StrategyDriven Entrepreneurship Article

Why Technology Is So Important In Business Practice

The information age got itself into full swing about 100 years ago, and we’re still living in it these days because of the amount of new information that can spring up in any sector in any market anywhere on the globe. As a result, it’s such a powerful time to run a business. You can be reached from anywhere and find the market you need instantly with a few search engine terms, and then operate on a larger scale than you ever would have been able to in the past. So with that in mind, here’s some of the mostly wide renowned reasons as to why technology is so important in our business practices.

Our Communication is So Much Better

Let’s consider this for a minute. When you’re able to write things down to send off, instead of speaking it to a person, we can draft out what we’re going to say. That means we can perfect our communicative skills, and make it a lot easier to close a deal with a few emails. Of course there’s no beating the natural charisma of the speech, but if you’re the kind of person who is in a leadership position and struggles with this, no longer do you need to think yourself turfed out because of it!

Not only does this impress possible investors and business connections, but you can also better perform customer service with the written word. No issues with connectivity over the phone, everything about a complaint is set out in front of you to refer back to, and you can focus on more than one task at once seeing as you’re using a screen instead of your voice. You can practice with online programs and apps without ever needing to hire out a service. It’s often a lot cheaper to run business through technology!

It Affects Our Operating Size

So whilst we may be a far cry away from replacing human workers with robots, despite burgeoning AI on the frontier, we can expand our businesses via the use of software. This is because everything is instantly accessible as long as you have an internet connection, and there’s hardly any countries left in the world where this isn’t reliable. Connectivity on a global scale means we can do international trading, conference calls across oceans, and bring in more and more people from the other side of the world with a whole wealth of talent. It’s incredibly exciting when you think about it!

You can even cut out a few hours of work time, or even lower the cost of hiring an accountant when you can do financial modeling on smart spreadsheets. It may still be a good idea to bring on someone who knows the numbers inside and out, as nothing is smarter than the human brain, but programs like this give people with lower budgets a better chance from the get go.

It Often Keeps Details More Secure

Of course in such a digital age you’re going to experience software bugs, and of course sometimes there’s the odd hack or two. However, having firewalls and digital security systems in place make these details you store on a network a lot more secure, plus they’re easier to reach for everyone involved in a transaction process.

On a more local scale, business operations can be kept secure by software from outside intrusion by competitors, and if you’re running a business that has a secret recipe involved in the creation of your product, this is where it’ll be the most safe. Even passwords alone are a great deterrent!

So the general theme is that if you have software systems in place to encrypt the data of customers, you’re not going to lose it in the back of a filing cabinet or need to input the same information everytime it comes to it, plus you’re better protected against any malware willing to get into your data banks. Don’t underestimate the power of technology when it comes to this purpose, and remember that customers always have a choice to either have their details remembered or not; you’re simply providing a better alternative for them to avoid hassle!

Overall, technology makes business easier and safer to conduct, and there’s a whole world of it out there for you to explore as an entrepreneur. Startups have never had such a strong foundation age, and whenever a sustainable business crops up on the block, it means the information age has done its bit for the future.

StrategyDriven Entrepreneurship Article

Technologies Your Business Really Can’t Afford Not To Embrace

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

Historians will look back on this time as an era of epochal change. They will see this as a time of technological revolution where science fiction met with science fact. A lot of the technologies themselves have been around, in some form or another for decades but through generations of refinement and repurposing, we are now witnesses to the emergence of technologies that will change the world.

It is through their strategic use that you can change the face of your business.

To say that these are exciting times is an understatement, yet it’s surprising how slow some businesses are in embracing technology. Sure, they use it to facilitate their day-to-day function but when it comes to thinking outside of the box and bringing their business right to the bleeding edge of the technological revolution they can find themselves faltering. Of course, we mustn’t blame them. It’s in the nature of entrepreneurs, especially those who are fairly new to the business world to keep a close eye on overheads and as important as it may be, staying ahead of the technological curve has never been cheap. After all, investing in new technologies is one thing, but investment in technology also requires investment in training so that your staff have the skills and expertise to implement it effectively.

Whatever the nature of your business, there are certain technologies that are slowly and quietly but consistently revolutionizing the ways in which businesses operate and the tech savvy business can either get in on the ground floor or face the combined impediments of increased running costs, lower output and reduced productivity. The pertinence of each to your business’ specific needs may vary but across all industries these are the ones to watch…

3D printing

From the automotive industry to construction and even medicine, it seems like there isn’t a single industry that 3D printing is failing to revolutionize. The ability to print on a huge or a tiny scale using precision engineered hybrid stepper motors is an obvious boon to a range of industries and although the technology is still fairly nascent, it seems to find a new technology every day. 3D printing technology represents a second industrial revolution. Theoretically, 3D printers may one day be as common as household ink printers facilitating the purchase of a huge range of products online that can be 3D printed at home virtually instantly.

Like all technologies, however, 3D printing has a dark side, with criminal applications including the 3D printing of illegal firearms is already an unfortunate reality.

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Photo courtesy of Pixabay


If your business is involved in manufacture, and reliant upon precision cutting, you probably already use lasers in some capacity. The C02 laser cutter already has an enormous range of applications across a wide range of industries. Jewelers use them for engraving personalized pieces, the construction industry uses them for the cutting of and treatment of wood and metal and a range of surgeries are carried out using these lasers.

Its cousin the fiber laser, on the other hand is used increasingly in the 3d printing of tiny and complex machine parts for which precision is paramount. Recently, however, these laser technologies have been supplanted by direct diode lasers which have already been incorporated into a variety of industries. The advantage of these lasers over their counterparts is that they represent a more energy efficient alternative that is every bit as versatile and currently used in a range of applications such as industrial welding. As direct diode lasers are far more energy efficient they can allow your business to make huge savings in running costs without compromising on versatility.

