Brand awareness is crucial to any business, particularly when launching a new product or service. Think about it – customers aren’t going to buy from a company they don’t recognize or believe is trustworthy and credible. Hence why you must focus on brand awareness in your marketing campaigns and consider innovative ways to introduce customers to your products and services. Brand awareness helps attract new customers, secure valuable repeat business, and boost sales and profits. With this in mind, here are three effective strategies to build brand awareness.
1. Collaborate with influencers
Collaborating with influencers is an excellent way to build brand awareness, increase organic traffic to your site, and boost sales. Influencers have a large audience who follow them and trust their opinions. Having an established influencer recommend your product or service to their followers can instantly improve your brand image, expand your reach, and attract new customers to your business. However, investing in influencers can be wasted expensive if you don’t choose the right ones to work with. Here are some useful tips to help you choose the right influencers for your brand:
- Find an influencer who posts content in your specific niche. Their posts need to be relevant to your brand and align with your values.
- Make sure their audience is actively engaging – are they liking, commenting, and sharing their content?
- Check they are posting consistently and have an active presence on social media channels. Advice on coschedule.com suggests this should be – “one post a day on Facebook, one to two posts a day on Instagram, and approximately 15 tweets a day on Twitter.”
2. Use video marketing
Video is a powerful marketing tool that can be used to build brand visibility and establish you as an authority in your industry. A recent study suggests that a massive 84% of internet traffic will be video by 2020. Video is one of the most engaging, interesting, and popular methods of content with consumers. These statistics clearly demonstrate why all businesses should be using video media as part of their marketing campaigns. Fortunately, there are many companies offering videography and editing services – For example, Its Bernard has worked with many companies to build brand awareness and increase sales through effective video marketing campaigns.
3. Do SEO research
Most people don’t look past the first few pages of search engine results. This means consumers are unlikely to even see your website if you don’t rank highly in search engine result pages. Finding ways to improve your SEO strategy is, therefore, an effective way to build brand awareness and increase traffic to your website. Start by researching ways to enhance your SEO. For instance, identify which specific keywords and phrases are most effective in your particular niche, then find ways to include these naturally within your content. Keep in mind that search engines like Google are constantly updating the ways they rank content. Hence why it’s so important to stay up to date with the current SEO trends. If you’re struggling to improve the SEO ranking of your website, then consider outsourcing this responsibility to SEO specialists.