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The Beginner’s Guide to Choosing the Perfect Domain Name

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The Beginner's Guide to Choosing the Perfect Domain NameChoosing a domain name is probably the most difficult thing you have to do when setting up a website. You may think you need to spend days trying to figure out what name to use but there is no reason you can’t come up with a great name in a short time.

This article provides you with tips that can help ease the process and ensure you choose a name that suits your brand perfectly.

So, how can you arrive at that perfect domain name?

Think of something that adequately represents what you do

Your domain name should give visitors an idea of what the website is about even before they visit your landing page.

Your domain name should project what you do as a company – if, for instance, you run a dance crew and you are looking to get traction for your crew online, a domain name like thecreativedancers would be great.

Choose a name that is not complicated

Because less is more, and simplicity is sophisticated, it is best practice to choose a domain name without complications.

What you want is a simple domain name that checks the following boxes:

  • Easy to memorize and pronounce: If people find it difficult to memorize your domain name, they may never return to your website or share that amazing post you have there with their friends. You need a name that people won’t struggle to remember, preferably a short one.
  • No punctuation marks or numbers: Underscores and hyphens are not your friends. It is better to use words instead.
  • No wrong spellings: It may sound great to use realtymegist but 97% of the time people would type in realtimegist instead.

Try a domain name generator

There are applications that can give you different options to choose from. All you have to do is input a search term and you will find many results related to it.

Chances are you will find what you are looking for, but in case you don’t get one immediately, you will still have more domain name options you can tweak until you find one that works for you.

Some top domain name generators are Lean Domain Search and Nameboy.

The dictionary/thesaurus is your friend.

When nothing else seems to work you may need to use a thesaurus or a dictionary.

It is not easy to find the right words or phrase that capture what your brand is about, but don’t give up on that idea or word because it is already taken, a careful search through the thesaurus will provide you with synonyms and related ideas you can use.

Avoid legally contestable names, no matter how awesome

People get sued for infringing on a trademark. To avoid this, ensure that the name you choose isn’t similar to something that is already being used, especially by another brand which operates in the same niche as yours.

You can find this out by searching on Google. Scan each result on pages one and two and if you are in the clear, buy the domain.

Buy your domain from a trusted source

The internet is fraught with all kinds of fraudsters. Domain name registrars are not exempt either. Therefore we recommend that you purchase a domain name from tested and trusted sites, which have a reputation to protect.

Choose a perfect domain name extension

There are many domain name extensions, the oldest and most popular is .com. About 47% of websites use this TLD (top-level domain). You could also opt for more specific TLDs that make it easier for people to find you because it creates awareness in and of itself.

For instance, consider a .shop or .store if you plan on creating an e-commerce site. If it’s a local business intended to focus on local customers, using a TLD for that country is not a bad idea either. Other options include: .it, .blog, .club, .fm, and so on.

With all of these at the back of your mind, that seemingly difficult process of choosing the perfect name for your domain name becomes a walk in the park. For more information on choosing the right domain name for your website visit https://www.openhost.co.nz/domain-names

Web Hosting Options for your Website

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StrategyDriven Online Marketing and Website Development Article |Web Hosting Options|Web Hosting Options for Your WebsiteOwning a website is the best way to stay visible in the digital world and a pre-requisite for businesses which intend to leverage the power of the internet and expand their reach. For individuals, a website can be a way to gain extra income or keep in touch with one’s followers.

There are different types of websites, classified according to functionality and content – each serving a unique purpose. They include blogging websites, community portals, eCommerce websites, brochures, social media sites, crowdfunding sites, and personal websites.

A personal website is a great way to share your knowledge, experience and expertise with the world. From food blogging, travel blogging, and book reviews to sharing pictures of events with friends, a personal website provides you with the means to share what you love online at little cost.

Creating and hosting a website may prove difficult after the need for a website has been identified. With open-source content management tools like WordPress, you can model a good website without much difficulty. Obtaining a domain name using domain name NZ seller Discount Domains and hosting options must be considered before you can share your desired content with the rest of the world.

There are many web hosting options available, each with its costs and payment plans. The right hosting platform depends heavily on the kind of website you want to host. Ensure you keep your eyes wide open while searching for the company that best fits what you are looking for. Their plans not only have different prices and memberships but also their payment methods differ. There are month-to-month hosting plans, bi-annuals, and annuals. With all this information at hand, you will hit the nail when hiring the best hosting service.

If you are looking for a suitable host for your personal website, here are your best web-hosting options

Hostinger

Hostinger’s single web hosting package is ideal for personal websites. At just $2.15, Hostinger offers a complete package for a basic website. Hostinger has other packages which make it suitable for other types of websites too, but the low cost of its single package makes it personal-website-friendly.

