How explainer videos plays important role in your startup business strategy

In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.

By creating alluring and informative explainer videos, one can easily express almost everything and make people familiar with your business offers. Yes! With 90-sec video, you can easily add value to your business marketing and make your brand globally recognized.

Still not satisfied? You are at the right place. Through this article, I will take you through various reasons that will help you understand why 90% of the businesses are using explainer videos to complete their desired actions and achieve their business goals.

How explainer videos can help startup businesses to gain success

Let’s get started…

Generate more traffic

When we talk about startup business, then going viral is one thing that can help them improve their business productivity. And to increase web traffic, videos play a great role. A viral video will help you gain popularity and allow visitors to know how the organization can help them achieve their goals.

According to the analysis, 82% of internet traffic comes from attractive videos. If your videos are good, you can easily double your organic search traffic. Remember, the more the traffic, the higher the conversions. So, if you want to see fantastic results in your startup marketing strategy, then don’t forget to add videos in your plan.

>Improves brand awareness

Another reason why organizations are using explainer videos is to increase their visibility on the web. Increasing brand awareness is another step that can help you increase your customer base and sales. And to achieve such desires, videos help a lot!

Uploading videos on the right platform will help you raise the awareness of your brand and allow you to make the right decision at the right time. According to HubSpot, 85% of the customers always prefer watching videos from the brands.

So, if you want to streamline your startup business strategy and increase the number of sales without putting much effort and time, then start creating short and creative explainer videos.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: walkaroundvideos

Prefer reading- 5 Ways to incorporate an explainer video to your marketing strategy

Highly affordable and effective

No matter whether it’s a startup or a huge organization, every organization wants to generate a positive impact on their business without breaking the banks. Well! That’s where videos come into play.

The best part about the explainer video is that you don’t have to invest huge money. There are various softwares and video production companies that allow individuals to produce videos faster that are both clearer, enjoyable and affordable. So, start leveraging the power explainer video to measure the success of your business without breaking your banks.

Earn a better ROI

Videos also play a vital role when it comes to long term investment and ROI. If you are spending money on creating videos, then you can expect a huge return. Around 51% of marketers consider videos as one of the best types of content that generate huge ROI.

According to the research, 85% of the people are likely to make a purchase after watching explainer videos. So, if you want to hype up your business sales and increase conversions to generate better ROI, then start investing in videos, as video marketing has huge scope in improving the opportunities and staying competitive.

Makes the explanation easy

For a startup, explaining the product or service is not a cakewalk. But yes! With explainer videos, it is something that is possible. If you have explainer videos on your landing pages, you can explain complex products/services easily.

According to the statistics, 97% of the organizations believe that with the help of explainer videos, it becomes really easy to make people understand the concept/products/services easily. Always remember, more will be the understanding of the concept, the easier it becomes to engage the visitors and convert them into leads.

Around 69% of the people get to know about the product or services by watching effective videos. Thus, to make people better understand the concept, start using video in the best possible way. Whenever you create a video, make sure it has a proper story.

Encourage social shares

Have you ever realized whether social sharing can help you enhance your productivity? Yes! The organizations that are focusing on their social media, such as Facebook, Twitter, Youtube, etc. are able to analyze their sales and increase their productivity. And to increase the number of social shares, videos can help a lot.

According to the statistics, the organizations that are creating social videos are able to generate 1200 times more shares as compared to long formatted content and images. Always remember, the higher the number of shares, the more the revenue.

So, if you want to see better results for your startup business, then upload entertaining and effective videos on your social media and see a positive impact on your ROI.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: position2

Rank Better in Google Search

Almost every business wants to appear in the top searches of Google. Because if your website is ranking at the top, then the chances to attract more visitors and convert them into quality leads increase. To increase the website ranking, you can add videos in your marketing strategy.

According to the analysis, the organizations that are creating videos are 53 times more likely to show up at the top of Google. Yes! Videos can act as a core element for your marketing strategy. But, whenever you produce videos, always have your target audience in mind. It will definitely allow you to see fantastic results in a short span of time.

