The Right and Wrong Way to Grow Your Digital Presence

StrategyDriven Online Marketing and Website Development Article |Digital Presence|The Right and Wrong Way to Grow Your Digital PresenceFocusing on your digital presence is a sure-fire way to grow your business, but there are a lot of misconceptions and misunderstandings surrounding it. For instance, many people read outdated articles about how important advertising is, but the reality is that as the internet evolves the strategies we need to use have to change as well. So in order to demystify these problems and give you a better chance at growing your business, here are some tips on the right and wrong way to grow your digital presence.

Wrong: Focusing solely on advertising

Advertising is a great way to improve your digital presence, but there’s a single problem that makes it a terrible idea for most startups and SMEs; competition. While you could probably advertise on a similar level to larger companies, they’ll ultimately have a lot more money to spend, a larger marketing budget and ultimately more power than you. You simply don’t win when it comes down to who has more marketing power.

Right: Changing the approach depending on your budget

That’s why it’s incredibly important to change your approach depending on your budget. Smaller companies with less capital can focus on social media-based approaches. This involves joining communities, getting to know your audience and paying more attention to their needs as you try to meet them.

Wrong: Doing everything yourself to save money

There are far too many entrepreneurs and SMEs that would rather use their employees or even their own skills to try and grow their digital presence. This could include learning to design your own website, trying to use free SEO tools to get noticed on Google or even trying to manage your social media accounts alone. This is a poor approach because it takes a lot of your time and you simply don’t have the knowledge or skills required.

Right: Investing into services wisely

That’s why it’s important to partner yourself with an SEO agency, web design company or even a community manager. The idea is to always rely on specialists when possible because they’ll be capable of handling the tasks you’ve set while you can focus on striking more deals, developing new products and ultimately scaling your company. You can leave the design and technical work to specialists instead.

Wrong: Automating everything that you can

There are far too many services and tools that can help you automate tasks that really shouldn’t be automated. For instance, there are tools that will automatically update your social media pages with random bits of content, there are email templates and services that will spam emails to various accounts and there are tools to automate lead followup. This might work for larger businesses, but if you value customer interaction then there’s another option.

Right: Personalizing your content

Personalizing all of your content makes you more human and thus approachable. If you’re going to grow your digital presence then you absolutely need to write and send your own emails, curate content that you wish to display to the public and follow up on leads in person.

5 Easy Steps You Can Take To Improve Your Company’s Brand Awareness

StrategyDriven Marketing and Sales Article |Brand Awareness|5 Easy Steps You Can Take To Improve Your Company's Brand AwarenessBrand awareness is critical for any business considering that it impacts the number of people that know about your company. This will then affect the likelihood that your products and services will be used in the first place, and this is hence something that must be prioritized.

The good news is that there are a few easy steps that you can take to improve your organization’s marketing tactics. First, however, you must determine what goals you want to meet. You need something to work towards, after all. Once you have dealt with this, you will need to ensure that you have a strong online presence, tailor your content to your target audience, and get assistance from a team of professionals that know exactly how to achieve all of this.

Set business goals you want to meet

Every single business must have a number of goals that they are working towards. When you are devising your marketing strategy, these must be kept top of mind at all times. Ask yourself; how much profit are you expecting to make within the following year? Do you want to improve your relationship with your customers?

Ensure you have a strong online presence

Having a strong online presence is important for improving your brand awareness. This includes having a website as well as a social media presence where your audience can learn more about you and where they can interact with your content. In order to have a strong presence, you also must make sure that the content you post in the first place is high quality in nature, including both the copy and imagery.

Importance of your target audience

It is thanks to your target audience that you can improve your profitability as a company, and that is why you need to identify who they are. Everything that you post on any one of your social media platforms must be tailored to your audience. Think about what their likes and dislikes are and how they would benefit from using your company’s ideas and products.

Get assistance

It’s always important to get the experts assistance on matters of marketing. There are so many marketing agencies that specialize in improving your brand’s presence, why wouldn’t you make use of them?

One such example is DigitalCoast Marketing, and they are both a web design and online marketing agency that specializes in SEO, pay per click advertising, social media marketing, video marketing, and much more. While your in-office team dedicates their time and effort to other company matters, the marketing professionals can improve your strategy and boost your brand awareness. It’s a win-win situation.

Boosting brand awareness is not as hard as you may think, but it will take some time until you notice all of the results that you were expecting. If you give it time, persevere, and change strategies if something is not producing results, then you will notice a huge improvement to your company’s online traffic and engagement.