It offers 99.9% guaranteed uptime and 24/7 online support which keeps your site online and helps you resolve any issues you may encounter. It is user-friendly, optimised for the best WordPress performance, has an easy SEO-optimised website builder, and gives you every resource to set your own rules.

TMD Hosting

TMD prides itself on being one of the few hosting platforms which provide a Linux-shared, cutting edge technology, and fully managed hosting for its subscribers at a low price. Its least package, the shared hosting, comes at $2.95 per month and has the same features as the premium versions of most web hosting platforms.

Thanks to its cutting-edge tech and many data centres all around the world, websites hosted under them work seamlessly, and at optimum speed. TMD Hosting also provides daily backups, regular updates and 24/7 traffic and content monitoring.

HostGator

With more than 8 million subscriptions, HostGator is one of the leading hosting platforms in the world. For as low as $3.13 dollars per month, you get a free website builder, page transfer at zero cost, free marketing plan, and a 45-day money-back guarantee.

For personal websites, HostGator’s Baby Plan provides scalable tools that grow with the site, unlimited domains, unlimited emails, and 24/7 support. HostGator is the ideal hosting platform for personal websites, as its tools make building and managing the website very easy. You also have a 99.9% uptime guarantee, and more than enough resources in their knowledge base for every problem you may encounter.

SiteGround

SiteGround may not be among the cheapest web-hosting platforms, but it offers you a chance to enjoy premium features in even the most basic of their packages. Its basic package, StartUp, comes at $3.95 per month and its other two packages, GrowBig and GoGeek, cost $5.95 and $11.95 respectively. If you do not expect more than 10,000 visits monthly, then the StartUp plan is best for your personal website.

While it does not have all the great features other platforms offer, its fewer features make it faster and more effective than others. SiteGround provides daily backups even for shared packages – which is not common with all other web-hosting platforms. The platform offers one of the best protection options with its multiple layers of security, which is what helped the site itself survive a 2011 WordPress hack.

DreamHost

Depending on your needs, DreamHost has two hostings – shared hosting, and WordPress. To ensure 100% guaranteed uptime, the platform scales up its bandwidth from time to time – a very uncommon practice. Its shared hosting features unlimited domain names and websites with just one account, for as low as $2.59 per month.

DreamHost, besides hosting your personal website, also offers many tools that will make managing the site easy for you. This includes a page builder at $4.95 a month – Remixer – which aids you in designing your website. The platform is very easy to use, very reliable and provides 24/7 support.

Blue Host

Blue Host is one of the best hosting platforms for websites designed using WordPress. With more than 2 million subscribers, the platform is very popular and safe. For as low as $2.95 you get a basic website package, with a free SSL certificate, 24/7 support, and 30-day money-back guarantee.

Thanks to its alliance with WordPress, Blue Host offers a lot of great features for sites built with WordPress. The site is reportedly slow for basic packages due to the limited resources shared by its 2 million subscribers.

However, its premium package promises improved performance.

iPage

iPage offers a lot of awesome features at an introductory offer of $1.99 and a low renewal amount monthly. It also comes with a free easy-to-use drag-and-drop website builder for better website efficiency.

With iPage, you also get free ad credits for your marketing campaign, free email addresses, unlimited disk space, unlimited MySQL databases, enhanced security suite, scalable bandwidth and you can host unlimited domains – all in one cheap package. You can also track your website’s performance with the analytics tool that comes with the hosting package.

Cloudways

Unlike most web-hosting companies, Cloudways offers a fully managed cloud hosting for all kinds of websites on a pay-as-you-go basis. This means you can select the feature or service you need and pay for that only. The account comes with a CloudwaysBot assistant that keeps users updated on the health of their websites.

Being a cloud hosting platform, Cloudways provides a better alternative to VPS and gives you a full package for your website. It also offers a free trial and a free migration from the previous host. It is easy for clients who are not tech-savvy to operate as it takes away technical complexities so users can focus on growing their website.

InMotion Hosting

InMotion has an optimised WordPress option for personal websites that will be run on WordPress. The option has the CMS already pre-installed in order to get you live as quickly as possible. Its drag and drop builder and pre-installed themes are made available to first-time users to enable the easy building of the website and navigation.

Inmotion’s shared Business plan, just like the WordPress plan, also comes with unlimited disk space, unlimited emails, ultra-fast performance, free data backups and malware protection. The account comes with a free SSL certificate, auto-updates on web apps, a custom firewall, and DDoS protection.

3 Reasons Why a Ball Screw May Fail: Here’s What to Do If You Encounter This

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StrategyDriven Tactical Execution Article |Ball Screw Failure|3 Reasons Why a Ball Screw May Fail: Here’s What to Do If You Encounter ThisPremature or unanticipated ball screw failure can be extremely frustrating, especially when it causes machine downtime. Thankfully, most ball screws can be repaired, and those that can’t be repaired or refurbished can be reverse engineered to meet the machine’s exact specifications. Before going into these repair options, let’s take a look at three of the most common reasons why a ball screw may fail.

