How To Use Customer Research and Smart Algorithms To Name Your New Local Business

StrategyDriven Entrepreneurship Article | How To Use Customer Research and Smart Algorithms To Name Your New Local BusinessOpening a new local business isn’t for the faint of heart. You’ll have to hunt for commercial real estate, develop a financial plan, find the right suppliers, and more. However, before you can even tackle those challenges, you’ll need to come up with a name for your store. Many entrepreneurs find that it’s harder than they expect to name their business, but often feel like they have no options other than waiting for inspiration to strike.

Modern keyword-driven name generators like Namify take the guesswork out of the naming process. Namify combines a smart algorithm with user input to develop hundreds of unique naming options. With this approach, you can feel confident that you’ll choose a catchy name for your new store that conveys the right image to your customers.

Understanding Your Ideal Customer

Before you use Namify’s store name generator tool, it’s a good idea to think about what type of customers you want to attract to your store. The theoretical personality profile of your ideal customer is called a buyer persona. This exercise encourages you to delve deeply into the ways your store is different from nearby competitors. It also helps you develop a better understanding of the marketing strategies you’ll use to connect with the customers you’re best equipped to serve.

As you explore the behavior and preferences of the customers who will compose the core of your client base, you’ll also start to think about how you can signal them that your business is the best way to meet their needs.

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Speaking Your Customers’ Language

Why spend all this time getting to know a fictional customer? With a fleshed-out buyer persona, you can start doing research on the keywords and phrases you’ll provide to Namify to generate your store’s name. Think about what your customers find useful, entertaining, or aspirational. For instance, if you’re starting a stationery company that caters to young professionals cultivating a minimalist aesthetic, you’d want to use phrases like “clean lines,” “organized mind,” “stillness,” and “classic.”

Using these terms to guide naming, imagery, and marketing copy communicates to your ideal buyer that your business was developed with their needs in mind. Since your store’s name is the first impression you can make, it’s essential to choose a name that’s informed by concepts that resonate with your prospective customers.

Using the Namify Algorithm

With several well-considered keywords, you’re ready to use Namify to generate new ideas for your store’s name. Choose the right category for your business to shape the results and all your keywords to the search field. Namify requires a minimum of two keywords but using more will provide you with more options. Once you’ve generated a list of potential names, you can start to review your choices. Consider how names sound when spoken aloud, or how they’ll look as a part of a custom domain name. If sound is important to you, try restricting your search output to names that rhyme.

You don’t have to write down or remember all the ideas that Namify presents. Click the heart icon next to your favorite ideas to mark them for your shortlist and email them to yourself so you can spend as much time as you want mulling over your top picks.

Naming your store won’t be the hardest part of launching your new business, but without any help, it can start to feel that way! Combining your market knowledge and customer research with Namify’s smart naming algorithm will make short work of the name generation process so you can move on to all the other tasks you have to tackle before opening day.