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Three No-Brainer Outsourcing Opportunites for Growing Businesses

StrategyDriven Managing Your Business Article |Business Expansion|Three No-Brainer Outsourcing Opportunites for Growing BusinessesIs your growing business falling behind your competitors because you’re stretched too thin? Entrepreneurs know better than anybody that there are only so many hours in a day. If you’re spending too many of them attempting to manage your whole operation and too few of them doing the creative thinking and growth-oriented work required to take your business further, you need to think about outsourcing.

If you’d like to outsource the most draining aspects of your operation in the hope of a hassle free business expansion, this list of the most widely utilized outsourcing options will help you make up your mind.

Let Nerds Handle Your IT

The word ‘nerd’ is hardly an insult these days, as coders and IT professionals have all but taken over the world! Managed IT is making its mark on the small-to-medium sized business environment, and for good reason. Research has shown that over half of small to medium-sized businesses are outsourcing at least some of their IT requirements, while a further third would like to in the near future. The benefits are huge. Aside from the peace of mind that you get from handing over responsibility for your systems and sensitive data to experts, you also stand to save as much as 40% compared to hiring your own full-time IT team. IT services are also a great option for growing companies who need to be able to scale their operations at short notice in response to increased demand.

Hit the Snooze Button on Payroll

Let’s be honest: doing payroll is not fun. There is a lot of technical detail and compliance to get your head around, and if you make a mistake, it’s your team who suffers, and that’s the last thing you want. Many small businesses find HR and tax compliance a complete headache until the happy day that they opt to outsource their payroll needs. Handing over this highly complex work to skilled professionals—or at least investing in specialized software—is well known to drastically improve your compliance stats and reduce your operating costs. It’s worth pointing out that the savings are not small change, either: businesses that outsource their payroll needs typically save 20% more than companies that handle payroll in-house. No brainer, right? Add to the savings the increased trust you stand to build within your team, as payroll mistakes and accounting errors are ruled out for good, and you’d be crazy not to take advantage of this outsourcing option as soon as you have the means.

Content Marketing

Otherwise known as blogging, content marketing is taking the SME word by storm. If your business does not have a blog yet, you are missing out. Why? Because not only will your blog supercharge your Search Engine Optimization (SEO) efforts, but it can help you to build a solid relationship with your customer. It can also position your business as a credible source of key info on the issues your audience cares about, thus fostering brand trust and enhancing the reputation of your company in the wider arena. A blog is also extremely handy for HR and recruitment purposes, as it provides an excellent way for potential new employees to get a flavour of what working for you will be like.

When business is getting busier by the day, handling everything yourself is not likely to be the answer. Depending on your needs, outsourcing could be the ideal solution. These ideas will help you find the right service for your business.

Things To Consider Before Marketing Your Brand New Business

StrategyDriven Online Marketing and Website Development Article |Brand Marketing|Things To Consider Before Marketing Your Brand New BusinessMarketing your brand new business is one of the only ways you can let people know you’re out there and available to help them. However, the way you start this is so important. You will begin to build an image of your business is the heads of other people, so it needs to be the right kind of image if you’re going to experience long term success.

Below, you’ll find a few things to consider before you start marketing your brand new business:

What Are Your Brand Values?

Knowing your brand values and what you stand for is so important. When you know what’s important to your brand, you can market it this way and ensure it is being run appropriately, sending out the right message to your audience. Some good brand values to have may include:

  • Commitment to a high quality service
  • Honest
  • Trust
  • Fun
  • Passion

The list goes on!

The list will vary depending on what you do, but you must make sure that these are outlined and that everybody is on the same page.

What Is Your Brand Personality?

A brand personality helps you to identify with your audience. It also makes your brand far more interesting, and can help you to be more memorable. It gives a set way that you intend on interacting with your audience too, so whoever is doing the talking can’t get it wrong. A place like KW2 Madison could potentially help you to come up with a suitable brand personality. However, make sure you consider who your brand would be if it were a person. This way, you should be able to come up with your own ideas.

Who Are You Trying To Attract?

Knowing who your audience is is one of the most powerful things you can do. How old are they? Where do they live? Do they have kids? Knowing as much about them as possible will allow you to market your service to them effectively, and use the sort of voice that they are going to relate to. You can’t be everything to everyone, so knowing who you’re trying to attract is essential.

What Platforms Will You Use?

Marketing requires a business to use multiple platforms to get the best results. This means social media, a website, a blog, maybe even a youtube channel. However, you won’t be able to handle all of this yourself, which is why having a marketing company to help you is essential. If you try to do this yourself, you’ll end up lagging somewhere.

