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4 Tips to Help You Plan Your Corporate Event

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StrategyDriven Marketing and Sales Article |Plan Your Corporate Event|4 Tips to Help You Plan Your Corporate EventIf the task of organizing a corporate event for your company has fallen onto your desk, then you might be wondering where you should begin in the planning process. It can be a challenge to plan the perfect event, especially if you know that attendance is meant to be high.

If you are looking for how to start planning your corporate event, here are a few tips to help get you going on the right path.

1. Get Organized

The first step to planning the perfect event is to take the time to get organized. There are so many moving parts that you will have a handle on throughout the planning process, so in order to set yourself up for success, it is critical that you plan accordingly.

Make sure that you surround yourself with the right people who share your vision and who you can trust to get tasks done in a timely manner. Set realistic timelines for yourself and your team and take measures to ensure that everyone is aware of important dates and deadlines. With everyone on the same page from the starting line, you are more likely to avoid common mistakes later on.

2. Set and Stick to Your Budget

As with anything involving business, one of the most important things that must be kept in mind is the budget. It can be very easy to go overboard with spending when it comes to corporate events and seminars.

There are so many different things that must be kept in mind in regards to how much you invest in your event. Primarily speaking, though, you want to be sure that you aren’t setting yourself up to lose money through your event.

3. Find the Perfect Keynote Speaker

It is critical to the success of your event that you find and hire the right keynote speaker. If you secure the right person, then you will be able to generate good buzz during the lead up to your conference and ensure that those in attendance have a positive experience.

If you aren’t sure where to look, organizations like Saxton Speakers have many speakers to choose from. You are able to search for the perfect speaker using the exact criteria that you’d like so that you can better tailor the type of speaker you hire to the event you are planning.

4. Book an Appropriate Venue

Once you have certain particulars of your event nailed down, it will be time to search for and book an appropriate venue. The venue should be able to accommodate the theme and size of the conference without going over your budget.

Keep in mind that the price of the room rental is only a portion of what it costs to book a venue. Other expenses can include insurance as well as parking for your guests. The security deposit for the place you book is one of the upfront charges that you should be prepared for.

Five Elements to Consider When Organizing a Trade Show

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StrategyDriven Marketing and Sales Article |Trade Show|Five Elements to Consider When Organizing a Trade ShowOrganizing your very own trade show can be an exciting experience, but it can also prove to be extremely daunting if you have never planned a professional event before. You’re going to have to delve deep into your skill sets if you want to pull off your event with professionalism, and wow those who will be attending. While the number of tasks that you may be faced with in regards to planning your trade show event may seem overwhelming at the start, this article should come in useful to help you pinpoint the key elements that you need to bear in mind, in order to ensure that your trade show event is a roaring success.

Here are five main tips to take into consideration:

1. Planning is essential

While you may be excited to jump head first into the trade show event without second-guessing your decisions, it’s likely you’ll face dilemmas later on down the line. Planning is essential in order for your trade show to be a success, as well as keeping your stress levels to a minimum.

Draw up a plan of action that determines the entire project specification, the marketing techniques you’re going to use, and your final budget to ensure that the step-by-step process of the project runs smoothly without any hiccups.

2. Secure a convenient location

While you may be focused on the event itself, what you need to be aware of is that the location of your venue is everything—especially if you’re planning on securing a huge number of exhibitors and attendees. Ensure that your venue is the correct size (neither too small, proving it difficult for everyone to be accommodated; or too large, giving the illusion of the event being unsuccessful and sparse) and within easy reach for your guests to attend without difficulty.

3. Instruct your staff accordingly

Those in leadership roles should instruct staff on how to behave accordingly. First impressions are everything, therefore, all those who are associated with your company should act professionally at all times, that is, in terms of their body language, facial expressions, and their willingness to communicate with those who are in attendance.

4. Provide food and entertainment

If you don’t look after your guests, you may encounter some complaints, especially when they have spent hours venturing around the different stalls and need some time out to revive. Buffets or packed lunches are always extremely convenient food options for trade shows, so attendees can pick up a snack whenever they choose.

To keep your attendees interested in the event, always make sure to provide suitable entertainment for your target audience. Consider renting trade show games to engage your visitors and build relationships between them—after all, networking is an integral part of any successful trade show, and can create an extremely positive atmosphere.

5. Follow up after your event

Once your trade show has come to an end and all your hard work has paid off, it’s extremely important to do a follow-up with your attendees and traders. Doing so builds on the relationship between your company and sellers, as well as getting the chance to receive feedback that will come in useful for future trade show events. Ensure that you offer gratitude to those who have attended, in order to put forward a positive impression of your company.