WebAssembly a revolution and an evolution

The uninitiated could be forgiven for assuming that WebAssembly just another programming language. It is, in fact, more than that. It’s a new standard binary format for web design. If you need to outsource a company to design browser-based software for your business, it pays to use WebAssembly. Compiling applications in WebAssembly is advantageous as it enables them to run as fast as native applications, meaning that browser-based applications run seamlessly and quicker than ever. The potential applications are limitless but the most obvious candidates include seamless online gaming as well as incorporating browser based augmented and virtual reality applications, and of course a renaissance in more complex and feature rich web applications.


Soon (very soon) we’ll reach the point where having an app for your business will be as necessary and ubiquitous as having a website. In an age where 30% of all e-commerce purchases in the US are made through mobile apps, it’s not hard to see why. Whatever the nature of your business you would benefit more than you may think from an app.

Retailers especially find that they can use apps not just to facilitate transactions but to promote brand awareness and incentivize customer loyalty. Uber remain a historically great example of how to expand your reach by incentivizing customers to refer their friends, family and colleagues to your service by offering both new and existing customers discounts. That’s a win for the business and both customers.

Merely having a presence on the app store can be helpful in bringing new potential leads to your business, although with over 1,600 apps published daily, savvy businesses need to take steps to ensure that their app stands out. Here you will find some tips on helping your app to get featured thereby bringing millions of potential leads into contact with your business.

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Photo courtesy of Pixabay

Virtual and augmented reality

If you thought that VR died with risible sci fi films like Lawnmower Man in the ’90s and that augmented reality extended to chasing up and down the highstreet searching for Pokemon, think again. Few could have preempted in the technophobic ’80s and ’90s that VR would go on to have a huge range of business and consumer applications. Gaming is a no-brainer, obviously, with Oculus Rift and Playstation VR no longer high-end speculations, but a mainstream entry into the consumer electronics landscape.

Already, a range of retailers are using augmented reality to create a novel and immersive consumer experience. Vehicle manufacturers, for example, are increasingly making use of virtual showrooms. VR and AR also have implications for a range of businesses as a training aide with all manner of on the job training and orientation potentially taking place in a risk free virtual environment.

Artificial intelligence and chatbots

There was a time when we thought that Artificial Intelligence would take over the world… and it may yet, but in less of a Terminator-y way and more in a way that benefits a wide range of contemporary businesses. Of course a lot of retailers and entertainment streaming services from Netflix to iTunes to Amazon already use a rudimentary AI to catalogue user interactions. This helps them to gauge their preferences and make recommendations accordingly but it’s really in many ways just the tip of the iceberg. Use of AI algorithms on a range of customer facing applications can potentially play a huge part in reducing staffing overheads for small businesses.


Drone technology is nothing new. In fact it has had military applications dating back to the Vietnam war, but it’s only in recent years that drone technology has been adopted in a range of civilian applications from war correspondence to ordnance mapping. If your business deals in any way with direct-to-consumer logistics then you may find yourself really embracing drone technology in the near future. UPS, for example began staging mock deliveries of emergency medical care in areas typically considered hard to reach last year.

With so many technological changes on the horizon, it’s up to you to decide which advances can help you to revolutionize your business.

StrategyDriven Entrepreneurship Article

Tech Yourself Before You Wreck Yourself! 3 Reasons To Upgrade Your Systems

StrategyDriven Entrepreneurship Article

Blink, and you’ll be due another tech upgrade! As time moves on we constantly need to get the latest tech and systems to ensure that our business moves with the times, but do we need to keep updating our machinery? In fact, do we even need to upgrade at all? Well, yes. And here are some reasons your tech is very likely due an upgrade.

Your Customers

If you think that you have a dedicated customer base that won’t waiver, then you have another thing coming! Your customers need to be at the forefront of your mind when you are communicating with them, and if they have moved onto more sophisticated methods of payment, from contactless to bitcoin, and if you haven’t changed with them they are going to leave you behind. Having a dedicated core of customers is what every business thinks it has, but if you can’t keep up with the times, it’s not going to help you retain them. Increase your methods of payment, and how you communicate with your customers, from follow-up emails to customer satisfaction surveys and even courtesy calls. It’s these little touches that will keep you in their mind when they are looking for somewhere to get their next product.

Your Platforms

Every online platform is developing at the speed of light, and if you aren’t covering your standard social media bases, then you have to make sure that your website is as good as it is going to be. The importance of the platforms you need to operate on will get you the most amount of coverage, and if you plan on pushing your company further when it comes to your target markets, you need to make sure your servers and equipment can cope with the strain. Using companies like ATB Technologies can help you to overcome teething issues if you are a small business with big ideas. As the scope of the company increases, the tech should grow to match it.

Your Carbon Footprint   

If you are using tech that has the power of an etch-a-sketch, then it may not be just draining your electric, but it may also be giving you a massive carbon footprint. Upgrading your tech to things like cloud-based operating systems and computers that automatically power down when they are not being used means a cheaper electric bill and a big reduction in the amount of waste your company is generating. If you still have to print out loads of paper, making the switch to tablet devices for every staff member means much less wastage. And connecting tablets to a cloud network means increased connectivity between the staff which will increase things like collaboration, but it can also help staff members to keep in the loop if they work from home.

Your tech impacts your business in so many ways, from the productivity to the marketing, so you owe it to your company to make sure it runs on the best tech you can afford; this especially applies if you are still using dial-up!