Who Will You Work Alongside?

Finally, it’s time to select the company who will help you with your marketing. It’s a good idea to:

  • Ask for recommendations
  • Look at portfolios
  • Read third party review sites
  • Have a consultation/trial

You need to be able to communicate well with the company you choose, as you will be working with them for the foreseeable. Make sure you feel comfortable doing so.

Are you ready to market your brand new business?

Asking For Help For Your Business

StrategyDriven Entrepreneurship Article |Business Advice|Asking For Help For Your BusinessUnless you’ve gone into business with a partner, friend or relative, then you’re going to be feeling like you’re a little bit alone in your new business. Rome wasn’t built in a day. However, you must ask for help whenever you need it, whether that’s hiring the right people for the work that you need to do within your business. Or whether that’s asking a relative to pick up the kids from school once or twice a week while you can get your work done. You do not want to burn out in your first year of business, so here are some ways in which you can get help, stay ahead of the game, and ensure the best results for you and your business.

Advice

This is likely going to be something that you would’ve thought of before you even start your business, you have no doubt completed your market research, spoken to people in your field, and maybe also completed courses and online training. But once you’ve started the business and you’ve begun to realise where your weaknesses, and strengths are. You can then begin to speak to people to find out about specific help that you can receive for yourself and your business. Don’t forget many people before you would have started businesses and come across all sorts of obstacles. So it makes sense to be able to draw from their advice and their experiences. Not everybody is going to want to help of course, but if you ask around speak to people in Facebook groups, go to networking events, and find people that are happy to help you along the way. You will find you’re in a much better position. No matter where you are in the world, there will always be somebody, either a friend or relative or an organisation that has been set up purely to help new businesses.

Home

You really don’t want to get the balance wrong between your home and work life when you set up your business. It can be easy to become submerged in everything that you need to do to reach your goals. But if you’re working too late or you’re not keeping up with the basic how’s work, then you may need to reassess what you’re doing and when. It doesn’t hurt to hire people to do certain things for you, such as cleaning, or making sure that your shopping is delivered on time. If you’re keeping everything running smoothly, how are you doing that is entirely up to you. There is no shame in asking for help from friends or family on occasion either.

Finance

Asking for a bank loan isn’t just about not having enough money or bad management. Having a cash injection at a certain point in building your business will ensure that you’re able to reach your goals quicker. If you talk to the bank and they give you a low-interest rate then as long as you aren’t paying a tremendous amount of interest, this can be an excellent business decision. It can feel like you’re asking for “help“ however, it is a business transaction like any other. It isn’t difficult, and you can even use websites that compare business loans, and give you all of the information that you need to make the best decision for you and your business. Marketing can cost a lot of money, especially at first, so people do put a large budget towards this, especially when hiring professional services such as a marketing consultant. Depending on your business type, you may even need to hire a consultant for the business side of things such as cannabis consulting nationwide, of course, this goes into your budget as anything else. And you must consider your finances carefully when making such decisions.

Staff

Various different businesses have different needs, but essentially most need a team of people, some companies only need one or two people, and some businesses need a large team even to get the necessary work done. This would have all been in your business plan to start with, but it is essential to make sure that you have the correct people in the correct places. Hiring staff isn’t necessarily asking for help but making sure you have the right people that can help you; it’s going to make your life a lot easier. Training the staff and making sure that they are comfortable and happy in their role will undoubtedly help you in the short and long term. A lot of staff members who feel appreciated and cared for will go over and above and also go out of their way to help you.

Outsourcing

Certain aspects of running a business, will be time-consuming and not always easy for you to get your head around it first, that’s not to say you can’t get them done however it’s still good to outsource certain aspects of the admin. To free you up to do more important things within the role. An accountant is usually the first thing that people choose to outsource, finding a great accountant can be a lifesaver, ask around and find out who people recommend in your local area, and see if they can provide you with excellent bespoke service too!
Other things people tend to outsource our social media management, web design, graphic design, marketing and unless your business is created based then most of the creative side of the company is headed up by someone else.

Once you overcome the initial fear of asking for help and realise it isn’t actually feeling it’s just making sure that you’re able to keep on top of everything, then you will find the help and support comes from various places. Do you want to help people yourself in the past and being able to return the favour is something that most people are keen to do, so let them have the chance to repay you, and don’t see accepting help as any sort of failure. The best business people have a great team of support and are thriving because of it.

