on how to be successful in the fashion industry.

While it’s helpful to have a little experience, it’s easy to learn about fashion as you go using online resources, books or classes. What you need is a thoughtful business plan and some brilliant marketing ideas for your fashion company to take the first step on that path of success.

Below are some of the ways to become successful in the fashion industry:

1. Create A Recognizable And Strong Brand Identity

If you don’t have any clue on how to create a brand identity, there are many ways to find out how. For starters, you can check out a podcast about marketing. You can research online, or seek the help of a professional. Like any business, you would want to stand out from others in a distinct way. In order for your brand to do well and be unique, determine what concepts, ideas or actions represent your brand and make it different from your competitors’.

For instance, you may only sell dresses that fit a certain style or look, or maybe all your clothing is made sustainably. In that case, you will want to create a unique logo to illustrate what your brand is all about. It should incorporate certain elements to relate what it is you’re offering.

2. Think Of Your Niche

In the fashion industry, it’s always important to stand out if you want to become successful. The primary goal, then, is to know your niche and establish your identity on that.

It’s also better to be a master of a certain niche than focusing on multiple ones. In this way, you’ll recognize if you do one thing well instead of trying to please your audience by creating or designing a lot of products.

For instance, if you offer bridal wear, never try offering swimsuits. Also, if your passion is women’s shoes and accessories, don’t include non-related things in your line, like items for babies. Just focus on your niche and seek to be recognized in that first before you expand.

3. Build A Network

Building a network is easier said than done. You really have to work hard for it. A successful business strategy means checking in with your customers, connections or followers. Drop them a line or a text saying hello. Ask for their input. Keep them posted on your business.

A lot of brands accomplish this by connecting with their customers on a regular basis via social media or blogs. Your willingness to build a long-lasting and honest relationship is what builds a good network around the fashion industry.

StrategyDriven Professional Development Article |Fashion Industry|How To Become Successful In The Fashion Industry4. Take Advantage Of Social Media For Promotion

Make an account in social media platforms, like Instagram, to post photos and captions of your clothing items. Then, don’t forget to use hashtags to get all of your posts seen by your audience. While Instagram is most helpful in promoting fashion brands, other social media platforms such as Twitter, YouTube, and Facebook may help you reach a bigger audience.

If possible, try to post daily in order to offer lots of content, and stay consistent. Keep your accounts professional and updated. That includes your contact details on your professional website.

5. Listen To Feedback

Whether it’s from your staff or customers, it’s critical to take feedback into consideration. This will enable you to make some helpful improvements, thus making your brand better and more successful. Constructive feedback helps you determine which changes you can apply to your business in order to provide the best possible fashion items for your customers.

Moreover, if people are unsatisfied, or if they offer you advice on how to make your brand better, make sure to take note of it so you may refer back to them later.

6. Dress For Success

Appropriate attire and good grooming are crucial in the fashion industry. It’s your look that reflects your exceptional professional abilities. It has been noted that those who have been successful in the fashion industry dress to further their brand. They emulate the styles that their clients desire in both appearance and value. Whether it’s their shoes, or handbags, or accessories, moguls in the fashion industry dress for success.

7. Stay Updated With The Trends

Individuals who are passionate about what they do continuously advance by understanding the current trends in which their target audience is interested. You may do this by subscribing to fashion magazines, checking fashion social media influencers, and reading fashion articles online.

The formula to success in the fashion industry is a combination of flowing with the trends while keeping it unique for your customers. Comfort, style, elegance, and functionality are all vitally important with regards to fashion. Each of these elements can come and go with the latest trend. To be successful, there’s a balance that needs to be met between your core value and what the next craze is in society.


Whether you’re starting your own fashion brand or attempting to be perched at the top of the fashion industry, the competition can be tough. Just like with any trade, it’s sometimes hard to establish your brand because the fashion industry is filled with creative and like-minded individuals. But regardless of your niche or experience, it’s always possible to be successful in this industry. All you have to do is to work hard and believe in your passion.