The best brands connect with consumers and build long-term relationships through carefully crafted and controlled messaging. A logo, alone, is not enough. You see – once a small business has a strong logo, it’s important to bring the brand to life by developing a brand voice. No matter how small the business, putting a face behind the brand and building a brand voice is key to driving the conversation, building relationships, and standing out from the crowd.
Even more, a clear brand voice transforms a brand from just a product or service into a personality that’s consistent with the business’s values, target audiences and advertising goals. A brand voice can be used to inform all messaging choices a small business brand must make, from brochures and print advertisements to website content and social media interactions.
Why Is a Brand Voice Important for Small Business?
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About the Author
Dan Antonelli has over 20 years’ experience in small business logo design and marketing strategy. As CEO and Creative Director of Graphic DSigns, Inc., The Small Business Advertising Agency®, he’s helped nearly a thousand individual brands recognize the better side of business. The definitive industry expert on logo design for small business, Dan has authored three books on the subject, including his latest ‘Building a Big Small Business Brand’, and established his agency as the premier brand-building agency for small businesses nationwide.