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4 areas of your business that you can improve

As an entrepreneur, you should always be on the lookout for new ways to push yourself. This is the only way that you, and your business, will be able to thrive in a competitive market. You need to make sure that you are constantly evaluating your options and evolving your entrepreneurial model. If you are searching for inspiration, use this guide as inspiration. Below are four areas of your business that you can improve.

Your online profile

In this digital age, it is vital that you invest heavily in your online profile. Your company should have its own social media sites, with professional profiles. It should also have an extremely attractive and user-friendly website. However, it is not enough to simply create an online profile. You also need to take a proactive approach to getting people to engage with your business. That is why you should turn to Fusion SEO. Their services will help you to draw in a wider audience and to secure more sales. They will also provide you with the tools that you need in order to stand out from your competitors.

Your customer feedback

In the world of business, there is always more that you could be doing in order to improve your levels of customer service. This is especially true when it comes to customer feedback. Understanding the customer experience is the only way that you are going to establish an impressive reputation and secure repeat sales. That is why you need to think carefully about how you are engaging with your customers and responding to their opinions. You could set up anonymous surveys, a comment section on your website, and an online help desk. You could also pose as a customer and put your employees to the test.

Your employee experience

If you are going to run a successful business, you will need to get your employees onside. Ideally, your team should be filled to the brim with loyal, hard-working, and ambitious individuals. This will be much easier to achieve if you are able to offer your staff a pleasant working environment. You also need to think carefully about your pay packages, the extra perks that you can offer, and the opportunities for advancement that are available at your company.

Your reputation

If you are determined to achieve success, you will need to work hard to improve the reputation of your business. You can do this by helping out in your local community, donating to good causes, and setting up a successful internship programme. You could also enter your company into plenty of competitions and do everything in your power to secure a prize. This will help you to stand out from your industry peers when you are appealing to your target audience. It will also help you to create an ambitious working environment, where all of your employees are encouraged to reach their full potential. Ultimately, you want to create a business that you can truly be proud of.

How to Make Performance Enhancements at the Departmental Level

The dreaded performance review is something that some employees look forward to and others fear. Many reviews are only conducted on an annual basis which isn’t necessarily a good thing. The managers who conduct the review aren’t always the best person to do so with employees feeling like they’re not in touch with their day-to-day work sufficiently to properly assess them.

There’s many approaches you can take to improve the performance of team members at a departmental level. Let’s look at a few of the ways to make work performance better and more consistent.

Set Realistic Goals & Objectives

It is all too easy for a team leader or department head to set goals based on the objectives that their boss has set for them. Sometimes there is a fundamental disconnect between goals set at a senior management level and what’s possible for people within the team. A leader has to understand the challenges ahead, help the team navigate them well and look to improve processes where a lack of structure and organization is the cause of poor performance.

When considering spending or budgeting within the business at the departmental level, referencing the Over Head Watch website provides insight into ways to manage costs more effectively and the common pitfalls to avoid.

Talk with Individual Team Members

Meet with each team member to discuss areas where they think they can personally improve. Talk with them about the difficulties they are having with getting their tasks completed efficiently and well. Is there a communication difficulty or a lack of critical information flow that continues to create obstacles for them? Can they think of any ways to change procedures to speed things up by cutting out unnecessary actions or replacing inefficient actions with more efficient ones?

Is Training Needed to Improve Performance?

The requirements of a role change, sometimes slowly, and other times at a rapid pace. If employees aren’t given the opportunity to re-train for new tasks, then they may perform them poorly. Offering training – either in-house or at a specialist training facility – provides employees with the tools they need to manage their workload better once they’re more up to speed on what’s needed.

Be open-minded about the training that’s required. You may expect them to be an expert at working an Excel spreadsheet to complete a new weekly task that’s been assigned to them, but perhaps they’ve barely covered the basics with Microsoft Excel and are floundering. Giving them a video training course or an off-site Excel course to get them updated quickly is the best action to take rather than being disappointed; no one can be great at everything. Empower your staff by giving them the knowledge and tools to get the job done better.

Frequency of Performance Reviews

Performance reviews need to be conducted on a regular basis. Ideally regular mini reviews of their performance, setting new targets and objectives and deciding what training might be needed to move the employee forward, are actions that should happen at least quarterly. Business simply moves too fast today to use an annual review structure. It also creates too much distance between a manager’s knowledge about the employee’s performance and the current reality.

Managing departmental performance is something that cannot be done at a distance. While micro-managing is not necessary or helpful, setting clear goals and providing the training necessary to help employees complete each task quickly and efficiently delivers the best results.

Business Performance Assessment Program Best Practice 16 – In-Progress Assessment Briefings

StrategyDriven Business Performance Assessment Program Best Practice ArticleBusiness performance assessments lose their value if the recommended performance improvement actions are not fully implemented. Consequently, it is not only important for executive leadership accept the recommendations; the mangers responsible for providing the time, capital, and labor to implement the actions must also buy-in. Because these managers tend to be those whose area was cited as needing improvement, their buy-in can be difficult to earn.


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About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Business Performance Assessment Program Best Practice 15 – Large Group Closeout Briefings

StrategyDriven Business Performance Assessment Program Best Practice ArticleAn effective business performance assessment program does more than simply identify performance improvement opportunities. Highly effective programs reinforce management’s commitment to and fosters a culture of continuous performance improvement among all organizational members. To achieve this, these programs must be inclusive of as a many individuals as possible throughout the assessment process; engaging personnel – from the C-Suite to the shop floor – in interviews, on assessment teams, and at the final closeout briefings.


Hi there! Gain access to this article with a StrategyDriven Insights Library – Total Access subscription or buy access to the article itself.

Subscribe to the StrategyDriven Insights Library

Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).

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Buy the Article

Don’t need a subscription? Buy access to Business Performance Assessment Program Best Practice 15 – Large Group Closeout Briefings for just $2!


About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Business Performance Assessment Program Best Practice 14 – Separate Fact from Opinion

StrategyDriven Business Performance Assessment Program Best Practice ArticleBusiness performance assessment findings drive organizational actions. Consequently, a great deal of care must be taken when deciding what to include within a self assessment report. Findings based on logically derived conclusions founded on observable, quantifiable facts provide leaders with insightful information on how to improve performance. Findings built on opinion-based conclusions or founded primarily on individual experience frequently lack the vigorous underpinnings necessary to ensure a performance improvement opportunity. Thus, these suggestion-type findings should be excluded from formal self assessment reports.


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Sign-up now for your StrategyDriven Insights Library – Total Access subscription for as low as $15 / month (paid annually).

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Don’t need a subscription? Buy access to Business Performance Assessment Program Best Practice 14 – Separate Fact from Opinion for just $2!


About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.