Social Media is one of the best ways to generate traffic to your website and to create brand recognition. Using social media sources to encourage people to take that big step from moving off of the social media platform they are on and over to your website is not an easy task.
Some people’s perception of platforms such as Facebook and Twitter is one that only needs the creation of a Facebook page and a few targeted ads. If only it was that simple.
Facebook is arguably the easiest Social Media platform to encourage people to move from seeing your Facebook page to looking at your website. However, to successfully achieve this user action there are a number of elements you will need to include within your Facebook marketing strategy.
Likes and Followers
Likes and followers of your Facebook page are essentially people endorsing your brand. It doesn’t matter if you are an informational blog website like this one, an e-comm ship, travel website or any other niche, most people will not leave Facebook to visit your website if your Facebook page does not have trust.
Mistakes: Many people make the mistake of using Facebook ads for website clicks. They do this with very little social media content to begin with and no likes/followers. As a result, this type of advertising ends up being a waste of money.
The right thing to do: Start with creating some nice posts that represent your brand. Make sure you have a nice looking banner, contact details, and overall a Facebook page that looks complete and not half done or with important features missing.
To get an idea of how to do this correctly look at your competitors that have a lot of likes and followers as well as lots of comments from people interacting with their Facebook page.
Once you are ready and feel happy then start a ‘Likes and Followers’ campaign before going for clicks directly to your website. You can also use services such as Fast likes that can help build up likes and followers prior to your Facebook operated campaign.
What Happens Once You Have Built Trust On Your Facebook Page?
The next step is to start to real in engagement from other Facebook users. You can start to create posts that ask questions or competitions. Anything that you think will get people within your industry niche to interact and possibly take the next step which is to visit your website if that is your aim.
You can also start to run a Facebook campaign that encourages people to click through to your website.
With people clearly engaging with your Facebook page, hitting the like button, and following your page, now they are inclined to trust your brand – more so compared to starting the Facebook website clicks campaign with no likes or followers.
What About Using Other Social Media Sites?
You can use other social media platforms to harness trust via likes and followers. Instagram is popular if you want to use images, then YouTube is perfect if you want to use video marketing, then, of course, you have Twitter.
Twitter is much more difficult to master compared to any other social media platforms we have mentioned here. It’s a fast-moving platform and messages can get buried quickly. It is extremely useful if you can master influencer marketing.
Plus, news channels and blogs find it useful to announce new content. It’s not impossible to master Twitter, but it certainly takes a lot more effort to get the right mix of posts and getting the timing of those posts right,