Common Reasons for Ball Screw Failure

There are many reasons ball screws may fail prematurely, ranging from improper storage to overloading and even mismatching of leads between ball screws and ball nuts. Three reasons stand out among the crowd due to their frequency, so machine operators and owners should keep an eye out for these common problems.

Lack of Lubrication

Machine lubrication systems must be properly maintained using the correct type of lubricant. This helps to dissipate heat, reducing component wear. Insufficient lubrication is one of the most common reasons for ball screw failure, so machine operators should pay careful attention to this essential maintenance task. If the damage has already been done, machine owners can visit dynatect.com to get the help they need.

Eccentric Loading

Ball nuts and ball screws must be properly aligned to avoid eccentric loading, or sideloading. The ball screw assembly is only equipped to handle axial loading, so eccentric loading can cause the ball bearings to wear flat or break out of their return tubes. Eccentric loading can also create problems with overloading.

Excessive Speed

All ball screw assemblies are manufactured to withstand only a certain speed of operation, known as the critical speed. Exceeding this speed can cause the screw to vibrate or whip, causing misalignment and reducing ball screw longevity. Ball screw surface speeds above 8,000 inches per minute will almost always result in reduced rated life.

What to Do About Ball Screw Failure

The first thing to do is to call a specialized repair service. Some services offer 24-hour rush repairs, which may be the best option for those who need to get their machines up and running quickly. Otherwise, look for a company that offers quick turnarounds and economical replacement options.

In some cases, ball screw assemblies can’t be repaired. If it has sustained damage due to pitting or brinneling, the unit may need to be refurbished instead. The ball screw itself will need to be reground, and a new ball nut will be manufactured to fit the original assembly specifications.

Machine owners shouldn’t stop at repairing or refurbishing their ball screws and replacing them without first identifying and resolving the underlying problem. Lack of lubrication, eccentric loading, and excessive speed are all relatively easy problems to fix. If necessary, consult an engineer for help with correcting the problem. It will be worth the money since it will prevent the need for frequent repairs and costly premature replacements.

The Bottom Line

Ball screws have an impressively diverse set of precision applications, ranging from machine tooling to robotics, and beyond. These complex components are essential to the functioning of all machines that require linear actuation, so it’s important for machine owners to ensure that they are kept well-lubricated, clean, and properly aligned. When having a ball screw repaired, make sure to work with a reputable company that specializes in this niche field, and don’t shy away from hiring an engineer to help identify the underlying problem.

Tips for Being A Landlord

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StrategyDriven Entrepreneurship Article |Being a Landlord|Tips for Being A LandlordA business idea that you might have had to make a good amount of income is to be a landlord. If you already have a suitable property, perhaps because you inherited it or you have moved in with a partner and now have a ‘spare’ house or apartment, then the idea might seem even more interesting. Even if you decide to be a landlord and then buy a property to make it happen, it really can be an excellent way to make some money. How much money will depend on the property and the area, but if you are making more than you are paying on your mortgage, you will be doing well.

To be a successful landlord, you need your property or properties to be occupied more than they are empty – an empty property is a serious issue and will result in a loss of money. Therefore, you need to be a good landlord to keep your tenants happy. Here are some ways to do it.

Customize the Lease

You can get a standard lease form at many different places; you can even download it online. However, to be a good landlord, and one that tenants will be happy to stay with, you should customize the lease. This means ensuring that both you and the tenant are completely happy with everything included within it.

You can take the standard lease form as the basis for your customized lease, and then add specific clauses and take others out. You can make the lease wholly unique and personal to the situation. One good thing to include in any lease, no matter what else might be written there, is that your tenants need to have Insurance Geek renters’ insurance. Then you will know your property is protected.

Allow Changes

For the most part, if a tenant asks you for permission to make changes within the property, it is a good idea to say yes. Not only will it keep your tenant happy, but it will most likely save you money in the long term. If the tenant is willing to pay for a new kitchen, bathroom, flooring, or even if they are just happy to do some cosmetic work and make some updates in that way, it means you don’t have to do it yourself, so it’s good all round.

To make sure you are happy with the work, it’s a good idea to have some provisos; you can say that changes can be made, but you want to inspect the work when it’s done, or you want to look at the plans before any work is started. This is your property, after all, and you need to make sure that any changes made are not going to make it worth less or be less desirable.

Make Repairs

Although your tenant might be more than happy to make small repairs around the house, they do not have to (unless the lease says they do, of course, but this is not the usual way that a tenancy works). One of the benefits to renters is that their landlord is responsible for making repairs around the home, so don’t be surprised if you get a call or email from your tenant asking you to do this work.