Strategies For Running A Better Business

StrategyDriven Managing Your Business Article |Running a Business|Strategies For Running A Better BusinessYour business will be that much more successful when you take the time to learn more about what you can be doing to improve your ways. It’s all about where your focus exists and how well you’re able to follow and stick to your business plan.

The following strategies are going to help you make sure you’re concentrating on some of the most important aspects so you can run a better business. Remember to take your time and implement changes the right way instead of rushing around and making decisions on the fly. While it may take some time before you see the results you desire, have confidence that your hard work will eventually pay off.

Monitor Spending

You can run a better business by being diligent about monitoring your company’s spending. For example, if you work in the trucking business, then look into ways for how you can reduce fleet costs. These are the types of small adjustments you should be making that will add up to big savings over time. The less you spend, and more you make the more satisfied you’re going to be at the end of the day.

Delegate out Tasks

Another strategy for running a better business is to get in the habit of delegating out tasks to others. The less daily operational responsibilities you have on your plate the more time you’ll have to focus on higher level business initiatives. Get to know your employees and their strengths so you know who will be best at handling each of the different assignments. It’s all about you having trust in your employees that they can get the job done for you the right way and by the required deadline.

Gather Feedback from Others

It’s also important that you’re a good listener and are willing to hear other people out regarding their ideas for improvement. Be proactive and gather feedback from clients and employees so you have a better idea about what you’re doing right and where you’re missing the mark. This way you’ll be able to make informed decisions based on real facts and opinions versus you making assumptions or playing guessing games.

Improve Your Website

In this day and age it’s critical you have a well functioning and professional looking website for your clients to use and potential customers to check out. Be sure to include important information on your company site such as special promotions you’re running and contact information for getting in touch with you. You may want to consider working with a professional designer to ensure that your website is easy to use and that you choose attractive colors and fonts that aren’t distracting.


Running a business is hard work and will take a lot of time and dedication on your part. However, know you can get to a better place when you follow these suggestions and are flexible with your management style and approach. Stick with it and it won’t be long before you’re on your way to experiencing more success and fulfilling days ahead.

What Do You Need To Know As A First Time Business Owner?

StrategyDriven Entrepreneurship Article |Starting a Business|What Do You Need To Know As A First Time Business Owner?Being a first time business owner is a transitional time in your life. You’re striking out on your own in a way you never have before, taking your career into your own hands, and placing a lot of responsibility on your own head. Frankly, it’s a lot easier to return to your old office as a subordinate, and do some of your best work toiling away for someone else!

But when you want to start a business, you don’t want easy. You don’t expect it, and you don’t prepare for it. You know it’s going to be a challenge to get up and running, and you know it’s going to be a fight to be recognised by your peers and customers alike. You know the chances of failing are greater than the chances of succeeding, and you’ve steeled yourself for any disappointments and criticism that come your way. And you already know there’s going to be a lot of those!

Which is why there’s some things out there you need to know. You want to go into starting a business with a clear head and a realistic vision. You want to give yourself the best chance to make a profit, and then continue to do so, without failing before you reach your fifth year.

It’s something a lot of people aren’t ready to do, but you’re not going to become just another small business statistic! With that in mind, here’s just a few of the most important things to always keep in the back of your head as you go on this journey.

How to Effectively Use Your Focus

Starting a business is going to require a lot of focus. You’re going to need to always keep your eye on the ball, and you’re going to need to keep to a strict schedule to make sure your grip on success is never slipping. Even just an hour longer in bed than usual means you can miss catching the worm.

If you’re going to start a company, your focus needs to be trained on multiple areas all at once. More importantly, you need to have the same kind of focus for each area, and to rarely treat any one as more of a priority than the other. For example, you need to be researching the market, constantly and extensively, whilst you continuously network with potential investors, walking into meetings with all the right facts and figures in your pocket.

One slip of your focus and you could give the wrong impression, or you could note down a gap in the market that doesn’t actually need filling, because you lacked the energy to read through your materials properly. Tasks like these need to happen concurrently. After all, if you can’t show an investor some real time figures over the need for your product in the market, they’re not going to be very interested in your product!

How to Be Concise in Your Communication

Communicating effectively is something you’ve got to learn to become an effective business owner and leader. You need to be charismatic and confident in all your correspondence, whether it be written or spoken, whether it be public or private, and you to always at least look like you know what you’re talking about!