In a Nutshell

There are no two opinions that videos are both economic and effective parts of digital marketing. It helps both startups and huge organizations in capturing leads and escalating their business growth. Having an engaging and educational video not only helps in promoting business but also allows in building strong customer relations.

So, if you want to create real miracles and take your startup business at the next step, make the best use of explainer videos. But still, if you have any query, or want to add something in the above list, feel free to share your opinions in the comment section added below.

How To Start Your Own Online Business?

StrategyDriven Starting Your Business Article | How To Start Your Own Online Business?Either being adhered to a 9 to 5 job that you detest or maybe being worried about job security are valid justifications for intuition on how to begin your own online business for nothing. It truly is conceivable to make it go and beneficial without contributing any of your own wells deserved money.

So what’s halting you? The appropriate response generally is you. I realize it is difficult however the initial step is in every case simply choosing and beginning. With a conventional business that choice consistently conveyed an incredible danger since you needed to “invest” your own money before you could get something fully operational. Regularly it took, at any rate, a year prior to you could hope to perceive any benefits.

Thank heavens for the internet. One of the best business models that exist is that of affiliate marketing and the best news is that you can start hazard free since you don’t need to go through any cash to begin. Not just does it cost nothing to get your online business ready for action, on the off chance that you are committed and buckle down you can win a lot of cash.

Billions of dollars are gone through consistently online and as an affiliate advertiser, you can get a commission on deals you create for a great many organizations that depend on affiliates to drive business to them. It’s a straightforward enough standard however there is a considerable amount to learn so as to be effective.

Fortunately, this ability, albeit essential, isn’t hard to the point that the normal individual can’t ace it. It just requires some exertion and a brief period. The prizes are incredible to the point that it unquestionably merits your time.

On the off chance that you need to begin your own online business, here is a portion of the things you have to learn on the most proficient method to begin your own online business.

Choose a business thought

This initial step probably seems like an easy decision. Yet, you’d be shocked how regularly potential business visionaries hop ahead to marking or web improvement before having a firm thought set up.

Master everything about the internet

On the off chance that you need to figure out how to begin your own online business, you ought to learn not just the nuts and bolts about how you utilize the internet yet in addition figure out how most online businesses work online. You might need to find out about how web sites get into the head of the search engines, how you can get more online visitors to your website, and what the basic highlights of well-known websites are.

Approve your business thought

After you’ve discovered that you should begin a business and have thought as a top priority, you have to approve it. This cycle can be as straightforward as talking with likely clients, posing inquiries about their needs, and in the event that they’d think about your answer. In any case, when beginning an online business there are extra techniques you can utilize to test the market.

Start your business plan

When you’ve decided expected enthusiasm for your business, it’s an ideal opportunity to begin building up your business plan. Fortunately, as you’ve experienced the way toward characterizing and approving your thought, you’ve really spread out the underlying bits of your business plan. In any case, presently you have to put it in a configuration that you can use to seek after subsidizing, gauge financials, and routinely revisit as your business develops.

Get your own domain

Despite the fact that it is conceivable to make a website liberated from the different web facilitating sites, getting your own domain and your own URL address that best portrays your business can assist you with making your online business look set up and proficient also. It will likewise assist you with getting great traffic from the search engines and can be effectively recalled by your target customers.

Make an expert looking website

Contingent likewise upon the sort of business that you are planning to set up, you need to ensure that your website is expertly made and is satisfying to the eyes of your online visitors. On the off chance that you are not capable of making a website, you can enlist freelance website creators and programmers who can furnish you with such administrations.

Compose great contents

One of the primary things that you have to consider in figuring out how to begin your own online business is to figure out how to compose powerful advertisement duplicates. Copywriting is undoubtedly a significant factor that can help acquaint your business with the online populace. It is significant that you become familiar with the rudiments, stay away from the most well-known missteps and on the off chance that you don’t have the advantage of the time to compose, you can generally enlist freelance publicists who are skilled recorded as a hard copy viable advertisement duplicates.