To show that you are a good landlord, you should make any necessary repairs promptly. This will protect your property and ensure your tenants are happy to keep living there.

Best Keyword Strategies in 2020 for New Product Launches on Amazon

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StrategyDriven Online Marketing and Website Development Article |Keyword Strategies|Best Keyword Strategies in 2020 for New Product Launches on AmazonOverview

Amazon is the world’s ‘all-you-can eat’ buffet of products and any seller or marketer’s throne for kingdom-hood. With millions of transactions every day, an Amazon listing is ‘your voice’ to the world. A powerful product listing copy that converts is crucial to being an A-List Seller. And to put a halt to your depleting sales numbers.

In the world of online business, particularly Ecommerce and a large online platform like Amazon, your product listing page is highly dependent on a calculated and well implemented Amazon Product Keyword Strategy.

Below we will look at 4 of these crucial strategies.

1. Know Your Competition’s Market

Knowledge is power! Being aware of the “market landscape” and knowing who your competitors are and what they are offering, is a powerful weapon!

Knowing your competitors inside out can in turn help you create your products, services and marketing in a way that is stronger and far more powerful than what’s out there currently.

Constantly keeping an eye on your competition will provide you a wealth of knowledge and an ocean of information that gives you an effective ‘vantage point’ to make your products or services more ‘appealing’ and visible to the same audience that you and your competition are competing for.

You’ll be able to tailor your Keyword Strategy according to what your competitors are doing and not doing.

Now, let’s come to the tactics. What should you know about your competitors? Here are a few areas you can analyze and stay abreast with:

  • The back end, front end or merchant keyword strategies your competition is employing for their product launches and campaigns
  • The products or services they provide and how they market them to customers
  • Their brand and design values
  • Whether they innovate – business methods as well as products

2. Research Relevant Keywords

Keyword research is an important part of your Amazon product launch. Investing the time to properly assess the most important keywords in your niche can maximize your revenue potential. It can also position your product to be the highest asked item for valuable search queries.

But it’s a science and an art!

Have you have seen Amazon product listings with the super-long, keyword-stuffed, one-size-fits-all, uber-optimized product title, you may wonder what human would read such a title and be convinced to purchase the product. This is a valid question. Humans don’t naturally like long sentences.

Sellers who know this use these long titles so that their product shows up in more searched. They’ve done keyword research to identify the exact search terms they want to target. By incorporating variations into their title, description, bullet points, FAQs, and even images, they are improving their chances of being seen by potential customers.

Here are 3 ways you can do solid Keyword Research for your next product launch on Amazon:

Google Keyword Planner

Google’s Keyword Planner is a free tool that shows you estimated search volumes for any word or phrase. It can also help you find other related phrases.

Keyword Scout

While Keyword Planner and Site Explorer are great, simplistic methods for finding keywords, Keyword Scout is also effective.

It is an Amazon keyword tool that uses real Amazon PPC data to discover powerful keyword opportunities.

Hiring an Ecommerce Specialist

This 3rd approach in Keyword Research is the most rewarding, hassle-free, cost-effective, time-freeing and results oriented. Hiring a qualified Ecommerce Specialist frees you from the time, hassle and effort of Keyword Research, while giving you an edge over your competitors with a solid, skilled, experienced and expert Ecommerce Specialist that will do all the work for you.

3. Prioritize the top Keywords

Give strong priority to the keywords with the highest most relevance and potent search potential, based on all your research. Make sure these keywords are placed first in the product listing’s Title, as well sprinkled nicely throughout each of the 5 bullet point descriptions.

This will result in your product ranking higher on Amazon and on Google while being algorithm friendly. More powerful and prioritize keywords automatically mean more brand visibility and higher product sales.

4. Adding Keywords in Title

Just as with Google title tags are very important, but instead of 60 characters you get 195 with Amazon. Also, unlike Google, the longer and more detailed the title, the better. With Amazon it doesn’t have to be compelling or grab a viewer’s attention; it just must give off enough information for someone to make a purchasing decision.

For this reason, using all the 195-character limit is encouraged. If you look around Amazon, you’ll notice that the products with long, keyword-rich titles outrank those that are simple and clean. Below is an example that shows just that:

Now, it can be hard to get used to this after coming from optimization for Google, but it’s an important step. According to an Amazon help page, you should follow a formula to help create your titles.

For example, the style for many products may be: Brand + Model Number + Model Name + Product Type, Color

One example of using this formula for a title would be: KitchenAid KSM150PSER Artisan 5-Quart Mixer, Empire Red

Again, it’s not the prettiest title and it’s very different than something you would use on Google, but this is how it works on Amazon!

You only must have your keyword appear once in your title (that’s right, keywords in your description are less important), so again, that’s why you see some of the companies above using several different keywords all in one title.