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StrategyDriven Marketing and Sales Article

Promoting Your Business The Right Way

StrategyDriven Marketing and Sales ArticlePromoting your Florida business is critical to your long-term success. Good marketing means that people will hear about your business and that adds to your customer base. Before you can get into any complicated marketing tactics, you need to make sure you cover the basics and start off by promoting your business the right way.

The Right Sign

The biggest misconception in business is that only companies that rely on foot traffic need to invest in a good sign. If customers cannot find your business, no matter what you do, then you will have a hard time growing. You need to talk to a reputable Florida sign company to get a professional sign that is not only easy to see, but gives your business some personality as well.

Social Media

Ignoring social media as a business owner in today’s world is the same as ignoring the telephone Yellow Pages in the 70s and 80s. If you were not in the Yellow Pages, then your business did not exist to customers. Social media is free and it is where people go to find the businesses they will buy from. You need a social media presence and you need to be active with your social media accounts.

Word Of Mouth

You could pay for hours of television and radio commercials, but that will not be as effective as getting a small army of people to personally recommend your business to their friends and family members. Create a referral program that gives your customers a small financial reward for recommending your business and you will see your revenues soar.

It takes time to grow a successful business, but it also takes a lot of smart marketing ideas. Before those marketing ideas will take off, you need to focus on the basics. Once you get your business name out there to the right people and create ways for people to easily find your business, your other marketing programs will start adding plenty of revenue to your bottom line.

StrategyDriven Customer Relationship Management Article

What Do Customers Really Want?

StrategyDriven Customer Relationship Management Article
 
Businesses like Zappos and Amazon have set the bar high for customer-centricity. Are you an entrepreneur wondering how to match the big guys in customer focus? Have you spent thousands of dollars for setting up a customer survey exercise to understand what customers really want? And has that left you with no better understanding than you had previously?

Well, you are not alone. Every post-2000 marketer has been obsessed with finding the answer to what customers really want. Gone are the days when big market research companies used to deliver the answers at the end of a fat and dusty survey exercise.

Today the customers are openly and communicating honestly about what they want. Do you have an eye on your customer touch points and an ear on your social media? Let us break down into simple actions how we can answer this question of what customers really want. Read more

StrategyDriven Talent Management Article

How Time and Attendance Software Can Help Business Owners and Their Employees

StrategyDriven Talent Management ArticleWhat is time and attendance software?

At the lowest resolution time and attendance software is a system that requires employees to manually clock in and out of shifts.

Businesses use it, so they can optimize the hours their employees work and pay them more accurately.

Is it micromanaging?

It is reasonable to assume requiring workers to manually clock in and out of shifts and breaks can send the message their manager doesn’t trust them enough to report the hours they work accurately.

Some managers are hesitant to use time and attendance software because they fear their employees will resent them.

In industries like hospitality and retail where turnover is especially high managers don’t want to give their employees another reason to leave.

Ironically, it’s in industries where workers are paid hourly like hospitality and retail where time and attendance software would prove most useful.

The fact is time and attendance software is so much more than just a system for employees to clock in and out of shifts and the successful implementation of it lies in managers making this clear to employees.

Benefits to managers

Time and attendance software ensures staff only get paid for the time they actually work, by recording when they clock in and out of shifts, thereby eliminating the guesswork and grey areas associated with using manual time sheets.

Additionally managers get real time alerts when staff are late or have not taken required breaks.

The reporting capabilities of time and attendance allow managers to see which of their employees work the most overtime and which of them are routinely late to start their shifts.

Managers also have visibility of early clock-ins and late clock-outs, instances of over & under scheduling, and which employees have taken more than their allocated breaks.

Time and attendance software provides managers with insight they can use to iron out inefficiencies in their business.

Compliance

Given managers know when their staff clock in and out, time and attendance software like OpenSimSim allows employers to set up compliance rulesets to protect their businesses and themselves from workplace legislation.

Compliance rulesets can be set up to ensure staff don’t work too much overtime, take their legally required breaks and get paid accordingly for working overtime, weekends, and public holidays.

Managers have visibility over their compliance warnings so they can stop them before they happen and stay out of legal trouble.

How employees can get in on the action

The benefits of time and attendance software are certainly not lost on employees.

As the reporting aspect of time and attendance software gives managers full visibility of their labor force in real time, employees that are punctual are more likely to be recognized and rewarded for it.

In this same way time and attendance software also guards against employees being over and under scheduled as employers will be able to see if this is the case and work to fix it.

Another foreseeable benefit to employees is the potential for data collected by time and attendance software to be used to create a resume, especially useful for people moving between jobs which require similar skills.

Time and attendance software offers detailed reports of employee punctuality and experience in a given role down to the minute.

These reports can be used by job seekers to prove their and experience and value to future employers in a concrete, verifiable way instead of relying on the vagueness and inherent unreliability of a resume like others.

Final words

There are a lot of time and attendance solutions out there and picking the right one can be tough but the benefits for employers and employees are clear.