Distinguish your target market

Particularly on the off chance that you are simply beginning with your business, it is critical to decide the gatherings of individuals that you need to showcase your items. Remember that the individuals online are of various ages, various preferences, and inclinations, and they originate from anyplace on the planet, so ensure that you obviously characterize whom you will sell your items.

Get online visitors to your website

In the online world, this is called traffic. Obviously, you don’t simply discover online visitors from anyplace else. You need to remember that these online visitors can be changed over to benefit and you can possibly do that if your online visitors are those keen on your business or your items. To assist you with finding these online visitors, there is a great deal of internet marketing strategies you can utilize. From pay per click marketing to search motor enhancement, you can get expected customers to visit your site. You can get these administrations from internet marketing organizations who are happy to assist you with setting up your business online.

Keeping up your online business

Eventually, beginning an online business is like beginning a business with a physical customer facing facade. You’ll actually need to approve your thought, work together planning and you’ll profit by ensuring you comprehend your assessment commitments from the beginning. Simply don’t think little of the significance of assembling a useful website and getting it before your target market.


We have all envisioned or needed to begin our own online business, however the central issue is the place and how to begin your own online business. The initial step is to choose what kind of business to begin online. It could be an expansion of a business you as of now disconnected or it could like a large number of others be a business simply dependent on line.

The one serious mix-up numerous individuals make is that they think they have discovered an extraordinary item and they need to offer it to however many individuals as would be prudent, and there isn’t anything amiss with this. The main issue is that it doesn’t make a difference how incredible the item is, on the off chance that there isn’t a business opportunity for that item, at that point, it won’t sell.

About the Author

I Rahul Raghuwanshi is an SEO specialist and SEO Content Writer at Special Oilfield Services. Special Oilfield Services is one of the best oilfield companies in Oman and UAE. We provide optimal drilling and completion, instrumentation, mechanical and reliability asset management, chemical solutions, and drilling and completion services along with reliability and asset integrity services, to oil and gas in all over the globe. With our latest and most advanced techniques we deliver best results to our customers. For more information visit our official website

Launching A Building Business This Year

StrategyDriven Business Startup Article |building business|Launching A Building Business This YearIf you are handy with a trade or two and you are looking for a new career move this year, one thing you could consider is starting your own building business. When it comes to small businesses a building business can be a great choice because everyone in the world needs building services now and again. Today we are taking a look at some simple tips for launching a building business this year.

Word of mouth

When you are trying to build a local business rather than an online business there are different things to consider such as how you will build a reputation for yourself in the area. Whereas with an online business you will want to use social media and a website to spread the word, it is different for a local company. The best way to get through to people in your area is to post flyers through doors, speak to people in person and encourage customers to talk to their family and friends. Word of mouth is powerful and it can be exactly what you need this year.

Compile your customers

As you grow as a small business you will end up with a database of people who you work for and this can become difficult for you to manage after a while. The best thing you can do is get a roof estimating software where you’ll be able to keep a database of all of your customers as well as your materials and costs for each job. This can be a huge help and it will allow you to calculate labour costs and keep on top of your budgets.


When you are working as a building firm you will need to buy your own supplies to bring to a job and use on the house. The cost of buying things such as bricks and tiles and cement can be heavy as this is why haggling can be super helpful for you. If you can learn to haggle for your supplies you will end up saving a lot of money and this will make things much easier for you when calculating your costs and your profit margins.

Take your time

It is important for the integrity of your job as well as your ability to gain more customers that you never rush a job. Just because it might feel easier to rush your job so that you can move onto the next one, it’s not worth it in the long run. Take your time and take pride in your work and in turn you will get better reviews, more customers and you will be able to charge more due to the quality of your work.

Be friendly

A friendly builder is one who will gain a good reputation! Make sure when you work on a house you talk to the owners and have a laugh. People like to work with people and the impression you give off can make all the difference to your success.

How To Choose A Niche For Your Writing Business

StrategyDriven Entrepreneurship Article | How To Choose A Niche For Your Writing BusinessIf you run a writing business of any kind or are thinking of starting one, then one of the main things you’re going to need to have in place before you even go any further is to pick your niche.

