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StrategyDriven Entrepreneurship Article

Making the most of your brick and mortar premises

StrategyDriven Entrepreneurship ArticleIn the digital age, most business strategies are focused solely on the importance of a strong online presence. While there’s no disputing the fact that making use of social media is a proven way of reaching new people and encouraging sales through a variety of online strategies, it’s important that you don’t neglect your real-world business premises as well. Your premises are just as important as your Facebook page, and for those customers that prefer to buy in person, your physical store is even more critical. Making sure that your store reflects your business branding, your business ethics, and your commitment to your customers is a solid business strategy that you should not forget about.

Making sure of curb appeal

The frontage of your business premises is perhaps the most important thing to consider when establishing the persona of your business. So-called ‘curb appeal’ is a realtor term that applies to the outside of a home that’s up for sale. Just as homeowners hoping to sell a property need it to look appealing from first glance, so too does your business. That’s why you should make use of banners and flags on the exterior of the business property. These are not just eye-catching, they also act as advertisement too. This can have long-lasting positive effects on your business, with the branding that you choose on personalized banners outside your premises being seen on a regular basis by potential customers.

Customized interior

No matter what your business sector is, having the right lobby or reception to greet customers is essential. It doesn’t matter if it’s a retail outlet, a restaurant, or an office space, you want customers to be inspired by your interiors. There are a number of ways that you can personalize your initial interiors, and they needn’t mean costly refurbishments or total redecoration. Instead, invest in indoor banner displays from suppliers like New York Banner Stands, with your logo and slogans printed across them. These are very useful because not only can they be moved as and when needed (especially useful if you plan on using them for external events like trade shows), but they can also be moved around the property as necessary. If you have a reception system in place, it is also worth looking at backdrops as well, so that your branding is as prevalent as possible.

Be more easily seen

Billboard advertising is expensive, but there is a much better solution. If your premises takes up a number of floors, then you have the fantastic opportunity to attract passing trade by using window decals. These come in both solid and transparent designs, meaning that you don’t have to compromise on either customized designs or lighting. These are highly visible forms of advertising, and can help to make your real-world awareness much more impactful.

With so much attention paid to online advertising, promotion, and marketing, it can be very easy to forget that your real-world presence offers a variety of options for a better business model. Make the best use of your premises, and you have an untapped resource that may provide many more benefits than you expect.