And that’s done via keeping anything you say to a short and concise statement. A couple of sentences here and there, or only a minute or two to get your point across properly. And if you can hammer home the use of your business in the current economy in only 30 seconds or less, the more’s the better! When you can be short and sweet, you can be adaptable, and get your company message across even when just in conversation at a networking event.

In order to do this, you’re going to have to practice. You’re going to have to look in the mirror for a few minutes every day and speak to yourself; use this time to perfect your sales pitches, and to see how your body language and your expressions match up. You are your harshest critic, at the end of the day, and that means you’re the perfect judge here.

How You Can Use Your Vehicle

You’re just starting out in your business, and for the time being, you might just be classed as a self employed entrepreneur. You might not have your company up and running yet, and you might not know when you’re going to be able to register your business with your local government. It’s a bit of a grey area for you, and you’re not sure how to note it down on the records. But in the meantime, you’re not on anyone else’s payroll, and you might just still be churning out a profit.

So, not only do you need to be aware of your status as a worker for tax purposes, but also when it comes to the use of your car, which is the crux of this point. After all, you can’t claim gas money on your vehicle if it’s only used in a private manner, and the insurance policy you already have might not cover you under business purposes either.

Not to mention, it can be a bit of murky legal area as well. Being involved in a car accident is hard enough when you’re on the road for your own means, let alone if you’re driving to an investment meeting or a networking event. It can even be a lot more expensive depending on the type of car that’s involved with yours; for example, you might to need to fork out for a lawyer or service that’s knowledgeable in special laws regulating semi-trucks. Would you be able to manage that, and the repair or write off costs, based on your limited income in the time being?

Being a first time business owner can be quite daunting, but it’s something you’ll warm to. After all, it’s a time where you can prove what you’re capable of!

6 Ways Your Business Is Wasting Energy

StrategyDriven Managing Your Business Article |Wasting Energy |6 Ways Your Business Is Wasting EnergyOver the past few years, we’ve become much more aware of the impact that we’re having on the planet. Ice caps have melted, forests have been cut down, and entire species have been wiped out. As a small business, you might think that there’s little you can do about these issues. Thankfully, that isn’t true. By limiting the energy that you waste, you can help the planet, as well as save money and boost your image. Or if you are intending to switch to a better more energy conserving provider, be sure to check out

Here are six ways your business is wasting energy.

Leaving The Lights On

Unless you have staff working through the night, your office should not have its lights left on all hours of the day. This is incredibly wasteful, not to mention pointless. Instead, you should go around the building and ensure that they’re all turned off. If you think that you might forget to do this, or simply don’t want to, then switch to motion sensor lights or put them on a timer instead.

StrategyDriven Managing Your Business Article |Wasting Energy |6 Ways Your Business Is Wasting EnergyScheduling Cleaners At Night

A clean office is a productive office. This is why many employers hire janitorial staff to keep the workspace looking its best. If you have any control over when these employees work, then you should schedule their hours during the day or just after all other staff go home. By doing this, you limit how much extra energy you use and save yourself from paying off-peak energy costs.

Ignoring The Necessary Repairs

Many repairs can cause you to use much more energy than you need to. A leaking roof, for example, will let warm air out and cold air in so that you have to turn up the thermostat. For this reason, you should look into tpo roof repair. Forgetting to change your air filters will also cause heating problems, as dirt and debris will make it much harder to push air through.

Overcharging Your Mobile Devices

Everyone knows that charging cell phones and laptops is important, especially in a workplace where you tend to need them. However, once your gadgets have full batteries, there’s no reason why you should leave them plugged in. They won’t go over 100% after all. Plus, when you overcharge certain mobile devices, it can damage their batteries, making them less efficient.

Covering Up The Vents

Office occupants are going to move furniture around from time to time. You just need to be careful of where they put things. If desks, filing cabinets, or chairs are pushed in front of vents, this will block the airflow, meaning that your HVAC system will have to work much harder. This extra work will waste a lot more energy and cause your energy bills to skyrocket.

Having Unnecessary Vending Machines

A vending machine can make your staff very happy, but it also uses electricity every hour of the day. If your team aren’t using the machine very much, therefore, you should consider getting rid of it. Turning the machine off at night is also an option, but only works for machines containing items that won’t spoil without refrigeration.

Don’t let high energy bills get you down. With the advice above, you can help your wallet and the planet at the same time.