It is however important that employees see it as welcome addition, and this can be achieved by managers taking a little time to explain to them what it is and how it will benefit the business before introducing it.

StrategyDriven Marketing and Sales Article

The Importance of Having a Cohesive Marketing Strategy for Promoting Your Business

StrategyDriven Marketing and Sales ArticleAs a business owner, your marketing strategy needs to be cohesive if you want to market your business successfully. Here’s why you need to have cohesion as an Internet marketer and some ways you can go about it.

What is Cohesive Marketing?

When we talk about cohesive marketing we are referencing the need to bring all your platforms that promote your business together under one main strategy. This gives you a better return on your investment or ROI and helps to keeps things consistent. In the marketing world, you can’t just fling out ideas and hope they stick, you need a strategy. You may hop on a new trend but find that it doesn’t do much for your business. You need to find a strategy that works for the needs of your business and then bring everything together in a cohesive way so you’re not all over the place.

How Your Business Can Stay Cohesive

When your marketing strategy is cohesive and consistent this helps to showcase your brand a positive light to your clients and customers. There are many ways to approach your strategies such as having a robust email marketing campaign or a consistent social media presence. Whenever you make your next marketing decisions, you should take time to figure out how this is going to fit into your overall marketing strategy. You want to make sure that your customers will receive it well and that it’s showcasing your brand or service in the best possible light.

Social Media

One way to bring cohesion to your brand and your marketing is to maintain the same social media presence across all platforms. You want people to recognize your brand no matter what platform that you’re using. Try to use the same logos, fonts and include the same information about what you’re all about on every platform. You want customers and clients to instantly recognize your brand. When you’re cohesive with your social media presence, you won’t create confusion or send mixed messages.

Email Marketing

You need to learn how to do email marketing if you want to stay in touch with your customers as email can be critical to your marketing strategy. You also want to have a cohesive email marketing campaign and your email marketing messages need to be consistent. You should send them around the same time each month or week to engage with your customers. Make sure you plan out the email before you send it and always give the end user something of value when you send the email so they have the incentive to click the email and read it.

Content Marketing

When designing your content marketing strategy, you should have a good idea of what you want to create and to ensure that that content is always consistent. You want the content to provide some sort of value for the reader and not just random articles. If you stay consistent then the reader is going to know that you’ll have something that they can use each time they visit the site or read an email from you. Have a clear idea of how you plan to share that content, the call to action you want, and what the content is going to be about before you create it. You should have some clear goal in mind with the content you create.

Summary

Your marketing strategy should sync everything up and stay consistent as this is going to give you more value for your dollar and help your business grow. This helps to establish your brand and bring you more customers or clients as your giving them a clear message about your business and what you have to offer.

StrategyDriven Entrepreneurship Article

Is It Time To Start Purchasing Your Own Business Assets In Abundance?

StrategyDriven Entrepreneurship Article
 
Most businesses rely on the use of outsourcing, hiring other businesses, and using connections for niche supplies. This is quite obviously worthwhile. Not every business can be Google, a corporation with seemingly endless reach and a finger in every pie. However, as your business begins to really gain in profitability, and you decide to invest that back into your operation each year, it’s not hard to see how purchasing your own business assets might become a great long-term cost-saving scenario.

Is it time that you did this? There are many reasons for doing so, and if you have the funding to play with, you could potentially benefit in the following ways:

Transport & Delivery

Could it be that it’s time to branch out into your own logistics solutions? Purchasing your own vans and hiring your own drivers could help you not only ship your goods in a more competent timeframe but save you money in the long term, as the cost of upkeep often beats the cost of renting a service. This is only worthwhile if you ship many, many products nationally. However, if you do, your vans may serve as free marketing as they drive on public highways to get to the destination, and can often pass tens of thousands of cars in the process, effectively serving as a mobile billboard.

Construction

It might be that you own large plots of land, and purchasing your own equipment to help you retrofit this area for your own purposes can help you save plenty of money in the long terms. Simply looking online in the direction of cranes for sale, generators and hired construction services to come to a B2B relationship with could slash the cost of your construction, allowing you to extend offices, generate new lots or custom fit current property to your requirements.

Merchandising

Merchandising is, of course, one of the best methods of natural marketing. Having many pens made, or perhaps a set of mugs for distribution throughout your office can help your name and contact information travel. Merchandising can also become a larger investment opportunity. It might be that you print clothing designs, or decide to have more significant, long-term items made featuring your company names, such as mousemats or even skins for phones. These assets not only help you outfit your office with a personal touch, but often travel wide and far, and can be used as free and mass produced marketing. You’d be surprised how far these merchandising efforts can travel, sometimes around the world.

Property

Purchasing property can serve as a long form use of tying up cash in tangible assets. You may decide to profit from these properties, or generally utilize them to help your business expansion. Property is perhaps one of the most reliable assets you can purchase owner. It’s certainly good to keep in your business inventory.

With these simple investments, purchasing your own business assets in abundance is sure to reward you in the long term.