A Guide: Taking Your Startup to the Next Level

StrategyDriven Managing Your Business Article |Startup|A Guide: Taking Your Startup to the Next LevelYour startup is up and running and performing well in its market — congratulations! Your celebrations must be short-lived, however, as you cannot afford to rest on your laurels in the world of business. You need to resolve to take your company to the next level because, if you don’t, you’ll soon find yourself falling behind your competition.

The world of business moves forward quickly, and you need to move with it. Read on to find out what you need to do to take your startup to the next level.

Save money where you can

You might be good at sealing deals and making money, but are you as good at consolidating the profit that you manage to turnover? Keeping a hold of the cash that you make is just as important as making it in the first place, as more money in the bank equals more security. With this security, you can then set about building a platform that will allow you to take your business to the next level.

Quite simply, you need to become a better saver at all costs. More to the point, you need to constantly be looking for ways to cut your business expenditure. One way to do this is to barter for goods and services whenever it is possible for you to do so. Before cash became the world’s go-to form of currency, bartering was what people did to get the goods and services that they needed. In exchange for whatever it was that they required, they would provide something in return. There’s nothing stopping you from embracing this form of payment, as bartering is not illegal.

By exchanging goods and services for other goods and services, you will find yourself paying out a lot less money. It may mean a bit of extra hard work on your workforce’s part, but that’s what you pay them for!

Make use of the latest technology

You aren’t going to be able to provide a service befitting of today if you aren’t using today’s top tech to provide it. It’s really quite simple: you need to be making full use of all the latest pieces of technology… because you can be sure that your competitors are.

Investing in the right tech is only half the battle won, though. To make sure you get as much out of it as you possibly can, you need to resolve to keep it in good working order. This can be achieved by:

  • Having risk assessments carried out by a corrective maintenance service such as MAControls
  • Putting a repair schedule in place
  • Keeping your records up-to-date
  • Training your workforce with regards to what is expected of them
  • Checking for signs of wear and tear regularly
  • Never overworking your machines
  • Cleaning your equipment and, if necessary, lubricating it

By saving money where you can, you’ll build for yourself a strong platform from which you can grow your startup; by making use of the latest technology, you will be able to provide a service truly befitting of today. Taking the above advice is, then, essential if you wish to see your startup claw itself to the next level.

Advice For Launching Your First Business

StrategyDriven Starting Your Business Article |Launching a Business|Advice For Launching Your First BusinessPlanning on launching your first business? This is an exciting time, and you will be keen to get started, but running a company is no easy task, and there are a lot of areas that need careful consideration. You hear of many businesses going belly up before they’ve even had a chance to succeed, so it is understandable if you have some anxiety about launching your company. Read on for a few tips which should help you to avoid common mistakes, hit the ground running, and build a platform for you to go on and find success with your first business venture.

Carry Out Thorough Market Research

Before you get the ball rolling, you need to make sure that it is a viable business option. It might be an idea that you are interested in, but it needs to be something that is in-demand which you can find out with market research. Look at the current state of the market, who your competitors are, who your target customer is, if there are any gaps in the market, and if there is the potential for success.

Create A Plan & Get Sufficient Funding

You can then use your market research to create a detailed business plan which will detail your understanding of the market, your USP, a business model, and financial projections. The business plan can act as a guideline for your company, but it can also be used to secure funding. You need to make sure that you acquire sufficient funding so that you can get the operation running up to a high standard. There are many options for acquiring funds, including venture capitalists, loans, angel investors, and crowdfunding.

Build A Brand

Your brand is how you differentiate yourself from the competition, and it should always be eye-catching, stylish, and relevant to your industry and target customer. It should also be a reflection of your brand personality and values. This will include a company name, logo, and slogan but also your approach to business. You will then need to register the business and secure a domain name for the website.

Online Presence

Leading on from this, you then need to create a strong online presence as this is vital in today’s day and age. This will include an attractive, functional, and valuable company website and being active across social media channels.

Legal Support

It can be daunting when you start a company for the first time as you will want to make sure that everything is legal and above board. It is a good idea to find a lawyer that specializes in business law, such as charlestonlaw.net. In addition to helping you to get up and running from a legal standpoint, they will also be able to help with any legal difficulties that you encounter at any time.

Starting your first company is an exhilarating experience, and you are sure to enjoy many aspects of the process, but it can also be stressful, and many new entrepreneurs make the same mistakes. The above tips should help you to avoid common pitfalls and provide you with a solid foundation to go on and find success.