Many writers struggle with the process of choosing a niche because they think it’s going to be overwhelming and will also limit them in terms of work, but this couldn’t be further from the truth, and in fact, having a niche to fall back in is only going to bring you more opportunities with better clients, so in this post we’re going to share with you just how to choose a niche for your writing business.

Look at your passions and interests:

If you run a business, then of course you’re doing it because you want to make a difference, but you’re also doing it because you want to work on something every day that you’re truly passionate about, and so this should be the very first step when it comes to picking your niche. For example, are you a passionate traveler and love to share your experiences or just write about travel in general? Then you could start a travel writing business, a blog or just aim to work with clients within the travel industry.

Look at your experience:

Although having passion for what you do is great, it’s often not going to be enough in and of itself, so having a look back over your experience is also a good place to start looking. For example, do you have a background the in the building or construction industry where you could write about things like Telehandlers? You may think this isn’t valuable, but this is the beauty of having a niche – as it gives you the edge over the competition.

Look at your skills and talents:

Even if you don’t have a lot of hands-on experience in a specific industry, you may be especially skilled or talented in a certain area, so instead of going for something industry specific when choosing your niche, you could choose a certain type of writing, such as marketing copy, websites, or even ebooks to niche yourself that way.

Look at what’s profitable:

If you’re running a business – no matter what industry it’s in, you need to be making money in it, otherwise it’s not even a business, so this should be a priority when it comes to choosing your niche. As much as having passion, skills, and experience is a great thing, you also need to be realistic and look for the places in the market where good money can be made, so when picking your niche, you should really be considering all of these things to make sure you can tick at least something off in each area and be able to identify a niche that works overall.

We hope you found this post helpful and that now it won’t feel so crazy overwhelming to go and pick a niche for yourself to run your business with. Picking a niche doesn’t mean you’re going to be stuck with it forever, but it’s something you should definitely identify to start with.

A Checklist for Entrepreneurs Considering Their First Business Premises

StrategyDriven Starting Your Business Article |Business Premises|A Checklist for Entrepreneurs Considering Their First Business PremisesAs a startup business, choosing your very first business premises is a crucial choice. Getting the right location and building for you can help jumpstart everything you have been working towards and put your key business plan into action.

While setting up your first business premises can be an exciting (albeit nerve-wracking) time, it’s important to plan ahead and be sure that you’re realistic about what you require.

Deciding to Buy or Rent

This is possibly the biggest question in terms of wants and needs and will primarily depend on your budget and position. As an entrepreneur, it may be that you don’t have the required funds to fall back on for making huge deposits in order to buy a property, so renting may be your only option. Or, it may be that you do have enough to either buy or rent, so you will need to weigh up the pros and cons fairly. Think about your long-term goal and the flexibility each option could afford you.

Stick to Your Budget

Always be very strict about what you can afford. If you’re viewing properties and find what you believe to be the perfect option but it’s far out of your budget, don’t try and stretch your funds and don’t risk getting into debt before you’ve even begun. You can always work up to a bigger or better property in the future, but for now, make sure you have a strict budget and stick to it.

Consider All Security Extras

When considering your business property, you should also factor extra necessities into your budget and planning, particularly in the realm of security measures. You will need to think about installing CCTV systems and relevant alarms, and professional suppliers and fitters like Jackson Fire can help you do that, as well as provide quotes ahead of time.

Think About Commutability

It’s naturally important to think about the building itself — and the interior of it. However, have you also considered its location regarding accessibility and commutability? Not only do you need to ensure that all employees can easily get to your business building, but if you’re planning on having a lot of visitors, whether consumers or otherwise, you need to ensure that your location is easy to get to.

Think about being close to transport links and in the thick of it where necessary. Or, if you do need to be a little more remote for the right building, at least provide car parking facilities and clear directions for visitors.

Think About the Company Growth

You should always be thinking about the future when developing your startup, and this includes the potential for growth. If your future plans see you growing your business in a way which won’t affect your physical premises, then you may be able to stick with your first choice long term. However, if your growth plans see you needing bigger premises to grow along with you, then factor that into your location plans.